Snooker bids for new fans

Gemma O'Reilly 28-Aug-08

The world governing body for professional snooker is looking to raise the appeal of the sport by promoting young professional players as role models.

World Snooker has called in Capitalize for the PR offensive. Initiatives will include arranging interviews and placing players’ profiles in a variety of media to develop their image away from the table.

The campaign will focus on creating role models and heroes for a new generation of snooker fans.

‘We are committed to raising the appeal of snooker among younger audiences,’ said World Snooker commercial director Miles Pearce.

The agency will target 16 to 45-year-olds and will focus on national newspapers
and consumer lifestyle magazines.

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