The Liverpool ONE shopping and leisure complex was opened in 2008. The centre's owners, Grosvenor Fund Management Europe and its manager, Grosvenor, asked retained b2b agency Aver to create a sense of demand for commercial space in the 250,000 square metre site through a number of channels, driving retailers to Liverpool ONE and in turn improving return for Grosvenor investors.
Public Health England initiative Change4Life tasked Freuds with raising awareness of its Sugar Smart campaign. The goal was to drive downloads of the Sugar Smart app, a tool for parents that enables them to monitor their family's sugar consumption.
With just weeks until the starting pistol is fired for Rio 2016, Ian Burrell hears how the key Olympic sponsors use PR programmes to activate their huge global brand campaigns.
The supermarket's director of corporate affairs Louise Evans has spent her first year in the job streamlining its comms function to meet the challenges of investor unease, the Argos acquisition and the demands of modern customers. She tells Alex Benady how it is changing the company.
Alex Benady goes 'hyperlocal' with Marian Salzman, the all-seeing, all-doing wonderwoman of PR.
Shell has faced reputational problems for years, largely caused by environmental campaigners and the oil giant's reluctance to engage in public debate. Its vice-president for media relations tells Alex Benady why drilling in the Arctic is not as destructive as it sounds and how the company is embracing engagement to convince the world that hydrocarbons are the future.
NFL UK Alistair Kirkwood chief wants to use the UK as a springboard to help the sport score a comms touchdown internationally.
Former Olympian Lord Coe brings the ideal mix of political nous and business acumen to his role as chairman of sports-marketing firm CSM, which now incorporates Chime's PR shop Good Relations. He tells PRWeek how geopolitics and cultural differences will transform the sporting landscape and why the balance between sport and commerce must be preserved.
Nissan's vice-president of comms has a fiendishly complex task on his hands. His job is to present a coherent global brand expression for the car giant at a time of rapid technological and social change, all overshadowed by the threat of global warming. He tells Alex Benady how he does it.
The Golin CEO met up with Alex Benady in London to explain why three years ago he decided to do away with the traditional PR consultancy model and create the 'agency of the future' - and how his gamble is paying off today.
The world's most successful marketing services entrepreneur and self-styled 'bean counter' talks to Danny Rogers about the new wave of integration and why comms finally deserves to be at the centre of things.
The crucial Christmas trading period for the major retailers is over, their financial directors have counted up the gold in the coffers and they have released the official trading figures.
An in-depth look at four transformational campaigns and the integration, bravery and purpose that they share.
Islamic State is controlling both traditional and social media as it tightens its grip on parts of Syria and Iraq, finds John Owens in Beirut.
A new report identifies the emergence of the chief comms and marketing officer (CCMO) and predicts greater convergence between disciplines.
Hannah Hope, deputy 3am editor at the Daily Mirror, on the showbiz life and her favourite PR people.
Keir Simmons, NBC's London-based foreign correspondent, talks to PRWeek about his job and how he relates to PRs.
Film noir, silk cravats, Joy Division and Spitfires all provide inspiration for the founder of Propeller.
Creative inspiration: Hope&Glory's creative director talks about his love for Peppa Pig and Waterstones
Gavin Lewis also talks about how trips to the zoo and visual gags inspire him.
The executive creative director of Weber Shandwick EMEA talks us through the things and people who inspire him.
High-profile festival speakers announced; final deadline for PRWeek Global Awards is Thursday, January 14.
Golin, TfL, Taylor Herring and Diabetes UK were among the award winners at the prestigious PRWeek Awards, which took place during a gala evening at London's Grosvenor House.
What does it mean to win a PRWeek Award? We caught up with some of the winners to find out...
PRWeek is launching a series of networking events for junior PR professionals that will be held at secret venues across London, featuring expert comms industry speakers.
PRWeek has revealed which campaigns, agencies and in-house comms teams have been shortlisted in the prestigious PRWeek UK Awards 2015.
Earlier this year, PRWeek and Women in PR (WPR) relaunched the Mentoring Scheme to tackle the lack of female leaders in comms. In the first Mentoring Scheme Diary, we hear from Shelley Facius and her mentee Amy Stevens about how they reacted after the latter was told she would be made redundant.
Generous PR agencies and in-house comms teams have donated more than £2,000 to the National Society for the Prevention of Cruelty to Children (NSPCC) by entering PRWeek UK's Best Places to Work Awards.
PRWeek UK is inviting agencies to submit their figures for the Top 150 PR Consultancies Report 2015.
The deadline for entry to PRWeek UK's Best Places to Work Awards 2015 has been extended to Wednesday 7 January.
Are you one of the PR's industry's best and most progressive employers? Do you run great and effective teams in the UK PR industry? Now is your chance to prove it - as entries open for PRWeek's prestigious Best Places to Work Awards 2015.
Hanover, Whitehouse Consultancy, Freedman Brown and Jargon PR are the first PR agencies to sign up to PR Internships For All since the scheme was expanded to smaller agencies and in-house departments last month.
The PR industry gathered at an exclusive awards night at Grosvenor House to celebrate the best people, agencies and campaigns of 2014. Here's the full list of winners.
With 16 of the top 25 PR agencies now supporting PRWeek and the PRCA's initiative to bring a more diverse pool of graduates into the industry, all PR agencies and in-house departments are being invited to get involved.
WPP has strengthened its position as the top performing group, widening the lead on its rivals, according to figures from PRWeek's Top 150.
Ask the ebullient former CEO of Sainsbury's what he really thinks about PR and he refuses to answer. "I reject the premise of your question," he says, "because there's an inherent negativity to it."
Clare Hieatt, the managing director of UK jeans-maker Hiut, says her company competes with bigger brands via smart social media and 'brand purpose'.
It slid into public consciousness on a conveyor belt of modernity in the late 1990s, helping to bring Japanese food to the masses. Yet YO! Sushi's CEO Robin Rowland maintains that the brand remains just as innovative today.
The African country has been transformed since the civil conflict ended in 2002, but still has issues with maintaining trust, says Mitchell Prather, MD of Djembe Communications.
Infrastructure is struggling to keep pace with meteoric economic development but opportunities exist for those with patience and local understanding.
Colombia is overcoming its PR problems to embrace the opportunities offered by a likely peace deal, says David Ross, vice-president - Andean region at Speyside Corporate Relations