For Fitness First's big campaign push in January, high-flying influencer Joe Wicks - aka The Body Coach - was brought to help attract new customers.
As headline sponsor of Capital's Summertime Ball music festival, Vodafone wanted to achieve more than a badging exercise and take the opportunity to engage a youth audience.
Future in Mind for the mental health charity Time to Change was a social marketing campaign to introduce mental health issues to 14- to 18-year-olds and their parents, as a way of destigmatising the issue.
Electrical appliances brand Morphy Richards recruited influencer marketing agency Come Round to host a series of influencer parties so they could test out its new Atomist iron and share their opinions.
To publicise Weetabix On The Go, the Weetabix breakfast drink, Manc Frank devised a campaign based on the premise that customers would go to extreme measures to spend more time in bed.
The Microsoft Apprenticeship team asked 3 Monkeys Zeno to 'bust myths' about careers in technology and specifically apprenticeships, the biggest myths being that they are 'designed for men' and that you need to be 'techy'.
Tapping into online picture sharing culture was key for a campaign from sports food and supplement supplier Multipower, with social media influencers a crucial component.
Tippett PR worked with Elite Island Resorts to create the Blogathon Series, bringing in influencers to create content and engagement to encourage visits to the Caribbean.
As part of PRWeek's 50 hot new influencers feature, we caught up with 'spontaneous' YouTube sensation Fabulous Hannah.
As part of PRWeek's 50 hot new influencers feature, JaackMaate creator and 'anti-YouTuber' Jack Dean shared the success secrets of his, err, YouTube channel.
As part of PRWeek's 50 hot new influencers feature, we spoke to twins Niki and Sammy Albon, the 'accidental entertainers' behind YouTube channel NikiNSammy.
As part of PRWeek's 50 hot new influencers feature, we spoke to Floral Princess, a 'girly' YouTube star with 180,000 subscribers.
As part of PRWeek's 50 hot new influencers feature, we asked creator Alex Brooks how his MarzBarVlogs YouTube channel has lured almost 300,000 subscribers.
As part of PRWeek's 50 hot new influencers feature, we caught up with YouTube vlogger George Benson, whose daily video updates have earned him nearly 200,000 subscribers.
Account Director, Consumer Lifestyle, Central London The Foundry - Original London (Central), London (Greater)
Community Manager, Digital, Technology Brands, Central London The Foundry - Digital London (Central), London (Greater)
Account Manager - Consumer and Trade PR - Big Brand Accounts Fresh Connect London
PR Account Manager - Luxury Travel PR Reuben Sinclair London
Head of Consumer PR – Leading Creative Agency SG Search and Select London (Central), London (Greater)