Technology: Escapade in Pentax task

The account was won after a four-way pitch and will see the agency, which has been called in on a retained basis, reintroduce the brand to consumers on and offline.

Agency director Lynne Goddard said: 'We have come on board at an exciting time, with innovative compact and digital SLR products being launched and a definite desire to do some things differently.'

Nicole Littlewood has been appointed as account director by the agency and will work on the Pentax account. She joins from Mission, having handled major tech accounts including Nokia, Samsung and Sega.