The latest interviews, features and research together with PRWeek's key projects

In the spotlight

Showcase: The Office for Estimation

Showcase: The Office for Estimation

Smart Energy GB, an independent organisation promoting the use of smart meters, teamed up with Third City, ad agency AMV, PHD and the Daily Mirror to launch an April Fool's campaign to highlight their benefits when it comes to utility bills.

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Latest interviews and features

Woodland Trust partners with Yorkshire Tea for tree-planting campaign

Woodland Trust partners with Yorkshire Tea for tree-planting campaign

The Woodland Trust and Yorkshire Tea have formed a partnership to plant 500,000 trees over the next five years, plus a further 500,000 in Africa.

MoneySuperMarket launches campaign for World Autism Awareness Week

MoneySuperMarket launches campaign for World Autism Awareness Week

Epic Dave, the character from the MoneySuperMarket adverts, has recreated his signature 'Epic Strut' at the National Autistic Society (NAS) as part of a campaign for World Autism Awareness Week.

Rugby stars lend a hand to world's smallest rugby club in World Cup campaign

Rugby stars lend a hand to world's smallest rugby club in World Cup campaign

International rugby players Jonny Wilkinson, Sir Clive Woodward and Bryan Habana supported a local rugby match in Hampshire as part of Land Rover's Rugby World Cup 2015 campaign We Deal In Real.

A2 Milk teams up with Danny Cipriani for Welcome Back to Milk campaign

A2 Milk teams up with Danny Cipriani for Welcome Back to Milk campaign

A2 Milk, the specialist milk brand, has launched its Welcome Back to Milk Campaign with rugby star Danny Cipriani as official ambassador.

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PRWeek interviews ...

Why Golin's Fred Cook is waging war on convention

Why Golin's Fred Cook is waging war on convention

The Golin CEO met up with Alex Benady in London to explain why three years ago he decided to do away with the traditional PR consultancy model and create the 'agency of the future' - and how his gamble is paying off today.

Sir Martin Sorrell on PR's place in the new wave of integration

Sir Martin Sorrell on PR's place in the new wave of integration

The world's most successful marketing services entrepreneur and self-styled 'bean counter' talks to Danny Rogers about the new wave of integration and why comms finally deserves to be at the centre of things.

Adbusters' Kalle Lasn says comms professionals can save the world

Adbusters' Kalle Lasn says comms professionals can save the world

The environmentalist and anti-consumerist leader of Adbusters talks to Alex Benady about 'culture jamming', empty CSR initiatives and how comms professionals can use the power in their hands for global good.

Key features

Game changers: the campaigns defining the future of the comms industry

Game changers: the campaigns defining the future of the comms industry

An in-depth look at four transformational campaigns and the integration, bravery and purpose that they share.

Rules, ransom and radio: Islamic State's multifarious assault on the media

Rules, ransom and radio: Islamic State's multifarious assault on the media

Islamic State is controlling both traditional and social media as it tightens its grip on parts of Syria and Iraq, finds John Owens in Beirut.

Integration report: one vision

Integration report: one vision

A new report identifies the emergence of the chief comms and marketing officer (CCMO) and predicts greater convergence between disciplines.

Grilled: Journalist Q&As ...

Grilled: the Daily Mirror's deputy 3am editor Hannah Hope

Grilled: the Daily Mirror's deputy 3am editor Hannah Hope

Hannah Hope, deputy 3am editor at the Daily Mirror, on the showbiz life and her favourite PR people.

NBC foreign correspondent Keir Simmons talks poor pitches and avoiding biscuits

NBC foreign correspondent Keir Simmons talks poor pitches and avoiding biscuits

Keir Simmons, NBC's London-based foreign correspondent, talks to PRWeek about his job and how he relates to PRs.

ITV News' Jess Brammar on simplifying stories and why a sense of mischief is essential

Creative inspiration

Creative inspiration: Jackie Cooper

Creative inspiration: Jackie Cooper

Jackie Cooper, global chair and creative strategy at Edelman, on the things that inspire her professionally

PlayStation celebrates 20th anniversary with #20YearsOfPlay campaign

PlayStation celebrates 20th anniversary with #20YearsOfPlay campaign

PlayStation has created an animated video compiling gamers' tweets to mark 20 years of the brand.

PRWeek's key projects

PRWeek UK Top 150 PR Consultancies Report - submit your figures now

PRWeek UK Top 150 PR Consultancies Report - submit your figures now

PRWeek UK is inviting agencies to submit their figures for the Top 150 PR Consultancies Report 2015.

Sector raises £2,200 for NSPCC by entering PRWeek's Best Places to Work Awards

Sector raises £2,200 for NSPCC by entering PRWeek's Best Places to Work Awards

Generous PR agencies and in-house comms teams have donated more than £2,000 to the National Society for the Prevention of Cruelty to Children (NSPCC) by entering PRWeek UK's Best Places to Work Awards.

Entry deadline for PRWeek UK's Best Places to Work Awards moved to 7 January

Entry deadline for PRWeek UK's Best Places to Work Awards moved to 7 January

The deadline for entry to PRWeek UK's Best Places to Work Awards 2015 has been extended to Wednesday 7 January.

Enter PRWeek UK's Best Places to Work Awards 2015

Enter PRWeek UK's Best Places to Work Awards 2015

Are you one of the PR's industry's best and most progressive employers? Do you run great and effective teams in the UK PR industry? Now is your chance to prove it - as entries open for PRWeek's prestigious Best Places to Work Awards 2015.

Four more agencies sign up to PR Internships For All

Four more agencies sign up to PR Internships For All

Hanover, Whitehouse Consultancy, Freedman Brown and Jargon PR are the first PR agencies to sign up to PR Internships For All since the scheme was expanded to smaller agencies and in-house departments last month.

PRWeek UK Awards 2014: The roll call of winners

PRWeek UK Awards 2014: The roll call of winners

The PR industry gathered at an exclusive awards night at Grosvenor House to celebrate the best people, agencies and campaigns of 2014. Here's the full list of winners.

PR Internships For All seeks whole industry backing

PR Internships For All seeks whole industry backing

With 16 of the top 25 PR agencies now supporting PRWeek and the PRCA's initiative to bring a more diverse pool of graduates into the industry, all PR agencies and in-house departments are being invited to get involved.

Top 150: WPP streaks ahead of rival groups

Top 150: WPP streaks ahead of rival groups

WPP has strengthened its position as the top performing group, widening the lead on its rivals, according to figures from PRWeek's Top 150.

First PRWeek Global Awards winners revealed

First PRWeek Global Awards winners revealed

PRWeek honored the best global communications work on Thursday night at the inaugural PRWeek Global Awards.

Behind the PR Internships For All scheme

Behind the PR Internships For All scheme

Why PRWeek and the PRCA have called on the top 25 agencies to act as industry champions by hiring more young people from ethnic backgrounds and paying interns at least the National Minimum Wage.

How CEOs see comms ...

Justin King: "Perhaps PR does need to rebrand itself"

Justin King: "Perhaps PR does need to rebrand itself"

Ask the ebullient former CEO of Sainsbury's what he really thinks about PR and he refuses to answer. "I reject the premise of your question," he says, "because there's an inherent negativity to it."

Hiut's Clare Hieatt acts smart to take on denim's big boys

Hiut's Clare Hieatt acts smart to take on denim's big boys

Clare Hieatt, the managing director of UK jeans-maker Hiut, says her company competes with bigger brands via smart social media and 'brand purpose'.

YO! Sushi boss Robin Rowland on retaining brand voice despite constant innovation

YO! Sushi boss Robin Rowland on retaining brand voice despite constant innovation

It slid into public consciousness on a conveyor belt of modernity in the late 1990s, helping to bring Japanese food to the masses. Yet YO! Sushi's CEO Robin Rowland maintains that the brand remains just as innovative today.

Postcards from ...

Postcard from Ukraine

Postcard from Ukraine

The conflict in the country has squeezed PR budgets but at the same time created opportunities for the industry to evolve.

Postcard from India

Postcard from India

One of the world's fastest-growing economies has a PR sector supporting change as well as effecting it.

Postcard from Qatar

Postcard from Qatar

The PR scene in Qatar has changed rapidly since the Gulf state came under global scrutiny after it was awarded the 2022 FIFA World Cup, says James Caffall, MD of Forbes Associates.