The latest healthcare PR news, opinion and features.
Got a story? Contact Daniel Farey-Jones on 020 8267 4768 or daniel.farey-jones@haymarket.com.

News and news analysis

Back from West Africa, UNICEF's crisis comms chief explains fighting Ebola with information

Back from West Africa, UNICEF's crisis comms chief explains fighting Ebola with information

UNICEF's goal: demystifying Ebola to audiences around the world.

Highland Marketing wins Niche Health account for UK product launch

Highland Marketing wins Niche Health account for UK product launch

Highland Marketing has been brought in to launch a product by software development company Niche Health, which allows GPs to securely transfer patient information to third parties electronically.

Virgo Health announces senior promotions and Meda Pharma account win

Virgo Health announces senior promotions and Meda Pharma account win

Virgo Health's consumer health and wellbeing division has promoted two of its existing team, as well as winning a competitive pitch for the Meda Pharma account.

M&C Saatchi and Freuds partnership wins government health contract pitch

M&C Saatchi and Freuds partnership wins government health contract pitch

Public Health England (PHE) has awarded its consumer engagement brief to M&C Saatchi with Freuds, which was unable to pitch directly, as a sub-contractor.

Waggener Edstrom in pro bono work for baby charity Tommy's

Waggener Edstrom in pro bono work for baby charity Tommy's

Waggener Edstrom has been appointed by baby charity Tommy's to conduct a UK-wide survey of midwives.

Aileen Thompson to lead comms for pharma industry body

Aileen Thompson to lead comms for pharma industry body

Aileen Thompson, the former corporate comms director at Vodafone UK, is joining the Association of the British Pharmaceutical Industry (ABPI) as director of comms.

Cirkle hires director of consumer and wins Nature's Way account

Cirkle hires director of consumer and wins Nature's Way account

Kate Gibson has joined Cirkle as director of consumer as the agency wins a new account with US natural healthcare brand, Nature's Way.

Emma Eatwell rejoins Hanover as head of healthcare in Brussels

Public and corporate affairs agency Hanover has rehired Emma Eatwell, who left in April 2013 to join healthcare business Swedish Orphan Biovitrum as head of public policy and advocacy.

Pegasus wins PRWeek's Consultancy of the Year

Pegasus wins PRWeek's Consultancy of the Year

Pegasus triumphed at the PRWeek Awards 2014 by landing the prestigious Consultancy of the Year prize.

Results PR represents cancer treatment client involved in Ashya King story

Results PR represents cancer treatment client involved in Ashya King story

A company offering the cancer treatment allegedly denied to Ashya King, the boy with a brain tumour taken from hospital without doctors' consent by his parents, is working with Results PR.

Siegel+Gale study: Healthcare brands need to better connect with consumers

The branding firm surveyed 1,100 consumers in the US and UK, who rated healthcare areas such as primary-care physicians and specialists, pharmaceutical companies, health insurers, hospitals, and pharmacies.

Empire State Building, childhood cancer groups joust on social over #EmpireGoGold effort

Empire State Building, childhood cancer groups joust on social over #EmpireGoGold effort

Pediatric cancer organizations say the Empire State Building has unfairly shot down their requests to light the landmark gold for Childhood Cancer Awareness Month. Meanwhile, the building's management says its employees are being bullied.

Pharma giant Merck reviews Seven Seas UK brief

Pharma giant Merck reviews Seven Seas UK brief

Multibillion-pound pharma heavyweight Merck is pitching out UK PR work for its Seven Seas vitality brand.

Huntsworth CEO Lord Chadlington: Why I am stepping down

Huntsworth CEO Lord Chadlington: Why I am stepping down

Lord Chadlington has denied that a shareholder revolt led to him stepping down as CEO of Huntsworth, stating he made the decision to depart last year.

Huntsworth puts Tonic Life founders on gardening leave and installs new team

Huntsworth puts Tonic Life founders on gardening leave and installs new team

Huntsworth has put Tonic Life founders Scott Clark and Oliver Parsons on gardening leave until next January following the pair giving notice of their decision to quit the agency after failing to reach terms about their future involvement.

Opinion and features

How we adapted our comms contingency plans for Ebola scenario

How we adapted our comms contingency plans for Ebola scenario

Last month's high-profile Ebola simulation was routine for public health dangers, writes the Department of Health's director of comms.

Running an agency: Six legal questions to answer

Running an agency: Six legal questions to answer

Running an agency is exciting but it is easy to forget to make provisions for when things go wrong. Follow this guide to avoid a legal minefield.

Postcard from Nigeria

Postcard from Nigeria

The PR industry has massive potential in Africa's biggest economy but there is still work to be done, says Nn'emeka Maduegbuna, chairman and CEO, C&F Porter Novelli, Nigeria.

Newsmaker: Jason Cone, Doctors Without Borders

Newsmaker: Jason Cone, Doctors Without Borders

From virus outbreaks to crises in war zones to media training, Doctors Without Borders' comms director navigates complex terrain to ensure care for those in need.

A PR professional's guide to social media monitoring

A PR professional's guide to social media monitoring

There are numerous tools available for monitoring your social media campaigns and the opportunities for engagement seem limitless, but this can brings pitfalls.

Burson hired by Dallas hospital at center of US Ebola crisis

Burson hired by Dallas hospital at center of US Ebola crisis

Burson-Marsteller was hired by Texas Health Presbyterian Hospital, the medical center in Dallas where Ebola patient Thomas Duncan died and two nurses reportedly contracted the disease, last week, according to The New York Times.

Pharma companies need to join the social media age

Pharma companies need to join the social media age

Many pharma companies are scared of social media but, believe me, the benefits outweigh the pitfalls.

Sir Martin Sorrell on PR's place in the new wave of integration

Sir Martin Sorrell on PR's place in the new wave of integration

The world's most successful marketing services entrepreneur and self-styled 'bean counter' talks to Danny Rogers about the new wave of integration and why comms finally deserves to be at the centre of things.

Lose the wingman

Lose the wingman

All PR people love working a room, right? Not always. Talk Talk's PR manager Clara Biu shares what she has learnt about how to become a more active networker (and even enjoy it).

Recent healthcare people moves

Tamzen Isacsson to head comms for British motor industry body

Tamzen Isacsson to head comms for British motor industry body

The Society of Motor Manufacturers and Traders (SMMT) is turning to a senior PR figure from the body responsible for promoting London to boost the international profile of the British motor industry.

Blue Rubicon sends Chris Lauwerys out to Qatar as third director

Blue Rubicon sends Chris Lauwerys out to Qatar as third director

UK-headquartered comms consultancy Blue Rubicon has promoted Chris Lauwerys, an associate director in its London office, to be a director of its Qatar business.

Kreab Gavin Anderson makes series of executive changes

Kreab Gavin Anderson makes series of executive changes

BEIJING / HONG KONG - Walter Jennings, managing partner of Kreab Gavin Anderson Greater China for the past three years, is now a senior advisor, as the firm makes a number of executive changes including promoting Jonathan Kushner to head of Asia.

Freuds recruits former Mischief MD Ben Brooks-Dutton

Freuds recruits former Mischief MD Ben Brooks-Dutton

Ben Brooks-Dutton, a former managing director of Mischief, is joining Freuds as creative strategy director next week.