The latest healthcare PR news, opinion and features

News and news analysis

NHS eyes up additional PR support amid commissioning drive

NHS eyes up additional PR support amid commissioning drive

The NHS is considering creating an additional comms roster as the service continues to shift in the wake of last year's structural reforms.

Freuds forced to partner up to repitch for key government health contract

Freuds forced to partner up to repitch for key government health contract

Freuds is believed to have partnered with another agency in order to keep hold of its work for Public Health England (PHE), for which the new government marketing services roster bars it from pitching directly.

Just Health hires Glen Halliwell to medical comms team

Just Health hires Glen Halliwell to medical comms team

Just Health has bolstered its medical comms offering with the appointment of TVF Communications' Glen Halliwell and an internal promotion.

Hot off the press: The June issue of PRWeek

Hot off the press: The June issue of PRWeek

The latest issue of PRWeek magazine is winging its way out to subscribers, tackling everything from the World Cup through to particle physics via some of the biggest names in communications.

Pro-smoking group Forest launches 'No, Prime Minister' plain packaging petition

Pro-smoking group Forest launches 'No, Prime Minister' plain packaging petition

Pro-smoking group Forest has launched a 72-hour ad blitz on the political online advertising network MessageSpace to pressure David Cameron to rethink the potential introduction of plain packaging for cigarettes.

Maitland and Pegasus retained by Harley Medical Group

Maitland and Pegasus retained by Harley Medical Group

The Harley Medical Group has appointed Maitland and Pegasus to handle its corporate and consumer comms respectively.

PR's role in the multibillion dollar dance between AstraZeneca and Pfizer

PR's role in the multibillion dollar dance between AstraZeneca and Pfizer

PRWeek looks into the work of the key communicators on the opposing sides during US drugs company Pfizer's £69bn play for unwilling UK takeover target AstraZeneca.

AstraZeneca chairman takes to airwaves to explain rejection of Pfizer's "final offer"

AstraZeneca chairman takes to airwaves to explain rejection of Pfizer's "final offer"

The swift rejection of Pfizer's "final" £69bn offer by the board of AstraZeneca was quickly followed by the latter's chairman Leif Johansson telling BBC Radio 4 that its shareholders will have the final say.

Farrer Kane awarded fertility clinic account

Cello acquires UK healthcare comms agency iS for up to £5.8m

Cello acquires UK healthcare comms agency iS for up to £5.8m

Cello Group has bought healthcare communications agency iS Healthcare Dynamics in a deal worth up to £5.8m depending on performance targets.

Novartis appoints Willi to lead communications

Novartis appoints Willi to lead communications

Novartis has named former UBS comms chief Michael Willi group head of communications.

Hit or Miss? AstraZeneca attempts to fight off US pharma giant's takeover bid

Hit or Miss? AstraZeneca attempts to fight off US pharma giant's takeover bid

Shareholders at UK-listed AstraZeneca are watching on as it reacts to a takeover approach from US rival Pfizer.

Opinion and features

Know your value

Know your value

Women are often paid less than men but it's our responsibility to make our case, says Hotwire director and member of the PRWeek Mentoring Project, Kate Hamilton.

A different approach could help Pfizer

A different approach could help Pfizer

Pfizer might be better advised to adopt GE's approach to takeovers if it renews its interest in AstraZeneca.

The lost art of telephone sales

The lost art of telephone sales

Calling a journalist with a pitch could be a make-or-break moment for you and your client.

Your NHS life story should not be put on hold

Your NHS life story should not be put on hold

The NHS needs to communicate its data programme carefully to ensure it isn't misconstrued - or shelved.

Over-the-counter could be just what the doctor ordered

Over-the-counter could be just what the doctor ordered

Persuading patients to use over-the-counter products for minor ailments will make people better faster.

Crisis teams are often the invisible heroes

Crisis teams are often the invisible heroes

Success in crisis communications often means your work goes unsung as potential crises are averted.

The sweet shop of social media is opening up to pharma firms

The sweet shop of social media is opening up to pharma firms

Healthcare and pharma companies must overcome their reticence to embrace social media.

Dementia campaigning must find a compelling voice

Dementia campaigning must find a compelling voice

Transformative PR efforts regarding HIV and Aids give some hope to dementia campaigners.

Good health comms goes beyond New Year's resolutions

Good health comms goes beyond New Year's resolutions

The wham, bam, thank you ma'am approach to healthcare PR must change.

PRWeek awards 2014

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Recent healthcare people moves

Former Tory adviser Tom Muir takes on new comms role at The Priory

Former Tory adviser Tom Muir takes on new comms role at The Priory

The Priory, the addiction clinic known for treating a string of high-profile figures, has handed former Conservative adviser Tom Muir a newly created comms role.

Open Road director Rebecca Reilly joins Sainsbury's as Datson steps up

Open Road director Rebecca Reilly joins Sainsbury's as Datson steps up

Sainsbury's has hired Rebecca Reilly as head of corporate communications with Trevor Datson becoming interim director of corporate affairs.

Visa names Quintaglie global head of communications

Visa names Quintaglie global head of communications

Visa has appointed Michele Quintaglie as SVP of global corporate communications.