The latest healthcare PR news, opinion and features.
Got a story? Contact Ian Griggs on 020 8267 4893 or ian.griggs@haymarket.com.

News and news analysis

Mental health groups demand more responsible media coverage after Germanwings crash

Mental health groups demand more responsible media coverage after Germanwings crash

They say coverage of the crash can lead to witch hunts of people dealing with mental-health issues in the workplace.

Nuffield Health calls in Hopscotch for teenage education programme

Nuffield Health calls in Hopscotch for teenage education programme

UK health charity Nuffield Health has appointed Hopscotch Consulting for a nationwide secondary schools programme to tackle teenage health issues.

Road Communications wins four-way pitch for Scope Ophthalmics

Road Communications wins four-way pitch for Scope Ophthalmics

Scope Ophthalmics has appointed Road Communications to provide PR support for its branded range of prescription and over-the-counter medicines.

Former Tonic Life MD Stéphanie Bunten launches Iris Life with colleague

Former Tonic Life MD Stéphanie Bunten launches Iris Life with colleague

Former Tonic Life London managing director Stéphanie Bunten and associate director Lee-Ann Cameron have launched a boutique health comms agency, called Iris Life Communications.

Smarts Illuminate picks up digital marketing briefs following rebrand

Smarts Illuminate picks up digital marketing briefs following rebrand

Smarts Illuminate has won two digital accounts, including working with the NHS for Baywater Healthcare, following its rebrand at the end of last year.

J&J redesigns news center to tell visual stories in real time

J&J redesigns news center to tell visual stories in real time

The visually enhanced J&J News Center is geared at media, consumers, staffers, and stakeholders.

Cicero hires Baxter's Fiona Cohen to head new healthcare practice, eyes expansion

Cicero hires Baxter's Fiona Cohen to head new healthcare practice, eyes expansion

Cicero Group has appointed Fiona Cohen, former senior comms director of global healthcare company Baxter, to head its new healthcare practice.

Freuds attacked for promoting fast-food giants alongside Government's obesity campaign

Freuds attacked for promoting fast-food giants alongside Government's obesity campaign

Reports suggest Freuds is receiving millions of pounds to promote junk food while managing the Government's health contract, including its anti-obesity campaign Change4Life.

Tonic Life makes three hires to boost digital offering

Tonic Life makes three hires to boost digital offering

Tonic Life Communications, part of Huntsworth Health, has made three new hires following the recent appointment of global CEO Mary Smiddy.

Just Health to open second London office

Healthcare specialist Just Health Communications is to open a second office, in Southwark, to house its growing team.

Sports nutrition brand Monkey Nutrition hires Rich Leigh & Co

Sports nutrition brand Monkey Nutrition has hired Rich Leigh & Co as its first PR agency.

Royal College of Surgeons promotes Simon Edwards to comms director

The Royal College of Surgeons has promoted Simon Edwards to director of comms following the departure of Jo Revill.

Incisive Health adds TOWIE fitness client among new account wins

Incisive Health adds TOWIE fitness client among new account wins

Incisive Health, the health sector-focused PR consultancy, has secured a further four clients since the start of 2015 as it announces that it has doubled its employee numbers over the past four months.

Up Communications to represent health tech firm HCi Viocare

Up Communications has been appointed as the first PR agency for HCi Viocare, the producer of technology for consumer and professional healthcare and sports markets.

Porter Novelli hires Nicole Yost from Ogilvy to lead UK health practice

Porter Novelli hires Nicole Yost from Ogilvy to lead UK health practice

Porter Novelli has hired Nicole Yost from Ogilvy Healthworld to head up its UK health & wellness practice.

Opinion and features

No, no, trust me: the purpose of PR is dead

No, no, trust me: the purpose of PR is dead

Gosh, what a load of hand-wringing fuss about Robert Phillips' book Trust Me, PR is Dead.

How and why to campaign on your organisation's reputation

How and why to campaign on your organisation's reputation

Trust is earned when reputation becomes central to every business decision, but it is a job that requires constant refinement and evolution.

Under the influence

A sure fire way to a strong public profile is being recognised as influential. I've been thinking a lot about the nature of influence lately, mostly through my involvement in putting together a list of the 50 most influential people when it comes to higher education policy.

Do you have the Fylde factor?

Do you have the Fylde factor?

According to the BBC's Lab UK Project with Cambridge University, I would be happiest if I lived in Fylde, Lancashire.

A mixed bag for booze and fags

A mixed bag for booze and fags

It has been a fortnight of contrasting fortunes for the UK's two biggest 'sin' industries.

Top ten tips to win new business

Top ten tips to win new business

Once the comms channels get clogged, your days are numbered.

Only a cultural shift, not quotas, will turn the tide

Only a cultural shift, not quotas, will turn the tide

Boards with a high proportion of women outperform all-male boards, yet ­attitudes are still lagging behind in business.

Osborne's sixth Budget defines both him and David Cameron's premiership

Osborne's sixth Budget defines both him and David Cameron's premiership

Budgets come and Budgets go - but this one is significantly different. It is a moment of definition for Chancellor George Osborne, its architect. And his sixth Budget also defines the future of David Cameron's premiership.

PRWeek's Mentoring Project: The benefit of experience

PRWeek's Mentoring Project: The benefit of experience

Claire Murphy catches up with PRWeek's Mentoring Project to see how it has helped both the mentors and mentees' careers.

Recent healthcare people moves

MHP appoints Kate Pogson as director among raft of senior hires

MHP appoints Kate Pogson as director among raft of senior hires

MHP Communications has hired Kate Pogson as a director.

Virgo Health hires Tom Griffiths as head of digital

Virgo Health hires Tom Griffiths as head of digital

Healthcare agency Virgo Health has appointed Tom Griffiths as head of digital from Care UK.

Outside Organisation hires former Hearst Magazines PR manager Robin Invest

Outside Organisation hires former Hearst Magazines PR manager Robin Invest

Entertainment PR company the Outside Organisation has hired Robin Invest, the former senior PR manager at Hearst Magazines, as a senior account director.

Bulmer departs Shell for CMO role at Tribal Planet

Bulmer departs Shell for CMO role at Tribal Planet

He started as the technology company's first marketing chief on Wednesday.