The latest healthcare PR news, opinion and features.
Got a story? Contact Ian Griggs on 020 8267 4893 or ian.griggs@haymarket.com.

News and news analysis

Cadogan Cosmetics appoints PHA Media to handle UK PR

Cadogan Cosmetics appoints PHA Media to handle UK PR

Cadogan Cosmetics, a private plastic and cosmetic surgery clinic in London, has hired PHA Media to handle its UK PR.

Smarts Illuminate picks up digital marketing briefs following rebrand

Smarts Illuminate picks up digital marketing briefs following rebrand

Smarts Illuminate has won two digital accounts, including working with the NHS for Baywater Healthcare, following its rebrand at the end of last year.

J&J redesigns news center to tell visual stories in real time

J&J redesigns news center to tell visual stories in real time

The visually enhanced J&J News Center is geared at media, consumers, staffers, and stakeholders.

Cicero hires Baxter's Fiona Cohen to head new healthcare practice, eyes expansion

Cicero hires Baxter's Fiona Cohen to head new healthcare practice, eyes expansion

Cicero Group has appointed Fiona Cohen, former senior comms director of global healthcare company Baxter, to head its new healthcare practice.

Freuds attacked for promoting fast-food giants alongside Government's obesity campaign

Freuds attacked for promoting fast-food giants alongside Government's obesity campaign

Reports suggest Freuds is receiving millions of pounds to promote junk food while managing the Government's health contract, including its anti-obesity campaign Change4Life.

Tonic Life makes three hires to boost digital offering

Tonic Life makes three hires to boost digital offering

Tonic Life Communications, part of Huntsworth Health, has made three new hires following the recent appointment of global CEO Mary Smiddy.

Just Health to open second London office

Healthcare specialist Just Health Communications is to open a second office, in Southwark, to house its growing team.

Sports nutrition brand Monkey Nutrition hires Rich Leigh & Co

Sports nutrition brand Monkey Nutrition has hired Rich Leigh & Co as its first PR agency.

Royal College of Surgeons promotes Simon Edwards to comms director

The Royal College of Surgeons has promoted Simon Edwards to director of comms following the departure of Jo Revill.

Incisive Health adds TOWIE fitness client among new account wins

Incisive Health adds TOWIE fitness client among new account wins

Incisive Health, the health sector-focused PR consultancy, has secured a further four clients since the start of 2015 as it announces that it has doubled its employee numbers over the past four months.

Up Communications to represent health tech firm HCi Viocare

Up Communications has been appointed as the first PR agency for HCi Viocare, the producer of technology for consumer and professional healthcare and sports markets.

Porter Novelli hires Nicole Yost from Ogilvy to lead UK health practice

Porter Novelli hires Nicole Yost from Ogilvy to lead UK health practice

Porter Novelli has hired Nicole Yost from Ogilvy Healthworld to head up its UK health & wellness practice.

Up to 26 million people see Smear for Smear lipstick selfie campaign in 24 hours

Up to 26 million people see Smear for Smear lipstick selfie campaign in 24 hours

The Smear for Smear social media campaign to encourage women to take smear tests by sharing 'lipstick smear selfies' was seen by up to 26 million people in the first 24 hours, its organisers claim.

Jo's Cervical Cancer Trust launches Smear for Smear selfie campaign

Jo's Cervical Cancer Trust launches Smear for Smear selfie campaign

A cervical cancer charity hopes to replicate the success of social media campaigns like the ALS Ice Bucket Challenge and Cancer Research UK's No Make-Up Selfie by encouraging women to share "lipstick smear selfies".

Hanover hires former Daily Express health editor Jo Willey

Hanover hires former Daily Express health editor Jo Willey

Public affairs specialist Hanover Communications has appointed former Daily Express health editor Jo Willey as a senior adviser.

Opinion and features

Dos and don'ts of chemistry meetings

Dos and don'ts of chemistry meetings

You suss each other out online. Maybe you have a coy call or two. Then you get together and show off your best side while working out whether the other party would embarrass you in front of your mum. If it wasn't in a business setting, a 'chemistry meeting' would be called what everyone knows it really is: a first date.

After Wolf Hall, political 'Bring up the Bodies'

After Wolf Hall, political 'Bring up the Bodies'

The general election will provide a fitting sequel to the BBC's Wolf Hall, as politicians adopt a strategy of 'bring up the bodies' - the old arguments of past NHS debates.

Risky business: how to use data to save your reputation

Risky business: how to use data to save your reputation

Companies are facing increased risks to their reputation every day, but Schillings partner Chris Scott suggests that looking carefully at their practices and analysing the right data can provide an early warning system to alert them to danger.

The health election: Is anyone winning?

The health election: Is anyone winning?

326: The magic number for a majority come May.

Return on storytelling - how the dynamics of PR have changed

Return on storytelling - how the dynamics of PR have changed

My children are avid fans of Peter Pan.

Behaviour psychology can help the whole PR industry plan better

Behaviour psychology can help the whole PR industry plan better

The PR industry as a whole can learn from the healthcare sector by using the psychology of behaviour change more in its planning

Davos: A comms opportunity or hot air from the magic mountain?

Davos: A comms opportunity or hot air from the magic mountain?

The annual gathering for the World Economic Forum in Davos, Switzerland, brings together a heady mix of politicians, corporations, scientists and philanthropists to address the key challenges of the day. Two writers give PRWeek their perspective from inside the conference.

Fifteen steps to great communications in 2015

The PRCA has launched recommendations for great comms in 2015, following an in-depth consultation with the PRCA's senior members and PR Council.

Six reasons PR shouldn't ignore radio

Six reasons PR shouldn't ignore radio

Imagine getting your message out to 21 million people in just three hits. Sounds impossible, doesn't it? Here are six reasons to embrace radio.

Recent healthcare people moves

Bulmer departs Shell for CMO role at Tribal Planet

Bulmer departs Shell for CMO role at Tribal Planet

He started as the technology company's first marketing chief on Wednesday.

Former Home Secretary Jacqui Smith hired by Westbourne Communications

Former Home Secretary Jacqui Smith hired by Westbourne Communications

Westbourne Communications has hired former Labour Party Home Secretary Jacqui Smith to chair its public affairs practice.

Havas hires Grey's Chris Hirst to head new 'greater Europe' arm as 2014 sales rise

Havas hires Grey's Chris Hirst to head new 'greater Europe' arm as 2014 sales rise

Havas has hired Chris Hirst, CEO of ad agency Grey London, to lead its 'greater Europe' business, which will include the UK for the first time, as it reports a 5.1 per cent rise in organic sales in 2014.

HMRC makes three senior 'heavyweight' appointments

HM Revenue and Customs (HMRC) has announced three new "heavyweight" senior external appointments to its comms team, including to the expanded role of head of comms for enforcement and compliance.