Describe the marketing team in three words.
Lean global machine.
How do you come up with fresh marketing ideas?
We look beyond music and digital for inspiration and then brainstorm, building on the good ideas and trashing the not so good.
What is the main marketing challenge you face?
Once someone experiences Last.fm we invariably have a user for life. It is getting to this point that is the challenge.
What about the salary and benefits package?
There is a salary and there are benefits!
What is the company like for training and career progression?
CBS (our parent company) is one of the world's biggest media owners and offers massive opportunities for progression.
Training is part of the overall experience.
What are the perks?
Non-stop music as you work from the world's biggest catalogue - priceless.
What are the hours like?
Pretty nuts, given all the time zones we have to cover. East and West Coast America, the UK, not to mention our global partners. And when you throw in daylight-saving it all goes haywire.
Is there anything particularly interesting about your office?
Our offices house 700m CDs and a fully-functioning sound studio. Until recently, we also had a ball pit to dive into if we were in need of inspiration.
What else is interesting about the company, in terms of working there?
Last.fm's footprint is totally global so at any time a call can come in from a band in Chile while a PR agency from New Zealand are at the door. MP3 files are sent for inclusion in the catalogue at a rate of 3500 a day. The top track in the Vatican State last week? The Omen by The Prodigy.
- Last.fm's headquarters are at Karen House, 1-11 Baches Street, London N1 6DL.
- The company has 60 employees in the UK, seven of whom work in marketing-related roles.
- Last.fm is available in more than 200 countries.
- According to comScore figures, it has consistently been in the top 10 most-used music sites with more than 30m active users.
- Parent company CBS reported turnover of $13.95bn in 2008.
- Felix Miller is Last.fm's founder and chief executive; Orlena Yeung is vice-president of marketing.
This article was first published on marketingmagazine.co.uk