Overview

Influencer marketing presents an opportunity for brands to connect with their audiences in a unique and authentic way. However, regulators are introducing new rules to ensure that consumers are aware each time they interact with content of a commercial nature. So what does this mean for brands? Follow the rules, or face hefty fines.

Join us at PRWeek’s Influencer Breakfast Briefing to gain insight and updates directly from key regulators including the Advertising Standards Authority, and hear PRWeek Awards finalists of this year’s ‘Best Influencer Marketing Campaign’ category talk through their successful recent influencer-led activities.

Tickets are priced at £49+VAT for PRWeek subscribers and £89+VAT for non-subscribers.

Agenda

08:30 Registration
09:00 Chair's opening remarks

Danny Rogers, Editor-in-Chief, PRWeek UK

09:05 Fireside chat: Influencer marketing- how to stay within the law

During this panel discussion, hear straight from the regulators themselves on how to stay within the rules when working with influencers.

  • CAP new guidance  for online affiliate marketing (2017)
  • Confusion over identifiers and grey areas
  • How to make sure influencers are aware of rules and requirements and adhere to them

Guy Parker, CEO, Advertising Standards Authority

09:45 Case studies: ‘Best Influencer Marketing Campaign’ PRWeek Awards finalists

Exact case studies to be announced shortly.

10:15 Refreshments and networking
10:30 Close of event

Tickets are priced at £49+VAT for PRWeek subscribers and £89+VAT for non-subscribers.

For booking assistance or any other enquires, please call +44 (0)20 8267 4011 or email conferences@haymarket.com.