The latest healthcare PR news, opinion and features.
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News and news analysis

Health comms agency acquired by The Mission for up to £8.2m

Health comms agency acquired by The Mission for up to £8.2m

The Mission Marketing Group has acquired 30-strong medical comms and market access agency RJW & Partners in a deal worth a total of up to £8.2m.

Watch: Malaria No More releases chilling 'secret CEO' film on World Malaria Day

Watch: Malaria No More releases chilling 'secret CEO' film on World Malaria Day

The charity Malaria No More UK and the creative agency Publicis LifeBrands have released a chilling campaign video entitled 'Who is the Secret CEO?' to mark World Malaria Day today (25 April).

MHP targets finance and healthcare clients with third APAC office

MHP targets finance and healthcare clients with third APAC office

MHP Communications has opened an office in Singapore to meet what it says is a growing client need in South East Asia.

Former NHS and NICE comms chief Louise Fish quits Tonic Life to lead charity

Former NHS and NICE comms chief Louise Fish quits Tonic Life to lead charity

Louise Fish, a comms pro who has worked for Portland, the NHS Confederation and NICE, has left her role at Tonic Life Communications and will become CEO of charity the Tuberous Sclerosis Association in June.

Cannes Lions announces pharma, health and wellness juries

Cannes Lions announces pharma, health and wellness juries

Several of the judges are from major PR firms including Cohn & Wolfe, Weber Shandwick, and Edelman.

In brief: Incisive Health hires, Pagefield wins Museum of London work, Highland Marketing allies for health IT work

In brief: Incisive Health hires, Pagefield wins Museum of London work, Highland Marketing allies for health IT work

New director at Incisive Health, Pagefield put in the Museum of London, Highland Marketing makes move for health IT and more from PRWeek UK.

Ketchum's Kate Paxton to lead UK healthcare arm as Alison Doughty departs

Ketchum has appointed Kate Paxton from its Washington practice to lead the healthcare division in London, replacing Alison Doughty, who is leaving the agency.

P&G exec who led Always #LikeAGirl campaign moves to comms leadership role at Novartis

P&G exec who led Always #LikeAGirl campaign moves to comms leadership role at Novartis

P&G's Mark Chakravarty has joined pharma giant Novartis in a senior role, PRWeek has learned.

Beckham and England stars past and present team up to warn of bowel cancer in #MooreToKnow campaign

Beckham and England stars past and present team up to warn of bowel cancer in #MooreToKnow campaign

David Beckham and a further 11 former and current England footballers are starring in a new campaign aimed at increasing awareness of bowel cancer - the disease that killed one of the country's greatest ever players.

PRWeek UK Power Book: Top ten in healthcare comms

PRWeek UK Power Book: Top ten in healthcare comms

PRWeek's UK Power Book reveals the PR professionals who lead the way in their respective areas. Today, we rank the top ten in healthcare communications.

BK Valentine's Cup to Peperami sausage impressions: 11 Valentine's Day campaigns we liked

BK Valentine's Cup to Peperami sausage impressions: 11 Valentine's Day campaigns we liked

Check out PRWeek UK's favourite Valentine's Day campaigns, including 'Sex O'Clock' lubes from Superdrug, Debenhams' Drive Thru store, and Mr Kipling 'Bou-Cakes'.

10 ways healthcare companies are testing Instagram

10 ways healthcare companies are testing Instagram

How Pfizer, Tylenol, Novartis, and others are testing the photo-based social network.

WPP unveils strategy and international leadership for new Health & Wellness group

WPP unveils strategy and international leadership for new Health & Wellness group

WPP's new healthcare division will include a health consulting service and the creation of a data and insights resource, the industry giant has announced.

Pancreatic Cancer UK wants us all to call everyone Dave for a day

Pancreatic Cancer UK wants us all to call everyone Dave for a day

The charity Pancreatic Cancer UK is again preparing to run its annual Call Everyone Dave for a Day on 8 February, in memory of the actor who played dopey road sweeper Trigger in Only Fools and Horses.

Mischief retains crown against PR rivals in Creative Shootout

Mischief retains crown against PR rivals in Creative Shootout

Mischief was the winning agency in yesterday's Creative Shootout, with the firm's humorous toilet-based campaign pitch winning over judges and attendees.

Opinion and features

Wikitribune is a shot in the arm for the media and good for the PR industry, too

Wikitribune is a shot in the arm for the media and good for the PR industry, too

We've witnessed the rise of citizen journalism. We've heard about the wisdom of crowds. And lately, of course, we've been introduced to the scourge of "fake news".

Today's PR people need to understand algorithms to achieve cut-through

Today's PR people need to understand algorithms to achieve cut-through

The days when PR effort was simply measured by weight of media coverage and spurious and meaningless metrics are almost gone.

You can write, right? Five tips for future PR practitioners

You can write, right? Five tips for future PR practitioners

There's a 'national day' for almost everything, and 10 April didn't disappoint, offering a celebration for siblings, cinnamon crescents and farmyard animals.

To be nice or not to be nice? That is the question

To be nice or not to be nice? That is the question

If you ever find yourself in a meeting with ad guys, policy wonks, media buyers and, of course, PR consultants, wait until the client cracks a joke. In fact, wait until the client says anything remotely amusing.

Are you ready for Brexit? It's time to get your head out of the sand

Are you ready for Brexit? It's time to get your head out of the sand

When I woke up at 4.30am on 23 June 2016 I was stunned to learn that the UK was well on the way to voting to leave the European Union.

Why PR needs planners - and what we still have to learn from ad agencies

Why PR needs planners - and what we still have to learn from ad agencies

Once upon a time, PR agencies didn't see the need for planners: whereas ad agencies employed them to ground their creative ideas in genuine insights about their audience, the PR industry took a different route.

Industry Voice: The PR industry wants to be held to the most rigorous professional expectations

Industry Voice: The PR industry wants to be held to the most rigorous professional expectations

I have always been struck by the fact that the PR and comms industry is our fiercest driver in demanding higher and higher standards.

Consultancy pitching is sometimes like the proverbial cobbler's children

Consultancy pitching is sometimes like the proverbial cobbler's children

Consultancy pitching is sometimes like the proverbial cobbler's children - all too often comms agencies fail to communicate effectively to the prospect.

Healthcare comms has the power to call out the charlatans

Healthcare comms has the power to call out the charlatans

When people are manipulating the truth for political ends, healthcare communicators must debunk the myths and call out the charlatans

Recent healthcare people moves

In brief: Borkowski wins NOW!, Fry made crisis lead at MHP, wins for TVC and Lotus

NOW That's What I call PR!, Fry made crisis lead at MHP, Virgin Sport hires TVC Group, Balearic win for Lotus

In brief: Travel site hires Frank, health brief for W, wins for ex-Grayling pair at Barley

Frank wins travel site Kiwi, Cera appoints W, wins for ex-Grayling pair at Barley and more from PRWeek UK.

Ketchum global corporate lead Rod Cartwright to leave firm

Ketchum global corporate lead Rod Cartwright to leave firm

Rod Cartwright, who has lead Ketchum's global corporate practice from its London office for nearly six years, is leaving the firm next month.

In brief: Pearson moves to Lottoland, Choose Chicago hires agency, Tangerine wins Garmin

In brief: Pearson moves to Lottoland, Choose Chicago hires agency, Tangerine wins Garmin

Choose Chicago chooses Charles' agency, Camelot's Pearson moves to Lottoland, Tangerine wins Garmin work and more from PRWeek UK.