The latest healthcare PR news, opinion and features.
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News and news analysis

Up to 26 million people see Smear for Smear lipstick selfie campaign in 24 hours

Up to 26 million people see Smear for Smear lipstick selfie campaign in 24 hours

The Smear for Smear social media campaign to encourage women to take smear tests by sharing 'lipstick smear selfies' was seen by up to 26 million people in the first 24 hours, its organisers claim.

Jo's Cervical Cancer Trust launches Smear for Smear selfie campaign

Jo's Cervical Cancer Trust launches Smear for Smear selfie campaign

A cervical cancer charity hopes to replicate the success of social media campaigns like the ALS Ice Bucket Challenge and Cancer Research UK's No Make-Up Selfie by encouraging women to share "lipstick smear selfies".

Hanover hires former Daily Express health editor Jo Willey

Hanover hires former Daily Express health editor Jo Willey

Public affairs specialist Hanover Communications has appointed former Daily Express health editor Jo Willey as a senior adviser.

Tributes paid to murdered hospital comms chief Yvonne Davies

Tributes paid to murdered hospital comms chief Yvonne Davies

Tributes have been paid to Yvonne Davies, head of comms at Central Manchester University Hospitals trust, who was murdered at the weekend.

South West NHS Trust appoints Road for stakeholder engagement brief

South West NHS Trust appoints Road for stakeholder engagement brief

Health agency Road has won a competitive pitch for Musgrove Park Hospital NHS Trust.

UK Council for Psychotherapy appoints Graham Prince as head of comms

The UK Council for Psychotherapy (UKCP) has appointed Graham Prince, formerly comms director at renewal energy firm D1 Oils, as its new head of communications.

J&J centralizes in-house comms under CCO FitzPatrick

J&J centralizes in-house comms under CCO FitzPatrick

Johnson & Johnson's 400 communications staffers will report to CCO Maggie FitzPatrick going forward, rather than their respective local business unit leaders.

Cirkle wins six-figure account to launch women's health product

Cirkle wins six-figure account to launch women's health product

Cirkle has been appointed by BMR (Bio-Medical Research) Health to launch its women's health innovation aimed at coping with bladder weakness called Femifree.

Abchurch to handle PR for Quantum Pharma ahead of AIM flotation

Abchurch to handle PR for Quantum Pharma ahead of AIM flotation

City agency Abchurch Communications has been appointed to handle PR for Quantum Pharma ahead of its IPO, which is billed as the biggest AIM flotation in the pharmaceutical sector this year.

Creston reports "good growth" as revenue lifts 5%

Creston reports "good growth" as revenue lifts 5%

Creston, the UK-listed marketing and PR group, has reported a five per cent rise in half-year revenue to £37.3m, with the company buoyed by "good growth" and the addition of several major clients.

Back from West Africa, UNICEF's crisis comms chief explains fighting Ebola with information

Back from West Africa, UNICEF's crisis comms chief explains fighting Ebola with information

UNICEF's goal: demystifying Ebola to audiences around the world.

Highland Marketing wins Niche Health account for UK product launch

Highland Marketing wins Niche Health account for UK product launch

Highland Marketing has been brought in to launch a product by software development company Niche Health, which allows GPs to securely transfer patient information to third parties electronically.

Virgo Health announces senior promotions and Meda Pharma account win

Virgo Health announces senior promotions and Meda Pharma account win

Virgo Health's consumer health and wellbeing division has promoted two of its existing team, as well as winning a competitive pitch for the Meda Pharma account.

M&C Saatchi and Freuds partnership wins government health contract pitch

M&C Saatchi and Freuds partnership wins government health contract pitch

Public Health England (PHE) has awarded its consumer engagement brief to M&C Saatchi with Freuds, which was unable to pitch directly, as a sub-contractor.

Waggener Edstrom in pro bono work for baby charity Tommy's

Waggener Edstrom in pro bono work for baby charity Tommy's

Waggener Edstrom has been appointed by baby charity Tommy's to conduct a UK-wide survey of midwives.

Opinion and features

Behaviour psychology can help the whole PR industry plan better

Behaviour psychology can help the whole PR industry plan better

The PR industry as a whole can learn from the healthcare sector by using the psychology of behaviour change more in its planning

Davos: A comms opportunity or hot air from the magic mountain?

Davos: A comms opportunity or hot air from the magic mountain?

The annual gathering for the World Economic Forum in Davos, Switzerland, brings together a heady mix of politicians, corporations, scientists and philanthropists to address the key challenges of the day. Two writers give PRWeek their perspective from inside the conference.

Fifteen steps to great communications in 2015

The PRCA has launched recommendations for great comms in 2015, following an in-depth consultation with the PRCA's senior members and PR Council.

Six reasons PR shouldn't ignore radio

Six reasons PR shouldn't ignore radio

Imagine getting your message out to 21 million people in just three hits. Sounds impossible, doesn't it? Here are six reasons to embrace radio.

Bupa launches campaign to showcase wider healthcare services

Bupa launches campaign to showcase wider healthcare services

Bupa UK has launched a TV campaign in a bid to increase awareness of its healthcare expertise and range of products and services.

How do you solve a problem like... building a coalition?

How do you solve a problem like... building a coalition?

Love it or loathe it, coalition governments seem here to stay.

Predictions for 2015: A year of pitfalls or possibilities?

Predictions for 2015: A year of pitfalls or possibilities?

What does 2015 have in store for the PR and comms industry? Will any party hold the balance of power following the general election and what impact will the Lobbying Act have on the voluntary sector's ability to communicate with the public? Has SEO come of age in the PR sphere and what opportunities are there within the greater convergence of channels? Is the industry on the brink of diversifying its ranks and will one firm fall victim to a major scandal? We asked some of the brightest brains in the business to give us their predictions for the year ahead. Happy New Year from everyone at PRWeek!

NHS plans could be a win-win for patients and PR

NHS plans could be a win-win for patients and PR

A radical new blueprint for the NHS has been received positively but the rate of change depends on the outcome of 2015's election.

Agency Doctor: actions speak louder than words

Agency Doctor: actions speak louder than words

The launch of the PRWeek Power Book 2015 is the perfect time to review your leadership style.

Recent healthcare people moves

Pedersen: Huntsworth management shake-up sparked resignation

Pedersen: Huntsworth management shake-up sparked resignation

Pete Pedersen has told PRWeek that the arrival of new management at Huntsworth represented the "best of possible timings" to resign as Grayling CEO, but he predicted success for the parent company despite recent difficulties.

Pete Pedersen resigns as Grayling CEO

Pete Pedersen resigns as Grayling CEO

Pete Pedersen has resigned from his role as Grayling CEO after two years in the job, parent company Huntsworth announced this afternoon.

Palm PR makes senior appointments from Bell Pottinger, FleishmanHillard and Clarion

Palm PR makes senior appointments from Bell Pottinger, FleishmanHillard and Clarion

Specialist food and drink agency Palm PR has expanded its team with three senior appointments.

Ketchum takes majority stake in longtime Brazilian affiliate

Ketchum takes majority stake in longtime Brazilian affiliate

The Omnicom Group agency's longtime partner in Brazil, Ketchum Estratégia, will rebrand as Ketchum.