Inside Track: Integrated campaigning
PR Week UK, Wednesday, 12 October 2011, 5:36pm,
PRWeek and Blue Rubicon asked a selection of in-house heads of comms to explore their integrated strategies. Including contributions from British Gas, Heathrow, and Unilever
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The perfect comms mix
- Client View: Will Orr, British Gas - Mix the perfect comms cocktail
- Gordon Tempest-Hay, Blue Rubicon: It's time to dissolve the agency fiefdoms
- Clare Harbord, Heathrow Airport: Making the case
- Stephen Noakes, Halifax: How PR drives the debate
- Marco Forato, Unum: Integration and education
- Emma Flack, Unilever: A recipe for good health
- Michelle Mitchell, Age UK: All the tools in the armoury
- Liz Bales, Industry Trust: How to win hearts and minds on copyright
- Fiona Joyce, Blue Rubicon: Flexible thinking required
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