Medicom hired for skin condition awareness brief

Gemma O'Reilly 09-May-08

Healthcare shop Medicom Group has been hired by drug firm Valeant Pharma for a disease awareness campaign for skincare condition rosacea.

Medicom won the account following a competitive pitch.

Rosacea can affect one in ten UK adults in their 30s and onwards. In its early stages rosacea is typified by facial flushing, redness and often pimples in the central part of the face.

Medicom is charged with developing a disease awareness website to increase knowledge of the condition and encourage people who may be affected to get their symptoms properly diagnosed by their GP.

The account will be headed up by Medicom director Susan Walkley who will report into Valeant product manager, dermatology, Northern Europe and France Nina Bentley.

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