From the brand editor

The debate on PR's reputation rumbles on

The debate on PR's reputation rumbles on

By Ruth Wyatt, 08 May 2013

Thank you to everyone who has so far responded to last week's open invitation to debate how best to improve the reputation of the PR profession.

Related headlines

Latest opinion

Julia Corkey: In defence of council newspapers

Julia Corkey: In defence of council newspapers

By Julia Corkey, 17 May 2013

They are routinely dubbed 'town hall Pravdas' or publications in which 'the sun always shines.'

 
 
Steps to success at PRWeek Awards

Steps to success at PRWeek Awards

By Nicola Green, 16 May 2013

I'm excited to be chairing the judging for this year's PRWeek Awards.

 
 
Man U plays Fergie exit to perfection

Man U plays Fergie exit to perfection

By Ian Monk, 16 May 2013

In 1986 when Alex Ferguson became Manchester United manager, the club had a value of £15m, a sum that might buy a decent midfield player today.

 
 
Boeing glides over Dreamliner crisis

Boeing glides over Dreamliner crisis

By Toby Nicol, comms director at World Travel & Tourism Council, 09 May 2013

The nightmare is almost over for Boeing's Dreamliner. Airlines have resumed flights of the new aircraft three months after the model was grounded globally following battery fires on two of the planes.

 
 
Jobs figures are key to confidence

Jobs figures are key to confidence

By Anthony Hilton, City commentator on London's Evening Standard, 09 May 2013

At a presentation given in Washington last week by one of the PR firms active on the US political scene, one could not help being struck by the gulf between the official figures and the public mood.

 
 
Luke Blair: Getting the basics right

Luke Blair: Getting the basics right

03 May 2013

Getting the basics right is a phrase that perhaps most often pops up on training courses, in interviews, or during pitches.

 
 
We will penalize intern exploitation

We will penalize intern exploitation

By Jo Swinson, 03 May 2013

Having previously worked as an in-house marketing and PR manager, I know how challenging and rewarding a career in PR can be.

 
 
Clifford fails to wilt under media glare

Clifford fails to wilt under media glare

By Ian Monk, 02 May 2013

Quite aside from the recent dramas, it's fair to say Max Clifford is one of the more controversial characters in our business. Among his peers he often polarises opinion.

 
 
PR has neglected its own reputation

PR has neglected its own reputation

By Ruth Wyatt, 02 May 2013

In a week when the profession's reputation and standing in the eyes of Joe Public sank lower than a snake's armpit, it has been hard to shake the feeling that many PR people are indeed cobblers' children.

 
 
John Shewell: Is the public sector relevant?

John Shewell: Is the public sector relevant?

26 April 2013

A worsening financial crisis, growing distrust of politicians, concern over a scarcity of natural resources and the rapidly evolving nature of technology are just some factors reshaping society at all levels.

 
 

Hit or Miss?

Hit or miss? Michael Gove cites PR surveys in criticising teenagers' knowledge

Hit or miss? Michael Gove cites PR surveys in criticising teenagers' knowledge

By Daniel Farey-Jones, 15 May 2013

Education Secretary Michael Gove was discovered to have based a claim of 'disturbing historical ignorance' among teenagers in an article he wrote for The Mail on Sunday in March partly on statistics from PR surveys by Premier Inn and UKTV Gold.

 
 

Soap Box

Public affairs Soap Box: Richard Jukes, Grayling Public Affairs

Public affairs Soap Box: Richard Jukes, Grayling Public Affairs

By Richard Jukes, 12 April 2013

A small, yet fundamental, change in the fag-end days of the last Parliament altered the way select committees are chosen and is having a profound effect on the way that they do business.

 
 

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