View from the top: Tony Wheeler, founder, Lonely Planet

By Alex Black, PR Week UK, 06 March 2008, 6:00am

Lonely Planet may be a global success story, but its founder still spends half his time in remote corners of the world. Here he talks to Alex Black about the changing nature of travel writing and his plans for the brand.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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