The latest interviews, features and research together with PRWeek's key projects

In the spotlight

Social media: get sophisticated or die

Social media: get sophisticated or die

Social media have evolved rapidly in the past decade, forcing brands to consider their strategies carefully. David Benady identifies the risks of failing to keep up to speed.

Latest interviews and features

I didn't get where I am today... without putting people first

I didn't get where I am today... without putting people first

I started my career in a small north London consumer PR shop. I learned the tools of the trade very quickly and also my most valuable lesson in PR.

Showcase: World's Largest Underground Trampoline

Showcase: World's Largest Underground Trampoline

Weber Shandwick with Bounce Below, June 2014

A PR professional's guide to social media monitoring

A PR professional's guide to social media monitoring

There are numerous tools available for monitoring your social media campaigns and the opportunities for engagement seem limitless, but this can brings pitfalls.

Showcase: The Microsoft Apartment

Showcase: The Microsoft Apartment

3 Monkeys Communications with Microsoft, May-July 2014

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PRWeek interviews ...

Sir Martin Sorrell on PR's place in the new wave of integration

Sir Martin Sorrell on PR's place in the new wave of integration

The world's most successful marketing services entrepreneur and self-styled 'bean counter' talks to Danny Rogers about the new wave of integration and why comms finally deserves to be at the centre of things.

Adbusters' Kalle Lasn says comms professionals can save the world

Adbusters' Kalle Lasn says comms professionals can save the world

The environmentalist and anti-consumerist leader of Adbusters talks to Alex Benady about 'culture jamming', empty CSR initiatives and how comms professionals can use the power in their hands for global good.

Richard Edelman, the new king of Cannes

Richard Edelman, the new king of Cannes

The Edelman CEO's Grand Prix win last month symbolises his vision for the modern PR agency. He outlines to Danny Rogers his ambitious plan to remould Edelman as a corporate 'game-changer'.

Key features

The 20th World Cup: Social media strategies and brand war rooms

The 20th World Cup: Social media strategies and brand war rooms

Brands are going full throttle on their online channels for this footy frenzy but could the 20th World Cup be the high watermark for social media?

Comms in conflict: how governments are struggling to control the narrative in modern warfare

Comms in conflict: how governments are struggling to control the narrative in modern warfare

As the nature of modern warfare comms evolves at a startling rate, governments are struggling to keep pace and retain public support, finds John Owens

PR's PR problem: can the industry improve its image with the public?

PR's PR problem: can the industry improve its image with the public?

PRs rarely come off well in the media, as the stereotypes below illustrate, and our research reveals that public has an even more damning view. As its own reputation management continues to be a bugbear, we ask what needs be done about PR's PR problem.

Creative inspiration

Creative Inspiration: Stephen Revell

Creative Inspiration: Stephen Revell

The director of Opera Rara shares his creative inspirations.

Creative Inspiration: Marco Balich

Creative Inspiration: Marco Balich

Marco Balich, the president of Balich Worldwide Shows and Olympic ceremony producer, shows what inspires him.

Creative inspiration: Eliza Doolittle, singer-songwriter

PRWeek's key projects

PRWeek UK Awards 2014: The roll call of winners

PRWeek UK Awards 2014: The roll call of winners

The PR industry gathered at an exclusive awards night at Grosvenor House to celebrate the best people, agencies and campaigns of 2014. Here's the full list of winners.

Top 150: WPP streaks ahead of rival groups

Top 150: WPP streaks ahead of rival groups

WPP has strengthened its position as the top performing group, widening the lead on its rivals, according to figures from PRWeek's Top 150.

First PRWeek Global Awards winners revealed

First PRWeek Global Awards winners revealed

PRWeek honored the best global communications work on Thursday night at the inaugural PRWeek Global Awards.

Behind the PR Internships For All scheme

Behind the PR Internships For All scheme

Why PRWeek and the PRCA have called on the top 25 agencies to act as industry champions by hiring more young people from ethnic backgrounds and paying interns at least the National Minimum Wage.

PRWeek mentoring project: breaking down the barriers

PRWeek mentoring project: breaking down the barriers

With the first mentoring meetings under way, our 15 mentees gathered to discuss what they regard as the obstacles to women getting the top PR jobs.

The Best Places to Work

The Best Places to Work

The results are in­ - PRWeek unveils the best employers in the PR industry today.

The PR Census 2013

The PR Census 2013

Revenue and productivity are up, confidence is high, but there are still serious issues to be tackled including diversity and junior pay levels.

Meet PRWeek's 30 under 30

Meet PRWeek's 30 under 30

Watch out - the next generation is snapping at your heels. Kate Magee reveals the 30 PR professionals you need to know.

The PR industry's favourite campaigns of last year

The PR industry's favourite campaigns of last year

Entrants in PRWeek's Power Book 2013 were asked to select their favourite campaign of 2012. Francesca Rice looks at two of the top five - Red Bull and Royal Mail - to see how the industry can learn from their success.

How CEOs see comms ...

Justin King: "Perhaps PR does need to rebrand itself"

Justin King: "Perhaps PR does need to rebrand itself"

Ask the ebullient former CEO of Sainsbury's what he really thinks about PR and he refuses to answer. "I reject the premise of your question," he says, "because there's an inherent negativity to it."

Hiut's Clare Hieatt acts smart to take on denim's big boys

Hiut's Clare Hieatt acts smart to take on denim's big boys

Clare Hieatt, the managing director of UK jeans-maker Hiut, says her company competes with bigger brands via smart social media and 'brand purpose'.

YO! Sushi boss Robin Rowland on retaining brand voice despite constant innovation

YO! Sushi boss Robin Rowland on retaining brand voice despite constant innovation

It slid into public consciousness on a conveyor belt of modernity in the late 1990s, helping to bring Japanese food to the masses. Yet YO! Sushi's CEO Robin Rowland maintains that the brand remains just as innovative today.

WTF

The lost art of telephone sales

The lost art of telephone sales

Calling a journalist with a pitch could be a make-or-break moment for you and your client.

What comms professionals need to know about the rise of integrated reporting

What comms professionals need to know about the rise of integrated reporting

Efforts to make companies' annual reports cover social, environmental and human impacts as well as financial information could be a boon for PR practitioners.

Unlock the secrets of SEO

Unlock the secrets of SEO

It may feel like one of the dark arts, but mastering the intricacies of search engine optimisation has become essential to any successful comms strategy.

Postcards from ...

Postcard from Mexico

Postcard from Mexico

The Mexican PR industry is growing but not yet seen as strategic, says Adriana Valladares, president and CEO of Burson-Marsteller Mexico.

Postcard from Turkey

Postcard from Turkey

PR is not well understood in Turkey but there is huge potential for development, says Seda Yalçin, CEO of Weber Shandwick Turkey.

Postcard from Sweden

Postcard from Sweden

The Swedish PR sector is relatively small, but it punches above its weight.