"For the first time in the history of our profession we are at the centre of things - we can either seize the opportunity or become witnesses."
The PR industry must urgently find a common standard for measurement or risk competitors stealing its business, Booking.com's global communications head Andre Manning has warned.
Digital evangelists have done a "disservice" to social media by failing to frame it in a way that appeals to top corporate executives, the PRWeek Global Congress has heard.
PRWeek honored the best global communications work on Thursday night at the inaugural PRWeek Global Awards.
I heard so many nuggets of wisdom at PRWeek's inaugural Global Congress in Barcelona that I felt compelled to share them with you.
Companies must bring their communications and marketing departments together to remain credible, according to FleishmanHillard's reputation specialist Marjorie Benzkofer.
PRWeek's inaugural Global Congress kicked off in Barcelona today with a keynote on Governance and CSR in a Connected World.
Starbucks found that a negative but untrue story required a speedy response from its communications team when it spread around the world on social media, the PR Summit heard yesterday.
EDF is building on its sponsorship of London 2012 in several ways including harnessing employee volunteers to talk to communities about the importance of building new nuclear power stations, the PR Summit heard today.