Sector specialists
PRWeek takes a closer look at the PR professionals making use of their specialist experience, and hear from our specialist agency panel.
Send in the specialists
By Jane Bainbridge, 23 November 2011Years spent gaining experience in the most unusual of places can sometimes be of great benefit. Jane Bainbridge talks to some PROs capitalising on their former lives.
A long-term perspective
By Carole North, 90TEN Healthcare, 23 November 2011Successful initiatives depend on finding, engaging and mobilising the right people.
Lateral thinking required
By Alix Robson, APR Communications, 23 November 2011The evolution of luxury lifestyle PR makes it suited to a certain kind of brand-savvy professional.
A foot in both camps
By Nikki McReynolds, Spectrum Brands, 23 November 2011PROs who have worked on the client side help create clever cut-through in competitive sectors.
Education for everyone
By Justin Shaw, Communications Management, 23 November 2011Education, in its many forms, is a driving force for human advancement and social equality.
Small is definitely beautiful
By Lynne Thomas, Flipside PR, 23 November 2011Boutique agencies can offer the personal touch that larger companies may not be able to.
How to brand culture
By Rana Reeves, John Doe, 23 November 2011In the world of goods and branding, an important power shift has taken place.
Commitment to the cause
By Dee Gibbs, Mi liberty, 23 November 2011A fascination with your specialism, combined with enthusiasm and expertise, is a winning formula.
Specialism is the future
By Mike Maynard, Napier Partnership, 23 November 2011Specialist agencies are best placed to benefit clients in the new world of marketing comms.
Be as cunning as a fox
By Colette Brown, Prospect, 23 November 2011Experts with broad experience can be more beneficial to agencies than specialists.
Tune into a radio specialist
By Adam Cox, Radio Relations, 23 November 2011When it comes to securing coverage on radio, now more than ever, it is content that is king.
All for one and one for all
By Stephen Pomeroy, Remarkable Group, 23 November 2011Specialist sector teams working closely together can maximise results for clients.
Long live the revolution
By Louise Stewart-Muir, Say Cleantech, 23 November 2011Cleantech is seeking to move out of the shadows and into the mainstream.
Rise of the super-facilitator
By Stefi Rucci, Say Health, 23 November 2011Huge changes in the healthcare sector have necessitated the evolution of agencies.
A beautiful business
By Sharleen Hunter, Unleashed Potential, 23 November 2011Engaging a specialist beauty PR agency can help boost awareness, credibility and sales.
Keep pace with evolution
By James Kelliher, Whiteoaks, 23 November 2011Using the right medium to get your message across is crucial for tech PR's survival.
Additional Information
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