Taking on the challenge
We must spot trends and expand our expertise if we are to succeed in today's complex world, says Oliver Pauley of Portland.
We must spot trends and expand our expertise if we are to succeed in today's complex world, says Oliver Pauley of Portland.
Amid the furore over the Health and Social Care Bill, Nuffield Health is playing up its non-profit credentials and unique mix of services. Jane Bainbridge talked to its head of external relations, Dr Josephine Perry.
First Direct's innovative digital comms strategy takes its customer experience into new realms. Lynsey Barber talks to the bank's head of PR about crowd-sourcing, coverage and compliance.
Lloyds TSB has to be seen to make the most of its London 2012 sponsorship since it was taken into public ownership. Suzy Bashford talks to the woman who is masterminding the alliance.
Two years ago, energy supplier E.ON was being painted as environmental enemy number one. But head of comms Guy Esnouf says the link between media coverage and corporate reputation is not clear.
Excited by celebrities and desperate to defend business interests: Cancer Research's public affairs director Aisling Burnand reflects on a year of dealing with the coalition Government.
Six years ago, Dell was one of the first brands to suffer from a social media-fuelled fall from grace. Suzy Bashford talks to the man responsible for improving the firm's ability to listen to customers.
Matthew Freud is the most powerful PR operator in the UK Matthew Freud, chairman of the newly independent Freud Communications, is the most powerful PR operator in the UK by some distance, according to new research from PRWeek.
PR among most profitable marketing disciplines according to the PRWeek Top 150 Margins for PR agencies are favourable, regardless of the overall size of the operating group.
29 under 29: Not the usual suspects PRWeek has finished its annual search for the most talented PR professionals under the age of 29. Kate Magee looks at the 29 high-fliers making an impression on the industry this year.
Walkers Crisps named top brand by UK children in Kids Brand Index 2011 Walkers Crisps has been named the top brand by UK children aged seven to 15, according to new research for PRWeek.
PRWeek Awards 2011: Pictures from the night Were you spotted on the dancefloor at the PRWeek Awards?
Four agencies bag gold status in the PRWeek Best Places to Work 2011 Eulogy, Lansons Communications, Man Bites Dog and the London Communications Agency have been named as the best PR agencies to work for by PRWeek.




