The latest consumer PR news, opinion and features.
Got a story? Contact Anna Reynolds on 020 8267 5525 or anna.reynolds@haymarket.com.

Latest news and news analysis

Grayling hits the jackpot with National Casino Forum account win

Grayling hits the jackpot with National Casino Forum account win

Grayling has won the National Casino Forum (NCF) account after a competitive five-way pitch.

Stagecoach appoints 10 Yetis PR for consumer-facing campaign

Stagecoach appoints 10 Yetis PR for consumer-facing campaign

Stagecoach West, the bus operator servicing Gloucester, Cheltenham and North Bristol, has appointed 10 Yetis PR to develop a consumer campaign following a four-way pitch.

National Lottery Good Causes seeks agency for Brand Ambassador initiative

National Lottery Good Causes seeks agency for Brand Ambassador initiative

National Lottery Good Causes is reviewing bids from consumer PR agencies to promote its Brand Ambassador network, an initiative to get young people involved in Lottery-funded projects.

Freedom Brewery drafts in LightBrigade to handle consumer PR

Freedom Brewery drafts in LightBrigade to handle consumer PR

LightBrigade has won a competitive pitch to run Freedom Brewery's press office and engage a broad consumer audience.

KINC called in to steer Dunlop Tyres rebrand

KINC called in to steer Dunlop Tyres rebrand

Dunlop Tyres has appointed KINC to support its new brand positioning strategy, following a competitive pitch.

Bundaberg Ginger Beer appoints Kaper for UK launch

Bundaberg Ginger Beer appoints Kaper for UK launch

Australia's Bundaberg Brewed Drinks has brought in Kaper to promote its ginger beer brand in the UK, following a competitive pitch.

Chinese dating site hires Ignite PR for UK launch

Chinese dating site hires Ignite PR for UK launch

Dating website 2RedBeans has retained Ignite PR as it looks to break into the European market, starting with the UK.

Heathrow appoints Red, Hope & Glory and Cow to consumer roster

Heathrow appoints Red, Hope & Glory and Cow to consumer roster

Heathrow Airport has appointed Red Consultancy, Hope & Glory and Cow PR to its new consumer agency roster, replacing Mischief and Surname & Surname.

Aisle 8 to handle PR for online retailer Atterley Road

Aisle 8 to handle PR for online retailer Atterley Road

Retailer Atterley Road has chosen Aisle 8 to handle its public relations.

Alexander PR lands comms and marketing role for Stephen Fry film adaptation

Alexander PR lands comms and marketing role for Stephen Fry film adaptation

Alexander PR has been appointed by film producer The Electric Shadow Company to handle product placement and promotional activities for upcoming film The Hippopotamus.

Vevo calls in DawBell PR and appoints UK comms manager Dot Levine

Music video hosting service Vevo has appointed DawBell PR for a consumer and trade media brief, while hiring Dot Levine from UK Music as its new comms manager.

Brands have days to make their press sites mobile-friendly, or rank lower on Google

Brands have days to make their press sites mobile-friendly, or rank lower on Google

From 21 April, mobile-friendliness will carry more weight in mobile Google search rankings.

Vauxhall Motors puts consumer brief up for grabs

Vauxhall Motors puts consumer brief up for grabs

Vauxhall Motors has issued a brief for its consumer PR account, with incumbent agency John Doe set to repitch for the work.

Warner Leisure Hotels appoints Bottle PR as first social agency

Warner Leisure Hotels appoints Bottle PR as first social agency

Bourne Leisure, the UK short-break hotel company, which owns Warner Leisure, Haven Holidays and Butlins, has hired Bottle PR for a social media brief following a five-way pitch.

XYZprinting appoints PHA Media to look after UK comms

3D printer manufacturer XYZprinting has put PHA Media in charge of its comms in the UK, following a competitive pitch.

Opinion and features

Mental wealth: Physical contact is critical to curing life's stresses

Mental wealth: Physical contact is critical to curing life's stresses

The fear factor is never far away, leading us to distract and comfort ourselves when we should be comforting each other.

Why looking down is killing creativity in PR

Why looking down is killing creativity in PR

The historian Simon Schama said in The Guardian recently that we have become the "look down" generation.

No, no, trust me: the purpose of PR is dead

No, no, trust me: the purpose of PR is dead

Gosh, what a load of hand-wringing fuss about Robert Phillips' book Trust Me, PR is Dead.

Do brands think data breaches have lost their 'PR disaster' factor?

Do brands think data breaches have lost their 'PR disaster' factor?

"When Will Your Data Breach Happen? Not a question of if but when." This is a March 2015 headline from a well-read security news site.

How and why to campaign on your organisation's reputation

How and why to campaign on your organisation's reputation

Trust is earned when reputation becomes central to every business decision, but it is a job that requires constant refinement and evolution.

How to run a successful consumer PR event

How to run a successful consumer PR event

Press events are an excellent way to raise awareness of a brand or service among consumers and key members of the press. If executed well, an event provides an incentive for journalists to leave their desks and interact directly with the brand, which in turn provides a level of exposure and engagement that money can't buy.

Six tips for better global communications

Six tips for better global communications

I recently did some research for the Public Relations Consultants Association to determine best practice models for international comms teams. There were a number of insights:

Under the influence

A sure fire way to a strong public profile is being recognised as influential. I've been thinking a lot about the nature of influence lately, mostly through my involvement in putting together a list of the 50 most influential people when it comes to higher education policy.

Woodland Trust partners with Yorkshire Tea for tree-planting campaign

Woodland Trust partners with Yorkshire Tea for tree-planting campaign

The Woodland Trust and Yorkshire Tea have formed a partnership to plant 500,000 trees over the next five years, plus a further 500,000 in Africa.

MoneySuperMarket launches campaign for World Autism Awareness Week

MoneySuperMarket launches campaign for World Autism Awareness Week

Epic Dave, the character from the MoneySuperMarket adverts, has recreated his signature 'Epic Strut' at the National Autistic Society (NAS) as part of a campaign for World Autism Awareness Week.

Latest Jobs

Recent consumer PR people moves

Lidl brings Green Row's Maya Orr in-house

Lidl brings Green Row's Maya Orr in-house

Lidl has appointed Maya Orr as PR manager to help strengthen the supermarket's press relations function.

BitTorrent promotes Averill to VP of global communications, brand

BitTorrent promotes Averill to VP of global communications, brand

Christian Averill has worked at the company since November 2012.

Paul Howlett-Davey leaves Barratt Developments

Paul Howlett-Davey leaves Barratt Developments

Group head of PR at Barratt Developments, Paul Howlett-Davey, is leaving to join business consultancy Milner Strategic Marketing, as head of strategic public relations.

Longtime H+K exec Groty exits to lead PayPal's EMEA comms

Longtime H+K exec Groty exits to lead PayPal's EMEA comms

She will continue in her role at H+K until April 30.

Elephant Communications hires former Blackstone comms chief Sophia Harrison

Elephant Communications hires former Blackstone comms chief Sophia Harrison

Elephant Communications has appointed Sophia Harrison, former vice-president of EU comms at private equity house Blackstone, to join its leadership team.

Senior hires at Westminster Policy Institute

Senior hires at Westminster Policy Institute

Westminster Policy Institute has appointed two new associates, Sonia Sodha and Chris Yiu.