Danny Rogers: TripAdvisor needs to trade on trust

By Danny Rogers, 09 February 2012

In order to grow, brands require trust. The world's greatest brands are those trusted by their consumers, their employees and manifold other stakeholders.

Suppose John Terry and Chris Huhne are found not guilty at trial. Can the damage to their reputations ever be rectified? Read more

Ian Monk, founder of Ian Monk Associates and a former executive at the Daily Mail and The Sun

John Woodcock: The Tories' health is failing quickly

By John Woodcock, 09 February 2012

To prosper at the top, you need to both remain in touch with public opinion and be strong enough to lead it.

Ian Monk: The mob is now judge and jury

By Ian Monk, 09 February 2012

John Terry, Chris Huhne and Fred Goodwin are all innocent - OK?

Polly Rance: Communicating cuts to services is a huge comms challenge

By Polly Rance, 09 February 2012

Alex Aiken from Westminster City Council wrote recently in PRWeek that pressures on council tax would prove a reputation test for many local authorities as they consider whether they have enough goodwill in the bank to raise the rates.

Alex Aiken: Why your local council might be kicking you in the teeth this year

By Alex Aiken, 02 February 2012

The Government has set councils a little reputation test for 2012. They have been offered a one-off payment to freeze council tax. Surely a no-brainer to accept?

George Eustice: Bailed-out banks are a liability

By George Eustice, 02 February 2012

There are few things more frustrating for a political leader than to be caught in the middle of a political storm and held responsible for decisions over which they have limited control.

Anthony Hilton: Web culture leads to lazy journalism

By Anthony Hilton, 02 February 2012

I was reminiscing with someone who for years has been one of the leaders in investigative financial journalism, when he caused a surprise by saying how much easier the job had become. These days, he said, so few journalists have the time or the incli...