Compelling content still rules

Topshop’s chief marketing officer Justin Cooke explains how his on and offline comms strategy is seamlessly knitted together. Plus – our contributors mull business disruption, lead generation and the beauty of the continuous narrative.

 

Claire Murphy, consultant editor, PRWeek

claire.murphy@haymarket.com.

 

Client view: Fashioning the ideal digital strategy

Promo Image'You have to fly, up to 3,000 feet. When you dream, you innovate'

 
Justin Cooke, Topshop
 
Grainne Quinn, Nick Bartlett, Daniel Bunce, Chandler Chicco Companies - The million-dollar question

Grainne Quinn, Nick Bartlett, Daniel Bunce, Chandler Chicco Companies - The million-dollar question

By Grainne Quinn, Nick Bartlett, Daniel Bunce, Chandler Chicco Companies, 21 November 2012

A focus on empowering people to ask the right question will help the net deliver the answer.

 
 
Chris Jackson, Cicero - Digital is constantly evolving

Chris Jackson, Cicero - Digital is constantly evolving

By Chris Jackson, Cicero, 21 November 2012

Building a digital strategy is very different from building one for PR or public affairs.

 
 
Digital Essays: Alan Parker, GolinHarris - Tell a continuous story

Digital Essays: Alan Parker, GolinHarris - Tell a continuous story

By Alan Parker, GolinHarris, 21 November 2012

Marketing needs to switch from one-off campaigns to continuous, real-time narratives.

 
 
Rhodri Harries, Kaizo - Make customers your friends

Rhodri Harries, Kaizo - Make customers your friends

By Rhodri Harries, Kaizo, 21 November 2012

Think in terms of friends rather than fans if you want to turn social pixels into pounds.

 
 
Mark Flanagan, Portland - Move with the times

Mark Flanagan, Portland - Move with the times

By Mark Flanagan, Portland, 21 November 2012

The corporate comms canvas has expanded to include search and social media.

 
 
Graz Belli, Third City - Unlocking Facebook's value

Graz Belli, Third City - Unlocking Facebook's value

By Graz Belli, Third City, 21 November 2012

Brands must look beyond advertising and focus on building long-term trust and engagement.

 
 
James Warren, Weber Shandwick - The rules of engagement

James Warren, Weber Shandwick - The rules of engagement

By James Warren, Weber Shandwick, 21 November 2012

Few brands are addressing the 19 key personal motivators that drive people to engage.

 
 
James Kelliher, Whiteoaks - Digital is leading the way

James Kelliher, Whiteoaks - Digital is leading the way

By James Kelliher, Whiteoaks, 21 November 2012

Digital comms allows lead generation to be the primary objective of any campaign.

 
 
 

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