The latest healthcare PR news, opinion and features.
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News and news analysis

APCO opens office in Frankfurt to ensure post-Brexit presence in financial hub

APCO opens office in Frankfurt to ensure post-Brexit presence in financial hub

APCO will open an office in Frankfurt, the major finance hub of Germany, which will be led by its current deputy MD in the country.

Senior hire and new role for Earl at 3 Monkeys Zeno as Vrettos heads to US

Senior hire and new role for Earl at 3 Monkeys Zeno as Vrettos heads to US

London agency 3 Monkeys Zeno has taken on a new head of health after Rachel Vrettos moved to a New York role at parent firm Zeno - and the agency also has a new head of tech in London.

NHS hires senior Sunday Times journalist James Lyons as media and public affairs chief

NHS hires senior Sunday Times journalist James Lyons as media and public affairs chief

Sunday Times deputy political editor James Lyons will join NHS England as its new head of media and public affairs next month, as the health service faces what has controversially been called a "humanitarian crisis".

Watch: ABPI continues reputational push with celebration of UK pharma history

Watch: ABPI continues reputational push with celebration of UK pharma history

The Association of the British Pharmaceutical Industry (ABPI) has launched a new film and a suite of online resources aimed at providing a comprehensive overview of the UK pharmaceutical industry.

Change4Life launches food tracker app in £6.3m campaign

Change4Life launches food tracker app in £6.3m campaign

Change4Life has launched a food tracker app in its annual January health push - the third Public Health England campaign launched in a week - helping parents keep an eye on kids' salt, sugar and fat intake.

Public Health England enlists children in campaign to emphasise smoking heart risk

Public Health England enlists children in campaign to emphasise smoking heart risk

A campaign launched today by Public Health England (PHE) centres around NHS doctor and kids TV star Dr Ranj Singh working with children to encourage adults to stop smoking.

Government's second One You campaign encourages healthier midlife living

Government's second One You campaign encourages healthier midlife living

Public Health England is using an animated film to encourage 40 to 60-year-olds to make improving their health a new year's resolution.

Chandler Chicco cofounder launches network of healthcare comms firms

Chandler Chicco cofounder launches network of healthcare comms firms

Bob Chandler has launched network Watershed Bridges, along with MaxAscent, one of the agencies within the network.

W2O Group acquires Sentient Interactive

W2O Group acquires Sentient Interactive

The deal is the agency network's third since May.

Movember's PR strategy takes it beyond a month of moustache growing

Movember's PR strategy takes it beyond a month of moustache growing

The Movember Foundation, which encourages men to grow moustaches for charity during November, is branching out to highlight a wider variety of men's health issues throughout the year.

Burson-Marsteller UK health team hires Teasdale from AstraZeneca

Burson-Marsteller UK health team hires Teasdale from AstraZeneca

Burson-Marsteller's UK health team today (28 November) welcomes Kelly Teasdale, formerly of AstraZeneca and previously TogoRun and Chandler Chicco, as a senior director.

New European comms chief at inVentiv outlines two priorities for 2017

New European comms chief at inVentiv outlines two priorities for 2017

The new European chief at healthcare comms giant inVentiv, whose brands include Biosector 2, Chamberlain and CCA, has told PRWeek she is putting a "dogged" focus on patient engagement and the concept of accountable marketing at the heart of 2017 plans.

Cold sore cream brand Lipivir searching for consumer agency for UK launch

Cold sore cream brand Lipivir searching for consumer agency for UK launch

Cold sore cream brand Lipivir is looking for a consumer PR agency to help with its launch in the UK, PRWeek has learned.

W2O acquires research and analytics firm Marketeching Solutions

W2O acquires research and analytics firm Marketeching Solutions

The firm will become a subsidiary of W2O Group.

Huntsworth Health's ApotheCom partners with Continuum Clinical

The partnership will span ApotheCom's offices around the world, including those in the U.S., U.K., and Asia.

Opinion and features

Nonsense about regional offices making agencies 'diverse' needs to end

Nonsense about regional offices making agencies 'diverse' needs to end

Diversity is a serious issue for public relations. If you're an agency with a regional office pretending this makes you diverse, please stop.

Shouting in the wind: the realities of NHS campaigning

Shouting in the wind: the realities of NHS campaigning

The message about the NHS could not be clearer: it's sick. Doctors warn they would worry if their families were taken ill.

Regulation: a crisis of trust?

Regulation: a crisis of trust?

Consider, if you will, two seemingly unconnected stories with potentially seismic implications for the PR industry.

Want to tackle diversity? Dump the diversity circus

Want to tackle diversity? Dump the diversity circus

I was born in Tanzania to a Ugandan father and a Rwandan-Tanzanian mother. I'm always surprised by those that talk about Africa as if it's a country and Africans as if we are all the same.

The NHS's 70th birthday could be inspirational for healthcare comms

The NHS's 70th birthday could be inspirational for healthcare comms

Healthcare comms in 2017 will be characterised by a refinement of the way in which we use rich media, and the 70th anniversary of the NHS.

The thorny issue of brand 'forgiveness'

The thorny issue of brand 'forgiveness'

In November 2016 The Campaign Against Antisemitism made a complaint against an East London cafe called Nincomsoup.

How pharma brands are marking #WorldAIDSDay

How pharma brands are marking #WorldAIDSDay

Many companies are taking the opportunity to share their progress or research towards finding a cure or developing treatments for the HIV and AIDS.

One PR man, two guv'nors: why PR pros should treat journalists like clients

One PR man, two guv'nors: why PR pros should treat journalists like clients

The client isn't a PR professional's only master, but how do you know what journalists and editors want if you don't get to know them?

Protecting your pitch: to NDA or not to NDA?

Protecting your pitch: to NDA or not to NDA?

So, you've got an opportunity to pitch to a new client and, after a fruitful brainstorming session with your team, you've got it: The concept that's got 'winning pitch' written all over it.

Recent healthcare people moves

In brief: John Farrell to chair elliotts, Archer to bring ilk to London, Cartwright wins Jeunesse

John Farrell among new appointments at elliotts, Archer to lead ilk in London, Cartwright wins Jeunesse and more from PRWeek UK.

In brief: Wild Card wins bagel brief, Harlequins hires PHA, Hanover's healthy move

Wild Card wins bagel brief, Harlequins teams up with PHA, Hanover's healthy change, Wire repositions with new hires and more from PRWeek UK.

Burson-Marsteller names Kevin Bell worldwide president

Burson-Marsteller names Kevin Bell worldwide president

Bell was previously the WPP agency's global public affairs practice chair.

In brief: CCgroup wins Mitek, Dole hires Threepipe, Aquila appoints Red Lorry Yellow Lorry

CCgroup handed UK PR brief by Mitek, Threepipe to launch new Dole product range, Red Lorry Yellow Lorry wins Aquila, PRCA members elect new vice chair, and more from PRWeek UK.