Special reports
Welcome to PRWeek's special reports, incorporating in-depth client interviews and comment from leading agency heads across a wide range of sectors, from healthcare to corporate reputation.
Latest supplements
Campaigns Showcase
As we wave goodbye to an amazing year (and brace ourselves for the squads of Team GB athletes to parade across our TV screens over the festive season), this special report contain a few ideas for you to steal, tweak and re-engineer for your work in 2013..
The Future of the PR Agency
Clients want agencies to recruit more widely, think laterally, understand social media better and focus on emerging markets, finds Adam Hill.
Digital Comms
Topshop’s chief marketing officer Justin Cooke explains how his on and offline comms strategy is seamlessly knitted together.
Sector Specialists
In a world where PR agencies need to acquaint themselves with clients’ businesses at lightning speed in order to begin adding value, specialist agencies are coming
into their own.
Corporate Reputation
Financial services firms are striving to avoid the comms mire created by the banks; PRWeek and its agency contributors look at how Nationwide is managing this task.
Consumer
Leaders in consumer PR tell PRWeek how consumer brands engage consumers around the Olympics- and beyond, and we hear from EDF's Andrew Brown about its London 2012 activity.
Crisis management
Crisis leaders share their views on the industry, and PRWeek takes a look at how public bodies and retailers responded to the 2011 riots..
Public affairs
Public affairs leaders share their views on the industry, and PRWeek talks to Barnado's Puja Darbari about changing adoption laws.
Healthcare
As the discontent surounding the goverment's Health and Social care bill continues to grow, leaders in healthcare PR share their views on the industry, and PRWeek talks to Dr Josephine Perry of Nuffield Health about private healthcare groups' difficult comms balancing act.
What is a thought leader?
What is thought leadership and how does it contribute to a strong corporate reputation? PRWeek and TLG invited a collection of in-house communications directors, and observers, to give their insights.
Previously
The Specialists
PRWeek takes a closer look at the PR professionals making use of their specialist experience, and hears from our specialist agency panel.
Digital
Amanda Brown, head of PR at First Direct, shares her insights from digital comms strategy success. Plus comments from our specialist panel.
The Client View
Client view: Justin Cooke, Topshop- Fashioning the ideal digital strategy
By Adam Hill, 21 November 2012Turning likes into pounds is more tricky than just clicks equalling cash.
Case Study: Tackling a burning issue
By Adam Hill, 22 June 2012The August 2011 riots were a tough reputation challenge for public bodies and retailers, as shops burned and goods were looted. But saying as little as possible remains the default mode for the PROs involved.
Client view: Adopting a new approach
By Adam Hill, 24 May 2012Barnardo's public affairs team scored a major hit in changing the Government's approach to adoption. Puja Darbari, UK director of policy, research and media, tells Adam Hill why this was so important.
Client view: The new private healthcare generation
By Jane Bainbridge, 07 March 2012Amid the furore over the Health and Social Care Bill, Nuffield Health is playing up its non-profit credentials and unique mix of services. Jane Bainbridge talked to its head of external relations, Dr Josephine Perry.
Client view: Guy Esnouf, E.ON - Moving on from the conflict
By Jane Bainbridge, 14 September 2011Two years ago, energy supplier E.ON was being painted as environmental enemy number one. But head of comms Guy Esnouf says the link between media coverage and corporate reputation is not clear.
Client view: Amanda Brown, First Direct - Beyond the phone
By Lynsey Barber, 04 November 2011First Direct's innovative digital comms strategy takes its customer experience into new realms. Lynsey Barber talks to the bank's head of PR about crowd-sourcing, coverage and compliance.
Client view: Aisling Burnand, Cancer Research - Learning to live with the coalition
By Suzy Bashford, 08 June 2011Excited by celebrities and desperate to defend business interests: Cancer Research's public affairs director Aisling Burnand reflects on a year of dealing with the coalition Government.
Client View : Lloyds TSB - Running the sponsorship marathon
By Suzy Bashford, 26 September 2011Lloyds TSB has to be seen to make the most of its London 2012 sponsorship since it was taken into public ownership. Suzy Bashford talks to the woman who is masterminding the alliance.
Client view: Stuart Handley, Dell - The listening revamp
By Suzy Bashford, 12 May 2011Six years ago, Dell was one of the first brands to suffer from a social media-fuelled fall from grace. Suzy Bashford talks to the man responsible for improving the firm's ability to listen to customers.
To find out more about PRWeek's special reports contact claire.murphy@haymarket.com or lydia.handley@haymarket.com or click here for publication dates of future supplements.
Additional Information
Latest jobs Jobs web feed
-
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-House Retail Brand - Internal Communication Manager
6 Degrees Talent Ltd
c£55k, Milton Keynes -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- NHS leaders and chief executives encouraged to communicate online
- Google 'on front foot' with Eric Schmidt column on tax issue
- In-house and agency heads review unpaid intern policies following campaign
- Virgin Galactic in talks with PR agencies to promote spaceflights
- Lord Chadlington: trading still tough in UK and Europe
- Rhino Rugby hires Mercieca ahead of Lions tour
Most commented
