The latest healthcare PR news, opinion and features

News and news analysis

Pegasus wins PRWeek's Consultancy of the Year

Pegasus wins PRWeek's Consultancy of the Year

Pegasus triumphed at the PRWeek Awards 2014 by landing the prestigious Consultancy of the Year prize.

Results PR represents cancer treatment client involved in Ashya King story

Results PR represents cancer treatment client involved in Ashya King story

A company offering the cancer treatment allegedly denied to Ashya King, the boy with a brain tumour taken from hospital without doctors' consent by his parents, is working with Results PR.

Siegel+Gale study: Healthcare brands need to better connect with consumers

The branding firm surveyed 1,100 consumers in the US and UK, who rated healthcare areas such as primary-care physicians and specialists, pharmaceutical companies, health insurers, hospitals, and pharmacies.

Empire State Building, childhood cancer groups joust on social over #EmpireGoGold effort

Empire State Building, childhood cancer groups joust on social over #EmpireGoGold effort

Pediatric cancer organizations say the Empire State Building has unfairly shot down their requests to light the landmark gold for Childhood Cancer Awareness Month. Meanwhile, the building's management says its employees are being bullied.

Pharma giant Merck reviews Seven Seas UK brief

Pharma giant Merck reviews Seven Seas UK brief

Multibillion-pound pharma heavyweight Merck is pitching out UK PR work for its Seven Seas vitality brand.

Huntsworth CEO Lord Chadlington: Why I am stepping down

Huntsworth CEO Lord Chadlington: Why I am stepping down

Lord Chadlington has denied that a shareholder revolt led to him stepping down as CEO of Huntsworth, stating he made the decision to depart last year.

Huntsworth puts Tonic Life founders on gardening leave and installs new team

Huntsworth puts Tonic Life founders on gardening leave and installs new team

Huntsworth has put Tonic Life founders Scott Clark and Oliver Parsons on gardening leave until next January following the pair giving notice of their decision to quit the agency after failing to reach terms about their future involvement.

NHS eyes up additional PR support amid commissioning drive

NHS eyes up additional PR support amid commissioning drive

The NHS is considering creating an additional comms roster as the service continues to shift in the wake of last year's structural reforms.

Freuds forced to partner up to repitch for key government health contract

Freuds forced to partner up to repitch for key government health contract

Freuds is believed to have partnered with another agency in order to keep hold of its work for Public Health England (PHE), for which the new government marketing services roster bars it from pitching directly.

Just Health hires Glen Halliwell to medical comms team

Just Health hires Glen Halliwell to medical comms team

Just Health has bolstered its medical comms offering with the appointment of TVF Communications' Glen Halliwell and an internal promotion.

Hot off the press: The June issue of PRWeek

Hot off the press: The June issue of PRWeek

The latest issue of PRWeek magazine is winging its way out to subscribers, tackling everything from the World Cup through to particle physics via some of the biggest names in communications.

Pro-smoking group Forest launches 'No, Prime Minister' plain packaging petition

Pro-smoking group Forest launches 'No, Prime Minister' plain packaging petition

Pro-smoking group Forest has launched a 72-hour ad blitz on the political online advertising network MessageSpace to pressure David Cameron to rethink the potential introduction of plain packaging for cigarettes.

Maitland and Pegasus retained by Harley Medical Group

Maitland and Pegasus retained by Harley Medical Group

The Harley Medical Group has appointed Maitland and Pegasus to handle its corporate and consumer comms respectively.

PR's role in the multibillion dollar dance between AstraZeneca and Pfizer

PR's role in the multibillion dollar dance between AstraZeneca and Pfizer

PRWeek looks into the work of the key communicators on the opposing sides during US drugs company Pfizer's £69bn play for unwilling UK takeover target AstraZeneca.

AstraZeneca chairman takes to airwaves to explain rejection of Pfizer's "final offer"

AstraZeneca chairman takes to airwaves to explain rejection of Pfizer's "final offer"

The swift rejection of Pfizer's "final" £69bn offer by the board of AstraZeneca was quickly followed by the latter's chairman Leif Johansson telling BBC Radio 4 that its shareholders will have the final say.

Opinion and features

Burson hired by Dallas hospital at center of US Ebola crisis

Burson hired by Dallas hospital at center of US Ebola crisis

Burson-Marsteller was hired by Texas Health Presbyterian Hospital, the medical center in Dallas where Ebola patient Thomas Duncan died and two nurses reportedly contracted the disease, last week, according to The New York Times.

Pharma companies need to join the social media age

Pharma companies need to join the social media age

Many pharma companies are scared of social media but, believe me, the benefits outweigh the pitfalls.

Sir Martin Sorrell on PR's place in the new wave of integration

Sir Martin Sorrell on PR's place in the new wave of integration

The world's most successful marketing services entrepreneur and self-styled 'bean counter' talks to Danny Rogers about the new wave of integration and why comms finally deserves to be at the centre of things.

Lose the wingman

Lose the wingman

All PR people love working a room, right? Not always. Talk Talk's PR manager Clara Biu shares what she has learnt about how to become a more active networker (and even enjoy it).

Birth of a new body

Birth of a new body

This week the CIPR introduces a new package of measures helping PR women navigate maternity leave. Board member and chair of the Professional Practices Committe Sarah Hall explains why this is so important.

By the numbers: The road to $100m in donations for the ALS Association

By the numbers: The road to $100m in donations for the ALS Association

PRWeek looks at the social media activity behind the #IceBucketChallenge, which resulted in more than $100 million in donations to the ALS Association as of Friday morning.

Do Huntsworth and Engine Group intend to merge?

Do Huntsworth and Engine Group intend to merge?

As Huntsworth's half-year results were looming last week, and as the share price continued to flatline, one suspected the group would pull yet another rabbit from its top hat; few predicted that rabbit would be Lord Chadlington himself.

Taking the fear out of networking

Taking the fear out of networking

Ex-european director of external communications at Coca-Cola Enterprises, Debbie Spitz, shares her tips on how to get the best from, and even enjoy, networking.

We are fishing out the hidden communicators

We are fishing out the hidden communicators

You don't need to be Machiavellian to rid departments of unaccountable 'embedded' communicators.

PRWeek awards 2014

14 Oct, Grosvenor House, London

The PR Week Awards are widely accepted by the PR and communications industry as the equivalent of the film industry's 'Oscars'.

Book your table now ...

www.prweekawards.com

Recent healthcare people moves

Freuds recruits former Mischief MD Ben Brooks-Dutton

Freuds recruits former Mischief MD Ben Brooks-Dutton

Ben Brooks-Dutton, a former managing director of Mischief, is joining Freuds as creative strategy director next week.

Tonic Life hires Mary Smiddy as global CEO

Tonic Life hires Mary Smiddy as global CEO

Mary Smiddy is joining Tonic Life as global CEO in November, while Tamsin Tierney will assume the role of MD of the agency's Europe operations, four months after the agency's founders were put on gardening leave.

FleishmanHillard appoints crisis leaders for Americas, EMEA, APAC

FleishmanHillard appoints crisis leaders for Americas, EMEA, APAC

The Omnicom Group agency on Tuesday named crisis leaders for the Americas, Asia-Pacific, and EMEA regions.

Conservative Party loses deputy comms chief to Barratt

Conservative Party loses deputy comms chief to Barratt

The Tory Party has moved to hire the Transport Secretary's special adviser Ben Mascall as deputy director of communications to replace Tim Collins, who is joining the housebuilder Barratt.