The latest healthcare PR news, opinion and features.
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News and news analysis

Johnson & Johnson names Michael Sneed chief communications officer

Johnson & Johnson names Michael Sneed chief communications officer

He is replacing Maggie FitzPatrick, who left the healthcare giant earlier this year, in the company's top communications role.

Healthcare group UDG buys UK's second largest health PR firm Pegasus for £16.8m

Healthcare group UDG buys UK's second largest health PR firm Pegasus for £16.8m

Pegasus, the UK's largest comms firm outside of London and second largest in healthcare nationally, has been acquired by FTSE 250-listed healthcare outsourcer UDG Healthcare.

OPEN Health acquires international medical comms agency

OPEN Health acquires international medical comms agency

Chicago, Dubai and London medical comms agency Choice Healthcare Solutions (CHS) has been acquired by Chime-owned OPEN Health and will become part of its Succinct operation.

Omnicom PR Group acquires healthcare shop Rabin Martin

Omnicom PR Group acquires healthcare shop Rabin Martin

It is the group's first acquisition since it was assembled in February under CEO Karen van Bergen.

Charlotte Street Partners moves into healthcare and IR with new hires

Charlotte Street Partners moves into healthcare and IR with new hires

London and Edinburgh agency Charlotte Street Partners, whose board includes Roland Rudd and Scottish entrepreneur Sir Angus Grossart, is expanding into the healthcare and investor relations markets.

Freuds and Proud Robinson launch dementia-fighting mobile game for Deutsche Telekom

Freuds and Proud Robinson launch dementia-fighting mobile game for Deutsche Telekom

Freuds has been brought in to work with sister agency Proud Robinson to launch a dementia-fighting CSR initiative from telco giant Deutsche Telekom.

UK pharma body prescribes database of payments to doctors to improve reputation

UK pharma body prescribes database of payments to doctors to improve reputation

From June, the UK's pharmaceutical industry will publish details of payments made by drugs companies to individual doctors and nurses in a bid to tackle its "biggest reputational challenge".

BMA and Government engaged in 'attritional war', says DH director of comms

BMA and Government engaged in 'attritional war', says DH director of comms

The Government is engaged in an "attritional war" with the British Medical Association in the long-running junior doctors' dispute, according to Sam Lister, director of comms at the Department of Health.

Incisive Health opens Brussels office

Incisive Health opens Brussels office

One of the UK's largest specialist healthcare agencies has opened its first base outside of London, in Brussels.

Government must not exploit patient deaths during junior doctor strikes, PRs warn

Government must not exploit patient deaths during junior doctor strikes, PRs warn

The Government should steer clear of exploiting any incidents such as patient deaths during the ongoing doctors' strike called by the British Medical Association (BMA), PR professionals have warned.

Gove steps up Brexit rhetoric with 'Soviet-style control freaks' piece in Times

Gove steps up Brexit rhetoric with 'Soviet-style control freaks' piece in Times

Writing in The Times today, Justice Secretary Michael Gove has described the European Union as "an economic sinkhole" and a "failing Soviet system", and says that the UK's continued membership of it would constitute a "direct and serious threat" to public services including the NHS.

Queen's Awards given to record 254 companies including marcoms firms

A number of marcoms agencies are among the winners of the Queen's Award for Enterprise, announced this morning on the monarch's 90th birthday.

John Gisborne to lead FleishmanHillard Fishburn health team

John Gisborne to lead FleishmanHillard Fishburn health team

John Gisborne, previously the head of global health at MHP Communications, has been appointed MD of the healthcare team of FleishmanHillard Fishburn (FHF).

Watch: 'Sharing this film could change your friend's life' - Parkinson's UK kicks off 2016 awareness week

Watch: 'Sharing this film could change your friend's life' - Parkinson's UK kicks off 2016 awareness week

The charity Parkinson's UK is beginning its annual Parkinson's Awareness Week with an appeal to social media users that sharing its animation "could change your friend's life".

Brave, or brand suicide? Only eat some Dolmio and Uncle Ben's products once a week, says maker Mars

Brave, or brand suicide? Only eat some Dolmio and Uncle Ben's products once a week, says maker Mars

PRs have praised Mars Food's "proactive" announcement that certain products including those from the Dolmio and Uncle Ben's range will be labelled 'occasional' and should only be eaten once a week, as part of a new health initiative from the food manufacturer.

Opinion and features

Why there is a different rule book for pitching to broadcast

Why there is a different rule book for pitching to broadcast

As experts we are constantly striving for new and better ways of engaging people; that and delivering greater reach, greater influence and greater returns on investment of course.

Mind the gap - how to gain the trust of senior clients as a young PR consultant

Mind the gap - how to gain the trust of senior clients as a young PR consultant

PRWeek's 2013 PR Census showed that 46 per cent of all PR agency employees were aged between 25 and 34. So how can today's generation of great young PR people be confident in the boardroom?

Can the PR industry afford another generation of 'lost women'?

Can the PR industry afford another generation of 'lost women'?

The PR and comms sector is waking up to the 'national blind spot' that employers seem to have when it comes to the gender pay gap - but does it need to do more?

Communicating how cutting-edge drug treatments benefit everyone is a tough challenge

Communicating how cutting-edge drug treatments benefit everyone is a tough challenge

One of our most important comms challenges is to convince governments and regulators that costly cutting-edge treatments are worth it.

Panama Papers crisis comms: Five steps to protect your reputation

Panama Papers crisis comms: Five steps to protect your reputation

OK, so you have been named in the Panama Papers. This is what you should do next.

Companies that remain silent on Brexit do so at their peril

Companies that remain silent on Brexit do so at their peril

When a man gives his opinion, he's a man. When a woman gives her opinion, she's a bore. And when a company gives its opinion, then - to bend Bette Davis' famous saying further - it must be up to no good, meddling in democratic debate for its own selfish ends.

Twitter at ten: Opportunity knocks for the brightest brands

Twitter at ten: Opportunity knocks for the brightest brands

It's ten years today since Jack Dorsey sent the first ever tweet, telling the world he was "just setting up my twttr".

Is pharmaceutical procurement  fit for the future?

Is pharmaceutical procurement fit for the future?

Towards the end of last year, PepsiCo caused a bit of a stir when it announced it was eliminating its marketing procurement function.

International Women's Day: Why it shouldn't be 'us versus them'

International Women's Day: Why it shouldn't be 'us versus them'

As a woman, do I feel we need an International Women's Day? Do I feel proud that my achievements are being celebrated - or do I feel that it denigrates other people through exclusion?

Recent healthcare people moves

In brief: 3 Monkeys Zeno wins ZyXEL, Cognito hires from Grayling, Golley Slater hired

3 Monkeys Zeno wins ZyXEL, Cognito hires from Grayling, Golley Slater PR wins LDF and more from PRWeek UK.

In brief: Instinctif wins rent-to-buy homes firm, Lansons' health hire, VFS recruits

Instinctif taken in by Rentplus, Lansons' health hire, VFS hires comms chief

In brief: Chinese airline calls on Rooster, Westminster Advisers hires, Nobu books VIP

Chinese airline calls on Rooster, Westminster Advisers hires from Energy UK, Nobu books VIP Worldwide and more from PRWeek UK.

In brief: Way to Blue launches beer, Rain recruits, Edelman's health hire, Zeitgeist

Way to Blue brings Super Bock to UK, Rain recruits campaign director, Edelman's health hire, M&C Saatchi gets Movember man and more from PRWeek UK.