The 'sweaty-gate' affair together with the Department for Work and Pensions' fictional case studies might suggest such fakery is alive and well in PR and comms land, much to the chagrin of the industry. But journalists are also complicit in this game, leaving readers to guess whether the subjects of so-called 'real life' stories are just playing a part. How widespread is the practice and can it ever be justified, asks Ian Griggs.
In Flack this week: Ryanair's batty photoshoot; Time Out's embargo woe; and PRCA chief Francis Ingham gets cheeky with his opposite number.
Daniel Gluck, Museum of Sex executive director and founder, talks to Diana Bradley about elevating discussions around sex and having a boob bouncy house.
Flack is back, in a new, regular Friday slot. This week there's some sober thinking on 'sweaty-gate'; an insight into the dangers of not checking email attachments; and channelling Morrissey for the DWP fake case studies incident.
Jackie Elliot, chairman at Cathcart Consulting, answers questions ranging from accepting connections on LinkedIn to dealing with embarrassing client related situations.
The Golin CEO met up with Alex Benady in London to explain why three years ago he decided to do away with the traditional PR consultancy model and create the 'agency of the future' - and how his gamble is paying off today.
The world's most successful marketing services entrepreneur and self-styled 'bean counter' talks to Danny Rogers about the new wave of integration and why comms finally deserves to be at the centre of things.
The environmentalist and anti-consumerist leader of Adbusters talks to Alex Benady about 'culture jamming', empty CSR initiatives and how comms professionals can use the power in their hands for global good.
An in-depth look at four transformational campaigns and the integration, bravery and purpose that they share.
Islamic State is controlling both traditional and social media as it tightens its grip on parts of Syria and Iraq, finds John Owens in Beirut.
A new report identifies the emergence of the chief comms and marketing officer (CCMO) and predicts greater convergence between disciplines.
Hannah Hope, deputy 3am editor at the Daily Mirror, on the showbiz life and her favourite PR people.
Keir Simmons, NBC's London-based foreign correspondent, talks to PRWeek about his job and how he relates to PRs.
To be honest, I have always wondered what all the fuss was about.
Semaphore co-founder Aaron Cole discusses some of his biggest creative influences
PRWeek UK is inviting agencies to submit their figures for the Top 150 PR Consultancies Report 2015.
Generous PR agencies and in-house comms teams have donated more than £2,000 to the National Society for the Prevention of Cruelty to Children (NSPCC) by entering PRWeek UK's Best Places to Work Awards.
The deadline for entry to PRWeek UK's Best Places to Work Awards 2015 has been extended to Wednesday 7 January.
Are you one of the PR's industry's best and most progressive employers? Do you run great and effective teams in the UK PR industry? Now is your chance to prove it - as entries open for PRWeek's prestigious Best Places to Work Awards 2015.
Hanover, Whitehouse Consultancy, Freedman Brown and Jargon PR are the first PR agencies to sign up to PR Internships For All since the scheme was expanded to smaller agencies and in-house departments last month.
The PR industry gathered at an exclusive awards night at Grosvenor House to celebrate the best people, agencies and campaigns of 2014. Here's the full list of winners.
With 16 of the top 25 PR agencies now supporting PRWeek and the PRCA's initiative to bring a more diverse pool of graduates into the industry, all PR agencies and in-house departments are being invited to get involved.
WPP has strengthened its position as the top performing group, widening the lead on its rivals, according to figures from PRWeek's Top 150.
PRWeek honored the best global communications work on Thursday night at the inaugural PRWeek Global Awards.
Why PRWeek and the PRCA have called on the top 25 agencies to act as industry champions by hiring more young people from ethnic backgrounds and paying interns at least the National Minimum Wage.
Ask the ebullient former CEO of Sainsbury's what he really thinks about PR and he refuses to answer. "I reject the premise of your question," he says, "because there's an inherent negativity to it."
Clare Hieatt, the managing director of UK jeans-maker Hiut, says her company competes with bigger brands via smart social media and 'brand purpose'.
It slid into public consciousness on a conveyor belt of modernity in the late 1990s, helping to bring Japanese food to the masses. Yet YO! Sushi's CEO Robin Rowland maintains that the brand remains just as innovative today.
Opportunities to get your message across in Myanmar's media have improved significantly since the shackles on press freedom were loosened three years ago, says Graham Stewart, managing director at Bell Pottinger Myanmar.
Michael Maslov, partner, Ketchum and general director, Ketchum Maslov, explains the challenges facing the PR industry in the troubled country.
The conflict in the country has squeezed PR budgets but at the same time created opportunities for the industry to evolve.