Compelling content still rules
Topshop’s chief marketing officer Justin Cooke explains how his on and offline comms strategy is seamlessly knitted together. Plus – our contributors mull business disruption, lead generation and the beauty of the continuous narrative.
Claire Murphy, consultant editor, PRWeek
claire.murphy@haymarket.com.
Client view: Fashioning the ideal digital strategy
'You have to fly, up to 3,000 feet. When you dream, you innovate'
Grainne Quinn, Nick Bartlett, Daniel Bunce, Chandler Chicco Companies - The million-dollar question
By Grainne Quinn, Nick Bartlett, Daniel Bunce, Chandler Chicco Companies, 21 November 2012A focus on empowering people to ask the right question will help the net deliver the answer.
Chris Jackson, Cicero - Digital is constantly evolving
By Chris Jackson, Cicero, 21 November 2012Building a digital strategy is very different from building one for PR or public affairs.
Digital Essays: Alan Parker, GolinHarris - Tell a continuous story
By Alan Parker, GolinHarris, 21 November 2012Marketing needs to switch from one-off campaigns to continuous, real-time narratives.
Rhodri Harries, Kaizo - Make customers your friends
By Rhodri Harries, Kaizo, 21 November 2012Think in terms of friends rather than fans if you want to turn social pixels into pounds.
Mark Flanagan, Portland - Move with the times
By Mark Flanagan, Portland, 21 November 2012The corporate comms canvas has expanded to include search and social media.
Graz Belli, Third City - Unlocking Facebook's value
By Graz Belli, Third City, 21 November 2012Brands must look beyond advertising and focus on building long-term trust and engagement.
James Warren, Weber Shandwick - The rules of engagement
By James Warren, Weber Shandwick, 21 November 2012Few brands are addressing the 19 key personal motivators that drive people to engage.
James Kelliher, Whiteoaks - Digital is leading the way
By James Kelliher, Whiteoaks, 21 November 2012Digital comms allows lead generation to be the primary objective of any campaign.
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