The latest consumer PR news, opinion and features.
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Latest news and news analysis

Government will name and shame companies that fail to address gender pay gap

Government will name and shame companies that fail to address gender pay gap

From 2018, companies with more than 250 employees that fail to address the gender pay gap will be highlighted in league tables as part of equality measures announced by the Government.

Deadline extended for UK PR agencies to be included in Top 150

Deadline extended for UK PR agencies to be included in Top 150

The deadline for agencies to submit financial figures to be included in PRWeek's Top 150 UK PR Consultancies list has been extended to Tuesday 23 February.

New press regulator powers and 'tightrope walk' welcomed by PRCA

New press regulator powers and 'tightrope walk' welcomed by PRCA

The PRCA has welcomed the increased powers awarded to press regulator the Independent Press Standards Organisation.

Is editorial independence threatened when advertising spend is invoked?

Is editorial independence threatened when advertising spend is invoked?

A spat between a Financial Times columnist and the head of comms for Hewlett Packard Enterprise that invoked the company's advertising spend with the newspaper has turned the spotlight on editorial independence this week.

Jaguar Land Rover hires global PR head from The Brooklyn Brothers

Jaguar Land Rover hires global PR head from The Brooklyn Brothers

Jaguar Land Rover has recruited Laura Wood, partner at The Brooklyn Brothers, to be its first head of global PR, brand and partnerships.

Facebook distances itself from board member's India colonialism comments

Facebook distances itself from board member's India colonialism comments

Company investor Marc Andreessen issues apology on Twitter over remarks Mark Zuckerberg called "deeply upsetting"

McDonald's: Our food does rot, just ask the scientists

McDonald's: Our food does rot, just ask the scientists

The chain is referring reporters to food-science experts about claims made on social media that its Happy Meals do not rot, even over a period of more than five years.

In brief: TechUK hires MWW, Powerscourt wins financial brief, '30 Under 30' leaves Hotwire, The Ritz-Carlton Hotel

In brief: TechUK hires MWW, Powerscourt wins financial brief, '30 Under 30' leaves Hotwire, The Ritz-Carlton Hotel

Tech trade body appoints MWW, Powerscourt wins financial brief, Hotwire's David Clare joins Fox Agency and The Ritz-Carlton Hotel appoints new PR director.

Facebook loses Free Basics fight in India

Facebook loses Free Basics fight in India

Telecoms regulator rules against internet app, sending Facebook back to the PR drawing board

Premier League launches new visual identity as it seeks agency to reposition brand

Premier League launches new visual identity as it seeks agency to reposition brand

The Premier League has launched a new logo and visual identity that will go live before the start of next season. It will also say goodbye to title sponsor Barclays, and hello to a new agency to help reposition the league.

In Brief: NEFF hires Golin, AA calls in Rhizome, TVC wins Landbay, Pharo joins 72Point, GingerComms, Beattie, PR Agency One

In Brief: NEFF hires Golin, AA calls in Rhizome, TVC wins Landbay, Pharo joins 72Point, GingerComms, Beattie, PR Agency One

NEFF appoints Golin for global brief, AA calls in Rhizome, Pharo joins 72Point as COO, Landbay hires TVC Group and more from PRWeek UK.

Watch: I'm the King of Scotland and other TV licence excuses brought to life in animation

Watch: I'm the King of Scotland and other TV licence excuses brought to life in animation

Animation students have created a series of videos for the BBC to bring to life the excuses people give for not paying their TV licence, as part of a national competition.

Which brand 'won' the Super Bowl? No clear call from analytics firms

Which brand 'won' the Super Bowl? No clear call from analytics firms

Brand tracking companies have differed over who 'won' the PR battle during last night's Super Bowl, but all pointed to Doritos, Hyundai and Budweiser being among the best at engaging the public and social media users.

In Brief: Cowshed wins Smart Energy GB, Suzy Ferguson awards shortlist, Citypress given government work, PHA, Bullet, Good Agency

Cowshed wins Smart Energy GB and NT briefs, Suzy Ferguson awards shortlist named, Start Up Loans appoints Citypress, Hochanda, Good Agency and Bullet PR.

FleishmanHillard wins global PR brief for headphone maker Bose

FleishmanHillard wins global PR brief for headphone maker Bose

FleishmanHillard has been appointed as Bose's first global PR agency, PRWeek has learned.

Opinion and features

Liverpool fans delivered a textbook political stunt in response to a tick-box consultation

Liverpool fans delivered a textbook political stunt in response to a tick-box consultation

When Liverpool fans walked out in the 77th minute against Sunderland, it was a textbook political stunt, highlighting just how well-organised their grassroots campaign was.

International Expansion: Why clients want familiar PR agencies in unfamiliar markets

International Expansion: Why clients want familiar PR agencies in unfamiliar markets

There is a trend for clients wanting their existing agencies to expand abroad rather than having to hire a new agency in an unfamiliar market.

Super Bowl 2016 was a bonanza for brands

Super Bowl 2016 was a bonanza for brands

People always say it. But being in San Francisco for Super Bowl 50 weekend confirmed it for me: there ain't no party like a Super Bowl party.

Advertorials are not the enemy

Advertorials are not the enemy

In the new world of native advertising, quality content is more important than ever. It needs to be relevant to specific audiences and fit in seamlessly alongside editorial, says Trinity Mirror Solutions' Samantha Cope

Uber has a new logo - and people are outraged

Uber has a new logo - and people are outraged

Twitter users gave the new logo, which Uber touted to several media outlets, a poor rating on Tuesday.

Showcase: Kids' Takeover: Kaper with English Heritage

Showcase: Kids' Takeover: Kaper with English Heritage

English Heritage brought in Kaper to create a campaign that would position its sites as a must-visit for families during the summer.

The future of influencer marketing

The future of influencer marketing

Last year, traditional advertising took a back seat to real-time conversations taking place in the digital universe among 'ordinary' members of the public, says Sabrina Lynch of Zeno Group.

Music Moguls shows the true value of PR in pop culture

Music Moguls shows the true value of PR in pop culture

Let's not beat about the bush - the Music Moguls: Masters of Pop show on BBC Four has been a revelation these past three weeks as it has trawled lovingly through the undergrowth of pop culture.

Three reasons why it's time to ditch the demographics

Three reasons why it's time to ditch the demographics

Demographics are the past and it is time to get rid of them, writes Rich Wilson of Relative Insight

Crisis comms: The power of preparedness

Crisis comms: The power of preparedness

Time is of the essence, they say. I don't know who 'they' are, but 'they' may well have worked in PR; a sector that has had crisis response and issues management at its foundation since it began, says Four Consulting's Alun James.

Latest Jobs

Recent consumer PR people moves

Text100 names James Beechinor-Collins chief digital officer amid restructure

Text100 names James Beechinor-Collins chief digital officer amid restructure

Beechinor-Collins had served as an EVP at Text100 since it acquired content marketing agency Republic Publishing in 2014.

Robert Senior takes Publicis Communications UK role

Robert Senior takes Publicis Communications UK role

Robert Senior is to lead Publicis Communications' new agency collective in the UK.

New Edelman China CEO: PR less resistant to change than advertising

New Edelman China CEO: PR less resistant to change than advertising

Five days into Jeffrey Yu's new job, PRWeek Asia caught up exclusively with Edelman's China CEO, who downplayed the agency's past troubles while extolling the virtues of PR over advertising.

In Brief: Director returns to Havas, TVC appoints David Haye, PRCA and Fleishman's training partnership, Pagefield launches academy

In Brief: Director returns to Havas, TVC appoints David Haye, PRCA and Fleishman's training partnership, Pagefield launches academy

Former Mischief creative director rejoins Havas SE Cake, Fleishman's training offer, Pagefield launches academy, David Haye appoints TVC for next fight and more from PRWeek UK.

Chime Communications hires ex-Diageo CEO Paul Walsh as chairman

Chime Communications hires ex-Diageo CEO Paul Walsh as chairman

Chime Communications has appointed former Diageo CEO Paul Walsh as its new chairman - Chime's first major appointment since US private equity firm Providence took a majority stake in the group in October.