Analysis

Will KPMG's purchase of investor relations firm Makinson Cowell start a trend?

Will KPMG's purchase of investor relations firm Makinson Cowell start a trend?

Following KPMG's acquisition of investor relations firm Makinson Cowell, Alex Benady looks at whether it could start a trend and the implications for the wider PR industry.

Related headlines

'Maybe ten years ago it was more of an "us and them" situation - big pharma versus the good old NHS. But we see ourselves much more as a partner to CCG's

Boehringer Ingelheim director of comms, Duncan Cantor

 

 

The industry speaks on how PR can improve its reputation

The industry speaks on how PR can improve its reputation

By Ruth Wyatt, 16 May 2013

The comments have flooded in following PRWeek's invitation to debate how best to improve the PR industry's image. Ruth Wyatt presents a selection of the most insightful observations.

 
 
Tech City: How digital start-ups are using PR

Tech City: How digital start-ups are using PR

By Lynsey Barber, 09 May 2013

The current wave of digital start-ups are using PR to spread the word. Lynsey Barber reports.

 
 
Could you cope in a crisis?

Could you cope in a crisis?

02 May 2013

A crisis or major issue strikes your organisation. Its reputation - maybe its very existence - is on the line.

 
 
Why Jackie Cooper's father thought Robert Phillips 'wanted to give her one'

Why Jackie Cooper's father thought Robert Phillips 'wanted to give her one'

25 April 2013

Jackie Cooper founded consumer PR agency JCPR with Robert Phillips in 1987. She sold it to Edelman in 2004 and is the global chair, creative strategy for Edelman. Below she talks about dealing with panic attacks, the importance of work-life balance...

 
 
What's in a name?

What's in a name?

By Charles Vallance, 25 April 2013

A new book profiles eponymous founders of businesses, including JCPR's Jackie Cooper. Co-author and VCCP partner Charles Vallance explains all.

 
 
Hacking: the growing threat

Hacking: the growing threat

By Joe Lepper, 17 April 2013

Recent high profile hacking incidents have highlighted the increased threat of cyber crime. Joe Lepper looks at what PR professionals can do to avoid becoming victims.

 
 
Bell Pottinger Private: Life on the other side of the MBO

Bell Pottinger Private: Life on the other side of the MBO

By Alec Mattinson, 11 April 2013

The chairman and CEO of Bell Pottinger Private tell Alec Mattinson why Chime might be ruing the day it sold the agency back to its founders.

 
 
How should firms organise their global comms function?

How should firms organise their global comms function?

By Joe Lepper, 04 April 2013

Companies face a challenge in synchronising their comms across the globe. Joe Lepper looks at different firms' approach to the issue and work being done to make the process easier.

 
 
Is the TV confessional still worth it?

Is the TV confessional still worth it?

By Loulla-Mae Eleftheriou-Smith, 07 March 2013

Cyclist Lance Armstrong's admission to Oprah Winfrey that he took drugs is the latest celebrity 'confession' to be screened. But do such interviews restore reputation? Loulla-Mae Eleftheriou-Smith reports.

 
 
Why Channel 4 News' deputy editor Martin Fewell moved into PR

Why Channel 4 News' deputy editor Martin Fewell moved into PR

By Kate Magee, 04 April 2013

The Met Police's director of media and comms is on the front line of communicating the force's new operating model, finds Kate Magee.

 
 
The BAFTAs - Handling PR on the red carpet

The BAFTAs - Handling PR on the red carpet

By Kate Magee, 07 March 2013

With awards season in full swing, House PR tells Kate Magee what it is like coping with the extreme pressure behind the scenes at the BAFTAs.

 
 
The rising power of images

The rising power of images

By John Owens, 27 February 2013

As the media continue to evolve, good quality pictures are becoming vital to content. John Owens looks at what PR professionals need to do to keep up.

 
 
Can PR save the high street?

Can PR save the high street?

By Mark Banham, 20 February 2013

As another high street giant is felled, Mark Banham looks at what the PR industry can do to support struggling brands.

 
 
Does augmented reality work for PR?

Does augmented reality work for PR?

By Ellie Bothwell, 14 February 2013

Augmented reality is the latest creative app tool on the block and has been used in several recent high profile campaigns. Ellie Bothwell asks PR professionals how the industry can use this potential campaign game-changer to maximise effectiveness.

 
 
Will the PR industry benefit from Leveson?

Will the PR industry benefit from Leveson?

By Mark Banham and Kate Magee, 06 February 2013

In the wake of the Leveson Inquiry and Lord Justice Leveson's recommendations for regulating the press, Mark Banham and Kate Magee ask four media insiders whether they think the proposals will benefit the PR industry.

 
 
What's in store for 2013?

What's in store for 2013?

By John Owens, 11 January 2013

As another year begins, John Owens and Kate Magee do some crystal ball-gazing and speak to industry experts who predict the key issues facing the PR industry in 2013.

 
 
How to sell a PR agency

How to sell a PR agency

By Kate Magee, 22 November 2012

The acquisitions market for the PR industry has seen significant activity in the past year. Kate Magee speaks to agency owners who have sold and outlines the key points to bear in mind when selling.

 
 
 

Editor's picks

How PR agencies' fee income has changed in the past 10 years As PRWeek's Top 150 PR Consultancies 2012 is published, Kate Magee looks back at the past ten years to see how the industry's fortunes have fluctuated.

Roland Rudd UK's most powerful PR professional in 2012 Roland Rudd has been named as the UK's most powerful PR professional in 2012, following research by PRWeek.

Interactive: PR Week's 29 under 29 Kate Magee unveils the winners of PRWeek's competition to find the best young talent in the UK PR industry.

Best Places to Work 2012: Large Agency

Profiles

HTC's global PR director Julia Herd is inspired by the F-word

HTC's global PR director Julia Herd is inspired by the F-word

By John Owens, 16 May 2013

The global director of consumer and product PR for handset maker HTC uses her fear to drive her on against the competition, reports John Owens.

 
 
John Coventry - Sign up for social change

John Coventry - Sign up for social change

By Daniel Farey-Jones, 02 May 2013

The UK comms director for petition website Change.org is helping ordinary people to get their voices heard, reports Daniel Farey-Jones.

 
 
No Malcolm Tucker moments for Sam Lister in the thick of health comms

No Malcolm Tucker moments for Sam Lister in the thick of health comms

By Loulla-Mae Eleftheriou-Smith, 26 April 2013

Unlike the foul-mouthed character in the BBC sitcom, the DH's comms director is very cool in a crisis, finds Loulla-Mae Eleftheriou- Smith.

 
 
Dieter Loraine: In the face of unfriendly fire

Dieter Loraine: In the face of unfriendly fire

By John Owens, 18 April 2013

The ex-Royal Marine and MD of Albany Associates talks to John Owens about PR in war-torn countries.

 
 
 

Campaigns

Campaigns case study: Caribbean islands force VAT U-turn

Campaigns case study: Caribbean islands force VAT U-turn

By Alex Benady, 17 May 2013

After a period of political and economic instability, the UK Government wanted British overseas territory the Turks and Caicos Islands (TCI) to restore financial order. Last year, with minimal consultation, the Government announced proposals to intr...

 
 
Case study: Time Out secures freedom of the city

Case study: Time Out secures freedom of the city

By Kate Magee, 09 May 2013

Kaper was called in to promote Time Out's shift to a free magazine after 44 years.

 
 
Campaign case study: Small firms turn to iZettle reader

Campaign case study: Small firms turn to iZettle reader

By Alison Love, 03 May 2013

Stockholm-based Swedish tech company iZettle asked Fishburn Hedges and The Crowd & I to oversee the UK launch of its first mobile card-reading device, which transforms smartphones and tablets into card terminals, allowing small businesses in the UK t...

 
 
Campaigns case study: NatCen reveals big change in attitudes

Campaigns case study: NatCen reveals big change in attitudes

By John Owens, 19 April 2013

Every year, not-for-profit social research body NatCen Social Research releases the British Social Attitudes report, which asks more than 3,000 people how they think Britain is run.

 
 
 
Reputation survey: NHS reforms fail to resonate with public

Reputation survey: NHS reforms fail to resonate with public

03 May 2013

Following the introduction last month of reforms to the NHS, new research suggests the majority of people believe the Government did not do enough to communicate the changes.

 
 
Reputation survey: Public regard for BBC undermined by Savile scandal

Reputation survey: Public regard for BBC undermined by Savile scandal

By PRWeek reporters, 24 April 2013

People have lost faith in the corporation's impartiality since the Jimmy Savile scandal broke, although it remains the media organisation with the best reputation

 
 
Reputation Survey: Google trusted despite industry dominance

Reputation Survey: Google trusted despite industry dominance

By Alec Mattinson, 19 April 2013

Google may be embroiled in an EU investigation into alleged anti-competitiveness, however one in four members of the public continues to rate it as the most trusted tech brand.

 
 
Reputation Survey: Energy firms fail to rebuild public trust

Reputation Survey: Energy firms fail to rebuild public trust

By John Owens, 12 April 2013

Price-conscious customers say they do not trust energy providers to offer them the cheapest price plan, with misleading tariffs still a major issue for many.

 
 
 

Special Reports



Crisis management

Crisis leaders share their views on the industry, and PRWeek takes a look at how public bodies and retailers responded to the 2011 riots.


Additional Information

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