The latest healthcare PR news, opinion and features.
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News and news analysis

Mayo Clinic's John Noseworthy on comms' role in healthcare

Mayo Clinic's John Noseworthy on comms' role in healthcare

Mayo Clinic's CEO tells Sean Czarnecki how a trusted name in healthcare has evolved digitally and centered communications on its newsroom while retaining integrity.

Superdrug replaces Cow with Well Hello for health PR brief

Superdrug replaces Cow with Well Hello for health PR brief

Well Hello, a new agency founded at the start of the this year by former directors of WE and Cow PR, has picked up retailer Superdrug's health PR work.

Which pharma firm has the healthiest presence on social media?

Which pharma firm has the healthiest presence on social media?

A study of the social media activity of the world's biggest pharmaceutical firms finds that Lilly is the most active, but two other companies achieve more than twice as much engagement with significantly fewer posts.

Axon opens Switzerland base to serve pharma industry

Axon opens Switzerland base to serve pharma industry

Axon Communications, one of the UK's largest healthcare agencies, has opened its fifth global office, in Switzerland.

Stoptober campaign returns with Facebook Messenger bot to motivate smokers to quit

Stoptober campaign returns with Facebook Messenger bot to motivate smokers to quit

Stoptober, the annual 28-day mass quit smoking campaign from Public Health England and Freuds, is back for a fifth year and is using Facebook - including a new Facebook Messenger bot - as its key social channel.

Alex Singleton to lead comms at healthcare firm Circle Health

Alex Singleton to lead comms at healthcare firm Circle Health

Hospital operator Circle Health has appointed Alex Singleton as its head of comms.

In brief: APCO hires health chief, Road wins anti-superbug brief, Spreckley expands

APCO hires health chief, Road wins anti-superbug brief, Spreckley opens in Scotland and more from PRWeek UK.

May's 'Thatcher moment' awaits as junior doctors' public support appears exhausted

May's 'Thatcher moment' awaits as junior doctors' public support appears exhausted

The British Medical Association and its striking junior doctors risk "overplaying their hand" with continued strike action, with the government appearing to believe it can win the battle for public support, public affairs professionals have told PRWeek.

Blood donor sign-ups double in week of revamped #MissingType campaign

Blood donor sign-ups double in week of revamped #MissingType campaign

13,000 people in England registered to give blood in the first six days of the second iteration of Missing Type, the NHS Blood and Transplant campaign run by Engine Group - more than double the number registering the week before.

Ball in industry's court as childhood obesity strategy omits food promotion regulation

Ball in industry's court as childhood obesity strategy omits food promotion regulation

The Government's much-awaited childhood obesity strategy was published this morning, but did not include any restrictions on advertising and promoting certain foods, as had been hoped and expected by some.

Engine Group's #MissingType campaign relaunches and this time it's global

Engine Group's #MissingType campaign relaunches and this time it's global

Engine Group's Missing Type campaign for NHS Blood and Transplant (NHSBT) is relaunching, this time reaching beyond England and Wales by involving 21 countries globally.

Watch: Durex says 'share passion, don't share Zika' as Rio 2016 begins

Watch: Durex says 'share passion, don't share Zika' as Rio 2016 begins

Condom maker Durex has joined forces with the International Planned Parenthood Federation (IPPF) to launch global campaign #DontShareZika.

Grayling UK promotes Kathryn Ager to lead public and third sector, health and skills team

Grayling UK promotes Kathryn Ager to lead public and third sector, health and skills team

Grayling UK has promoted Kathryn Ager to head of its public and third sector, health and skills team.

Leeds agency ilk wins accounts following split with London's Manifest

Leeds agency ilk wins accounts following split with London's Manifest

Integrated agency ilk has secured nine accounts during the past month following its split from sister agency Manifest.

Movember seeks PR agency to help it be more than just the 'tache

Movember seeks PR agency to help it be more than just the 'tache

The men's health charity Movember, which recently saw its UK marcoms chief become its European leader, is on the hunt for a PR agency for a UK campaign, PRWeek has learned.

Opinion and features

Can PR survive in an increasingly personalised world?

Can PR survive in an increasingly personalised world?

Marketing has got personal. From targeted ads stalking us across the websites we visit, to incredibly targeted mailings direct to our home, we're seeing an explosion of tailored communications from brands of all varieties.

Time for the PR industry to put its money where its mouth is on equal pay

Time for the PR industry to put its money where its mouth is on equal pay

Autumn 2016 may come to be seen as a turning point in the debate around equal pay for women in the PR industry, as the PRCA moves to compel agency members to include gender pay gap reporting in its quality kitemark.

New Influencers Showcase: Time to Change enlists Suli Breaks for Future in Mind mental health drive

New Influencers Showcase: Time to Change enlists Suli Breaks for Future in Mind mental health drive

Future in Mind for the mental health charity Time to Change was a social marketing campaign to introduce mental health issues to 14- to 18-year-olds and their parents, as a way of destigmatising the issue.

Hacks and Flacks can work together as allies, not adversaries

Hacks and Flacks can work together as allies, not adversaries

At its best, PR is the most satisfying and effective form of communication there is - a hugely sophisticated form of precision marketing that transforms businesses and builds reputations.

Healthcare comms is at a crossroads, for agencies and their clients

Healthcare comms is at a crossroads, for agencies and their clients

Healthcare communications has been disrupted by market forces, regulatory changes and budget cuts, altering the make-up of the sector.

Does pornography have a place in the PR campaigns of the future?

Does pornography have a place in the PR campaigns of the future?

Before you dismiss this article and its clickbait heading, ask yourself what your relationship to porn is.

Should comms professionals be talking about terrorism?

Should comms professionals be talking about terrorism?

The recent announcement that a further 3,000 armed police would be deployed on the streets of Britain to prepare for a "not if, but when" terror attack, should also be a call to action for crisis management experts to prepare clients for their worst possible case scenario.

Are relationships between charities and drug manufacturers always toxic?

Are relationships between charities and drug manufacturers always toxic?

A plea by cancer charities Breast Cancer Now and Prostate Cancer UK to make innovative treatments more widely available on the NHS is not a surprising headline.

Be a 'thinking' agency and your clients will thank you

Be a 'thinking' agency and your clients will thank you

Don't just focus on 'doing' - clients want a 'thinking' agency that will be proactive and provide guidance rather than just taking orders.

Recent healthcare people moves

In brief: CSM CEO Zak Brown to step down, Teneo MD hire, Powerscourt handles Nets IPO, Lewis' German launch

Zak Brown to depart as CEO of Chime's CSM division, Lewis to open fourth German office in Hamburg, Powerscourt advises on Nets flotation, Iredale Comms names new chair and other hires.

In brief: Finn's sweet wins, ibtm hires, mental health in PR, Thoren leaves RSPB

Finn's sweet wins, mental health initiative, ibtm appoints Davies Tanner and more from PRWeek UK.

In brief: Sellotape sticks with Mercieca, Diehl departs, Creston forms partnership

Virgo Health gets innovative, Sellotape sticks with Mercieca, Media Trust founder steps down, Ibérica chooses Burt Greener Communications and more from PRWeek UK.

Vote Leave PR lead and Cameron's former strategy chief join forces in new agency

Vote Leave PR lead and Cameron's former strategy chief join forces in new agency

The man who led the comms for official Brexit campaign group Vote Leave and the former director of strategy for David Cameron have come together to launch an agency based in East London.