The latest healthcare PR news, opinion and features.
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News and news analysis

In brief: Globalisation boost for Bluefocus, charity sector PR firms ally, Movember partners with Premiership Rugby, Reputation Institute

In brief: Globalisation boost for Bluefocus, charity sector PR firms ally, Movember partners with Premiership Rugby, Reputation Institute

Globalisation brings 30 per cent growth for Bluefocus; charity sector PR firms Slack and Third Sector ally; Movember partners with Premiership Rugby for men's health awareness and more from PRWeek UK.

How widespread is case study fakery in the PR and comms industry?

How widespread is case study fakery in the PR and comms industry?

The 'sweaty-gate' affair together with the Department for Work and Pensions' fictional case studies might suggest such fakery is alive and well in PR and comms land, much to the chagrin of the industry. But journalists are also complicit in this game, leaving readers to guess whether the subjects of so-called 'real life' stories are just playing a part. How widespread is the practice and can it ever be justified, asks Ian Griggs.

Dignitas criticises 'incompetent journalists' for calling it a 'clinic'

Dignitas criticises 'incompetent journalists' for calling it a 'clinic'

Dignitas has criticised the media for what it claims are misrepresentations of it as an organisation, on the day British cancer patient Bob Cole ended his life with help from the Swiss organisation.

HIV treatment firm ViiV Healthcare hires Porter Novelli for corporate comms

HIV treatment firm ViiV Healthcare hires Porter Novelli for corporate comms

Pharmaceutical company ViiV Healthcare, a joint venture by Pfizer and GlaxoSmithKline, has appointed Porter Novelli to manage its corporate comms account, PRWeek understands.

Kalms Night hires Spink as retained UK PR agency

Kalms Night hires Spink as retained UK PR agency

Kalms, the traditional herbal remedy to aid natural sleep, has appointed healthcare agency Spink to promote its Night range, replacing incumbent agency Speed Communications.

Healthcare PRs echo Lord Rose's call for comms to come first in NHS transformation

Healthcare PRs echo Lord Rose's call for comms to come first in NHS transformation

PR consultants have welcomed a call for transformation of the NHS' talent and leadership to be led by a new comms strategy - so long as it is co-created, and avoids "reinventing the wheel".

Lansons launches health division headed by Ogilvy's Tina Woods

Lansons launches health division headed by Ogilvy's Tina Woods

Tina Woods has joined Lansons from Ogilvy Healthworld to launch a new division of the comms firm, Lansons Health.

Omnicom's TogoRun hires Jonathan Kearney from Havas Life Medicom as director

Omnicom's TogoRun hires Jonathan Kearney from Havas Life Medicom as director

TogoRun, the health and wellbeing comms agency that is part of Omnicom Group, has hired Jonathan Kearney from Havas Life Medicom as a director.

Tonic Life secures comms role with European Connected Health Alliance

Tonic Life Communications has been appointed as strategic comms partner for the European Connected Health Alliance (ECHAlliance), the not-for-profit alliance of organisations in the healthcare and pharmaceutical industries.

Hanover recruits Bell Pottinger's Frances Beves to healthcare team

Beves, who joins Hanover in August, is currently a partner in Bell Pottinger's corporate and brand division.

Lexis secures consumer PR brief for luxury beauty brand Aromatherapy Associates

Lexis secures consumer PR brief for luxury beauty brand Aromatherapy Associates

Lexis has won the consumer PR business for luxury beauty brand Aromatherapy Associates, following a competitive pitch against four other agencies.

Ruder Finn wins Bronze Lion at Cannes Health

Ruder Finn wins Bronze Lion at Cannes Health

The New York office of Ruder Finn took home metal for its work on Novartis Vaccines' Bexsero brand in a steady showing for PR work at the second year of Cannes Health.

Asthma UK taps up Blue Rubicon for strategy brief

Asthma UK taps up Blue Rubicon for strategy brief

Blue Rubicon has beaten three agencies in a competitive pitch to land the strategic reputation brief for Asthma UK.

FTI Consulting boosts life sciences arm with Brett Pollard appointment

FTI Consulting has appointed scientist and analyst Dr Brett Pollard as a senior director in its life sciences team.

Sudocrem appoints Orbital Media for global social media brief following Actavis takeover

Sudocrem appoints Orbital Media for global social media brief following Actavis takeover

Antiseptic cream brand Sudocrem has brought in Orbital Media for a global social media brief following a non-competitive pitch.

Opinion and features

The top three diversity challenges facing the PR industry

The top three diversity challenges facing the PR industry

Education, role models and investment are the top three diversity challenges facing the PR industry, argues Andrew Barratt of Ogilvy Public Relations.

Winning new business requires a mixture of the personal and the technological

Winning new business requires a mixture of the personal and the technological

It might surprise you to hear that the potential for new business has never been greater, but only for those agencies that can devise and deploy the right strategy, writes Shaun Varga of Ingenuity.

Welcome to the world of competitive PR pitches

Welcome to the world of competitive PR pitches

You wouldn't treat your tailor or your new lover this way so why is it OK in competitive pitches, asks Hamish Thompson of Houston PR.

Diversity is good for company profit and credibility

Diversity is good for company profit and credibility

The PR industry knows something that many populist politicians find hard to accept, which is that diversity matters both for company credibility and competitiveness, writes financial and corporate PR specialist Imran Khan.

White hat hackers: carrot or stick?

White hat hackers: carrot or stick?

So-called 'white hat' hackers could just be the guardian angels you never knew you had, so should corporations punish or reward 'good' hackers, asks Robert Bownes at data science consultancy Profusion.

Getting the efficiency mantra right in the NHS

Getting the efficiency mantra right in the NHS

NHS and healthcare messaging must take into account the importance and political implications of the service's efficiency agenda, says Jenny Ousbey, an associate director at Lexington Communications.

How to pitch to journalists: It's the story, stupid

How to pitch to journalists: It's the story, stupid

For PR professionals who are tired of having their pitch shot down in flames by journalists, it's a good idea to get the basics right before making contact, writes Hanover PR consultant Charlie Simon.

Healthcare communications: The buzz of It

Healthcare communications: The buzz of It

Healthcare comms has a role in tackling falling life expectancy in Western societies and creating a more joined-up care system.

The softly-softly approach can't slow down a speeding train

The softly-softly approach can't slow down a speeding train

Nudge theory is a useful tool in the public health armoury but the growth in chronic diseases will require more robust action.

Recent healthcare people moves

Food and Drink Federation appoints Tim Rycroft as corporate affairs director

Food and Drink Federation appoints Tim Rycroft as corporate affairs director

Tim Rycroft, currently a PR director at Intercontinental Hotels Group and previously of Bell Pottinger, will become the Food and Drink Federation's corporate affairs director in September.

Bob Knott returns to Edelman to lead its business and social purpose practice

Bob Knott returns to Edelman to lead its business and social purpose practice

He succeeds Carol Cone, who left the position three months ago to start a collaborative consultancy.

Former Liverpool midfielder turned head of PR dies aged 68

Former Liverpool midfielder turned head of PR dies aged 68

Brian Hall, a former professional footballer for Liverpool who went on to lead the club's PR department for two decades, has died of leukaemia.

Consilium hires Chris Gardner from Citigate

Consilium hires Chris Gardner from Citigate

Consilium Strategic Communications has appointed Chris Gardner of Citigate Dewe Rogerson as partner.