The latest consumer PR news, opinion and features.
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Latest news and news analysis

Watch: Ballantine's taps into Ryder Cup fever with interactive 'Call the Shots' campaign

Watch: Ballantine's taps into Ryder Cup fever with interactive 'Call the Shots' campaign

Scotch whisky brand Ballantine's has launched a gamified film series where viewers can control the golf shot selection of 2014 Ryder Cup-winning captain Paul McGinley.

One in four people 'actively ignoring' brands on social media

One in four people 'actively ignoring' brands on social media

More than a quarter of people are "actively ignoring" brands on social media, according to a global consumer survey by Kantar.

No red light for W as it continues global expansion into Amsterdam

No red light for W as it continues global expansion into Amsterdam

W has opened a full-service office in Amsterdam, in partnership with the Netherlands-based boutique consultancy roycomm.

'As easy as sharing a kiss': Celebs join #ShareTheLove campaign to fight blood cancer

'As easy as sharing a kiss': Celebs join #ShareTheLove campaign to fight blood cancer

Actors and fashionistas including Liv Tyler and Daisy Lowe star in the new #ShareTheLove campaign for Blood Cancer Awareness Month.

In brief: Halpern's Lloyd Webber brief, Redleaf win, JFL's new MD, Allianz Worldwide Care campaign

In brief: Halpern's Lloyd Webber brief, Redleaf win, JFL's new MD, Allianz Worldwide Care campaign

Halpern to support Andrew Lloyd Webber's School of Rock musical, Common Industry to run a brand campaign for Peppersmith sweets, Redleaf to represent Kuflink, Splendid launches SEO service, and more.

M&S Bank hunts for consumer PR agency

M&S Bank hunts for consumer PR agency

M&S Bank is seeking a new consumer PR agency, PRWeek has learned.

Apple defies naysayers as UK's 'coolest' brand

Apple defies naysayers as UK's 'coolest' brand

Apple has retained its title as the UK's perceived "coolest" brand, despite growing doubts over the company's ability to innovate.

Watch: Allianz Worldwide Care tugs on heartstrings for global campaign launch

Watch: Allianz Worldwide Care tugs on heartstrings for global campaign launch

Allianz Worldwide Care uses the relationship between a boy and his dog in an emotive YouTube video to launch its 'things you can't leave behind' expat insurance campaign.

Facebook hires Unity for UK launch of VR headset Oculus Rift

Facebook hires Unity for UK launch of VR headset Oculus Rift

Facebook has appointed Unity to handle PR for the UK launch of its virtual reality headset Oculus Rift, with the account understood to be worth around £500,000 a year, PRWeek has learned.

Sorrell: data and digital have helped PR industry lose its 'inferiority complex'

Sorrell: data and digital have helped PR industry lose its 'inferiority complex'

PR has changed dramatically in the last two years as data and digital skills come to the fore and the industry has less of an inferiority complex than it did, according to WPP boss Sir Martin Sorrell.

Former Apple comms staffer Sarah O'Brien joins Tesla

Former Apple comms staffer Sarah O'Brien joins Tesla

She has joined the electric car company as senior director of communications.

In brief: InsureandGo hires, BDO brings in Roling, ZPR wins Jewlr, Abbey Road Studios

InsureandGo hires Hills Balfour, BDO brings in Roling, ZPR hired by Jewlr and Abbey Road hires Starscream.

Rio 2016 sponsorship: Olympics gives visibility, Paralympics boosts likeability, study finds

Rio 2016 sponsorship: Olympics gives visibility, Paralympics boosts likeability, study finds

As Rio returns to normality after its Olympic and Paralympic festivities, a study reveals that while being a sponsor of the Olympics was great for getting a brand's name around, consumers grow fonder of Paralympics sponsors.

Watch: eBay tackles plus-size fashion myths in Reset the Rules campaign

Watch: eBay tackles plus-size fashion myths in Reset the Rules campaign

eBay UK is releasing a series of films in a social campaign tackling misconceptions around plus-size fashion, as it launches its Curve Hub.

Stagwell Group makes minority investment in Finn Partners

Stagwell Group makes minority investment in Finn Partners

The two organizations will also roll out a conflict shop called Wye Communications.

Opinion and features

Flack on Friday: Liverpool boss dobs in PR man, Heineken press release spoof, Mike Ashley

Flack on Friday: Liverpool boss dobs in PR man, Heineken press release spoof, Mike Ashley

In Flack this week: Liverpool boss Klopp plays foul with PR guy, one Tory's big problem with the Tory Conference, Mike Ashley puts his foot in it (again).

Is digital video the ultimate brand storytelling tool?

Is digital video the ultimate brand storytelling tool?

Snapchat's hint at a possible augmented reality (AR) launch shows how user-generated content is moving to the next level.

#Skittlegate day 2: Brand's PR team impersonated on Twitter

#Skittlegate day 2: Brand's PR team impersonated on Twitter

Donald Trump Jr.'s comments mentioning the brand not only launched dozens of memes, but a Twitter account impersonating the Skittles communications team.

Can anybody learn to be a social media influencer?

Can anybody learn to be a social media influencer?

If we can teach young people to be broadcast journalists, then why not social media influencers?

London Fashion Week is huge PR opportunity but financial stakes are high

London Fashion Week is huge PR opportunity but financial stakes are high

The world's buyers, editors, bloggers and our industry's newly termed VIPs - the influencers - have descended on the capital for London Fashion Week, as the British Fashion Council showcases our homegrown talent to the world.

Outrage at 'Bake Off' move risks giving Channel 4 a soggy bottom

Outrage at 'Bake Off' move risks giving Channel 4 a soggy bottom

The news that Channel 4 has outbid BBC to air future episodes of the Great British Bake Off has left fans of the show angrier than Paul Hollywood with a face full of over-baked pancakes.

Flack on Friday: Michael Stewart's successor at Edelman, Firefly's fire flight, a cute PR puppy

Flack on Friday: Michael Stewart's successor at Edelman, Firefly's fire flight, a cute PR puppy

In Flack this week: PR chiefs speculate over Michael Stewart's replacement as Edelman Europe CEO, influencer experts struggle with influencer definition, and some PR puppy love.

Industry Voice: 'The new PRCA name shows we represent everyone in this industry'

Industry Voice: 'The new PRCA name shows we represent everyone in this industry'

PRCA director-general Francis Ingham explains how the new name & branding was essential to represent 'blurred' dividing lines between PR and comms practices.

Brand comms: Clients must bridge post-Brexit generation gap

Brand comms: Clients must bridge post-Brexit generation gap

Brand communications need to adapt in a divided nation, with the generation chasm just one of a number of threats to emerge from the Brexit 'civil war'.

Time for the PR industry to put its money where its mouth is on equal pay

Time for the PR industry to put its money where its mouth is on equal pay

Autumn 2016 may come to be seen as a turning point in the debate around equal pay for women in the PR industry, as the PRCA moves to compel agency members to include gender pay gap reporting in its quality kitemark.

Latest Jobs

Recent consumer PR people moves

In brief: CSM CEO Zak Brown to step down, Teneo MD hire, Powerscourt handles Nets IPO, Lewis' German launch

Zak Brown to depart as CEO of Chime's CSM division, Lewis to open fourth German office in Hamburg, Powerscourt advises on Nets flotation, Iredale Comms names new chair and other hires.

In brief: Hotwire's Brazil move, TVC's Virgin event hire, Ex-Weber pair form agency

Hotwire goes Latin with new partnership, TVC hired to promote Virgin event for 'disruptors', Satellite75 launches.

In brief: Finn's sweet wins, ibtm hires, mental health in PR, Thoren leaves RSPB

Finn's sweet wins, mental health initiative, ibtm appoints Davies Tanner and more from PRWeek UK.

Universal signs UK music trade body's Murtagh-Hopkins as comms chief

Universal signs UK music trade body's Murtagh-Hopkins as comms chief

James Murtagh-Hopkins will join music industry giant Universal Music Group as senior director, comms, effective 19 September.

Tesla's global head of comms Khobi Brooklyn departs

Tesla's global head of comms Khobi Brooklyn departs

Brooklyn's exit follows former global comms head Ricardo Reyes departure from Tesla.

In brief: Powerscourt advises on HPE deal, MSL's US reshuffle, IPG buys Stickyeyes

Powerscourt advises on Micro Focus-HPE deal, MSLGroup's US reshuffle, IPG buys Stickyeyes and more from PRWeek UK