Art magazine prepares for launch

David Singleton 25-Jul-08

A new art magazine is using PR help as it prepares to make its debut on news stands nationally and internationally.

Consumer arts specialists JB Pelham PR is promoting Art World, which is being launched by B5 Media.

The brief was awarded following a three-way pitch between specialist arts agencies.

Agencies were asked to create a campaign to raise awareness of the magazine to the target audience for Art World: art lovers who work in the art world or outside it.

Art World will be available in WHSmith, Borders, bookshops, galleries and independent newsagents in the UK from July 31.

 

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