Mayo Clinic's CEO tells Sean Czarnecki how a trusted name in healthcare has evolved digitally and centered communications on its newsroom while retaining integrity.
Well Hello, a new agency founded at the start of the this year by former directors of WE and Cow PR, has picked up retailer Superdrug's health PR work.
A study of the social media activity of the world's biggest pharmaceutical firms finds that Lilly is the most active, but two other companies achieve more than twice as much engagement with significantly fewer posts.
Axon Communications, one of the UK's largest healthcare agencies, has opened its fifth global office, in Switzerland.
Stoptober, the annual 28-day mass quit smoking campaign from Public Health England and Freuds, is back for a fifth year and is using Facebook - including a new Facebook Messenger bot - as its key social channel.
Hospital operator Circle Health has appointed Alex Singleton as its head of comms.
APCO hires health chief, Road wins anti-superbug brief, Spreckley opens in Scotland and more from PRWeek UK.
The British Medical Association and its striking junior doctors risk "overplaying their hand" with continued strike action, with the government appearing to believe it can win the battle for public support, public affairs professionals have told PRWeek.
13,000 people in England registered to give blood in the first six days of the second iteration of Missing Type, the NHS Blood and Transplant campaign run by Engine Group - more than double the number registering the week before.
The Government's much-awaited childhood obesity strategy was published this morning, but did not include any restrictions on advertising and promoting certain foods, as had been hoped and expected by some.
Engine Group's Missing Type campaign for NHS Blood and Transplant (NHSBT) is relaunching, this time reaching beyond England and Wales by involving 21 countries globally.
Condom maker Durex has joined forces with the International Planned Parenthood Federation (IPPF) to launch global campaign #DontShareZika.
Grayling UK has promoted Kathryn Ager to head of its public and third sector, health and skills team.
Integrated agency ilk has secured nine accounts during the past month following its split from sister agency Manifest.
The men's health charity Movember, which recently saw its UK marcoms chief become its European leader, is on the hunt for a PR agency for a UK campaign, PRWeek has learned.
Marketing has got personal. From targeted ads stalking us across the websites we visit, to incredibly targeted mailings direct to our home, we're seeing an explosion of tailored communications from brands of all varieties.
Autumn 2016 may come to be seen as a turning point in the debate around equal pay for women in the PR industry, as the PRCA moves to compel agency members to include gender pay gap reporting in its quality kitemark.
Future in Mind for the mental health charity Time to Change was a social marketing campaign to introduce mental health issues to 14- to 18-year-olds and their parents, as a way of destigmatising the issue.
At its best, PR is the most satisfying and effective form of communication there is - a hugely sophisticated form of precision marketing that transforms businesses and builds reputations.
Healthcare communications has been disrupted by market forces, regulatory changes and budget cuts, altering the make-up of the sector.
Before you dismiss this article and its clickbait heading, ask yourself what your relationship to porn is.
The recent announcement that a further 3,000 armed police would be deployed on the streets of Britain to prepare for a "not if, but when" terror attack, should also be a call to action for crisis management experts to prepare clients for their worst possible case scenario.
A plea by cancer charities Breast Cancer Now and Prostate Cancer UK to make innovative treatments more widely available on the NHS is not a surprising headline.
Don't just focus on 'doing' - clients want a 'thinking' agency that will be proactive and provide guidance rather than just taking orders.
Healthcare Director The Foundry - Gold London (Central), London (Greater)
Consultant/AM, Public Affairs - Blue Chip Clients Peter Childs London (Central), London (Greater)
Account Executive - B2B CC Blue Recruitment London (Central), London (Greater)
Healthcare Associate Director The Foundry - Original London
Account Manager - B2B CC Blue Recruitment London (Central), London (Greater)
In brief: CSM CEO Zak Brown to step down, Teneo MD hire, Powerscourt handles Nets IPO, Lewis' German launch
Zak Brown to depart as CEO of Chime's CSM division, Lewis to open fourth German office in Hamburg, Powerscourt advises on Nets flotation, Iredale Comms names new chair and other hires.
Finn's sweet wins, mental health initiative, ibtm appoints Davies Tanner and more from PRWeek UK.
Virgo Health gets innovative, Sellotape sticks with Mercieca, Media Trust founder steps down, Ibérica chooses Burt Greener Communications and more from PRWeek UK.
The man who led the comms for official Brexit campaign group Vote Leave and the former director of strategy for David Cameron have come together to launch an agency based in East London.