Latest news and analysis across the PR and communications industry

Latest news

Social media play key role in McDonald's 'biggest football promotion' in UK

Social media play key role in McDonald's 'biggest football promotion' in UK

McDonald's UK has launched what it claims is its biggest ever football promotion, which includes a campaign to encourage families to tweet photos of their children's goal celebrations.

Institute of Advanced Motorists hires Forster for social media campaign

Institute of Advanced Motorists hires Forster for social media campaign

Forster Communications has been appointed by the Institute of Advanced Motorists, the UK road safety charity, to create a social media campaign to help motorbikers improve their skills and increase safety.

Popcorn promotes Sara Howard to deputy MD

Popcorn promotes Sara Howard to deputy MD

Sara Howard, who was the first employee at Popcorn PR, has been promoted to deputy MD after three years at the agency.

Lord Coe and The IAAF come out fighting against 'simply false' Sunday Times doping claims

Lord Coe and The IAAF come out fighting against 'simply false' Sunday Times doping claims

Athletics' world governing body has issued a detailed, nine-page statement refuting what it has called "simply false" allegations about widespread doping in the sport reported in The Sunday Times and by German broadcaster ARD/WDR.

Manchester United kit launch makes £1.5m through social media drive

Manchester United kit launch makes £1.5m through social media drive

Adidas and Manchester United's new kit launch has reportedly made $2.3m (£1.5m) through social media in the first three days of its launch, making it the fastest value-generating campaign ever for the sports clothing company.

Air navigation firm NATS appoints Hume Brophy for UK government brief

Air navigation firm NATS appoints Hume Brophy for UK government brief

NATS, the UK air navigation provider, has hired Hume Brophy to provide government relations support, following a competitive pitch.

Kalms Night hires Spink as retained UK PR agency

Kalms Night hires Spink as retained UK PR agency

Kalms, the traditional herbal remedy to aid natural sleep, has appointed healthcare agency Spink to promote its Night range, replacing incumbent agency Speed Communications.

Four Communications plans 'raft of acquisitions' after £10m Business Growth Fund investment

Four Communications plans 'raft of acquisitions' after £10m Business Growth Fund investment

Four Communications has secured a £10m investment from the Business Growth Fund to take it "to the next scale", including a planned move into healthcare PR and expansion further overseas to South East Asia in particular.

Third of campaigns not designed for multi-platforms, says Hotwire

Third of campaigns not designed for multi-platforms, says Hotwire

Marketers are not designing campaigns for multi-channel delivery and are tentative when it comes to experimenting with new platforms, says a survey of 300 senior professionals by Hotwire.

The People's Operator hires Zeno for social network brief

The People's Operator (TPO), the mobile phone company chaired by Wikipedia founder Jimmy Wales, has hired Zeno for a brief around social network and subscriptions.

Canary Wharf Group appoints Brands2Life for consumer and lifestyle brief

Canary Wharf Group appoints Brands2Life for consumer and lifestyle brief

Property development company Canary Wharf Group has appointed Brands2Life as its retained agency to handle consumer and lifestyle PR, following a competitive pitch.

Former Lexis duo launch Another Word Communications

Former Lexis duo launch Another Word Communications

Lynda Redington and Nichola Mughal, former head of corporate and director respectively at Lexis, have launched an agency called Another Word Communications.

Hospitality group Living Ventures hires Turn Key for The Alchemist brief

Hospitality group Living Ventures hires Turn Key for The Alchemist brief

Living Ventures Group, owner of The Alchemist cocktail bar brand, has appointed Turn Key to handle PR and social media for the launch of its new site in Leeds, following a six-way pitch.

Viacom hires House PR's Rich Turner to lead comms for Channel 5 and MTV

Viacom hires House PR's Rich Turner to lead comms for Channel 5 and MTV

Viacom International Media Networks has appointed Rich Turner from House PR to lead comms for Channel 5 and MTV in the UK.

Omnicom to move UK PR agencies into Bankside development

Omnicom has confirmed that it will be moving some of its UK PR agencies, including Ketchum and Porter Novelli, into new premises in London's Bankside, although the exact timing is yet to be announced.

Prohibition wins social media brief with Sealy UK

Yorkshire-based agency Prohibition has secured a social media brief with Sealy UK, the British arm of the Sealy Corporation, the world's largest bed and mattress manufacturer and a subsidiary of Silentnight Group.

Latest news analysis

Teneo: The ambition is global

Teneo: The ambition is global

The acquisition of Blue Rubicon and StockWell by Teneo Holdings last week has sent shockwaves through the industry. The scale of the ambition is huge: to set up a global City and crisis shop to challenge stalwarts such as Finsbury and Brunswick, and become the market leaders in this field. PRWeek assesses the impact on the industry as well as what it says about the health of the mergers and acquisitions market for PR agencies in the UK and beyond.

Tackling the gender pay gap: The £65,000 question

Tackling the gender pay gap: The £65,000 question

A new survey shows that the stubborn issue of the gender pay gap refuses to go away, despite the introduction of the Equal Pay Act 45 years ago. It reveals that men in the PR and comms industry are, on average, paid £10,000 more than women and that they receive a "staggering" £65,000 more in bonus payments than women in equivalent roles.

Flexible hiring is the new Holy Grail so could it become the norm any time soon?

Flexible hiring is the new Holy Grail so could it become the norm any time soon?

Research suggests that PR and comms are among the worst industries for offering staff flexible working conditions at the point of hire. Just two per cent of all vacancies in PR, marketing and advertising mentioned flexible working, according to the Timewise Flexible Jobs Index, the first study of its kind, which studied 3.5 million job ads across 122 national jobs boards between July and December 2014 to arrive at its findings.

How do you undermine the Islamic State brand?

How do you undermine the Islamic State brand?

More than 700 Britons are believed to have travelled to Syria and Iraq to join Islamic State, as the group employs ever more sophisticated methods to radicalise young people online. The Government is concerned that existing programmes to combat radicalisation are failing to provide a coherent alternative message to counter the extremists, and are allowing them the space to present themselves as successful.

Keep the pressure on FIFA, marketing experts tell sponsor brands

Keep the pressure on FIFA, marketing experts tell sponsor brands

The public is looking at how FIFA's global sponsors will behave in the wake of grave corruption charges against the group's officials.

Show me the money: Salary survey shows how financial PR is bringing home the bacon

Show me the money: Salary survey shows how financial PR is bringing home the bacon

Figures released this week in a salary survey have revealed that financial PRs are among the best-paid professionals in the industry, although corporate PRs are catching up fast, with in-house and consumer PRs bringing up the rear.

Thomas Cook: Our expert panel assesses the company's handling of the tragedy

Thomas Cook: Our expert panel assesses the company's handling of the tragedy

Thomas Cook bears all the hallmarks of a company about to implode under the weight of public disgust. This is due to its handling of the tragedy in which two children died from carbon monoxide poisoning from a faulty boiler while on holiday in Corfu in October 2006. The deaths, together with the ensuing inquest verdict of unlawful killing last Wednesday, in which Thomas Cook was found to have "breached its duty of care", is a nightmare scenario for a company that has previously been synonymous with family-friendly holidays.

Coloured cocktails and confounded predictions: PRWeek's night at the election parties

Coloured cocktails and confounded predictions: PRWeek's night at the election parties

It was a night that began with low expectations of a definitive result but that ended in a shock victory for David Cameron's Conservatives.

Public affairs tactics will need to change radically after the general election

Public affairs tactics will need to change radically after the general election

Notwithstanding a sudden surge in the fortunes of one of the major parties, the general election is likely to result in either a slim Parliamentary majority of the kind not seen since Sir John Major's ill-fated 1992-1997 administration nearly 20 years ago, or a minority government. This in turn presages a radical change in the tactics employed by public affairs agencies to influence the Government's legislative programme. PRWeek speaks to three public affairs professionals to get their insight on the opportunities and challenges presented by the composition of the next government.

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Recent pitch news

WPP, Ogilvy PR prep for wave of journalists at second Suez Canal opening

WPP, Ogilvy PR prep for wave of journalists at second Suez Canal opening

A coalition of WPP agencies won the account earlier this summer.

Four agencies in the running for Vodafone consumer brief

Four agencies in the running for Vodafone consumer brief

Vodafone has put its consumer and social media work up for review, with incumbent Burson-Marsteller believed to be among the final four agencies.

Virgin Wines pops the cork on 'open' pitch for consumer campaign

Virgin Wines pops the cork on 'open' pitch for consumer campaign

Online wine retailer Virgin Wines is inviting pitches from agencies for a consumer-focused PR campaign.

Six-figure New York tourism account up for grabs in the UK

Six-figure New York tourism account up for grabs in the UK

The budget on the account is worth up to $250,000 per year.

Recent European PR news

InterContinental Hotels Group hires Cicero for public affairs brief

InterContinental Hotels Group hires Cicero for public affairs brief

InterContinental Hotels Group (IHG), which owns and operates brands including Holiday Inn and Crowne Plaza, has appointed Cicero to a new retained public affairs brief covering London and Brussels.

FIFA hires Teneo for 'operational and reputational' work

FIFA hires Teneo for 'operational and reputational' work

FIFA has taken on US-based consulting firm Teneo Holdings as the world football governing body looks to deal with its ongoing crisis.

WPP buys majority stake in German PR agency Nicole Weber Communications

WPP has grown its European PR footprint after buying a majority stake in German PR agency Nicole Weber Communications (NWC).

Polish music festival Open'er hires Shine for UK PR brief

Shine Communications has been appointed to handle UK PR for Open'er, the Polish music festival.

Edelman hires Esther Busscher of FleishmanHillard to head Brussels business

Edelman hires Esther Busscher of FleishmanHillard to head Brussels business

Edelman has announced the appointment of Esther Busscher from FleishmanHillard as general manager of its Brussels business.