Interactive: The PRWeek Power Book 'Power 12'
By Kate Magee and Ben Hall, 20 March 2013Who is the most powerful person in this year's Power Book? We decided to put the decision in your hands...
Flack's PRWeek Power Book 2013 launch party
By PRWeek reporters, 21 March 2013If there was one man with a lot to live up to it was Hope & Glory's James Gordon-MacIntosh, who last year pledged to arrive in a limo and make a 'P Diddy style entrance'.
Top PRs trust the BBC, hate reaching out and expect 2013 to be 'challenging'
By Kate Magee, 21 March 2013PRWeek takes a look at the responses from this year's Power Book to gain a snapshot of the industry.
The PR industry's favourite campaigns of last year
By Francesca Rice, 21 March 2013Entrants in PRWeek's Power Book 2013 were asked to select their favourite campaign of 2012. Francesca Rice looks at two of the top five - Red Bull and Royal Mail - to see how the industry can learn from their success.
Additional Information
Welcome to the Power Book 2013, PRWeek's guide to the most influential practitioners in the UK PR industry.
These are the people we believe are driving, shaping and developing this vibrant industry.
First, an admission: this is not a scientific process. If we have made any surprising omissions, we apologise in advance. But as the months of impassioned office debate shows , it is something taken very seriously by the editorial team.
Each person on the following pages meets our strict criteria: they are a proven leader within their field, with demonstrable power, influence and budgetary clout.
For those who have made it into the Power Book, this is your time to sparkle. Enjoy.
Kate Magee, associate editor, features, PRWeek
We are proud to support PRWeek in identifying and celebrating the best people in public relations today.
The year of 2012 was both a challenging and rewarding one in PR, with big tent-pole moments such as the Olympics and the Diamond Jubilee driving brand opportunities, while conversely the impact of wider economic uncertainty continued to affect budgets.
For Ogilvy Public Relations London, last year was the time for bold moves, both in people and proposition, and I am thrilled to see some of our own faces in these pages.
We have become the most-awarded UK PR agency, and as we further invest in expanding our team and bringing together the industry's best talent under one roof, we refuse to be complacent, striving only to create exceptional work for the world's most famous and important brands, businesses and institutions.
PRWeek has uncovered and recognised the best talent from all areas of the industry. To be the best in our business, people need to be dynamic; forever asking questions and seeking out the newest, best, interesting, relevant, aspirational, provocative, dynamic and agile solutions for clients' business challenges.
If you are one of these people, we would love you in our team.
Michael Frohlich, MD UK, MD EAME, consumer marketing practice, Ogilvy Public Relations
Ogilvy Public Relations is built on the curiosity of our team to influence change at scale for our clients. Do you question yourself every day? Do you want to influence real change? Want to work with us? Visit ogilvyprlondon.com/contact
