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Thomas Cook: Our expert panel assesses the company's handling of the tragedy

Thomas Cook: Our expert panel assesses the company's handling of the tragedy

Thomas Cook bears all the hallmarks of a company about to implode under the weight of public disgust. This is due to its handling of the tragedy in which two children died from carbon monoxide poisoning from a faulty boiler while on holiday in Corfu in October 2006. The deaths, together with the ensuing inquest verdict of unlawful killing last Wednesday, in which Thomas Cook was found to have "breached its duty of care", is a nightmare scenario for a company that has previously been synonymous with family-friendly holidays.

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Video: PR360 insights from MSLGroup, Coral, Discovery Communications and PRCA

Video: PR360 insights from MSLGroup, Coral, Discovery Communications and PRCA

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PRWeek interviews ...

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Creative inspiration

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Enter PRWeek UK's Best Places to Work Awards 2015

Enter PRWeek UK's Best Places to Work Awards 2015

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How CEOs see comms ...

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