The latest healthcare PR news, opinion and features.
Got a story? Contact Ian Griggs on 020 8267 4893 or ian.griggs@haymarket.com.

News and news analysis

Sudocrem appoints Orbital Media for global social media brief following Actavis takeover

Sudocrem appoints Orbital Media for global social media brief following Actavis takeover

Antiseptic cream brand Sudocrem has brought in Orbital Media for a global social media brief following a non-competitive pitch.

Roche Diagnostics hands corporate PR contract to ICG

Swiss medicine company Roche Diagnostics has appointed Insight Consulting Group (ICG) to manage its corporate PR, a contract previously held by Say Communications.

Virgin Care head of comms leaves for Salix & Co

Virgin Care head of comms leaves for Salix & Co

Virgin Care head of comms Russell Elliott has left to join health and education PR agency Salix & Co as its client services director.

Burson-Marsteller picks up Ferring Pharmaceuticals global comms account

Switzerland-based Ferring Pharmaceuticals has appointed Burson-Marsteller to provide global comms support across its key therapy brands following a pitch.

Pharma companies turn to social media to improve corporate reputations

Pharmaceutical companies are increasingly turning to social media as a way of engaging with consumers, healthcare professionals and media, according to a report by Ogilvy Healthworld.

Bupa reviews contract with Brunswick as it puts out reputation building and financial comms brief

Bupa reviews contract with Brunswick as it puts out reputation building and financial comms brief

Healthcare company Bupa is looking for one or two UK agencies that have a global network, for a two-way brief involving reputation building and financial comms.

Mental health groups demand more responsible media coverage after Germanwings crash

Mental health groups demand more responsible media coverage after Germanwings crash

They say coverage of the crash can lead to witch hunts of people dealing with mental-health issues in the workplace.

Nuffield Health calls in Hopscotch for teenage education programme

Nuffield Health calls in Hopscotch for teenage education programme

UK health charity Nuffield Health has appointed Hopscotch Consulting for a nationwide secondary schools programme to tackle teenage health issues.

Road Communications wins four-way pitch for Scope Ophthalmics

Road Communications wins four-way pitch for Scope Ophthalmics

Scope Ophthalmics has appointed Road Communications to provide PR support for its branded range of prescription and over-the-counter medicines.

Former Tonic Life MD Stéphanie Bunten launches Iris Life with colleague

Former Tonic Life MD Stéphanie Bunten launches Iris Life with colleague

Former Tonic Life London managing director Stéphanie Bunten and associate director Lee-Ann Cameron have launched a boutique health comms agency, called Iris Life Communications.

Smarts Illuminate picks up digital marketing briefs following rebrand

Smarts Illuminate picks up digital marketing briefs following rebrand

Smarts Illuminate has won two digital accounts, including working with the NHS for Baywater Healthcare, following its rebrand at the end of last year.

J&J redesigns news center to tell visual stories in real time

J&J redesigns news center to tell visual stories in real time

The visually enhanced J&J News Center is geared at media, consumers, staffers, and stakeholders.

Cicero hires Baxter's Fiona Cohen to head new healthcare practice, eyes expansion

Cicero hires Baxter's Fiona Cohen to head new healthcare practice, eyes expansion

Cicero Group has appointed Fiona Cohen, former senior comms director of global healthcare company Baxter, to head its new healthcare practice.

Freuds attacked for promoting fast-food giants alongside Government's obesity campaign

Freuds attacked for promoting fast-food giants alongside Government's obesity campaign

Reports suggest Freuds is receiving millions of pounds to promote junk food while managing the Government's health contract, including its anti-obesity campaign Change4Life.

Tonic Life makes three hires to boost digital offering

Tonic Life makes three hires to boost digital offering

Tonic Life Communications, part of Huntsworth Health, has made three new hires following the recent appointment of global CEO Mary Smiddy.

Opinion and features

Don't fear measurement; embrace it

Don't fear measurement; embrace it

A lot of people in PR approach measurement and evaluation with dread.

Dramatise your data to win in business

Dramatise your data to win in business

I teach story seminars to creative fiction writers, screenwriters and directors. But over time, I saw many business executives sitting at my seminars.

The real price of brand value

The real price of brand value

PR professionals have long understood the significance of brand value and reputation.

Marketing has become PR

Marketing has become PR

Digital and social media have made marketing communications virtually synonymous with PR, according to speakers at the PRWeek PR360 summit in central London this week.

PRWeek Global Awards 2015: In pictures

PRWeek Global Awards 2015: In pictures

Check out our gallery from the PRWeek Global Awards 2015, hosted at the Park Lane Hotel.

Should companies get involved in general elections?

Should companies get involved in general elections?

A few weeks ago, I was with the head of a medium-sized firm when he was asked to sign a letter to a national newspaper in support of a political party.

Showcase: The ManVan

Showcase: The ManVan

Prostate Cancer UK teamed up with fellow charities Tenovus and the Movember Foundation for its innovative ManVan campaign.

Mental ill-health: It's time for us to grow up and talk about this problem in PR

Mental ill-health: It's time for us to grow up and talk about this problem in PR

When I read the PR Week/PRCA survey on Mental Wellbeing, I did so with a sense of relief.

Mental wealth: Physical contact is critical to curing life's stresses

Mental wealth: Physical contact is critical to curing life's stresses

The fear factor is never far away, leading us to distract and comfort ourselves when we should be comforting each other.

Recent healthcare people moves

Hume Brophy hires Broadgate Mainland's Vaughn-Thomas to lead financial services PR

Global PR, public affairs and investor relations firm Hume Brophy has appointed Broadgate Mainland executive director Roddi Vaughn-Thomas to a new role heading its global financial services PR business, PRWeek has learned.

MHP appoints Kate Pogson as director among raft of senior hires

MHP appoints Kate Pogson as director among raft of senior hires

MHP Communications has hired Kate Pogson as a director.

Virgo Health hires Tom Griffiths as head of digital

Virgo Health hires Tom Griffiths as head of digital

Healthcare agency Virgo Health has appointed Tom Griffiths as head of digital from Care UK.

Outside Organisation hires former Hearst Magazines PR manager Robin Invest

Outside Organisation hires former Hearst Magazines PR manager Robin Invest

Entertainment PR company the Outside Organisation has hired Robin Invest, the former senior PR manager at Hearst Magazines, as a senior account director.