DFT sees £100,000 increase in PR spend

Matt Cartmell 09-May-08

The Department for Transport (DfT) spent £362,000 on agency fees and PR promotions in 2006/07 - over £100,000 more than the previous year.

Figures obtained in an ongoing PRWeek Freedom of Information Act investigation into public sector spending also revealed he department spent £255,000 in the previous 12 months.

The DfT's main focus is the THINK! Road safety campaign.

Meanwhile the DVLA's fees decreased to £371,000, down from £872,000 in 2005/06. The DVLA’s largest campaign was in 2005/06 when £499,000 was spent on launching electronic vehicle licensing.

The DfT's agencies include Fishburn Hedges, QBO, The Red Consultancy and Kinross & Render.

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