The latest healthcare PR news, opinion and features.
Got a story? Contact Ian Griggs on 020 8267 4893 or ian.griggs@haymarket.com.

News and news analysis

Tonic Life secures comms role with European Connected Health Alliance

Tonic Life Communications has been appointed as strategic comms partner for the European Connected Health Alliance (ECHAlliance), the not-for-profit alliance of organisations in the healthcare and pharmaceutical industries.

Hanover recruits Bell Pottinger's Frances Beves to healthcare team

Beves, who joins Hanover in August, is currently a partner in Bell Pottinger's corporate and brand division.

Lexis secures consumer PR brief for luxury beauty brand Aromatherapy Associates

Lexis secures consumer PR brief for luxury beauty brand Aromatherapy Associates

Lexis has won the consumer PR business for luxury beauty brand Aromatherapy Associates, following a competitive pitch against four other agencies.

Ruder Finn wins Bronze Lion at Cannes Health

Ruder Finn wins Bronze Lion at Cannes Health

The New York office of Ruder Finn took home metal for its work on Novartis Vaccines' Bexsero brand in a steady showing for PR work at the second year of Cannes Health.

Asthma UK taps up Blue Rubicon for strategy brief

Asthma UK taps up Blue Rubicon for strategy brief

Blue Rubicon has beaten three agencies in a competitive pitch to land the strategic reputation brief for Asthma UK.

FTI Consulting boosts life sciences arm with Brett Pollard appointment

FTI Consulting has appointed scientist and analyst Dr Brett Pollard as a senior director in its life sciences team.

Sudocrem appoints Orbital Media for global social media brief following Actavis takeover

Sudocrem appoints Orbital Media for global social media brief following Actavis takeover

Antiseptic cream brand Sudocrem has brought in Orbital Media for a global social media brief following a non-competitive pitch.

Roche Diagnostics hands corporate PR contract to ICG

Swiss medicine company Roche Diagnostics has appointed Insight Consulting Group (ICG) to manage its corporate PR, a contract previously held by Say Communications.

Virgin Care head of comms leaves for Salix & Co

Virgin Care head of comms leaves for Salix & Co

Virgin Care head of comms Russell Elliott has left to join health and education PR agency Salix & Co as its client services director.

Burson-Marsteller picks up Ferring Pharmaceuticals global comms account

Switzerland-based Ferring Pharmaceuticals has appointed Burson-Marsteller to provide global comms support across its key therapy brands following a pitch.

Pharma companies turn to social media to improve corporate reputations

Pharmaceutical companies are increasingly turning to social media as a way of engaging with consumers, healthcare professionals and media, according to a report by Ogilvy Healthworld.

Bupa reviews contract with Brunswick as it puts out reputation building and financial comms brief

Bupa reviews contract with Brunswick as it puts out reputation building and financial comms brief

Healthcare company Bupa is looking for one or two UK agencies that have a global network, for a two-way brief involving reputation building and financial comms.

Mental health groups demand more responsible media coverage after Germanwings crash

Mental health groups demand more responsible media coverage after Germanwings crash

They say coverage of the crash can lead to witch hunts of people dealing with mental-health issues in the workplace.

Nuffield Health calls in Hopscotch for teenage education programme

Nuffield Health calls in Hopscotch for teenage education programme

UK health charity Nuffield Health has appointed Hopscotch Consulting for a nationwide secondary schools programme to tackle teenage health issues.

Road Communications wins four-way pitch for Scope Ophthalmics

Road Communications wins four-way pitch for Scope Ophthalmics

Scope Ophthalmics has appointed Road Communications to provide PR support for its branded range of prescription and over-the-counter medicines.

Opinion and features

Video: Michael Roth on 'that time at the Gutter Bar'

Video: Michael Roth on 'that time at the Gutter Bar'

Steve Barrett speaks to the chief executive of Interpublic Group.

Treat your staff like adults and you might find that flexible working works

Treat your staff like adults and you might find that flexible working works

I wasn't surprised to read recently that the PR industry is one of the worst industries for supporting flexible working patterns.

The top seven mistakes PR companies make with existing clients

The top seven mistakes PR companies make with existing clients

Smart people learn from their mistakes. But the really sharp ones learn from the mistakes of others. Or there's the third group, who keep making the same mistakes over again. Which are you?

Cannes: The view from London

Cannes: The view from London

This time last year I was in Cannes. This year I am not. Have I missed anything? I think not - apart from a Rose hangover.

Cannes: We no longer need to play second fiddle to the 'creative' industries

Cannes: We no longer need to play second fiddle to the 'creative' industries

To be honest, I have always wondered what all the fuss was about.

Creativity in healthcare? It's in the Cannes

Creativity in healthcare? It's in the Cannes

Last year was the inaugural Lions Health festival of creativity in healthcare. The very fact that it even happened is a surprising success in itself yet our creative confidence, as an industry, felt shaky.

More women at Cannes but industry still falling short of balanced view of society

More women at Cannes but industry still falling short of balanced view of society

I first heard the phrase "pattern recognition" at SXSW this year. Jennifer Hyman, co-founder of Rent the Runway, was on a panel about the future of retail, and they were discussing whether the Airbnb concept would have been funded if it had been pitched by a woman.

Where was PR at Cannes Health?

Where was PR at Cannes Health?

The Cannes Health Lions featured some amazing and very creative work, but PR firms were conspicuous by their absence from the competition.

Zombies, Sorrell and Kim Kardashian: What to look out for at Cannes

Zombies, Sorrell and Kim Kardashian: What to look out for at Cannes

More and more PR people are getting involved in Cannes but if you're not headed there then you're probably already rolling your eyes and sighing heavily. If you are going, here's what I think's worth sharpening your elbows for at this year's Creativity Festival.

Recent healthcare people moves

Paul Archer joins 90TEN from Virgo Health

Paul Archer joins 90TEN from Virgo Health

Healthcare agency 90TEN has appointed Paul Archer to its board as global strategic director.

GCI Health London makes senior promotions

GCI Health London makes senior promotions

Specialist healthcare comms agency GCI Health has announced two promotions to associate director at its London office, one taking the new role of head of creative.

Hume Brophy appoints former Conservative shadow minister Anne McIntosh

Hume Brophy appoints former Conservative shadow minister Anne McIntosh

Hume Brophy has appointed former Conservative shadow minister and select committee chair Anne McIntosh as a senior consultant in its public affairs team.

Hume Brophy hires Broadgate Mainland's Vaughn-Thomas to lead financial services PR

Global PR, public affairs and investor relations firm Hume Brophy has appointed Broadgate Mainland executive director Roddi Vaughn-Thomas to a new role heading its global financial services PR business, PRWeek has learned.