The latest healthcare PR news, opinion and features.
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News and news analysis

GSK names Edelman and Weber on roster to aid digital growth and integration

GSK names Edelman and Weber on roster to aid digital growth and integration

Edelman and Weber Shandwick are the lead PR agencies on pharma giant GlaxoSmithKline's new global marketing agency roster for its consumer healthcare business.

Half of PRCA members expect client budgets to drop, survey says

Half of PRCA members expect client budgets to drop, survey says

Almost half of PR professionals believe client budgets will be reduced in the next 12 months following the EU referendum result, according to an exclusive PRWeek/PRCA survey.

Hotwire launches global health tech practice for predicted $43bn market

Hotwire launches global health tech practice for predicted $43bn market

Global tech PR agency Hotwire has launched a global health tech practice, overseen from London by group chief development officer Andy West.

Seismic shock for UK PR as country votes out but practitioners highlight opportunities to help clients adapt

Seismic shock for UK PR as country votes out but practitioners highlight opportunities to help clients adapt

As the UK awoke to the news that Britain had voted to leave the EU by a margin of 52 per cent to 48 per cent and that Prime Minister David Cameron will leave office in the autumn, UK PR firms told PRWeek what they think the implications are for their businesses and their clients.

Engine London and Weber Shandwick among PR work recognised at Health Lions

Engine London and Weber Shandwick among PR work recognised at Health Lions

India's Medulla Communications won seven prizes at the Pharma Lions in Cannes tonight, while Engine Group and Weber Shandwick were winners in the Health & Wellness Lions.

Pharma Lions Grand Prix awarded to Ogilvy's Breathless Choir

Pharma Lions Grand Prix awarded to Ogilvy's Breathless Choir

A highly emotive integrated campaign led by Ogilvy & Mather London - with PR elements delivered by an Omnicom consortium including FleishmanHillard - won several prizes including the overall Grand Prix award tonight at the Pharma Lions in Cannes.

Cannes: Ogilvy, Weber and MSLGroup among agencies shortlised for Health & Wellness Lions

Cannes: Ogilvy, Weber and MSLGroup among agencies shortlised for Health & Wellness Lions

A trio of Ogilvy & Mather group firms have been nominated for PR work across the Health categories of the upcoming Cannes Lions, with the industry also represented by firms including Engine, Weber Shandwick and MSLGroup, the latter for its much-garlanded #LikeAGirl campaign.

Johnson & Johnson names Michael Sneed chief communications officer

Johnson & Johnson names Michael Sneed chief communications officer

He is replacing Maggie FitzPatrick, who left the healthcare giant earlier this year, in the company's top communications role.

Healthcare group UDG buys UK's second largest health PR firm Pegasus for £16.8m

Healthcare group UDG buys UK's second largest health PR firm Pegasus for £16.8m

Pegasus, the UK's largest comms firm outside of London and second largest in healthcare nationally, has been acquired by FTSE 250-listed healthcare outsourcer UDG Healthcare.

OPEN Health acquires international medical comms agency

OPEN Health acquires international medical comms agency

Chicago, Dubai and London medical comms agency Choice Healthcare Solutions (CHS) has been acquired by Chime-owned OPEN Health and will become part of its Succinct operation.

Omnicom PR Group acquires healthcare shop Rabin Martin

Omnicom PR Group acquires healthcare shop Rabin Martin

It is the group's first acquisition since it was assembled in February under CEO Karen van Bergen.

Charlotte Street Partners moves into healthcare and IR with new hires

Charlotte Street Partners moves into healthcare and IR with new hires

London and Edinburgh agency Charlotte Street Partners, whose board includes Roland Rudd and Scottish entrepreneur Sir Angus Grossart, is expanding into the healthcare and investor relations markets.

Freuds and Proud Robinson launch dementia-fighting mobile game for Deutsche Telekom

Freuds and Proud Robinson launch dementia-fighting mobile game for Deutsche Telekom

Freuds has been brought in to work with sister agency Proud Robinson to launch a dementia-fighting CSR initiative from telco giant Deutsche Telekom.

UK pharma body prescribes database of payments to doctors to improve reputation

UK pharma body prescribes database of payments to doctors to improve reputation

From June, the UK's pharmaceutical industry will publish details of payments made by drugs companies to individual doctors and nurses in a bid to tackle its "biggest reputational challenge".

BMA and Government engaged in 'attritional war', says DH director of comms

BMA and Government engaged in 'attritional war', says DH director of comms

The Government is engaged in an "attritional war" with the British Medical Association in the long-running junior doctors' dispute, according to Sam Lister, director of comms at the Department of Health.

Opinion and features

Brexit demands a new approach to internal comms and engagement for UK PLC

Brexit demands a new approach to internal comms and engagement for UK PLC

Throughout the build-up to the referendum, 'take back control' was a beguiling refrain from those who suggested that we were, or soon would be, 'out of control' if we voted to 'remain'.

Purpose is not old news - it has just evolved

Purpose is not old news - it has just evolved

There was talk of 'cause fatigue' at Cannes this year, but that doesn't mean the industry should move on - it's simply that purpose has evolved.

Avoid absolutes in comms about the NHS

Avoid absolutes in comms about the NHS

British opinions of the NHS are often contradictory. It is our job to use human comms to reach the public.

Cannes entries show that PR has some big ideas and even bigger balls

Cannes entries show that PR has some big ideas and even bigger balls

Hello from the midway point of jury duty at Cannes - we've seen pretty much everything we're here to judge, but we're yet to get to the pointy end of shortlist and silverware selection.

Inspiring creativity within PR campaigns

Inspiring creativity within PR campaigns

A recent study revealed that the public relations industry is finally, after years of oversight, embracing creativity as a central driving force, with 88 per cent of PR practitioners citing it as fundamental to what they do.

Healthcare comms: we must overcome the public's data-sharing doubts

Healthcare comms: we must overcome the public's data-sharing doubts

One of the biggest comms challenges in healthcare is persuading the public that sharing their personal data will help to improve NHS services.

Why there is a different rule book for pitching to broadcast

Why there is a different rule book for pitching to broadcast

As experts we are constantly striving for new and better ways of engaging people; that and delivering greater reach, greater influence and greater returns on investment of course.

Mind the gap - how to gain the trust of senior clients as a young PR consultant

Mind the gap - how to gain the trust of senior clients as a young PR consultant

PRWeek's 2013 PR Census showed that 46 per cent of all PR agency employees were aged between 25 and 34. So how can today's generation of great young PR people be confident in the boardroom?

Can the PR industry afford another generation of 'lost women'?

Can the PR industry afford another generation of 'lost women'?

The PR and comms sector is waking up to the 'national blind spot' that employers seem to have when it comes to the gender pay gap - but does it need to do more?

Recent healthcare people moves

Fred Cook moving upstairs as Golin opts for 'CEO+' structure

Fred Cook moving upstairs as Golin opts for 'CEO+' structure

Jon Hughes, Matt Neale, and Gary Rudnick will become co-CEOs of the Interpublic Group firm, effective January 1, 2017.

Comms director Barry Gardner leaves banking group CYBG after senior staff cull

Comms director Barry Gardner leaves banking group CYBG after senior staff cull

Barry Gardner has ended a six-year tenure as corporate comms director at CYBG, the holding company of Clydesdale Bank and Yorkshire Bank, PRWeek has learned.

In brief: Engine recruits CMO, wins for Claremont and Redleaf, Virgo Health's hires

Engine hires Leo Burnett's Richard Dutton as CMO, Claremont takes contact lens brief, LyteSpark brings in Redleaf and more from PRWeek UK.

In brief: Lewis launches Observa, Sompo appoints Newgate, Westco's Ogilvy partnership and Rayner launches PRInABox.com

Lewis launches analytics service Observa, Japanese insurance firm Sompo appoints Newgate and Máquina Cohn & Wolfe's Vestas victory.