The Ice Bucket Challenge has raised an estimated £60m for charities on both sides of the Atlantic in the two months it started spreading on social media.
How can I make my brand more agile in a multi-channel world?
Oliver Tickell, The Ecologist editor, on conspiracy theories, email overload and making an impact.
The environmentalist and anti-consumerist leader of Adbusters talks to Alex Benady about 'culture jamming', empty CSR initiatives and how comms professionals can use the power in their hands for global good.
Clare Hieatt, the managing director of UK jeans-maker Hiut, says her company competes with bigger brands via smart social media and 'brand purpose'.
Koen Doens is the image of the perfectly buttoned-down bureaucrat. He's president Barroso's right-hand man and head of the EC Spokesperson's Service, responsible for all political communications from the EC. But Alex Benady suspects there lies a more interesting hinterland behind a man who takes pride in being dull.
The controversial high street crusader has had an eventful career climbing up the ranks of the retail industry, from making Harvey Nichols cool to being snubbed by the Government. She tells Mark Banham about the ethos behind 'brand Portas'
Harold Burson is one of the founding fathers of the PR industry, having begun his career in the 1940s and launched Burson-Marsteller in 1952. Alex Benady asks him about the good, the bad and the ugly parts of his long and colourful life.
Brands are going full throttle on their online channels for this footy frenzy but could the 20th World Cup be the high watermark for social media?
As the nature of modern warfare comms evolves at a startling rate, governments are struggling to keep pace and retain public support, finds John Owens
PRs rarely come off well in the media, as the stereotypes below illustrate, and our research reveals that public has an even more damning view. As its own reputation management continues to be a bugbear, we ask what needs be done about PR's PR problem.
The director of Opera Rara shares his creative inspirations.
Marco Balich, the president of Balich Worldwide Shows and Olympic ceremony producer, shows what inspires him.
With under three months to go before the PRWeek Awards winners are revealed at London's Grosvenor House Hotel on 14 October, the shortlisted entries are revealed today.
PRWeek honored the best global communications work on Thursday night at the inaugural PRWeek Global Awards.
Why PRWeek and the PRCA have called on the top 25 agencies to act as industry champions by hiring more young people from ethnic backgrounds and paying interns at least the National Minimum Wage.
With the first mentoring meetings under way, our 15 mentees gathered to discuss what they regard as the obstacles to women getting the top PR jobs.
The results are in - PRWeek unveils the best employers in the PR industry today.
Revenue and productivity are up, confidence is high, but there are still serious issues to be tackled including diversity and junior pay levels.
Watch out - the next generation is snapping at your heels. Kate Magee reveals the 30 PR professionals you need to know.
The PR industry gathered at an exclusive awards night at Grosvenor House to celebrate the best people, agencies and campaigns of 2013. Take a look at the full list of winners below to see who scooped a prestigious award.
Four in five agencies in the Top 150 saw growth in 2012 as the industry perked up.
Entrants in PRWeek's Power Book 2013 were asked to select their favourite campaign of 2012. Francesca Rice looks at two of the top five - Red Bull and Royal Mail - to see how the industry can learn from their success.
It slid into public consciousness on a conveyor belt of modernity in the late 1990s, helping to bring Japanese food to the masses. Yet YO! Sushi's CEO Robin Rowland maintains that the brand remains just as innovative today.
The former Lib Dem heavyweight tells Alex Benady how he is planning to reposition fur in Western markets while fighting trading restrictions.
The boss of the meat substitute brand tells Alex Benady that his products are sitting astride three lucrative consumer trends.
Calling a journalist with a pitch could be a make-or-break moment for you and your client.
Efforts to make companies' annual reports cover social, environmental and human impacts as well as financial information could be a boon for PR practitioners.
It may feel like one of the dark arts, but mastering the intricacies of search engine optimisation has become essential to any successful comms strategy.
The #IceBucketChallenge has turned into a social media snowball. It's gaining tremendous traction - more than $15 million in donations to date, according to Time, and 1.2 million videos on Facebook and counting.
The Mexican PR industry is growing but not yet seen as strategic, says Adriana Valladares, president and CEO of Burson-Marsteller Mexico.
PR is not well understood in Turkey but there is huge potential for development, says Seda Yalçin, CEO of Weber Shandwick Turkey.