The latest consumer PR news, opinion and features.
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Latest news and news analysis

Canary Wharf Group appoints Brands2Life for consumer and lifestyle brief

Canary Wharf Group appoints Brands2Life for consumer and lifestyle brief

Property development company Canary Wharf Group has appointed Brands2Life as its retained agency to handle consumer and lifestyle PR, following a competitive pitch.

Viacom hires House PR's Rich Turner to lead comms for Channel 5 and MTV

Viacom hires House PR's Rich Turner to lead comms for Channel 5 and MTV

Viacom International Media Networks has appointed Rich Turner from House PR to lead comms for Channel 5 and MTV in the UK.

Hospitality group Living Ventures hires Turn Key for The Alchemist brief

Hospitality group Living Ventures hires Turn Key for The Alchemist brief

Living Ventures Group, owner of The Alchemist cocktail bar brand, has appointed Turn Key to handle PR and social media for the launch of its new site in Leeds, following a six-way pitch.

Procter & Gamble cuts agencies by 40 per cent in efficiency drive

Procter & Gamble cuts agencies by 40 per cent in efficiency drive

Procter & Gamble (P&G), the consumer products company, is reducing the number of agencies it works with globally in PR, advertising and marketing, to improve spending efficiency across the business.

Agencies on board for LinkedIn's 'largest ever' UK consumer PR campaign

Agencies on board for LinkedIn's 'largest ever' UK consumer PR campaign

Brands2Life, Firstlight PR and Kallaway are supporting LinkedIn's 'Bring In Your Parents' (BIYP) initiative, a global campaign to engage parents with their child's career, in what is set to be the social networking site's largest consumer campaign in the UK to date.

Hills Balfour to represent Mauritius and Tourisme Québec

Hills Balfour to represent Mauritius and Tourisme Québec

Hills Balfour has won bids to handle promotion and comms for both Mauritius Tourism Promotion Authority (MTPA) and Tourisme Québec in the UK.

Prince William's favourite burger stunt 'creates 170m opportunities to see' in Welsh Lamb campaign

Prince William's favourite burger stunt 'creates 170m opportunities to see' in Welsh Lamb campaign

PR firm The Agency says it achieved an 'opportunity to see' (OTS) of 170 million with a PR stunt involving revealing the 'top-secret' recipe for Prince William's favourite lamb burger, as part of a campaign for its client Welsh Lamb.

Coca-Cola issues reserved rebuttal to viral infographic comparing it to heroin

Coca-Cola issues reserved rebuttal to viral infographic comparing it to heroin

A viral infographic discussing the negative effects of drinking a can of Coca-Cola has been played down by the drinks firm.

Mecca Bingo lines up Havas as retained agency

Mecca Bingo lines up Havas as retained agency

Havas PR UK has been given a retained contract as the PR agency for Mecca Bingo.

Four agencies in the running for Vodafone consumer brief

Four agencies in the running for Vodafone consumer brief

Vodafone has put its consumer and social media work up for review, with incumbent Burson-Marsteller believed to be among the final four agencies.

Hain Daniels Group appoints Wild Card for UK consumer and trade account

Hain Daniels Group appoints Wild Card for UK consumer and trade account

Food and drink manufacturer Hain Daniels Group, whose brands include New Covent Garden Soup, Hartley's and Linda McCartney, has hired Wild Card to manage its UK consumer and trade press office.

Storm in a juice cup: Customers confused by Ribena 'ban' at Tesco

Storm in a juice cup: Customers confused by Ribena 'ban' at Tesco

Customers have expressed outrage on social media after apparently mistakenly believing Tesco will stop selling all Ribena products.

Incorporate customer response into comms for TripAdvisor generation, says academic

Incorporate customer response into comms for TripAdvisor generation, says academic

Online customer reviews have become an increasingly important factor in brand communications - one that companies must take note of, according to a Newcastle Business School study.

Virgin Wines pops the cork on 'open' pitch for consumer campaign

Virgin Wines pops the cork on 'open' pitch for consumer campaign

Online wine retailer Virgin Wines is inviting pitches from agencies for a consumer-focused PR campaign.

Yahoo: 'Forget the PR buzz, we don't communicate unless we can add value'

Yahoo: 'Forget the PR buzz, we don't communicate unless we can add value'

PR director in charge of product launches says firm only communicates when it can add value to users, advertisers or investors.

Opinion and features

Don't scoff at the launch of Oh My Vlog; it's your target audience of tomorrow

The launch of the 'web celeb' magazine Oh My Vlog is just the latest sign of the rise and rise of the vlog-star and today's teenage consumers are tomorrow's consumers with clout.

Policing the blurred lines of 'control' between editorial and advertorial

Policing the blurred lines of 'control' between editorial and advertorial

Recent breaches of the Committee of Advertising Practice code by bloggers show that the line between editorial and advertorial is being policed and PRs should be mindful of this when planning campaigns.

Is Ashley Madison's crime being caught with its servers round its ankles?

Is Ashley Madison's crime being caught with its servers round its ankles?

The owners of the Ashley Madison website have a reputational crisis on their hands and some might argue they got what they deserve.

Three golden oldie PR tactics that we're overlooking

Three golden oldie PR tactics that we're overlooking

New PR techniques are great but you should make sure you get some of the oldest tactics right first.

Where are the support networks for gay PR people?

Where are the support networks for gay PR people?

The PR world has always had a large number of gay practitioners but support networks for this community remain notably absent.

Brands and the arts: Why sponsorship is no longer enough

Brands and the arts: Why sponsorship is no longer enough

Brands are no strangers to art event sponsorships.

A gallant apology - Why did Mitsubishi's brave expression of remorse trigger a domino effect?

A gallant apology - Why did Mitsubishi's brave expression of remorse trigger a domino effect?

Relatives of UK prisoners of war have urged Mitsubishi to extend its apology to all prisoners subjected to forced labour during the Second World War after its historic apology to US POWs at the weekend.

Unmassing the Middle East

Unmassing the Middle East

Many international organisations still insist on seeing the Middle East as one big mass, but it is a mistake to parcel individual countries together too closely.

How 14 brands are getting emojinal on #WorldEmojiDay

How 14 brands are getting emojinal on #WorldEmojiDay

It's not easy for brands to keep their emojians under control today.

Showcase 2: Tropicality, Unity PR with Lucozade Ribena Suntory, March-April 2015

Latest Jobs

Recent consumer PR people moves

Weber Shandwick hires We Are Social's James Nester as creative director

Weber Shandwick hires We Are Social's James Nester as creative director

James Nester, the former UK creative director at We Are Social, has been hired by Weber Shandwick as its new executive creative director.

Publicasity promotes Paul McCaffrey to director and recruits account directors

Publicasity has promoted Paul McCaffrey to director and hired two new associate directors; Barbara Normile from Clarion Communications and Lucy Richardson from Richmond Towers.

Exposure makes redundancies following exit of UK managing director

Exposure makes redundancies following exit of UK managing director

Exposure has made nine redundancies in London following the resignation of UK managing director Keir Mather after just seven months in the role.

Frank PR hires Cow's Paddy Hobbs as associate director

Frank PR hires Cow's Paddy Hobbs as associate director

Frank PR has snapped up Paddy Hobbs from Cow PR as an associate director.

Lansons launches health division headed by Ogilvy's Tina Woods

Lansons launches health division headed by Ogilvy's Tina Woods

Tina Woods has joined Lansons from Ogilvy Healthworld to launch a new division of the comms firm, Lansons Health.

Henry Warrington promoted to creative director at Third City

Henry Warrington promoted to creative director at Third City

Henry Warrington has been made creative director of comms agency Third City.