Welcome to PRWeek's special reports, incorporating in-depth client interviews and comment from leading agency heads across a wide range of sectors, from healthcare to corporate reputation.
As we wave goodbye to an amazing year (and brace ourselves for the squads of Team GB athletes to parade across our TV screens over the festive season), this special report contain a few ideas for you to steal, tweak and re-engineer for your work in 2013..
As the discontent surounding the goverment's Health and Social care bill continues to grow, leaders in healthcare PR share their views on the industry, and PRWeek talks to Dr Josephine Perry of Nuffield Health about private healthcare groups' difficult comms balancing act.
What is thought leadership and how does it contribute to a strong corporate reputation? PRWeek and TLG invited a collection of in-house communications directors, and observers, to give their insights.
PRWeek takes a closer look at the PR professionals making use of their specialist experience, and hears from our specialist agency panel.
Amanda Brown, head of PR at First Direct, shares her insights from digital comms strategy success. Plus comments from our specialist panel.
The Client View
Turning likes into pounds is more tricky than just clicks equalling cash.
The August 2011 riots were a tough reputation challenge for public bodies and retailers, as shops burned and goods were looted. But saying as little as possible remains the default mode for the PROs involved.
Barnardo's public affairs team scored a major hit in changing the Government's approach to adoption. Puja Darbari, UK director of policy, research and media, tells Adam Hill why this was so important.
Amid the furore over the Health and Social Care Bill, Nuffield Health is playing up its non-profit credentials and unique mix of services. Jane Bainbridge talked to its head of external relations, Dr Josephine Perry.
Two years ago, energy supplier E.ON was being painted as environmental enemy number one. But head of comms Guy Esnouf says the link between media coverage and corporate reputation is not clear.
First Direct's innovative digital comms strategy takes its customer experience into new realms. Lynsey Barber talks to the bank's head of PR about crowd-sourcing, coverage and compliance.
Excited by celebrities and desperate to defend business interests: Cancer Research's public affairs director Aisling Burnand reflects on a year of dealing with the coalition Government.
Lloyds TSB has to be seen to make the most of its London 2012 sponsorship since it was taken into public ownership. Suzy Bashford talks to the woman who is masterminding the alliance.
Six years ago, Dell was one of the first brands to suffer from a social media-fuelled fall from grace. Suzy Bashford talks to the man responsible for improving the firm's ability to listen to customers.
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- NHS leaders and chief executives encouraged to communicate online
- Google 'on front foot' with Eric Schmidt column on tax issue
- In-house and agency heads review unpaid intern policies following campaign
- Virgin Galactic in talks with PR agencies to promote spaceflights
- Lord Chadlington: trading still tough in UK and Europe
- Rhino Rugby hires Mercieca ahead of Lions tour