The latest interviews, features and research together with PRWeek's key projects

In the spotlight

Flack: Mistubishi cooks up a storm, Lineup gets down and dirty and Masters are made

If you're out and about at an industry event, make sure that you're on your best behaviour, because the mysterious Flack is watching you...

Latest interviews and features

We Are Social re-enacts cult movie scenes with Kleenex tissues

We Are Social re-enacts cult movie scenes with Kleenex tissues

We Are Social has re-created Notting Hill and other Hollywood classics as part of a campaign for the launch of a new tissue range, Kleenex Sensitive.

We Are Social launches #Holiday360 selfie video campaign for Christmas

We Are Social launches #Holiday360 selfie video campaign for Christmas

We Are Social is launching a video-focused social media campaign for the computer technology company Lenovo, which taps into the 'selfie' phenomenon.

Male modelling, David Blaine and bullshit detectors: Flack's Power Book Alternative Awards

Male modelling, David Blaine and bullshit detectors: Flack's Power Book Alternative Awards

What are the top five reasons for getting into PR? And what app ideas would the industry's top brass love to share with the world? Flack presents his own Alternative Awards from entrants to this year's PRWeek Power Book, which lists the most influential players in UK PR.

Part-time high flyers: A tale of two women

Part-time high flyers: A tale of two women

Last Friday, the social enterprise and jobsite Timewise published its third annual 'Power Part Time List', which celebrates people in high powered jobs across multiple industries who have managed to juggle successful careers with vibrant and rewarding home lives. Among those to be celebrated last week were Mary Whenman, managing director of corporate, financial and public affairs at Weber Shandwick, and Alex MacLaverty, group managing director of Hotwire PR. These are their two stories.

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PRWeek interviews ...

Why Golin's Fred Cook is waging war on convention

Why Golin's Fred Cook is waging war on convention

The Golin CEO met up with Alex Benady in London to explain why three years ago he decided to do away with the traditional PR consultancy model and create the 'agency of the future' - and how his gamble is paying off today.

Sir Martin Sorrell on PR's place in the new wave of integration

Sir Martin Sorrell on PR's place in the new wave of integration

The world's most successful marketing services entrepreneur and self-styled 'bean counter' talks to Danny Rogers about the new wave of integration and why comms finally deserves to be at the centre of things.

Adbusters' Kalle Lasn says comms professionals can save the world

Adbusters' Kalle Lasn says comms professionals can save the world

The environmentalist and anti-consumerist leader of Adbusters talks to Alex Benady about 'culture jamming', empty CSR initiatives and how comms professionals can use the power in their hands for global good.

Key features

Game changers: the campaigns defining the future of the comms industry

Game changers: the campaigns defining the future of the comms industry

An in-depth look at four transformational campaigns and the integration, bravery and purpose that they share.

Rules, ransom and radio: Islamic State's multifarious assault on the media

Rules, ransom and radio: Islamic State's multifarious assault on the media

Islamic State is controlling both traditional and social media as it tightens its grip on parts of Syria and Iraq, finds John Owens in Beirut.

Integration report: one vision

Integration report: one vision

A new report identifies the emergence of the chief comms and marketing officer (CCMO) and predicts greater convergence between disciplines.

Grilled: Journalist Q&As ...

Grilled: the Daily Mirror's deputy 3am editor Hannah Hope

Grilled: the Daily Mirror's deputy 3am editor Hannah Hope

Hannah Hope, deputy 3am editor at the Daily Mirror, on the showbiz life and her favourite PR people.

NBC foreign correspondent Keir Simmons talks poor pitches and avoiding biscuits

NBC foreign correspondent Keir Simmons talks poor pitches and avoiding biscuits

Keir Simmons, NBC's London-based foreign correspondent, talks to PRWeek about his job and how he relates to PRs.

ITV News' Jess Brammar on simplifying stories and why a sense of mischief is essential

Creative inspiration

Creative inspiration: Cassetteboy

Creative inspiration: Cassetteboy

The duo behind the viral remix of David Cameron's speech last month tell PRWeek what inspires them.

Creative inspiration: Elizabeth Emanuel, fashion designer

Creative inspiration: Elizabeth Emanuel, fashion designer

Fashion designer Elizabeth Emanuel discusses her biggest influences.

Creative Inspiration: Stephen Revell

Creative Inspiration: Stephen Revell

The director of Opera Rara shares his creative inspirations.

PRWeek's key projects

Four more agencies sign up to PR Internships For All

Four more agencies sign up to PR Internships For All

Hanover, Whitehouse Consultancy, Freedman Brown and Jargon PR are the first PR agencies to sign up to PR Internships For All since the scheme was expanded to smaller agencies and in-house departments last month.

PRWeek UK Awards 2014: The roll call of winners

PRWeek UK Awards 2014: The roll call of winners

The PR industry gathered at an exclusive awards night at Grosvenor House to celebrate the best people, agencies and campaigns of 2014. Here's the full list of winners.

PR Internships For All seeks whole industry backing

PR Internships For All seeks whole industry backing

With 16 of the top 25 PR agencies now supporting PRWeek and the PRCA's initiative to bring a more diverse pool of graduates into the industry, all PR agencies and in-house departments are being invited to get involved.

Top 150: WPP streaks ahead of rival groups

Top 150: WPP streaks ahead of rival groups

WPP has strengthened its position as the top performing group, widening the lead on its rivals, according to figures from PRWeek's Top 150.

First PRWeek Global Awards winners revealed

First PRWeek Global Awards winners revealed

PRWeek honored the best global communications work on Thursday night at the inaugural PRWeek Global Awards.

Behind the PR Internships For All scheme

Behind the PR Internships For All scheme

Why PRWeek and the PRCA have called on the top 25 agencies to act as industry champions by hiring more young people from ethnic backgrounds and paying interns at least the National Minimum Wage.

PRWeek mentoring project: breaking down the barriers

PRWeek mentoring project: breaking down the barriers

With the first mentoring meetings under way, our 15 mentees gathered to discuss what they regard as the obstacles to women getting the top PR jobs.

The Best Places to Work

The Best Places to Work

The results are in­ - PRWeek unveils the best employers in the PR industry today.

The PR Census 2013

The PR Census 2013

Revenue and productivity are up, confidence is high, but there are still serious issues to be tackled including diversity and junior pay levels.

Meet PRWeek's 30 under 30

Meet PRWeek's 30 under 30

Watch out - the next generation is snapping at your heels. Kate Magee reveals the 30 PR professionals you need to know.

How CEOs see comms ...

Justin King: "Perhaps PR does need to rebrand itself"

Justin King: "Perhaps PR does need to rebrand itself"

Ask the ebullient former CEO of Sainsbury's what he really thinks about PR and he refuses to answer. "I reject the premise of your question," he says, "because there's an inherent negativity to it."

Hiut's Clare Hieatt acts smart to take on denim's big boys

Hiut's Clare Hieatt acts smart to take on denim's big boys

Clare Hieatt, the managing director of UK jeans-maker Hiut, says her company competes with bigger brands via smart social media and 'brand purpose'.

YO! Sushi boss Robin Rowland on retaining brand voice despite constant innovation

YO! Sushi boss Robin Rowland on retaining brand voice despite constant innovation

It slid into public consciousness on a conveyor belt of modernity in the late 1990s, helping to bring Japanese food to the masses. Yet YO! Sushi's CEO Robin Rowland maintains that the brand remains just as innovative today.

Postcards from ...

Postcard from South Africa

Postcard from South Africa

South Africa presents massive opportunities as well as challenges, says Elian Wiener, founder and CEO of Epic Communications.

Postcard from Nigeria

Postcard from Nigeria

The PR industry has massive potential in Africa's biggest economy but there is still work to be done, says Nn'emeka Maduegbuna, chairman and CEO, C&F Porter Novelli, Nigeria.

Postcard from Mexico

Postcard from Mexico

The Mexican PR industry is growing but not yet seen as strategic, says Adriana Valladares, president and CEO of Burson-Marsteller Mexico.