The latest healthcare PR news, opinion and features.
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News and news analysis

Department of Health and BMA set out positions as second doctors' strike begins

Department of Health and BMA set out positions as second doctors' strike begins

Both the Department of Health and British Medical Association have used their websites and social media to set out their positions as a second strike by junior doctors kicked off.

UK pharma body launches Value Story campaign to enhance industry reputation

UK pharma body launches Value Story campaign to enhance industry reputation

The Association of the British Pharmaceutical Industry (ABPI) is rolling out a multi-year campaign to highlight the positive values of the industry, following a number of new hires in its comms team.

European pharma body picks MHP Communications for health outcomes project

European pharma body picks MHP Communications for health outcomes project

The European Federation of Pharmaceutical Industries and Associations has appointed MHP Communications and its Brussels partner agency cabinet DN to support a pan-European comms programme focused on health outcomes.

Watch: Bedrock hopes love story In Memory can kick-start 'healthcare edutainment'

Watch: Bedrock hopes love story In Memory can kick-start 'healthcare edutainment'

Integrated agency Bedrock Healthcare Communications says it hopes its short film charting the deep feelings of an elderly couple struggling to cope with the challenges of dementia can be a catalyst for showing how film can be used to convey complex health messages.

Support for junior doctors' strike on Twitter was high, analysis finds

Support for junior doctors' strike on Twitter was high, analysis finds

Support for the junior doctors' strike earlier in January outweighed opposition by more than 50 percentage points on Twitter, according to analysis by Blue Rubicon.

Does Dry January send out 'confusing' message? Alcohol Concern responds

Does Dry January send out 'confusing' message? Alcohol Concern responds

Alcohol Concern, the charity that runs Dry January, has responded to an article in medical journal The BMJ questioning whether it and similar campaigns could do more harm than good to drinkers.

Round one to the doctors? PRs assess the battle for public opinion in doctors' strike

Round one to the doctors? PRs assess the battle for public opinion in doctors' strike

As the first of three 24-hour doctors' strikes across England planned by the British Medical Association concluded this morning, public affairs and healthcare PRs questioned by PRWeek were split on whether the doctors or the Government won the battle for public opinion.

Junior doctor strike is 'a last resort', BMA tells public

Junior doctor strike is 'a last resort', BMA tells public

The British Medical Association has explained today's strike action to the public as a safety and quality of care issue, in a leaflet published on its website.

In brief: Comms chief for Scripps Network, Aisle 8 promotes new sex toys, Wild Card wins Chapel Down, new clients for Red and Polaris

Content firm Scripps gets comms head, Aisle 8 to promote sex toy brand Perlesque, Wild Card wins Chapel Down, Dorel UK appoints Red Consultancy and more from PRWeek UK.

Healthcare and pharma PR: Predictions for 2016

Healthcare and pharma PR: Predictions for 2016

Healthcare and pharmaceutical PR professionals agree that the NHS' financial problems and further digital innovation will shape their sector this year. But will there also be space for more content creation, and further agencies expanding into the sector?

DCI Group aids Turing Pharmaceuticals amid drug price, Shkreli controversies

DCI Group aids Turing Pharmaceuticals amid drug price, Shkreli controversies

The firm began working with the pharma company before the outrage over its drug pricing, but has more recently supported the client after former CEO Martin Shkreli was arrested.

Portland Health's Louise Fish to join Tonic Life; Portland names Jane Brearley new health chief

Portland Health's Louise Fish to join Tonic Life; Portland names Jane Brearley new health chief

Portland Health practice joint lead Louise Fish has been hired by healthcare comms agency Tonic Life, as Portland promotes her fellow joint lead Jane Brearley to sole leadership of the practice.

Health Unlimited CEO Catherine Warne leaves Creston

Health Unlimited CEO Catherine Warne leaves Creston

Red Door Unlimited co-founder Catherine Warne, currently CEO of Health Unlimited, has left holding company Creston after 10 years at the firm.

Social media to take lead role in NHS 111 PR campaign with Dom Joly

Social media to take lead role in NHS 111 PR campaign with Dom Joly

The NHS has teamed up with media company Spirit to create a video campaign starring TV prankster Dom Joly, to raise awareness of when to use its 24-hour NHS 111 helpline.

Wellcome Trust and agencies launch food and sustainability initiative The Crunch

Wellcome Trust and agencies launch food and sustainability initiative The Crunch

UK foundation The Wellcome Trust, the world's second largest charity, has launched an initiative with design consultancy Blast and other agencies to encourage people across the UK to think about food, health and the planet.

Opinion and features

International Expansion: Why clients want familiar PR agencies in unfamiliar markets

International Expansion: Why clients want familiar PR agencies in unfamiliar markets

There is a trend for clients wanting their existing agencies to expand abroad rather than having to hire a new agency in an unfamiliar market.

Temporary workers are not to blame for the NHS deficit

Temporary workers are not to blame for the NHS deficit

The use of temporary workers in the NHS, including PR practitioners, has been blamed for the deficit - but this smacks of scapegoating.

Three reasons why it's time to ditch the demographics

Three reasons why it's time to ditch the demographics

Demographics are the past and it is time to get rid of them, writes Rich Wilson of Relative Insight

Crisis comms: The power of preparedness

Crisis comms: The power of preparedness

Time is of the essence, they say. I don't know who 'they' are, but 'they' may well have worked in PR; a sector that has had crisis response and issues management at its foundation since it began, says Four Consulting's Alun James.

24 hours in Davos

24 hours in Davos

Day one in Davos has come to an end and I can say with certainty that I've walked away with some important learnings - some that make me optimistic for the future, others that are more concerning, writes Barri Rafferty at Ketchum.

Be more Bowie: Lessons for the PR industry from the master of reinvention

Be more Bowie: Lessons for the PR industry from the master of reinvention

"I don't know where I'm going from here, but I promise it won't be boring." Boring is not a word you would ever associate with David Bowie, writes Tony Garner of Viva PR.

PR measurement: The inconvenient truths

PR measurement: The inconvenient truths

In an age where web traffic reports, sales figures and social media followers can all be analysed in a heartbeat and business leaders are under pressure from finance directors, the onus falls on marketing to quantify how its mix of activities affects the bottom line, writes Heidi Myers of Meltwater.

Transform your PR from reactive to proactive in 2016

Transform your PR from reactive to proactive in 2016

Brands are using a proactive approach to public relations in order to support wider marketing efforts, writes Sophie Chadwick of Peppermint Soda.

The Ten Flack Commandments - or how we learned to stop worrying and love spreadsheets

The Ten Flack Commandments - or how we learned to stop worrying and love spreadsheets

It's now almost 12 months since we threw caution, job security and the ability to afford nice clothes to the wind. One year on, slightly greyer, and much more in love with the PR game than ever before, we were asked to share what we wish we'd been told way back when we jacked in our dead-end jobs, quit the band and made a break for it as a two-piece.

Recent healthcare people moves

Edelman's Nancy Ruscheinski moves to Zeno Group as first COO

Edelman's Nancy Ruscheinski moves to Zeno Group as first COO

She will lead growth, development, and integration of the health, technology, corporate, and consumer practices at Edelman's DJE Holdings sister agency.

In Brief: Director returns to Havas, TVC appoints David Haye, PRCA and Fleishman's training partnership, Pagefield launches academy

In Brief: Director returns to Havas, TVC appoints David Haye, PRCA and Fleishman's training partnership, Pagefield launches academy

Former Mischief creative director rejoins Havas SE Cake, Fleishman's training offer, Pagefield launches academy, David Haye appoints TVC for next fight and more from PRWeek UK.

In brief: M&C Saatchi agencies win Boat Race work and Jacamo, Gym Group hires Instinctif, sushi chain hires Lewis, new briefs for Octopus

In brief: M&C Saatchi agencies win Boat Race work and Jacamo, Gym Group hires Instinctif, sushi chain hires Lewis, new briefs for Octopus

M&C Saatchi steers boat race PR, Octopus wins client duo, Lewis to help sushi firm expand and more from PRWeek UK.