The latest healthcare PR news, opinion and features.
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News and news analysis

BK Valentine's Cup to Peperami sausage impressions: 11 Valentine's Day campaigns we liked

BK Valentine's Cup to Peperami sausage impressions: 11 Valentine's Day campaigns we liked

Check out PRWeek UK's favourite Valentine's Day campaigns, including 'Sex O'Clock' lubes from Superdrug, Debenhams' Drive Thru store, and Mr Kipling 'Bou-Cakes'.

10 ways healthcare companies are testing Instagram

10 ways healthcare companies are testing Instagram

How Pfizer, Tylenol, Novartis, and others are testing the photo-based social network.

WPP unveils strategy and international leadership for new Health & Wellness group

WPP unveils strategy and international leadership for new Health & Wellness group

WPP's new healthcare division will include a health consulting service and the creation of a data and insights resource, the industry giant has announced.

Pancreatic Cancer UK wants us all to call everyone Dave for a day

Pancreatic Cancer UK wants us all to call everyone Dave for a day

The charity Pancreatic Cancer UK is again preparing to run its annual Call Everyone Dave for a Day on 8 February, in memory of the actor who played dopey road sweeper Trigger in Only Fools and Horses.

Mischief retains crown against PR rivals in Creative Shootout

Mischief retains crown against PR rivals in Creative Shootout

Mischief was the winning agency in yesterday's Creative Shootout, with the firm's humorous toilet-based campaign pitch winning over judges and attendees.

Watch: Third City and Wellcome Trust warn of epidemics (with Bill Gates' help)

Watch: Third City and Wellcome Trust warn of epidemics (with Bill Gates' help)

A short animated film from UK foundation the Wellcome Trust, introduced at the World Economic Forum in Davos, warns of the true extent to which epidemics threaten human existence, and calls for work to prevent them.

In brief: Publicis' health units rebrand, Talker Tailor wins big, club entry for John Doe

Publicis' health units rebrand, Talker Tailor wins big, club entry for John Doe and more from PRWeek UK.

APCO opens office in Frankfurt to ensure post-Brexit presence in financial hub

APCO opens office in Frankfurt to ensure post-Brexit presence in financial hub

APCO will open an office in Frankfurt, the major finance hub of Germany, which will be led by its current deputy MD in the country.

Senior hire and new role for Earl at 3 Monkeys Zeno as Vrettos heads to US

Senior hire and new role for Earl at 3 Monkeys Zeno as Vrettos heads to US

London agency 3 Monkeys Zeno has taken on a new head of health after Rachel Vrettos moved to a New York role at parent firm Zeno - and the agency also has a new head of tech in London.

NHS hires senior Sunday Times journalist James Lyons as media and public affairs chief

NHS hires senior Sunday Times journalist James Lyons as media and public affairs chief

Sunday Times deputy political editor James Lyons will join NHS England as its new head of media and public affairs next month, as the health service faces what has controversially been called a "humanitarian crisis".

Watch: ABPI continues reputational push with celebration of UK pharma history

Watch: ABPI continues reputational push with celebration of UK pharma history

The Association of the British Pharmaceutical Industry (ABPI) has launched a new film and a suite of online resources aimed at providing a comprehensive overview of the UK pharmaceutical industry.

Change4Life launches food tracker app in £6.3m campaign

Change4Life launches food tracker app in £6.3m campaign

Change4Life has launched a food tracker app in its annual January health push - the third Public Health England campaign launched in a week - helping parents keep an eye on kids' salt, sugar and fat intake.

Public Health England enlists children in campaign to emphasise smoking heart risk

Public Health England enlists children in campaign to emphasise smoking heart risk

A campaign launched today by Public Health England (PHE) centres around NHS doctor and kids TV star Dr Ranj Singh working with children to encourage adults to stop smoking.

Government's second One You campaign encourages healthier midlife living

Government's second One You campaign encourages healthier midlife living

Public Health England is using an animated film to encourage 40 to 60-year-olds to make improving their health a new year's resolution.

Chandler Chicco cofounder launches network of healthcare comms firms

Chandler Chicco cofounder launches network of healthcare comms firms

Bob Chandler has launched network Watershed Bridges, along with MaxAscent, one of the agencies within the network.

Opinion and features

Corporates find their voice on diversity in the age of Trump

Corporates find their voice on diversity in the age of Trump

The Trump era should help end 'diversity fatigue' and be the catalyst for value-driven corporate communication.

PR in the age of Tinder - are clients and agencies afraid of commitment?

PR in the age of Tinder - are clients and agencies afraid of commitment?

Having breakfast the other morning with the director of a content agency, he commented that he thought the marketing and PR industry had commitment issues.

Do you send unsolicited emails to journalists? You could have a big problem

Do you send unsolicited emails to journalists? You could have a big problem

The EU's General Data Protection Regulation (GDPR) is not a subject that will get hearts racing, but the PR industry had better take notice.

On mindlessness: The PR industry needs to switch off to switch on creativity

On mindlessness: The PR industry needs to switch off to switch on creativity

'Always on' working culture is great for productivity, but is it killing our creativity? Here's a theory on how we can reinvigorate our imagination - and let the ideas come to us.

We need to be global citizens in order to be successful in PR

We need to be global citizens in order to be successful in PR

There's a lot of talk around our industry these days about diversity, and it is good and right that we are collectively trying hard to force ourselves out of our British, white, middle-class straitjacket.

Cyber security: why comms teams can't afford to bury their head in the sand

Cyber security: why comms teams can't afford to bury their head in the sand

What do Tesco Bank, the US Democratic National Committee and England's largest NHS Trust have in common? They have all fallen prey to high-profile cyber attacks recently.

The unconscionable arrogance of unpaid internships

The unconscionable arrogance of unpaid internships

This month, for the first time in our history, we recruited an intern.

Showcase: British Society of Periodontology and Ogilvy Healthworld tackle gum disease

Showcase: British Society of Periodontology and Ogilvy Healthworld tackle gum disease

'Don't let gum disease wipe the smile off your face' parodied shampoo and cosmetics commercials to get across BSP's message about oral health.

Power of BBC's 'Hospital' documentary series can help frame NHS debate

Power of BBC's 'Hospital' documentary series can help frame NHS debate

Documentaries have always been a powerful tool for raising awareness among the public of 'wicked' policy issues and, in some cases, leading to changes in government policy.

Recent healthcare people moves

In brief: Metia gets EMEA VP, HH Global hires APCO, wins for McFrank and Spink

Metia gets EMEA VP, APCO hired by HH Global, new business for Frank, Capella and Spink, and more from PRWeek UK.

In brief: Save the Children's Nick Jones joins Action for Children, plus wins for PRCO, Redtorch, Flint

In brief: Save the Children's Nick Jones joins Action for Children, plus wins for PRCO, Redtorch, Flint

Action for Children has hired Save the Children's Nick Jones in a senior role that includes comms. Plus Redtorch to publicise Detriot, Flint hired for Mayfair Art Weekend, The PRCO wins Pure Salt Luxury Hotels account, and more from PRWeek UK.

Hanover hires ex-BT corporate affairs chief Michael Prescott as 2016 revenue tops £11m

Hanover hires ex-BT corporate affairs chief Michael Prescott as 2016 revenue tops £11m

Hanover has hired former BT director of corporate affairs Michael Prescott to a new senior corporate and political role, as the agency reports 25 per cent revenue growth to £11.4m in 2016.

IBM chief communications officer Andy Whitehouse exits

IBM chief communications officer Andy Whitehouse exits

Whitehouse joined the company last April as VP and chief communications officer.