Red Door hired for organic food push

Gemma O'Reilly 29-Aug-08

Healthcare shop Red Door Communications has been hired by organic food product range Ella's Kitchen.

The agency will provide consumer and corporate PR support. It is charged with promoting existing product ranges, supporting product launches and driving sales.

Ella's Kitchen was set up in 2005 by entrepreneur Paul Lindley, who wanted to create a range of organic food products which were good for kids but also fun.

‘The Ella's Kitchen range is leading the way in healthy eating for kids', said Red Door consumer health associate director Jane Seaton. ‘The brand is unique because it appeals to mums as well as kids.'

The account will be headed up by Seaton, who will report into Ella's Kitchen marketing director Nicole McDonnell.

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