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Taking on the challenge

Taking on the challenge

We must spot trends and expand our expertise if we are to succeed in today's complex world, says Oliver Pauley of Portland.

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Client views

Client view: The new private healthcare generation

Client view: The new private healthcare generation

By Jane Bainbridge, 07 March 2012

Amid the furore over the Health and Social Care Bill, Nuffield Health is playing up its non-profit credentials and unique mix of services. Jane Bainbridge talked to its head of external relations, Dr Josephine Perry.

 
 
Client view: Amanda Brown, First Direct - Beyond the phone

Client view: Amanda Brown, First Direct - Beyond the phone

By Lynsey Barber, 04 November 2011

First Direct's innovative digital comms strategy takes its customer experience into new realms. Lynsey Barber talks to the bank's head of PR about crowd-sourcing, coverage and compliance.

 
 
Client View : Lloyds TSB - Running the sponsorship marathon

Client View : Lloyds TSB - Running the sponsorship marathon

By Suzy Bashford, 26 September 2011

Lloyds TSB has to be seen to make the most of its London 2012 sponsorship since it was taken into public ownership. Suzy Bashford talks to the woman who is masterminding the alliance.

 
 
Client view: Guy Esnouf, E.ON - Moving on from the conflict

Client view: Guy Esnouf, E.ON - Moving on from the conflict

By Jane Bainbridge, 14 September 2011

Two years ago, energy supplier E.ON was being painted as environmental enemy number one. But head of comms Guy Esnouf says the link between media coverage and corporate reputation is not clear.

 
 
Client view: Aisling Burnand, Cancer Research - Learning to live with the coalition

Client view: Aisling Burnand, Cancer Research - Learning to live with the coalition

By Suzy Bashford, 08 June 2011

Excited by celebrities and desperate to defend business interests: Cancer Research's public affairs director Aisling Burnand reflects on a year of dealing with the coalition Government.

 
 
Client view: Stuart Handley, Dell - The listening revamp

Client view: Stuart Handley, Dell - The listening revamp

By Suzy Bashford, 12 May 2011

Six years ago, Dell was one of the first brands to suffer from a social media-fuelled fall from grace. Suzy Bashford talks to the man responsible for improving the firm's ability to listen to customers.

 
 
 

Matthew Freud is the most powerful PR operator in the UK Matthew Freud, chairman of the newly independent Freud Communications, is the most powerful PR operator in the UK by some distance, according to new research from PRWeek.

PR among most profitable marketing disciplines according to the PRWeek Top 150 Margins for PR agencies are favourable, regardless of the overall size of the operating group.

29 under 29: Not the usual suspects PRWeek has finished its annual search for the most talented PR professionals under the age of 29. Kate Magee looks at the 29 high-fliers making an impression on the industry this year.

Walkers Crisps named top brand by UK children in Kids Brand Index 2011 Walkers Crisps has been named the top brand by UK children aged seven to 15, according to new research for PRWeek.

PRWeek Awards 2011: Pictures from the night Were you spotted on the dancefloor at the PRWeek Awards?

Four agencies bag gold status in the PRWeek Best Places to Work 2011 Eulogy, Lansons Communications, Man Bites Dog and the London Communications Agency have been named as the best PR agencies to work for by PRWeek.


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