Social media have evolved rapidly in the past decade, forcing brands to consider their strategies carefully. David Benady identifies the risks of failing to keep up to speed.
I started my career in a small north London consumer PR shop. I learned the tools of the trade very quickly and also my most valuable lesson in PR.
Weber Shandwick with Bounce Below, June 2014
There are numerous tools available for monitoring your social media campaigns and the opportunities for engagement seem limitless, but this can brings pitfalls.
3 Monkeys Communications with Microsoft, May-July 2014
The world's most successful marketing services entrepreneur and self-styled 'bean counter' talks to Danny Rogers about the new wave of integration and why comms finally deserves to be at the centre of things.
The environmentalist and anti-consumerist leader of Adbusters talks to Alex Benady about 'culture jamming', empty CSR initiatives and how comms professionals can use the power in their hands for global good.
The Edelman CEO's Grand Prix win last month symbolises his vision for the modern PR agency. He outlines to Danny Rogers his ambitious plan to remould Edelman as a corporate 'game-changer'.
Brands are going full throttle on their online channels for this footy frenzy but could the 20th World Cup be the high watermark for social media?
As the nature of modern warfare comms evolves at a startling rate, governments are struggling to keep pace and retain public support, finds John Owens
PRs rarely come off well in the media, as the stereotypes below illustrate, and our research reveals that public has an even more damning view. As its own reputation management continues to be a bugbear, we ask what needs be done about PR's PR problem.
The director of Opera Rara shares his creative inspirations.
Marco Balich, the president of Balich Worldwide Shows and Olympic ceremony producer, shows what inspires him.
The PR industry gathered at an exclusive awards night at Grosvenor House to celebrate the best people, agencies and campaigns of 2014. Here's the full list of winners.
WPP has strengthened its position as the top performing group, widening the lead on its rivals, according to figures from PRWeek's Top 150.
PRWeek honored the best global communications work on Thursday night at the inaugural PRWeek Global Awards.
Why PRWeek and the PRCA have called on the top 25 agencies to act as industry champions by hiring more young people from ethnic backgrounds and paying interns at least the National Minimum Wage.
With the first mentoring meetings under way, our 15 mentees gathered to discuss what they regard as the obstacles to women getting the top PR jobs.
The results are in - PRWeek unveils the best employers in the PR industry today.
Revenue and productivity are up, confidence is high, but there are still serious issues to be tackled including diversity and junior pay levels.
Watch out - the next generation is snapping at your heels. Kate Magee reveals the 30 PR professionals you need to know.
Entrants in PRWeek's Power Book 2013 were asked to select their favourite campaign of 2012. Francesca Rice looks at two of the top five - Red Bull and Royal Mail - to see how the industry can learn from their success.
Ask the ebullient former CEO of Sainsbury's what he really thinks about PR and he refuses to answer. "I reject the premise of your question," he says, "because there's an inherent negativity to it."
Clare Hieatt, the managing director of UK jeans-maker Hiut, says her company competes with bigger brands via smart social media and 'brand purpose'.
It slid into public consciousness on a conveyor belt of modernity in the late 1990s, helping to bring Japanese food to the masses. Yet YO! Sushi's CEO Robin Rowland maintains that the brand remains just as innovative today.
Calling a journalist with a pitch could be a make-or-break moment for you and your client.
Efforts to make companies' annual reports cover social, environmental and human impacts as well as financial information could be a boon for PR practitioners.
It may feel like one of the dark arts, but mastering the intricacies of search engine optimisation has become essential to any successful comms strategy.
The Mexican PR industry is growing but not yet seen as strategic, says Adriana Valladares, president and CEO of Burson-Marsteller Mexico.
PR is not well understood in Turkey but there is huge potential for development, says Seda Yalçin, CEO of Weber Shandwick Turkey.
The Swedish PR sector is relatively small, but it punches above its weight.