Apple, Google, Microsoft: Whose PR approach is the most effective?

Apple, Google, Microsoft: Whose PR approach is the most effective?

By Charles Arthur, 10 May 2012

The Guardian's technology editor Charles Arthur gives his opinion on the different PR strategies employed by the world's largest technology firms.

 
 
Iain Anderson: Lobbying's open book

Iain Anderson: Lobbying's open book

By Matt Cartmell, 10 May 2012

Described by one member of the public affairs industry as the 'acceptable face of lobbying', Iain Anderson's fiercely ethical approach has never been so important, with sting operations and rogue traders blighting the reputation of the business.

 
 
How PR agencies' fee income has changed in the past 10 years

How PR agencies' fee income has changed in the past 10 years

By Kate Magee, 03 May 2012

As PRWeek's Top 150 PR Consultancies 2012 is published, Kate Magee looks back at the past ten years to see how the industry's fortunes have fluctuated.

 
 
PRWeek's Top 150 PR Consultancies grow 9% despite tough year

PRWeek's Top 150 PR Consultancies grow 9% despite tough year

By Kate Magee, 03 May 2012

Last year was one of mixed fortunes for the UK PR industry. The economy remained tough, the Cabinet Office confirmed it would close the COI and work became more project-based.

 
 
 

Editor's picks

How PR agencies' fee income has changed in the past 10 years As PRWeek's Top 150 PR Consultancies 2012 is published, Kate Magee looks back at the past ten years to see how the industry's fortunes have fluctuated.

Roland Rudd UK's most powerful PR professional in 2012 Roland Rudd has been named as the UK's most powerful PR professional in 2012, following research by PRWeek.

29 under 29: Not the usual suspects PRWeek has finished its annual search for the most talented PR professionals under the age of 29. Kate Magee looks at the 29 high-fliers making an impression on the industry this year.

John Doe named Consultancy of the Year 2011 at the 25th PRWeek Awards John Doe scooped four awards at the PRWeek Awards last night, including Consultancy of the Year.

The PRWeek Best Places to Work survey 2011 For the third year, PRWeek has surveyed the PR industry to find out which are the best agencies to work for - and why. Kate Magee reveals the top 12.

Walkers Crisps named top brand by UK children in Kids Brand Index 2011 Walkers Crisps has been named the top brand by UK children aged seven to 15, according to new research for PRWeek.

Post-poll lessons to be learnt for public sector PRs

Post-poll lessons to be learnt for public sector PRs

This month's local poll results aren't just of interest to us in terms of who's now in charge, or how we'll help promote their manifesto policies now they're directly feeding our official organisational priorities. It's also worth setting aside the ...

Danny Rogers: Conscience is vital for PR professionals

Danny Rogers: Conscience is vital for PR professionals

The PR profession and public ethics have always been bedfellows; their relationship often uneasy.

Ian Monk: Olympic team is beating the odds

Ian Monk: Olympic team is beating the odds

Seventy-seven days to go* and the Olympic razzmatazz builds up despite a cacophony of dissenting noises in the media.

John Woodcock: Coalition woes inspire Miliband

John Woodcock: Coalition woes inspire Miliband

After the local election results underlined just how far the Government has fallen in recent months, this feels like a crossroads for politics in Britain.

 

PRWeek podcast: Charles Arthur on tech PR

Charles Arthur, The Guardian’s technology editor and author of Digital Wars, discuss the different PR strategies of technology giants Apple, Google and Microsoft.


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