PRWeek takes a closer look at the PR professionals making use of their specialist experience, and hear from our specialist agency panel.
Years spent gaining experience in the most unusual of places can sometimes be of great benefit. Jane Bainbridge talks to some PROs capitalising on their former lives.
Successful initiatives depend on finding, engaging and mobilising the right people.
The evolution of luxury lifestyle PR makes it suited to a certain kind of brand-savvy professional.
PROs who have worked on the client side help create clever cut-through in competitive sectors.
Education, in its many forms, is a driving force for human advancement and social equality.
Boutique agencies can offer the personal touch that larger companies may not be able to.
In the world of goods and branding, an important power shift has taken place.
A fascination with your specialism, combined with enthusiasm and expertise, is a winning formula.
Specialist agencies are best placed to benefit clients in the new world of marketing comms.
Experts with broad experience can be more beneficial to agencies than specialists.
When it comes to securing coverage on radio, now more than ever, it is content that is king.
Specialist sector teams working closely together can maximise results for clients.
Cleantech is seeking to move out of the shadows and into the mainstream.
Huge changes in the healthcare sector have necessitated the evolution of agencies.
Engaging a specialist beauty PR agency can help boost awareness, credibility and sales.
Using the right medium to get your message across is crucial for tech PR's survival.
Latest jobs Jobs web feed
£3,000-4,000 per month Tax Free with accommodation included., Dubai- International
PR and Media Officer - Fundraising (maternity cover)
Macmillan Cancer Support
£26,100 - £29,000 pro-rated for 18 hours per week (Mon- Wed), London
Senior PR Consultant
TTA Public Relations, Chime plc
Up to £38,000 per annum DOE, Central London (WC1)
PR Manager - Brilliant consumer brand in lifestyle + leisure
c £40,000, London
Internal Communications Consultant - global healthcare company
£28000 - £35000 + benefits, London
- NHS leaders and chief executives encouraged to communicate online
- Google 'on front foot' with Eric Schmidt column on tax issue
- In-house and agency heads review unpaid intern policies following campaign
- Virgin Galactic in talks with PR agencies to promote spaceflights
- Qatar Airways launches agency review
- Exposure's Simon Shaw launches Good Relations' content arm