The latest consumer PR news, opinion and features.
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Latest news and news analysis

Saga considers agencies for wealth management launch

Saga considers agencies for wealth management launch

Saga is in discussion with agencies for a consumer-focused awareness-raising campaign around the launch of a wealth management business.

Radiator PR wins Goodmans account

UK electronics brand Goodmans has appointed consumer agency Radiator to handle its PR and social media to coincide with its latest creative brand-building campaign.

Pagoda Porter Novelli hired as first countryside PR firm for National Trust for Scotland

Pagoda Porter Novelli hired as first countryside PR firm for National Trust for Scotland

Edinburgh agency Pagoda Porter Novelli has been given a two-year contract to handle PR for the National Trust for Scotland's countryside portfolio.

Bodean's BBQ appoints Belt & Braces as first retained PR agency

Bodean's BBQ appoints Belt & Braces as first retained PR agency

American-style restaurant chain Bodean's BBQ has hired London-based agency Belt & Braces to manage comms across its six restaurants, new product line and expansion plans, following a non-competitive pitch.

US snack Twinkie appoints Frank PR to grow brand in the UK

US snack Twinkie appoints Frank PR to grow brand in the UK

Innovative Bites, the distributor of US food brands including Hostess and Pop Corners, has hired Frank PR to represent the iconic snack brand Twinkie, PRWeek understands.

Gumtree to sponsor BT Sport Premier League in PR and marketing drive

Gumtree to sponsor BT Sport Premier League in PR and marketing drive

Gumtree has confirmed it will sponsor all of BT Sport's Barclays Premier League coverage during the 2015/16 season, in the online marketplace's biggest broadcast sponsorship deal to date.

Marketing Edinburgh gets #ThisisEdinburgh24 trending during 'takeover'

Marketing Edinburgh says it helped make Edinburgh one of the most talked about topics on Twitter last week thanks to what it calls a "city-wide social media takeover".

Fiat Chrysler Group looks to combine Jeep and Alfa Romeo under single PR agency

Fiat Chrysler Group looks to combine Jeep and Alfa Romeo under single PR agency

Fiat Chrysler Automobiles (FCA), the global group that owns car brands Jeep and Alfa Romeo, is considering aligning the two brands and appointing a single UK PR agency, PRWeek has learned.

Noire appointed for six-month campaign to launch new Seat Ibiza and Leon

Noire appointed for six-month campaign to launch new Seat Ibiza and Leon

Noire has been appointed by car manufacturer Seat UK on a six-month lifestyle PR contract to support the launch of the new Seat Ibiza and Seat Leon X-Perience models.

WWE quickly gives Hulk Hogan the big boot after racist rant surfaces

WWE quickly gives Hulk Hogan the big boot after racist rant surfaces

Recordings emerged Friday morning of the wrestling superstar allegedly going on a racist rant in 2012. WWE quickly cut ties and removed all trace of Hogan from its website.

Burson-Marsteller wins Jamaica Tourist Board UK PR account

Burson-Marsteller wins Jamaica Tourist Board UK PR account

The Jamaica Tourist Board (JTB) has appointed Burson-Marsteller to manage its PR following a five-way pitch, PRWeek has learned.

Aer Lingus replaces WHPR with PSG as takeover talks progress

Aer Lingus replaces WHPR with PSG as takeover talks progress

Aer Lingus, Ireland's national airline carrier, has appointed PSG Communications to manage consumer PR in the UK and Ireland, replacing Ogilvy's WHPR which it had worked with for the past six years.

Holiday Inn denies refusing graduate because staff thought she was Romanian prostitute

Holiday Inn denies refusing graduate because staff thought she was Romanian prostitute

Holiday Inn Express has claimed that a guest was denied entry due to suspicious booking patterns, and not because staff mistook her for a Romanian prostitute.

Google leading brand in world but losing sense of purpose, says global survey

Google is the leading brand in the world but it is losing its sense of purpose, according to a global survey of 3,000 people about 100 leading companies.

German digital bank Fidor appoints Clarity PR for UK launch

German digital bank Fidor appoints Clarity PR for UK launch

Fidor Bank, a digital German lender with assets exceeding €300m, has hired Clarity PR to launch its banking services in the UK, following a competitive pitch.

Opinion and features

Where are the support networks for gay PR people?

Where are the support networks for gay PR people?

The PR world has always had a large number of gay practitioners but support networks for this community remain notably absent.

Brands and the arts: Why sponsorship is no longer enough

Brands and the arts: Why sponsorship is no longer enough

Brands are no strangers to art event sponsorships.

A gallant apology - Why did Mitsubishi's brave expression of remorse trigger a domino effect?

A gallant apology - Why did Mitsubishi's brave expression of remorse trigger a domino effect?

Relatives of UK prisoners of war have urged Mitsubishi to extend its apology to all prisoners subjected to forced labour during the Second World War after its historic apology to US POWs at the weekend.

Unmassing the Middle East

Unmassing the Middle East

Many international organisations still insist on seeing the Middle East as one big mass, but it is a mistake to parcel individual countries together too closely.

How 14 brands are getting emojinal on #WorldEmojiDay

How 14 brands are getting emojinal on #WorldEmojiDay

It's not easy for brands to keep their emojians under control today.

Showcase 2: Tropicality, Unity PR with Lucozade Ribena Suntory, March-April 2015
To kill a sequel or to not kill a sequel? That is the question

To kill a sequel or to not kill a sequel? That is the question

Earlier this week, more than half a century after To Kill A Mockingbird was first published, Harper Lee's second offering Go Set a Watchman finally hit bookshelves in more than 70 countries worldwide.

Showcase 4: If Men Had Periods, WaterAid, May 2015-ongoing
Brands are failing women's sport

Brands are failing women's sport

The success of the England team at the recent FIFA Women's World Cup has only further increased my ire because it highlights the great brand hypocrisy of our time: why aren't brands investing in women's sport?

How 11 brands showed they were over the moon about the #PlutoFlyBy

How 11 brands showed they were over the moon about the #PlutoFlyBy

The historic NASA mission was the top trend on Twitter on Tuesday morning.

Latest Jobs

Recent consumer PR people moves

Publicasity promotes Paul McCaffrey to director and recruits account directors

Publicasity has promoted Paul McCaffrey to director and hired two new associate directors; Barbara Normile from Clarion Communications and Lucy Richardson from Richmond Towers.

Exposure makes redundancies following exit of UK managing director

Exposure makes redundancies following exit of UK managing director

Exposure has made nine redundancies in London following the resignation of UK managing director Keir Mather after just seven months in the role.

Frank PR hires Cow's Paddy Hobbs as associate director

Frank PR hires Cow's Paddy Hobbs as associate director

Frank PR has snapped up Paddy Hobbs from Cow PR as an associate director.

Lansons launches health division headed by Ogilvy's Tina Woods

Lansons launches health division headed by Ogilvy's Tina Woods

Tina Woods has joined Lansons from Ogilvy Healthworld to launch a new division of the comms firm, Lansons Health.

Henry Warrington promoted to creative director at Third City

Henry Warrington promoted to creative director at Third City

Henry Warrington has been made creative director of comms agency Third City.

Golden Goose PR hires Iris founder Nick Porter as managing partner

Golden Goose PR hires Iris founder Nick Porter as managing partner

Golden Goose PR has appointed Nick Porter, founder of Iris PR, to the new role of managing partner.