Luta, the Brazilian sportswear brand that gives half its profits to charity, has drafted in Diffusion as it takes to the global stage.
Qatar Airways is reviewing its UK PR work amid moves to drive up its international profile.
Major rugby equipment maker Rhino Rugby has appointed Mercieca as its retained agency in the run-up to the British and Irish rugby team's tour of Australia.
Furniture giant Ikea has awarded Hope&Glory a retained account to handle its consumer press office, previously held by Cake, though it has yet to conclude a wider PR review.
National Lottery operator Camelot has hired Telefónica's Glenn Manoff to lead corporate affairs as it plans global expansion.
South African Tourism (SAT) is hunting for digital support as it seeks to overturn 'negative perception' in the UK.
Spanish hotels group Meliá Hotels International has brought in travel PR agency Luca as it consolidates its international comms work.
Pegasus has been brought in to handle a major consumer PR drive for two personal care brands, Cuticura and Soft & Gentle, on a retained basis.
Ascot Racecourse has appointed Promote PR to generate media coverage for a number of racing events this summer including Royal Ascot.
Propeller PR has been chosen to help the makers of BBC TV series Cash in The Attic go digital and 'dust off the reputation of the antiques world'.
Ford Retail has selected The Red Consultancy to develop a centralised comms function following a six-way pitch.
- PR agencies claw back digital business from specialist shops
- Google 'on front foot' with Eric Schmidt column on tax issue
- Hope&Glory wins Ikea consumer press office duties
- Ad agency BMB enters PR with ex-Independent editor Simon Kelner
- Bell Pottinger joins APPC fold after years of opposition
- HTC seeks agency help for flagship HTC One handset