Media: Men's magazines: How to get this man's attention

By Cathy Bussey, PR Week UK, 01 April 2009, 3:14pm

It is easy to stereotype lads' mag writers, but what do they actually want from PR agencies? Cathy Wallace asks a selection of industry insiders what it takes to really impress them

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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