Registration, networking and light buffet lunch
Chair’s opening remarks
James Helm, Director of Communications , The Department of International Development (DFID)
Keynote address: what are the opportunities and challenges for communicators?
Chris McLaughlin, Senior Vice President, External Affairs & Marketing, Inmarsat
Campaign analysis: what worked, what didn’t?
These two perspectives will highlight how PR and communications have been using the general election to influence consumers and the political agenda.
1. Driving voter registration: The challenge of getting a million people to sign up
Alex Robertson, Director of Communication, The Electoral Commission
2. Getting housing top of the agenda: lessons from the long campaign
When an issue bursts onto the public stage, its presence can seem inevitable. But that often belies the hard work, innovation, false starts and lessons learned the hard way to get it there. Roger Harding at Shelter will share his top lessons from the long campaign to put the high cost of housing on the centre stage in the recent election. Discover what this and the election more generally tells us about communications strategy, finding creativity in repetition and getting a team to truly understand how a new audience thinks.
Roger Harding, Director of Communications, Policy, and Campaigns, Shelter
Make 'Reputation' Matter... Even More
How do shareholders value the reputation of your company?
For the first time we’re able to shine some light on a question that has confounded many business leaders: how is the management of reputation factored into the way companies are valued? Through in-depth interviews with the City’s most influential money men and women, Schillings analysis will set out best practice principles to help businesses mitigate the risk posed to net value by reputational damage. Join the session to hear Chris Scott’s insight and thought leadership to Schillings’ second Reputation Resilience Report where you will discover first-hand how the people who value companies value reputation .
Chris Scott, Partner, Schillings
Reputation Management: The big debate: Corporate versus public/government affairs perspectives
Hugh Davies, Corporate Affairs Director, Three UK – responsible for corporate affairs with experience of managing public affairs and working in situations where the bias is loaded in both directions
Stephen Hardwick, Director of Corporate Communications, HMRC - responsible for both public affairs (stakeholder relations) and corporate affairs (media, marketing, and customer comms)
Emma Reynolds, Director of Corporate Affairs, AB InBev Corporate Affairs Director - responsible for corporate affairs include corporate and brand communications, government affairs and corporate responsibility
The New Media: Consumer Lifestyle, Content And Storytelling
Quick-fire case studies: content and engagement
Each speaker will have 10 minutes to present their views and insights on their topic, followed by some time for discussions and Q&A:
1. Using the news agenda to build brands, gain coverage and win consumers’ hearts
Brands are built through communicating an emotive message to the consumer. For companies such as Travelzoo, the biggest opportunity to gain a place in the hearts and minds of consumers is to extend media coverage beyond the travel pages and into the main news and lifestyle sections of the press and broadcast media. The challenge is how to do this. By giving examples of recent coverage on Travelzoo linked to the General Election, International Women’s Day and the Beach Body Ready campaign, this talk will focus on how to be smart when using the news agenda to gain positive coverage for your brand.
Louise Hodges, Head of Communications, Europe and Global Coordinator, Travelzoo
2. Selling the unsexy: using a sexy film to promote DIY
The nation’s best-selling book, Fifty Shades of Grey, premiered as the UK’s highest profile film of the year in February 2015. Primarily a sexy film, it included a famous scene in a hardware store. B&Q is the UK’s largest hardware retailer. The challenge was to make an indelible topical connection between the film and B&Q and generate low cost awareness. This case study looks behind the headlines at the inside story of how the objective was achieved.
William Ostrom, Director of Corporate Communications and Brand, B&Q
20 min joint Q&A and panel discussion
Shape The Future Of Communications
Strategic roundtable discussions/breakout sessions
Topics for Leaders In Communications Roundtables and Breakouts have been determined through in-depth industry research and reflect the most current issues impacting senior communications professionals today. Join one or two of the following sessions:
A View From The Top: Mastering Board Games
Panel discussion: Be recognised as the leader that you are and drive strategies from the board room
Each year this very exclusive panel session explores how senior communications and PR professionals can forge better relationships with their executives and ensure comms activities are positioned as a vital asset for the organisation. This year we’ll bring you some of the UK’s top communications professionals who have made it to the board table . They will reveal how they achieved it and their role in driving the wider business agenda:
Chair's Closing Remarks
Leaders Networking Opportunity
Close of event