The latest consumer PR news, opinion and features.
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Latest news and news analysis

How Southwest responded to a nationwide glitch

How Southwest responded to a nationwide glitch

Southwest Airlines leveraged all media channels to communicate with its customers following a major technology outage.

Comms director Barry Gardner leaves banking group CYBG after senior staff cull

Comms director Barry Gardner leaves banking group CYBG after senior staff cull

Barry Gardner has ended a six-year tenure as corporate comms director at CYBG, the holding company of Clydesdale Bank and Yorkshire Bank, PRWeek has learned.

Portuguese cork industry seeks support for €4.35m global promotional campaigns

Portuguese cork industry seeks support for €4.35m global promotional campaigns

A trade body for Portugal's cork products industry is seeking support for promotional campaigns in various markets globally, worth a combined sum of at least €4.35m (£3.6m, $4.8m).

Watch: Kozel offers beer wherever, whenever with its #PushforPub button

Watch: Kozel offers beer wherever, whenever with its #PushforPub button

Czech beer brand Kozel is launching a 'Tap Out' button that, when pressed, will arrange for a taxi to pick up the button presser and take them to the nearest pub that serves the drink.

Splendid Communications makes senior team changes as Niki Hunter-Ekins becomes MD

Splendid Communications makes senior team changes as Niki Hunter-Ekins becomes MD

Splendid Communications has announced changes to its senior team, with operations director Niki Hunter-Ekins promoted to MD and head of client partnerships, and a new role for CEO Alec Samways.

Half of PRCA members expect client budgets to drop, survey says

Half of PRCA members expect client budgets to drop, survey says

Almost half of PR professionals believe client budgets will be reduced in the next 12 months following the EU referendum result, according to an exclusive PRWeek/PRCA survey.

Euro Car Parts seeks PR support for wide-ranging brief

Euro Car Parts seeks PR support for wide-ranging brief

Euro Car Parts, the UK's largest car parts and accessories retailer, is reviewing its PR support with a view to appointing a lead agency for the first time, PRWeek has learned.

Fetch.co.uk dishes up 'world's largest dog bowl' to keep pets hydrated

Fetch.co.uk dishes up 'world's largest dog bowl' to keep pets hydrated

Manifest took the lead in plotting a new stunt for Ocado's online pet store Fetch.co.uk, which will tour the nation to raise awareness to avoid dogs becoming dehydrated in the summer months.

Pokemon Go will feature sponsored locations for retailers

Pokemon Go will feature sponsored locations for retailers

Developer Niantic may capture revenue by charging retailers and restaurants to include Pokemon characters in their venues.

Influencer marketing: Send us your best case studies for PRWeek UK special edition

Influencer marketing: Send us your best case studies for PRWeek UK special edition

PRWeek UK is asking for case studies of how brands have worked on successful campaigns with the new generation of social media influencers.

Sadiq Khan urges creative community to submit ideas for #LondonIsOpen drive

Sadiq Khan urges creative community to submit ideas for #LondonIsOpen drive

London Mayor Sadiq Khan is urging the capital's creative community to help amplify the message that post-Brexit London is open for business.

Watch: San Miguel creates 'life-rich' list, inspiring humans in integrated campaign

Watch: San Miguel creates 'life-rich' list, inspiring humans in integrated campaign

The beer brand San Miguel has launched an integrated marketing campaign in partnership with the Discovery Channel, compiling a list of 20 men and women around the globe with aspirational human stories.

Edinburgh Council's Lesley McPherson joins Co-op Bank as comms chief

Edinburgh Council's Lesley McPherson joins Co-op Bank as comms chief

The Co-operative Bank has appointed Lesley McPherson as its new director of comms.

Camden Town Brewery appoints W to grow brand after ABInBev acquisition

Camden Town Brewery appoints W to grow brand after ABInBev acquisition

Camden Town Brewery has appointed W to handle its UK PR as it seeks to become a more global brand following its acquisition by a major international conglomerate.

Edelman hires UK new business chief from MSLGroup

Edelman hires UK new business chief from MSLGroup

Bronwen Andrews has joined Edelman UK & Ireland as group new business director.

Opinion and features

Purpose is not old news - it has just evolved

Purpose is not old news - it has just evolved

There was talk of 'cause fatigue' at Cannes this year, but that doesn't mean the industry should move on - it's simply that purpose has evolved.

How Vitality uses sponsorship and data to insure against a low profile

How Vitality uses sponsorship and data to insure against a low profile

From the boardroom: Neville Koopowitz, CEO of health and life insurer Vitality, says PR is key to building consumer trust and consistent brand messaging

Pokémon GO is more popular than sex on the internet

Pokémon GO is more popular than sex on the internet

Pokémon GO has become a cultural phenomenon in a matter of days since its launch, eclipsing Twitter, Snapchat and Tinder users. Two writers give their views on how PR-land can capitalise on its features and talkability.

How brands are using the Pokémon Go craze to 'catch 'em all'

How brands are using the Pokémon Go craze to 'catch 'em all'

While brands use Pokémon Go to lure consumers, police departments and universities across the nation are tweeting out PSAs concerning the distracting new game.

PR is not enough: we must all become polymaths to thrive

PR is not enough: we must all become polymaths to thrive

Agencies must follow in the footsteps of da Vinci and become 'creative engineers' to keep pace with our diversifying industry.

The 'pink tax' is a disgrace and PRs must take a lead in the debate

The 'pink tax' is a disgrace and PRs must take a lead in the debate

The gender divide continues to be a fact of life all over the world. Women aren't just paid less for the same job; they also pay more for the same products.

Three lessons every PR professional can learn from Team Trump

Three lessons every PR professional can learn from Team Trump

Donald Trump's campaign may have divided the opinions of people the world over but, if we can separate the politics from PR, there are elements of Team Trump's strategy that serve as a useful lesson to the comms industry.

Cannes entries show that PR has some big ideas and even bigger balls

Cannes entries show that PR has some big ideas and even bigger balls

Hello from the midway point of jury duty at Cannes - we've seen pretty much everything we're here to judge, but we're yet to get to the pointy end of shortlist and silverware selection.

Inspiring creativity within PR campaigns

Inspiring creativity within PR campaigns

A recent study revealed that the public relations industry is finally, after years of oversight, embracing creativity as a central driving force, with 88 per cent of PR practitioners citing it as fundamental to what they do.

A bad publicity stunt is memorable for all the wrong reasons

A bad publicity stunt is memorable for all the wrong reasons

Did you hear the one about the Jägermeister pool party in Mexico where the organisers poured dry ice into the packed pool to create a great picture?

Latest Jobs

Recent consumer PR people moves

In brief: Engine recruits CMO, wins for Claremont and Redleaf, Virgo Health's hires

Engine hires Leo Burnett's Richard Dutton as CMO, Claremont takes contact lens brief, LyteSpark brings in Redleaf and more from PRWeek UK.

In brief: Michael Murphy joins Interel, Brandnation wins American Golf, John Doe hires, Olaogun launches Walex

Michael Murphy joins Interel, new business for Honda's Olawale Olaogun, John Doe hires Rik Salmon, American Golf tees up Brandnation and more from PRWeek UK.

In brief: Harvard hires Clark, Byrne leaves PRCA board, HSS Hire brings in Havas

Chime-owned Harvard hires Gareth Clark, Manc Frank's new base, Colin Byrne leaves PRCA board and more from PRWeek UK.

FleishmanHillard ups Kris Balderston to president of global public affairs

FleishmanHillard ups Kris Balderston to president of global public affairs

Robert Hoopes will succeed him as GM of the firm's Washington, D.C. office.

In brief: Electoral Commission and Warner Bros hire PR leads, Fox Agency expands

Electoral Commission hires Craig Westwood, Warner Bros promotes press lead, Fox heads to London and more from PRWeek UK.

In brief: PLMR hires from Crown Estate, Just:: Health rebrands, wins for MHP and TK

PLMR hires Nicolas Clark, Just:: Health rebrands, MHP wins Avant Homes and more from PRWeek UK.