Inside Track: Reputation management strategies
Lynsey Barber, prweek.com, Wednesday, 06 April 2011, 12:37am,
Blue Rubicon shares its' clients rich experience of reputation management with PRWeek. Including comment from McDonald's Nick Hindle, O2's Glenn Manoff and Facebook's Sophy Silver.
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Vanessa Canzini, eBay: Don't lose the brand magic
- Reputation management history lessons
- Catherine May, Centrica: We need reasons to believe
- Spencer Livermore, Blue Rubicon: Winning the corporate campaign
- Client View - Nick Hindle, McDonald's: Managing the McFightback
- Fraser Hardie, Blue Rubicon: The reputation gain
- Glenn Manoff, O2: Off the coverage drug
- Sophy Silver, Facebook: The sway of social networks
- Greg Dawson, Virgin Atlantic: Build reputations every day
- Lauren Branston, Coca-Cola: How to connect for good
- Graham McWilliam, BSkyB: Moving into a new space
- Phil Thomson, GlaxoSmithKline: A new comms generation
- Stuart Bruseth, Shell - Prepare for our shared future
- Brands held in good repute
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