Technology

PRWeek podcast: TripAdvisor case shows why brands must engage

PRWeek podcast: TripAdvisor case shows why brands must engage

The TripAdvisor ruling has highlighted the increasing need for brands coming under fire to 'get involved with the conversation'.

Related headlines

Rooster called in to promote daily deals market conference

Rooster called in to promote daily deals market conference

By John Owens, 09 February 2012

Daily Deals Summit Europe has picked Rooster PR for a groundbreaking discount-shopping daily deals summit.

 
 
TripAdvisor under the spotlight after Advertising Standards Authority ruling

TripAdvisor under the spotlight after Advertising Standards Authority ruling

By John Owens and Elizabeth Pears, 09 February 2012

Public trust in TripAdvisor, the world's most-used travel review site, has been hit by a regulator's ruling that it can no longer claim to have reviews by 'real travellers'. But PR professionals are split about how this will impact on the online mana...

 
 
Edelman takes swipe at Advertising Standards Authority on TripAdvisor ruling

Edelman takes swipe at Advertising Standards Authority on TripAdvisor ruling

By John Owens and Elizabeth Pears, 09 February 2012

TripAdvisor's PR consultancy claims travel website's verified measuring is 'best in breed'.

 
 
PRWeek Top 150 league tables open for entries

PRWeek Top 150 league tables open for entries

By Kate Magee, 08 February 2012

PRWeek's Top 150 PR Consultancies, the annual ranking of PR agencies by fee income, is now open for entries.

 
 
O2 franchise Telenomics launches hunt for agency to promote London SME hub

O2 franchise Telenomics launches hunt for agency to promote London SME hub

By Matt Cartmell, 06 February 2012

O2 franchise Telenomics has launched a hunt for a retained agency to promote a venture aimed at placing itself as the 'go-to hub' for London's troubled SMEs.

 
 
Gadget Show Live calls in Fugu to attract mainstream consumers

Gadget Show Live calls in Fugu to attract mainstream consumers

By Sara Luker, 03 February 2012

Consumer electronics event Gadget Show Live has called in Fugu PR to promote its 2012 exhibition.

 
 
Firefly MD Mark Mellor passes away after two-year battle with cancer

Firefly MD Mark Mellor passes away after two-year battle with cancer

By Elizabeth Pears, 02 February 2012

The MD of PR consultancy Firefly has died, aged 49, following a two-year battle with cancer.

 
 
Telecoms giant O2 calls on John Doe to increase 'sense of cool'

Telecoms giant O2 calls on John Doe to increase 'sense of cool'

By John Owens, 01 February 2012

Telecoms firm O2 has brought in fresh agency support as it seeks to increase its 'sense of cool' among younger audiences.

 
 
German software giant SAP appoints Edelman and Octopus Communications

German software giant SAP appoints Edelman and Octopus Communications

By Sara Luker, 26 January 2012

Burson-Marsteller has lost its nine-year, six-figure account with German software firm SAP.

 
 
Grayling to promote Northgate expansion

Grayling to promote Northgate expansion

By John Owens, 26 January 2012

IT software company Northgate Public Services has hired Grayling as it looks to grow abroad.

 
 

Editor's picks

All-powerful PROs party on down to celebrate the new Power Book

All-powerful PROs party on down to celebrate the new Power Book

Last night was the party for the launch of this year's PRWeek Power Book, which took place at the Hotel Rafayel in London's Battersea. Fueled on champers, the UK's most powerful comms people celebrated... perhaps a little too much...

PR among most profitable marketing disciplines according to the PRWeek Top 150

PR among most profitable marketing disciplines according to the PRWeek Top 150

Margins for PR agencies are favourable, regardless of the overall size of the operating group.

29 under 29: Not the usual suspects

29 under 29: Not the usual suspects

  • Media

PRWeek has finished its annual search for the most talented PR professionals under the age of 29. Kate Magee looks at the 29 high-fliers making an impression on the industry this year.

Four agencies bag gold status in the PRWeek Best Places to Work 2011

Four agencies bag gold status in the PRWeek Best Places to Work 2011

Eulogy, Lansons Communications, Man Bites Dog and the London Communications Agency have been named as the best PR agencies to work for by PRWeek.

 

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