Latest news and analysis across the PR and communications industry

Is this the first integrated general election campaign? Join the debate on this week's analysis by voting in our poll:

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Have your say: what are the best PR tools to win the general election?

Have your say: what are the best PR tools to win the general election?

Following our analysis on whether this will be the first integrated election campaign, we want to hear your views on the debate.

Tonic Life's Scott Clark and Oliver Parsons launch agency with rugby star Matt Dawson

Tonic Life's Scott Clark and Oliver Parsons launch agency with rugby star Matt Dawson

PR will be part of the offer from the new marketing services group set up by Tonic Life Communications founders Scott Clark and Oliver Parsons, which has been launched with the involvement of former rugby star Matt Dawson.

National Trust reappoints Mischief after holding eight-way pitch

The National Trust has reappointed Mischief PR after holding a pitch with eight other agencies for its national marketing campaign.

50 Cent's headphone brand SMS Audio hires Diffusion for UK launch

50 Cent's headphone brand SMS Audio hires Diffusion for UK launch

SMS Audio, the headphone and consumer electronics accessories brand founded by rapper Curtis "50 Cent" Jackson, has appointed Diffusion on a retained basis following a three-way pitch.

Next Fifteen's Tim Dyson: PR agency acquisition unlikely but PR "far from dead"

Next Fifteen's Tim Dyson: PR agency acquisition unlikely but PR "far from dead"

Next Fifteen CEO Tim Dyson says the firm will not actively target PR companies for its acquisition programme - which will focus on the UK and US - but instead look at content marketing and ad agencies to strengthen its existing PR capabilities.

Weber Shandwick's Mary Whenman named Women in PR president

Weber Shandwick's Mary Whenman named Women in PR president

Mary Whenman, MD of corporate, financial & public affairs at Weber Shandwick, has been named the new president of Women in PR, the all-female networking group.

Global executive search agency Odgers Berndtson hires Citypress

Citypress has been appointed to handle international PR for the interim arm of top-end executive search agency Odgers Berndtson.

Former Unilever marcomms head Cea rejoins Porter Novelli as global consumer lead

Former Unilever marcomms head Cea rejoins Porter Novelli as global consumer lead

Before joining Unilever in 2006, Christine Cea worked in Porter Novelli's London and New York offices from 1999 to 2005.

McDonald's Europe comms director Sam Fulton quits for Unilever

McDonald's Europe comms director Sam Fulton quits for Unilever

McDonald's European comms director Sam Fulton has left the company to take up a similar role at Unilever, PRWeek has learned.

Good Relations hires Anna Terrell from Golin as consumer director

Good Relations hires Anna Terrell from Golin as consumer director

Good Relations has appointed Anna Terrell, who returns to the agency after a three-year stint at Golin, as executive director.

Eulogy hires Brands2Life director Scot Devine as head of consumer

Eulogy hires Brands2Life director Scot Devine as head of consumer

Eulogy has appointed Scot Devine from Brands2Life to manage its consumer division, marking the agency's fourth senior hire in the past three months.

Convergence for DAS Group companies as Specialist merges into FleishmanHillard

Convergence for DAS Group companies as Specialist merges into FleishmanHillard

The content marketing agency Specialist has merged into FleishmanHillard's FH ContentWorks, it was announced this morning.

Golley Slater wins four-way pitch for Poundstretcher account

Golley Slater wins four-way pitch for Poundstretcher account

Discount retailer Poundstretcher has appointed Golley Slater's northern office to manage its consumer and corporate comms, as the discount retailer targets expansion under new MD Ian York.

Siemens appoints Hopscotch for schools engagement brief

Siemens appoints Hopscotch for schools engagement brief

Engineering giant Siemens has hired education comms agency Hopscotch Consulting to work on a project to engage young people with core subjects across UK schools.

The Nigel Farage factor: UKIP is the most talked about party on Twitter

The Nigel Farage factor: UKIP is the most talked about party on Twitter

UKIP has been the most talked about UK political party on Twitter over the past three months, new research shows.

Next Fifteen announces £4.3m share sale as it targets more acquisitions

Next Fifteen announces £4.3m share sale as it targets more acquisitions

Next Fifteen has announced plans for a share sale to raise about £4.3m (about $6.5 million) as it targets further acquisitions, specifically three investment and acquisition opportunities expected over the next six months.

Latest news analysis

Is this the first integrated general election campaign?

Is this the first integrated general election campaign?

This week, the starting pistol was fired on the 100-day countdown to the general election on 7 May. The field is clear for an extraordinary pitched battle that is both wide open and likely to see the smaller parties, such as UKIP, the Scottish Nationalist Party and the Green Party, take a greater share of the popular vote than at any time in history. But what are the tools that the parties need to win?

How do you solve a problem like Tesco?

How do you solve a problem like Tesco?

Tesco's recent troubles read like a horror story: an accounting scandal that has forced huge changes at the top, a plummeting share price, falling sales and lost consumer confidence as shoppers turn to discount retailers such as Lidl and Aldi.

How can British Islam overturn the upsurge in negative sentiment towards it?

How can British Islam overturn the upsurge in negative sentiment towards it?

It could be argued that it has never been more important for the representatives of Islam in the UK to communicate the religion's true purpose to both Muslims and non-Muslims, against a backdrop of negative media coverage and a hostile public using social media to criticise it. Three leading figures from the Islamic community in the UK have spoken to PRWeek about the comms challenge of how to improve the reputation of the religion.

Christmas trading figures: Did the big retailer campaigns deliver?

Christmas trading figures: Did the big retailer campaigns deliver?

The tinsel has been packed away for another year, the tree has been recycled and most people are reeling from festive overspend and looking at how to survive January on the contents of their freezers. With four major retailers releasing trading figures this week, PRWeek assesses how their Christmas campaigns translated into sales, with the help of Andrew Bloch, founder of consumer PR agency Frank PR.

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

Uber, World Cup, Huntsworth, Engine: News from 2014 in review

2014 has been a busy year for the PR industry. Here PRWeek looks back on some of the stories that hit the headlines...

Spectacular gaffes: Sydney debacle adds to Uber's woeful run

Spectacular gaffes: Sydney debacle adds to Uber's woeful run

'Uber' is a prefix denoting an outstanding or supreme example of a particular kind of person or thing. Unfortunately, the company of the same name has been outstanding for all the wrong reasons.

Sluts, breastfeeding and immigrants on the M4: Lambert has a job on his hands with UKIP's comms role

Sluts, breastfeeding and immigrants on the M4: Lambert has a job on his hands with UKIP's comms role

Sluts not cleaning behind fridges, women breastfeeding in the corner and immigrants clogging up the M4. Every time Nigel Farage or members of his party make such statements, the 'Metropolitan elite' they deride throws up its hands in horror with a look of disbelief. But what sounds like a gaffe to some is music to the ears of UKIP's supporters and plays straight into the anti-politics 'everyman' image of Farage and his party. So why has UKIP chosen this moment to up its game with the appointment of BBC veteran Paul Lambert as director of communications?

Experts weigh in on Uber fallout in India

Experts weigh in on Uber fallout in India

Delhi has banned Uber after a female passenger reported she was raped by one of its contracted drivers, adding to the string of crises surrounding the San Francisco startup. We asked India-based PR experts to weigh in.

Harvey Nichols' budget Christmas campaign relies on smart PR rather than big media spend

Harvey Nichols' budget Christmas campaign relies on smart PR rather than big media spend

Ironically for a firm which sells £2,000 handbags, Harvey Nichols has unveiled a Christmas campaign with far less money behind it than other retailers have deployed, meaning that it has had to rely instead on clever PR techniques and viral shareability.

Latest Jobs

Recent pitch news

Spotify drops M&C Saatchi PR and seeks UK consumer agency

Spotify drops M&C Saatchi PR and seeks UK consumer agency

Digital music service Spotify is looking for a new consumer PR agency as it ends its relationship with M&C Saatchi PR, which also covered Spotify's corporate and b2b accounts.

Airbnb appoints Hope&Glory as consumer PR agency

Airbnb appoints Hope&Glory as consumer PR agency

Hope&Glory has won a pitch to work on a community-driven brief for hospitality company Airbnb.

Skoda hunts for new UK consumer agency

Skoda hunts for new UK consumer agency

Volkswagen-owned car brand Skoda has shortlisted two consumer PR agencies after speaking with 10 agencies for a UK brief.

Tourism Australia puts out tender for international agency panels

Tourism Australia puts out tender for international agency panels

Tourism Australia (TA) has issued a PR tender following a global review, in a move to set up an international panel model.

Recent European PR news

Publicis Groupe extends deadline for Sapient deal again

Publicis Groupe extends deadline for Sapient deal again

Publicis Groupe has extended the deadline for Sapient shareholders to accept its $3.7 billion offer for a fourth time.

Telefónica hires Citigate Dewe Rogerson as Hutchison targets O2 acquisition

Telefónica hires Citigate Dewe Rogerson as Hutchison targets O2 acquisition

Financial and corporate comms agency Citigate Dewe Rogerson is understood to be working with Telefónica around industry consolidation as Hutchison Whampoa (HW), the Hong Kong-based owner of UK network Three, targets a £9.25bn acquisition of its UK business O2.

John Doe to handle UK PR for Festival Republic's Berlin Festival, Benicassim and Lollapalooza

John Doe to handle UK PR for Festival Republic's Berlin Festival, Benicassim and Lollapalooza

John Doe has been appointed to handle UK PR for three major European music festivals from Festival Republic, the music promoter behind Reading and Leeds festivals, following a competitive pitch between five agencies.

Havas bolsters health network with Bird & Schulte buy

Havas bolsters health network with Bird & Schulte buy

Less than a month after acquiring Formula PR, Havas has bought Germany-based healthcare specialist firm Bird & Schulte Advertising.

US regulatory delays force Publicis Groupe to wait on Sapient deal

US regulatory delays force Publicis Groupe to wait on Sapient deal

The Paris-based holding company has given shareholders more time to approve the deal.