The Week in Global PR

It will lead consumer PR for the meat brand, including media relations and social influencer outreach, said Sydney Lindner, associate director of corporate affairs at Kraft Foods. Previously Weber Shandwick oversaw the brand. Read more

Mango PR has expanded its presence in Asia with an additional Hong Kong office. The new team will be led by Minnie King as director for Greater China. She joins from Grebstad Hicks Communications and was previously with the Hong Kong Tourism Board and Shangri-La Hotels and Resorts. Mango opened an office in Singapore late last year.

Burson-Marsteller and South Korean digital comms agency Medicom have begun a strategic co-operation agreement to offer the combined services of the two firms to Korean and international clients. The two agencies will work collaboratively on new client business, and each firm will offer the services of the other to existing clients. Read more

Fleishman-Hillard Asia-Pacific senior vice-president and head of digital integration Napoleon Biggs has stepped down from his role. Biggs moves to local mobile and digital activation firm Gravitas as chief strategy officer. A replacement for Biggs has been hired but has not yet been named. Read more