Full events detail

Protecting reputation, engaging online influencers & safeguarding future strategies
5th Annual One-Day Conference, 17 October 2012, London
www.prandsocialmedia.com

Plus! Separately-Bookable Workshops:

Social Media Measurement Workshop
16 October 2012, London

Optimising Twitter For PR Workshop
18 October 2012, London

Year-on-year, this renowned event brings together PR and communications professionals to take a fresh look at how leading experts and brands are using social media to protect reputation, engage online influencers and safeguard future social media strategies.

Click here for the full agenda

Delivering unrivalled insight into social communication strategies employed by the world's leading brands, sessions covered include:

- Ownership in practice: Three brands share how they are developing and maintaining a conjoined approach for social media activities and how they have structured resource for best effect

- Intelligent monitoring & measurement: Explore how to efficiently monitor what is really being said about your brand to gain real insights and drive business change

- #Fail - managing the speed & scale of social media in a crisis: Hear how to manage your reputation online and the dos and don'ts of what to do when a crisis erupts

- Successfully engaging bloggers & journos: Identify the latest top tips on how to engage key influencers and bloggers and explore the impact social is having on managing media relations

- Global online communications: Overcome the complexity of global stakeholder management and how to tackle the global vs. local challenge

- What's next? Explore how PR professionals can plan for future trends and stay ahead of the curve

Hear from our expert speaker line-up including:

- Sophie Brendel, Head of Digital Communications, BBC
- Jackie Brock-Doyle, Director of Communications and Public Affairs, London 2012 Organising Committee
- Ruben Govinden, Digital PR Lead, Transport for London
- Matt Grossman, VP Corporate Communications, EMEA, The Walt Disney Company

Click here to see the full speaker line-up

Remember to book your place early and save up to £150!
Click here to register today!