The John Lewis campaign, about a little girl's attempts to connect with a lonely old man on the moon, has taken every other major retailer's efforts to the cleaners during the decisive early stages of the Christmas trading period. It has proved to be a clear favourite among 15 major retail campaigns tracked exclusively for PRWeek on Twitter, but does social sentiment translate into sales? Experts insist that it does.
Don't call the MT office in the mornings and lay off The Apprentice pitches...
Amanda Pierce, UK CEO, Burson-Marsteller, pays a visit to Brasserie Max in Covent Garden
Alison Last, corporate comms manager at Kellogg's, says in-house and agency opportunities abound for PR pros in the city's vibrant economy
In Flack this week: Nigel Farage plays it cool at Bretix event, black humour in coal PR, Pot Noodle stirs up Starbucks, and from sadverts to ladverts to dadverts.
Alex Benady goes 'hyperlocal' with Marian Salzman, the all-seeing, all-doing wonderwoman of PR.
Shell has faced reputational problems for years, largely caused by environmental campaigners and the oil giant's reluctance to engage in public debate. Its vice-president for media relations tells Alex Benady why drilling in the Arctic is not as destructive as it sounds and how the company is embracing engagement to convince the world that hydrocarbons are the future.
NFL UK Alistair Kirkwood chief wants to use the UK as a springboard to help the sport score a comms touchdown internationally.
Former Olympian Lord Coe brings the ideal mix of political nous and business acumen to his role as chairman of sports-marketing firm CSM, which now incorporates Chime's PR shop Good Relations. He tells PRWeek how geopolitics and cultural differences will transform the sporting landscape and why the balance between sport and commerce must be preserved.
Nissan's vice-president of comms has a fiendishly complex task on his hands. His job is to present a coherent global brand expression for the car giant at a time of rapid technological and social change, all overshadowed by the threat of global warming. He tells Alex Benady how he does it.
The Golin CEO met up with Alex Benady in London to explain why three years ago he decided to do away with the traditional PR consultancy model and create the 'agency of the future' - and how his gamble is paying off today.
The world's most successful marketing services entrepreneur and self-styled 'bean counter' talks to Danny Rogers about the new wave of integration and why comms finally deserves to be at the centre of things.
An in-depth look at four transformational campaigns and the integration, bravery and purpose that they share.
Islamic State is controlling both traditional and social media as it tightens its grip on parts of Syria and Iraq, finds John Owens in Beirut.
A new report identifies the emergence of the chief comms and marketing officer (CCMO) and predicts greater convergence between disciplines.
Hannah Hope, deputy 3am editor at the Daily Mirror, on the showbiz life and her favourite PR people.
Keir Simmons, NBC's London-based foreign correspondent, talks to PRWeek about his job and how he relates to PRs.
The One Green Bean chief talks about her love for internet memes, Desert Island Discs and discovering Seinfeld.
To be honest, I have always wondered what all the fuss was about.
PRWeek is launching a series of networking events for junior PR professionals that will be held at secret venues across London, featuring expert comms industry speakers.
PRWeek has revealed which campaigns, agencies and in-house comms teams have been shortlisted in the prestigious PRWeek UK Awards 2015.
Earlier this year, PRWeek and Women in PR (WPR) relaunched the Mentoring Scheme to tackle the lack of female leaders in comms. In the first Mentoring Scheme Diary, we hear from Shelley Facius and her mentee Amy Stevens about how they reacted after the latter was told she would be made redundant.
Generous PR agencies and in-house comms teams have donated more than £2,000 to the National Society for the Prevention of Cruelty to Children (NSPCC) by entering PRWeek UK's Best Places to Work Awards.
PRWeek UK is inviting agencies to submit their figures for the Top 150 PR Consultancies Report 2015.
The deadline for entry to PRWeek UK's Best Places to Work Awards 2015 has been extended to Wednesday 7 January.
Are you one of the PR's industry's best and most progressive employers? Do you run great and effective teams in the UK PR industry? Now is your chance to prove it - as entries open for PRWeek's prestigious Best Places to Work Awards 2015.
Hanover, Whitehouse Consultancy, Freedman Brown and Jargon PR are the first PR agencies to sign up to PR Internships For All since the scheme was expanded to smaller agencies and in-house departments last month.
The PR industry gathered at an exclusive awards night at Grosvenor House to celebrate the best people, agencies and campaigns of 2014. Here's the full list of winners.
With 16 of the top 25 PR agencies now supporting PRWeek and the PRCA's initiative to bring a more diverse pool of graduates into the industry, all PR agencies and in-house departments are being invited to get involved.
WPP has strengthened its position as the top performing group, widening the lead on its rivals, according to figures from PRWeek's Top 150.
Ask the ebullient former CEO of Sainsbury's what he really thinks about PR and he refuses to answer. "I reject the premise of your question," he says, "because there's an inherent negativity to it."
Clare Hieatt, the managing director of UK jeans-maker Hiut, says her company competes with bigger brands via smart social media and 'brand purpose'.
It slid into public consciousness on a conveyor belt of modernity in the late 1990s, helping to bring Japanese food to the masses. Yet YO! Sushi's CEO Robin Rowland maintains that the brand remains just as innovative today.
Brazil is going through a turbulent political and economic period but it is still exceptionally strong creatively, says Alasdair Townsend, managing partner of Sherlock Communications.
PR is slowly emerging from under the ad agency shadow in Romania, as brands begin to invest in a growing local economy, says Mirela Meita, general manager of Chelgate Romania's Bucharest office
Opportunities to get your message across in Myanmar's media have improved significantly since the shackles on press freedom were loosened three years ago, says Graham Stewart, managing director at Bell Pottinger Myanmar.