The latest healthcare PR news, opinion and features.
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News and news analysis

Healthcare PRs echo Lord Rose's call for comms to come first in NHS transformation

PR consultants have welcomed a call for transformation of the NHS' talent and leadership to be led by a new comms strategy - so long as it is co-created, and avoids "reinventing the wheel".

Lansons launches health division headed by Ogilvy's Tina Woods

Lansons launches health division headed by Ogilvy's Tina Woods

Tina Woods has joined Lansons from Ogilvy Healthworld to launch a new division of the comms firm, Lansons Health.

Omnicom's TogoRun hires Jonathan Kearney from Havas Life Medicom as director

Omnicom's TogoRun hires Jonathan Kearney from Havas Life Medicom as director

TogoRun, the health and wellbeing comms agency that is part of Omnicom Group, has hired Jonathan Kearney from Havas Life Medicom as a director.

Tonic Life secures comms role with European Connected Health Alliance

Tonic Life Communications has been appointed as strategic comms partner for the European Connected Health Alliance (ECHAlliance), the not-for-profit alliance of organisations in the healthcare and pharmaceutical industries.

Hanover recruits Bell Pottinger's Frances Beves to healthcare team

Beves, who joins Hanover in August, is currently a partner in Bell Pottinger's corporate and brand division.

Lexis secures consumer PR brief for luxury beauty brand Aromatherapy Associates

Lexis secures consumer PR brief for luxury beauty brand Aromatherapy Associates

Lexis has won the consumer PR business for luxury beauty brand Aromatherapy Associates, following a competitive pitch against four other agencies.

Ruder Finn wins Bronze Lion at Cannes Health

Ruder Finn wins Bronze Lion at Cannes Health

The New York office of Ruder Finn took home metal for its work on Novartis Vaccines' Bexsero brand in a steady showing for PR work at the second year of Cannes Health.

Asthma UK taps up Blue Rubicon for strategy brief

Asthma UK taps up Blue Rubicon for strategy brief

Blue Rubicon has beaten three agencies in a competitive pitch to land the strategic reputation brief for Asthma UK.

FTI Consulting boosts life sciences arm with Brett Pollard appointment

FTI Consulting has appointed scientist and analyst Dr Brett Pollard as a senior director in its life sciences team.

Sudocrem appoints Orbital Media for global social media brief following Actavis takeover

Sudocrem appoints Orbital Media for global social media brief following Actavis takeover

Antiseptic cream brand Sudocrem has brought in Orbital Media for a global social media brief following a non-competitive pitch.

Roche Diagnostics hands corporate PR contract to ICG

Swiss medicine company Roche Diagnostics has appointed Insight Consulting Group (ICG) to manage its corporate PR, a contract previously held by Say Communications.

Virgin Care head of comms leaves for Salix & Co

Virgin Care head of comms leaves for Salix & Co

Virgin Care head of comms Russell Elliott has left to join health and education PR agency Salix & Co as its client services director.

Burson-Marsteller picks up Ferring Pharmaceuticals global comms account

Switzerland-based Ferring Pharmaceuticals has appointed Burson-Marsteller to provide global comms support across its key therapy brands following a pitch.

Pharma companies turn to social media to improve corporate reputations

Pharmaceutical companies are increasingly turning to social media as a way of engaging with consumers, healthcare professionals and media, according to a report by Ogilvy Healthworld.

Bupa reviews contract with Brunswick as it puts out reputation building and financial comms brief

Bupa reviews contract with Brunswick as it puts out reputation building and financial comms brief

Healthcare company Bupa is looking for one or two UK agencies that have a global network, for a two-way brief involving reputation building and financial comms.

Opinion and features

Healthcare communications: The buzz of It

Healthcare communications: The buzz of It

Healthcare comms has a role in tackling falling life expectancy in Western societies and creating a more joined-up care system.

The softly-softly approach can't slow down a speeding train

The softly-softly approach can't slow down a speeding train

Nudge theory is a useful tool in the public health armoury but the growth in chronic diseases will require more robust action.

Can communications save the health of the nation?

Can communications save the health of the nation?

Eliciting behaviour change through healthcare campaigns is an increasingly prevalent parameter of success - and for good reason.

Where are the support networks for gay PR people?

Where are the support networks for gay PR people?

The PR world has always had a large number of gay practitioners but support networks for this community remain notably absent.

Unmassing the Middle East

Unmassing the Middle East

Many international organisations still insist on seeing the Middle East as one big mass, but it is a mistake to parcel individual countries together too closely.

Brands are failing women's sport

Brands are failing women's sport

The success of the England team at the recent FIFA Women's World Cup has only further increased my ire because it highlights the great brand hypocrisy of our time: why aren't brands investing in women's sport?

Tessa Jowell's appointment shows the value of placing social purpose centre stage

Tessa Jowell's appointment shows the value of placing social purpose centre stage

I am not surprised at Tessa Jowell's appointment as Chime Specialist Group chair - social purpose has been one of the PR industry's worst kept secrets over the past few years, with the discovery that values are an incredibly important part of reputation and building relationships with consumers and stakeholders.

Mentoring Project: Coached by the best

Mentoring Project: Coached by the best

PRWeek and Women in PR have joined forces to relaunch the Mentoring Project, which is designed to encourage more female leaders in comms.

Take the money or keep your principles: The moral dilemma for PRs

Take the money or keep your principles: The moral dilemma for PRs

We have recently ceased working on a project. I'd like to say it was a mutual agreement brought about by creative differences, but that would be like saying we won't work for a tobacco company because we think cigarettes might be a bit unhealthy.

Recent healthcare people moves

Bob Knott returns to Edelman to lead its business and social purpose practice

Bob Knott returns to Edelman to lead its business and social purpose practice

He succeeds Carol Cone, who left the position three months ago to start a collaborative consultancy.

Former Liverpool midfielder turned head of PR dies aged 68

Former Liverpool midfielder turned head of PR dies aged 68

Brian Hall, a former professional footballer for Liverpool who went on to lead the club's PR department for two decades, has died of leukaemia.

Consilium hires Chris Gardner from Citigate

Consilium hires Chris Gardner from Citigate

Consilium Strategic Communications has appointed Chris Gardner of Citigate Dewe Rogerson as partner.

Paul Archer joins 90TEN from Virgo Health

Paul Archer joins 90TEN from Virgo Health

Healthcare agency 90TEN has appointed Paul Archer to its board as global strategic director.