The European Federation of Pharmaceutical Industries and Associations has appointed MHP Communications and its Brussels partner agency cabinet DN to support a pan-European comms programme focused on health outcomes.
Integrated agency Bedrock Healthcare Communications says it hopes its short film charting the deep feelings of an elderly couple struggling to cope with the challenges of dementia can be a catalyst for showing how film can be used to convey complex health messages.
Support for the junior doctors' strike earlier in January outweighed opposition by more than 50 percentage points on Twitter, according to analysis by Blue Rubicon.
Alcohol Concern, the charity that runs Dry January, has responded to an article in medical journal The BMJ questioning whether it and similar campaigns could do more harm than good to drinkers.
As the first of three 24-hour doctors' strikes across England planned by the British Medical Association concluded this morning, public affairs and healthcare PRs questioned by PRWeek were split on whether the doctors or the Government won the battle for public opinion.
The British Medical Association has explained today's strike action to the public as a safety and quality of care issue, in a leaflet published on its website.
In brief: Comms chief for Scripps Network, Aisle 8 promotes new sex toys, Wild Card wins Chapel Down, new clients for Red and Polaris
Content firm Scripps gets comms head, Aisle 8 to promote sex toy brand Perlesque, Wild Card wins Chapel Down, Dorel UK appoints Red Consultancy and more from PRWeek UK.
Healthcare and pharmaceutical PR professionals agree that the NHS' financial problems and further digital innovation will shape their sector this year. But will there also be space for more content creation, and further agencies expanding into the sector?
The firm began working with the pharma company before the outrage over its drug pricing, but has more recently supported the client after former CEO Martin Shkreli was arrested.
Portland Health practice joint lead Louise Fish has been hired by healthcare comms agency Tonic Life, as Portland promotes her fellow joint lead Jane Brearley to sole leadership of the practice.
Red Door Unlimited co-founder Catherine Warne, currently CEO of Health Unlimited, has left holding company Creston after 10 years at the firm.
The NHS has teamed up with media company Spirit to create a video campaign starring TV prankster Dom Joly, to raise awareness of when to use its 24-hour NHS 111 helpline.
UK foundation The Wellcome Trust, the world's second largest charity, has launched an initiative with design consultancy Blast and other agencies to encourage people across the UK to think about food, health and the planet.
Weight loss programme Weight Watchers has appointed Shine Communications on an initial 12-month contract, following a four-way pitch.
Campaigners and charities have been using International Men's Day to publicise health and wellbeing issues that disproportionally affect men, with partnerships involving brands and publishers key to their strategies.
The use of temporary workers in the NHS, including PR practitioners, has been blamed for the deficit - but this smacks of scapegoating.
Demographics are the past and it is time to get rid of them, writes Rich Wilson of Relative Insight
Time is of the essence, they say. I don't know who 'they' are, but 'they' may well have worked in PR; a sector that has had crisis response and issues management at its foundation since it began, says Four Consulting's Alun James.
Day one in Davos has come to an end and I can say with certainty that I've walked away with some important learnings - some that make me optimistic for the future, others that are more concerning, writes Barri Rafferty at Ketchum.
"I don't know where I'm going from here, but I promise it won't be boring." Boring is not a word you would ever associate with David Bowie, writes Tony Garner of Viva PR.
In an age where web traffic reports, sales figures and social media followers can all be analysed in a heartbeat and business leaders are under pressure from finance directors, the onus falls on marketing to quantify how its mix of activities affects the bottom line, writes Heidi Myers of Meltwater.
Brands are using a proactive approach to public relations in order to support wider marketing efforts, writes Sophie Chadwick of Peppermint Soda.
It's now almost 12 months since we threw caution, job security and the ability to afford nice clothes to the wind. One year on, slightly greyer, and much more in love with the PR game than ever before, we were asked to share what we wish we'd been told way back when we jacked in our dead-end jobs, quit the band and made a break for it as a two-piece.
It has been another tumultuous year in the world of PR. But who were the biggest PR winners and losers of the year? Here are my top three in each category, writes Phil Hall of PHA Media.
Account Director, Healthcare The Foundry - Original London (Central), London (Greater)
Senior Press Officer – MS Charity CHM London NW2
Account Director, Ethical Healthcare The Foundry - Original London (Central), London (Greater)
Account Executive, Healthcare The Foundry - Original London (Central), London (Greater)
Financial Communications Manager / Researcher - Make an impact in this forward thinking business The Works Search Ltd London
In Brief: Director returns to Havas, TVC appoints David Haye, PRCA and Fleishman's training partnership, Pagefield launches academy
Former Mischief creative director rejoins Havas SE Cake, Fleishman's training offer, Pagefield launches academy, David Haye appoints TVC for next fight and more from PRWeek UK.
In brief: M&C Saatchi agencies win Boat Race work and Jacamo, Gym Group hires Instinctif, sushi chain hires Lewis, new briefs for Octopus
M&C Saatchi steers boat race PR, Octopus wins client duo, Lewis to help sushi firm expand and more from PRWeek UK.
In Brief: Arcadis appoints Cohen from Edelman, Bottle's name and management changes, CMI hires Good Relations
Arcadis appoints global director of comms from Edelman, Bottle makes management changes amid rebrand, CMI hires Good Relations, account win for Luchford APM, double hire at HealthUnlimited and more from PRWeek UK.