Leaders in Communications

5 November 2015, London

Oliver Rawlins, Group Director of Communications, Guardian Media Group

  • Some influent people have said that newspapers could die in 5-10 years: what are your views on this and how does it affect “the brand” and your role as a communicator?
    This statement is about newspapers as a distribution mechanism - relative to their online reach - and not newspaper journalism. The most successful newspaper franchises will survive; how you access their journalism will continue to change.
  • If you had one recommendation for leveraging reputation management as a corporate asset what would it be?
    A corporation's reputation is arguably its most important intangible asset. Companies with a strong reputation have a licence to tell their stories proactively; those without must repair their reputations before telling any story at all.
  • What would your top three tips on driving creativity and innovative communications strategies be? 
    Hire smart people; monitor best practice among your peers; consider new distribution platforms with care.
Promo Image

Speaker interview

Watch the video with Travelzoo and Virgin Trains now! 

Download Brochure

Contact Us

Email : events@haymarket.com

Phone : +44 (0)20 8267 4011

      

Related events:

STRATEGIC INTERNAL COMMUNICATIONS

27 November, London  

The definitive IC event on driving staff motivation and engagement, aligning employee with your core values and purposes, and ensuring IC remains at the top of the business agenda

www.internalcommsconference.com