The latest consumer PR news, opinion and features.
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Latest news and news analysis

Leicester City wins the league (of fastest-growing UK Instagram accounts)

Leicester City wins the league (of fastest-growing UK Instagram accounts)

Leicester City Football Club's success on the pitch this season has translated into the field of social media - its Instagram account has experienced a bigger growth in followers than any other UK account over the past month.

Freuds appointed to work with Thomas Cook on 175th anniversary brief

Freuds appointed to work with Thomas Cook on 175th anniversary brief

Further comms changes have been announced at Thomas Cook, with the holiday company bringing in Freud Communications on a campaign to mark its 175th anniversary this year.

News agency and PR firm 72 Point's owner admits 'tension' between sister firms

News agency and PR firm 72 Point's owner admits 'tension' between sister firms

The owner of a UK newswire agency that incorporates transatlantic agency 72 Point has admitted that "tension" exists between the two businesses after reporters were sent a memo asking them to weigh up the effect of negative news stories about PR clients.

PR 'blighted by case studies' and not strategic enough, says UK government comms chief

PR 'blighted by case studies' and not strategic enough, says UK government comms chief

The PR profession is suffering from an over-reliance on case studies showcased at industry awards events and should be taking a more strategic approach, the UK Government's top comms executive has warned PR360 attendees.

Want to make it big in China? It's hard - and local journalists expect travel expenses

Want to make it big in China? It's hard - and local journalists expect travel expenses

Building awareness for a Western brand in China is "bloody hard" and requires payments to journalists in a way that would surprise Western media professionals, PR360 attendees heard yesterday from Cassandra Cheong, the Asia Pacific MD of The Hoffman Agency.

Mutuals and challenger banks have better reputations, RBS the worst

Mutuals and challenger banks have better reputations, RBS the worst

Nationwide Building Society, Virgin Money and Santander are the UK retail banks with the best reputation, a survey of 1,200 members of the public has found.

Team GB stars brought in by Taylor Herring for Kellogg's Olympic campaign

Team GB stars brought in by Taylor Herring for Kellogg's Olympic campaign

Taylor Herring has fired the starting gun on an eight-month campaign for Kellogg's ahead of Rio 2016, using several British Olympic stars.

London Marathon generates quarter of a million tweets

London Marathon generates quarter of a million tweets

A total of 236,000 tweets about the London Marathon were sent during Sunday's race on the streets of the UK capital, with #londonmarathon the top hashtag.

M&C Saatchi director moves to client Virgin Holidays in rejigged PR setup

M&C Saatchi director moves to client Virgin Holidays in rejigged PR setup

Kelly Grindle (pictured) has been appointed PR lead for Virgin Holidays in a new role created following changes to its press team.

What's the Queen's favourite spread? Marmite and others get Royal Warrant

What's the Queen's favourite spread? Marmite and others get Royal Warrant

Marmite has joined a list of brands recognised for supplying goods and services to the royal household with a Royal Warrant, ahead of the Queen's 90th birthday today (21 April).

Black Diamond named PR choice for Movado luxury watch brands

Black Diamond named PR choice for Movado luxury watch brands

Integrated agency Black Diamond has been appointed as the retained PR agency for the UK and Ireland for Movado Group, the watchmaker producing Coach, Hugo Boss and Movado-branded watches.

Vlogging star Marcus Butler strengthens line-up at PRWeek's PR360 event

Vlogging star Marcus Butler strengthens line-up at PRWeek's PR360 event

Marcus Butler (pictured), one of the world's most influential vloggers, has been added to the stellar line-up for PR360 - PRWeek's must-attend festival of PR, which takes place in London next week.

UK astronaut Tim Peake will help Sunday's London Marathon lift off, says PR chief

UK astronaut Tim Peake will help Sunday's London Marathon lift off, says PR chief

The London Marathon's comms chief is hoping the (very) remote participation of British astronaut Major Tim Peake and a campaign celebrating the event's one millionth finisher will make the annual event a winner with the public this weekend.

Syrian arch destroyed by ISIS recreated in London for World Heritage Week

Syrian arch destroyed by ISIS recreated in London for World Heritage Week

Palmyra's Arch of Triumph, destroyed by ISIS in Syria, has been recreated in London by the Institute of Digital Archaeology (IDA) as part of World Heritage Week.

In brief: Creston's FY expectations, Porter Novelli's new brief, Ketchum and Field recruit

Creston: FY expectations unchanged, Porter Novelli wins juice association, Ketchum hires Red deputy editor, Field brings in Number 10 adviser and more from PRWeek UK.

Opinion and features

A eulogy for Twitter?

A eulogy for Twitter?

Twitter's latest results have given the company little to shout about.

PR is modernising rapidly but business models must keep up

PR is modernising rapidly but business models must keep up

The findings of the #FuturePRoof project reveal an innovative UK PR industry in rude health, but billing models may have to change to keep clients happy.

A good PR strategy might have saved BHS from oblivion

A good PR strategy might have saved BHS from oblivion

The demise of BHS once again proves that household name recognition means nothing unless you are prepared to innovate and drive a distinct personality as a brand.

Why should brands go back to school?

Why should brands go back to school?

Last year global businesses were urged to allocate 20 per cent of their philanthropic spending to education by 2020.

Rise of 'dark social' makes it easier than ever for brands and their bots to be intrusive

Rise of 'dark social' makes it easier than ever for brands and their bots to be intrusive

While social media have turned us into over-sharers, where do people really talk? Where do they make dinner plans, discuss TV shows and moan about horrendous customer service?

When will consumer PR agencies finally start believing in their potential?

When will consumer PR agencies finally start believing in their potential?

Now is the time for consumer PR agencies to start taking themselves more seriously as strategic brand builders.

Why awards matter to PR

Why awards matter to PR

The ever-shifting landscape has brought seismic changes to PR, and now creativity matters more than ever.

Five campaigns we liked in March: including Greggs, Carlsberg and more

Five campaigns we liked in March: including Greggs, Carlsberg and more

A literal chocolate bar, a politically enfranchising ice cream and a tourist board's touching film all got a thumbs up from the PRWeek UK team last month...

Engaging women voters is key to victory in the EU Referendum

Engaging women voters is key to victory in the EU Referendum

Brand marketers understand the value and are increasingly masters of engaging women - think the multi-award-winning #Like a Girl and One Billion Rising campaigns.

How 3 brands quickly jumped on Snapchat's new emoji video feature

How 3 brands quickly jumped on Snapchat's new emoji video feature

Sour Patch Kids, Mountain Dew, and General Electric took different approaches with the Snapchat update.

Latest Jobs

Recent consumer PR people moves

Elliot Sloane hands reins of eponymous firm to Darren Brandt, Whit Clay

Elliot Sloane hands reins of eponymous firm to Darren Brandt, Whit Clay

Six years after Sloane & Company was acquired by MDC Partners, founder Elliot Sloane is stepping aside.

In brief: Wiles to Good Relations, White Stuff CEO's PR job, Nelson Bostock win

Shine's David Wiles moves to Good Relations, White Stuff CEO gets PR job, Nelson Bostock Unlimited wins Criteo and more from PRWeek UK.

Brands2Life director heads to international role at Ruder Finn UK

Brands2Life director heads to international role at Ruder Finn UK

Robin Grainger, formerly the director, international at London's Brands2Life, has this week joined Ruder Finn UK as director of connected comms.

In brief: Honda hires Prova, TCS wins Jaeger, Hotwire enters Dubai, FT brings in Golin

Prova drives Honda PR, FT hires Golin for digital brief, Jaeger appoints The Communications Store, Hotwire enters Dubai and more from PRWeek UK.

In brief: Virgin Media owner hires, Cohn & Wolfe's Paris boss, Edelman ups Suvanto

Virgin Media owner appoints, Cohn & Wolfe hires Paris chief, Edelman ups financial boss and more from PRWeek UK.

In brief: CSM works with Alibaba, Aberfield wins triathlon, GUNG HO buys Coffin on Cake

CSM pairs with Alibaba, Aberfield starts triathlon work, GUNG HO buys Coffin on Cake and more from PRWeek UK.