Compelling content still rules
Topshop’s chief marketing officer Justin Cooke explains how his on and offline comms strategy is seamlessly knitted together. Plus – our contributors mull business disruption, lead generation and the beauty of the continuous narrative.
Claire Murphy, consultant editor, PRWeekclaire.email@example.com.
A focus on empowering people to ask the right question will help the net deliver the answer.
Building a digital strategy is very different from building one for PR or public affairs.
Marketing needs to switch from one-off campaigns to continuous, real-time narratives.
Think in terms of friends rather than fans if you want to turn social pixels into pounds.
The corporate comms canvas has expanded to include search and social media.
Brands must look beyond advertising and focus on building long-term trust and engagement.
Few brands are addressing the 19 key personal motivators that drive people to engage.
Digital comms allows lead generation to be the primary objective of any campaign.
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