A specialist perspective

In a world where PR agencies need to acquaint themselves with clients’ businesses at lightning speed in order to begin adding value, specialist agencies are coming into their own.

These are the agencies who employ people who already live and breathe the ins and outs of their clients’ worlds.  As Napier’s Mike Maynard observes; ‘every market has its own language, needs and subtleties: understanding the backdrop against which clients operate is crucial if an agency is to have the insight that will drive great campaigns’.

For clients, this can mean accessing insight about their customers from a slightly different perspective. Travel PR specialist Rachel O’Connor at Siren Communications explains this with reference to a tourist board. Its director of tourism will know everything about that destination, but the agency can bring their knowledge of that sector’s audiences, derived from working from other companies in the sector.

As we move towards the end of a year dominated by amazing Olympic broadcast footage, it is also appropriate that we include in this supplement an article by a broadcast specialist, one area of expertise that virtually every PR professional will have on their radar.

Claire Murphy, consultant editor, PRWeek

claire.murphy@haymarket.com.

Iain Anderson, Cicero Consulting - Comms is a two-way street

By Iain Anderson, Cicero Consulting, 07 November 2012

• 1 Comment

The finance sector should not counter media banker bashing with a 'heads down' approach.

 

 

Dee Gibbs, Liberty Comms - Taking the 10,000-year view

By Dee Gibbs, Liberty Comms, 07 November 2012

• 1 Comment

Even in the fast-moving world of tech comms, a good old-fashioned contacts book is essential.

 

 

Susanna Simpson, Limelight Public Relations - Be a voice in the top team

By Susanna Simpson, Limelight Public Relations, 07 November 2012

Ensuring PR plays an active role in the boardroom has never been more important.

 

 

Howard Kosky, Markettiers4dc - We're all broadcasters now

By Howard Kosky, Markettiers4dc, 07 November 2012

The golden summer of 2012 showed that the future of comms is more than text and images.

 

 

Mike Maynard, Napier Partnership - It's all a matter of metrics

By Mike Maynard, Napier Partnership, 07 November 2012

Specialist agencies have the in-depth market knowledge to deliver the results clients want.

 

 

Rachel O'Connor, Siren Communications - Escape the economic blues

By Rachel O'Connor, Siren Communications, 07 November 2012

Capitalise on your specialist knowledge and transfer those skills to other markets.