The latest consumer PR news, opinion and features.
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Latest news and news analysis

RBS bank Williams & Glyn on hunt for consumer PR agency for 2016 launch

RBS bank Williams & Glyn on hunt for consumer PR agency for 2016 launch

Williams & Glyn will be separated from RBS next year, prompting the new high street bank to appoint PR representation, PRWeek has learned.

Cute animals and comms: London Zoo annual weigh-in breeds PR opportunity

Cute animals and comms: London Zoo annual weigh-in breeds PR opportunity

London Zoo's annual weigh-in, which took place on Wednesday, plays a crucial role in the organisation's work but is also a good PR opportunity for the zoo, as a member of its press team explains.

Expedia seeks PR agency to replace FleishmanHillard on UK consumer brief

Expedia seeks PR agency to replace FleishmanHillard on UK consumer brief

Expedia is on the hunt for a new agency to represent it in the UK, replacing incumbent FleishmanHillard to deliver a consumer-focused brief.

Met Office comms chief will emphasise non-BBC activities after contract loss

Met Office comms chief will emphasise non-BBC activities after contract loss

The Met Office head of comms says she will emphasise the broader role the weather forecasting agency plays in UK life after the well-publicised loss of its BBC contract - but says there is no need for a major overhaul of its PR strategy.

Paddy Power and Betfair to keep dual brands following merger

Paddy Power and Betfair to keep dual brands following merger

Betting firms Paddy Power and Betfair will keep their individual brands if the £5bn merger deal of the two companies goes ahead.

Heineken launches Rugby World Cup campaign with virtual stadium at London's Somerset House

Heineken launches Rugby World Cup campaign with virtual stadium at London's Somerset House

Heineken has launched its Rugby World Cup campaign by transforming Somerset House in London into a 'virtual' rugby stadium.

Survey: who comes out of the McWhopper PR stunt best - McDonald's, Burger King, or neither?

Survey: who comes out of the McWhopper PR stunt best - McDonald's, Burger King, or neither?

Burger King grabbed media attention across the world yesterday when it held out a supposed olive branch to McDonald's ahead of next month's International Day of Peace - but did McDonald's win the day with its pithy response?

In brief: Manifest London hired by glue maker, We Are Social's new US boss, Tangerine, Lotus UK

In brief: Manifest London hired by glue maker, We Are Social's new US boss, Tangerine, Lotus UK

Manifest London hired to increase Sugru awareness and sales; We Are Social US founder departs; Inspiresport appoints Lotus UK to support global expansion and more from PRWeek UK.

'Don't compare our rivalry to war': McDonald's rejects Burger King's McWhopper for peace day PR stunt

'Don't compare our rivalry to war': McDonald's rejects Burger King's McWhopper for peace day PR stunt

McDonald's has rejected rival fast food chain Burger King's proposal that the two set aside their differences on next month's International Day of Peace by creating a 'McWhopper' mash-up of each brand's signature dish.

Amazon, EastEnders, Xbox, Google: brands jump on National Dog Day bandwagon

Amazon, EastEnders, Xbox, Google: brands jump on National Dog Day bandwagon

Brands have published a range of canine-themed posts on social media today to coincide with National Dog Day.

Last chance to complete gender pay gap survey

Last chance to complete gender pay gap survey

Today is the final chance to complete our gender pay gap survey.

The X Factor reveals social media twist to bring in viewers

The X Factor reveals social media twist to bring in viewers

In a move to stir up excitement among its viewers, The X Factor has revealed a series of twists for this year's competition, including letting the public vote on Twitter which category each judge will mentor.

H+K pushes Duracell's power and endurance messages in Rugby World Cup tie-up

H+K pushes Duracell's power and endurance messages in Rugby World Cup tie-up

Duracell has signed up Welsh rugby captain Sam Warburton as a brand ambassador as it announces Duracell #PowerCheck, a stats service created in partnership with Opta Sports for the upcoming Rugby World Cup.

In brief: Fila hires Three Halves, Udemy appoints CubanEight, Italy's SEC acquires Germany's Kohl, Aspectus, BRANDstand

In brief: Fila hires Three Halves, Udemy appoints CubanEight, Italy's SEC acquires Germany's Kohl, Aspectus, BRANDstand

Fila hires Three Halves to lead UK digital comms; Udemy appoints CubanEight for UK PR brief; Italy's SEC acquires Germany's Kohl PR and more from PRWeek UK.

In brief: Hozelock appoints The Ideas Network, The Cult PR gets street food deal, Bottle hires editor

In brief: Hozelock appoints The Ideas Network, The Cult PR gets street food deal, Bottle hires editor

Hozelock brings in The Ideas Network on year-long contract; Street food firm Magicgoal hires The Cult PR; Bottle appoints Liz Beswick as editor and more from PRWeek UK.

Opinion and features

The top three diversity challenges facing the PR industry

The top three diversity challenges facing the PR industry

Education, role models and investment are the top three diversity challenges facing the PR industry, argues Andrew Barratt of Ogilvy Public Relations.

Flack on Friday: Ryanair, PRCA, Time Out, PLMR, Bellenden

Flack on Friday: Ryanair, PRCA, Time Out, PLMR, Bellenden

In Flack this week: Ryanair's batty photoshoot; Time Out's embargo woe; and PRCA chief Francis Ingham gets cheeky with his opposite number.

Winning new business requires a mixture of the personal and the technological

Winning new business requires a mixture of the personal and the technological

It might surprise you to hear that the potential for new business has never been greater, but only for those agencies that can devise and deploy the right strategy, writes Shaun Varga of Ingenuity.

The Cap Code fun police risk stifling creativity

The Cap Code fun police risk stifling creativity

It was simply a matter of time before vlogger guidelines were introduced into the Cap Code, which is what happened last week. But what effect will it have, asks Mark Stringer, founder of Pretty Green?

Welcome to the world of competitive PR pitches

Welcome to the world of competitive PR pitches

You wouldn't treat your tailor or your new lover this way so why is it OK in competitive pitches, asks Hamish Thompson of Houston PR.

Diversity is good for company profit and credibility

Diversity is good for company profit and credibility

The PR industry knows something that many populist politicians find hard to accept, which is that diversity matters both for company credibility and competitiveness, writes financial and corporate PR specialist Imran Khan.

Inside the Museum of Sex - and the comms challenges it faces

Inside the Museum of Sex - and the comms challenges it faces

Daniel Gluck, Museum of Sex executive director and founder, talks to Diana Bradley about elevating discussions around sex and having a boob bouncy house.

White hat hackers: carrot or stick?

White hat hackers: carrot or stick?

So-called 'white hat' hackers could just be the guardian angels you never knew you had, so should corporations punish or reward 'good' hackers, asks Robert Bownes at data science consultancy Profusion.

KFC's quirky Colonel Sanders effort will build brand affinity

KFC's quirky Colonel Sanders effort will build brand affinity

The revamped colonel campaign is grabbing consumer attention and generating brand buzz.

'Sweaty-gate': Calling time on PR bullshit

'Sweaty-gate': Calling time on PR bullshit

The row over the Press Association having to pull a story after the case study was found to be a PR firm's employee is anything but a storm in a teacup, argues CIPR president-elect Rob Brown.

Latest Jobs

Recent consumer PR people moves

Acumen PR co-founder Alistair McLean retires next month leaving Kevin Dorrian in charge

Acumen PR co-founder Alistair McLean retires next month leaving Kevin Dorrian in charge

Alistair McLean, the co-founder of Edinburgh-based agency Acumen PR, will retire at the end of September, leaving the other founding director Kevin Dorrian in sole charge of the business.

Craig Ling and Hayley Longdin appointed to new roles to lead Grayling in the Midlands

Craig Ling and Hayley Longdin appointed to new roles to lead Grayling in the Midlands

Grayling has made the internal appointments of Craig Ling and Hayley Longdin as joint heads of Grayling Midlands, with immediate effect.

SwiftKey's VP of global comms to jump to UK start-up Second Home

SwiftKey's VP of global comms to jump to UK start-up Second Home

Ruth Barnett will join office space start-up Second Home in September as director of comms.

Royal London appoints former pensions minister Steve Webb as comms director

Royal London appoints former pensions minister Steve Webb as comms director

Former Liberal Democrat pensions minister Steve Webb has been appointed as director of policy and external comms at mutual life and pensions company Royal London.

Volkswagen's Rory Lumsdon to manage Mercedes-Benz PR

Volkswagen's Rory Lumsdon to manage Mercedes-Benz PR

Former motoring journalist Rory Lumsdon will join Mercedes-Benz Cars as a PR manager on 24 August.

W hires ex-Samsung, Carphone Warehouse and Huawei exec Mark Mitchinson as first chair

W hires ex-Samsung, Carphone Warehouse and Huawei exec Mark Mitchinson as first chair

W has appointed mobile phone business veteran Mark Mitchinson, ex-MD of Carphone Warehouse and former executive VP of Huawei Technologies UK, as its first chairman as it targets growth in the UK and overseas.