Media/Education: Time-lapse video puts Edinburgh in frame

Campaign: Kinetic Edinburgh Video Promotion
Client: Queen Margaret University, Edinburgh
PR team: In-house
Timescale: August-September 2012
Budget: £0

Objective

• To raise awareness of the university, its media department and the film.

Strategy and plan

The film was posted on Vimeo and YouTube. A video link was sent to The Scotsman newspaper and VisitScotland, among others, and posted on QMU's Facebook page. The team sent the film to its contacts, while staff and students were encouraged to use their own social media networks to promote the video.

Measurement and evaluation

VisitScotland, which has 35,000 Twitter followers, retweeted the video and shared it on Facebook. BBC Scotland held an interview with Salhab, which was broadcast on BBC Radio Scotland.

Results

Within 48 hours of going online, the video was viewed by 50,000 people on YouTube. To date, it has received more than 472,000 views on YouTube and 16,000 on Vimeo.