The latest healthcare PR news, opinion and features.
Got a story? Contact Sam Burne James on 020 8267 4940 or sam.burnejames@haymarket.com.

News and news analysis

'Shocking' promotions of cosmetic procedures lead to calls for regulation and industry code of practice

'Shocking' promotions of cosmetic procedures lead to calls for regulation and industry code of practice

The author of a major report from a medical think-tank has said she is "shocked" by some methods used by companies to market cosmetic treatments and "bombard" social media users with messages.

Tonic Life boss Tierney quits for role in Cohn & Wolfe UK health unit

Tonic Life boss Tierney quits for role in Cohn & Wolfe UK health unit

Tamsin Tierney has joined Cohn & Wolfe as deputy MD of its UK healthcare operation, after three-and-a-half years at independent agency Tonic Life.

Astellas reprimanded by UK drug regulator for marketing material on agency website

Astellas reprimanded by UK drug regulator for marketing material on agency website

Global pharma firm Astellas has been handed a "public reprimand" by the UK's Prescription Medicines Code of Practice Authority (PMCPA) after the creative director of an unnamed agency used the Japanese company's patient support materials on its website.

Virgo co-founder launches 'virtual' healthcare agency as tonic to 'inflexible working policies'

Virgo co-founder launches 'virtual' healthcare agency as tonic to 'inflexible working policies'

One of the co-founders of Virgo Health, which was acquired by Golin in 2012, has launched a "virtual" health comms firm she says will be a tonic to the PR industry's "inflexible and restrictive working policies".

Golin names Neera Chaudhary global head of healthcare

Golin names Neera Chaudhary global head of healthcare

Previous president of healthcare Sarah Matthew is now chair of the practice.

Porter Novelli's Paul George named to global health role at Omnicom PR Group

Porter Novelli's Paul George named to global health role at Omnicom PR Group

George will remain in his position at Porter alongside the new role.

Pegasus opens Macclesfield office and rebrands one year on from acquisition

Pegasus opens Macclesfield office and rebrands one year on from acquisition

Healthcare specialist Pegasus has announced an agency rebrand and the opening of a new office in Macclesfield, a year after it was acquired by FTSE-listed healthcare services firm UDG.

Edelman bags Burson's Hawker as UK healthcare MD

Edelman bags Burson's Hawker as UK healthcare MD

Kate Hawker has joined Edelman as MD of its UK healthcare team, following Ann Bartling's departure from the firm in October after 13 years.

Potential 'Amazon Pharma' launch asks trust questions of e-commerce titan

Potential 'Amazon Pharma' launch asks trust questions of e-commerce titan

Reports that online retail giant Amazon is planning to enter the pharmaceutical market raises questions on how it would build trust among consumers in the space, healthcare PR experts argue.

Bupa strengthens UK PR support by taking on Seymour and Third City

Bupa strengthens UK PR support by taking on Seymour and Third City

Global healthcare company Bupa has strengthened its UK PR agency support with the addition of Seymour and Third City, PRWeek has learned.

Clare Preskett leaves Havas Life Medicom to join old colleague at TogoRun UK helm

Clare Preskett leaves Havas Life Medicom to join old colleague at TogoRun UK helm

Clare Preskett and Jonathan Kearney are the new co-MDs of TogoRun UK, after a promotion for the latter and the former's arrival from Havas Life Medicom.

'Puff, bravado and panic' - NHS needs cyber crime protocols urgently, say PR pros

'Puff, bravado and panic' - NHS needs cyber crime protocols urgently, say PR pros

The NHS needs to have operational and comms protocols to deal with future cyber attacks, according to PR professionals, who say the recent hacking incidents expose shortfalls in the current system.

Scrip editor and M&A analyst bring headcount to 20 at Consilium Strategic Communications

Scrip editor and M&A analyst bring headcount to 20 at Consilium Strategic Communications

Healthcare sector specialist Consilium Strategic Communications will bring its headcount to 20 when it welcomes two new associate partners from outside of the world of PR in the coming weeks.

Health comms agency acquired by The Mission for up to £8.2m

Health comms agency acquired by The Mission for up to £8.2m

The Mission Marketing Group has acquired 30-strong medical comms and market access agency RJW & Partners in a deal worth a total of up to £8.2m.

Watch: Malaria No More releases chilling 'secret CEO' film on World Malaria Day

Watch: Malaria No More releases chilling 'secret CEO' film on World Malaria Day

The charity Malaria No More UK and the creative agency Publicis LifeBrands have released a chilling campaign video entitled 'Who is the Secret CEO?' to mark World Malaria Day today (25 April).

Opinion and features

Is our social media addiction a problem for the NHS or is there a 'Goldilocks zone'?

Is our social media addiction a problem for the NHS or is there a 'Goldilocks zone'?

The internet never sleeps. It's the phrase I hear more at work than any other. There's always an opportunity, a breaking issue to manage, a thread lighting up that needs pitching into. There's always an alert to check or a device to mute.

As an Italian PR working in the UK - I'm not 'breathing a sigh of relief' at all

As an Italian PR working in the UK - I'm not 'breathing a sigh of relief' at all

I read PRWeek's article 'Industry will 'breathe massive sigh of relief' after May's EU nationals pledge', but I don't really feel relieved.

The PR and comms challenges of being a challenger brand

The PR and comms challenges of being a challenger brand

How do you make sure you are challenging the established ideas, rather than the established companies?

Comms Director Report: optimism high but Brexit concerns persist

Comms Director Report: optimism high but Brexit concerns persist

The 'PRWeek/Brands2Life Comms Director Report 2017' is the most upbeat survey of the industry in five years, with optimism about the coming year high among respondents.

Breaking up is hard to do: how to end client relationships

Breaking up is hard to do: how to end client relationships

In nearly twenty years of PR consultancy, I have seen many relationships end - some of which could have been saved if handled sensitively.

So, you want my job? Director of comms, Northumbria Healthcare NHS Foundation Trust

So, you want my job? Director of comms, Northumbria Healthcare NHS Foundation Trust

PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Claire Riley's role as director of communications & corporate affairs at Northumbria Healthcare NHS Foundation Trust?

Why is big pharma still labelled a bad egg? This is a job for communications...

Why is big pharma still labelled a bad egg? This is a job for communications...

If consumer and - most importantly for pharma - professional audiences are ever going to relate to the industry, agencies need to increase their efforts to build trust, inspire and inform.

Healthcare PR turns up the volume: Incisive Health on getting heard in a way that matters

Healthcare PR turns up the volume: Incisive Health on getting heard in a way that matters

It's less than four years young, but fast-growing Incisive Health truly announced itself on the agency scene last year. Sam Burne James met its founding trio.

How should PR adapt to the advent of 'grey' journalism?

How should PR adapt to the advent of 'grey' journalism?

Cut the crap. Get to the point. The job of journalists has been to wade through complexity and get to the core of an issue, sparing unnecessary clutter so that audiences are presented with what matters - and the best PR people help them do it.

Recent healthcare people moves

Portland promotes partner to run corporate group

Portland promotes partner to run corporate group

Portland has promoted Sam Ingleby to the post of senior partner and head of its corporate group.

Citizen Relations names Cohn & Wolfe's Jim Joseph as next CEO

Citizen Relations names Cohn & Wolfe's Jim Joseph as next CEO

Joseph will replace Daryl McCullough in the position this summer after exiting the WPP agency.

CIPR president and former Liquid MD Jason Mackenzie opens Bottle in Bournemouth

CIPR president and former Liquid MD Jason Mackenzie opens Bottle in Bournemouth

Jason MacKenzie is opening a new office for Oxford PR agency Bottle in Bournemouth - a location that the agency's boss admits "may not have been the obvious choice".

Olga Fleming named first CEO at Y&R PR

Olga Fleming named first CEO at Y&R PR

She had been leading the firm as EVP, a role she held since the shop launched in 2013.