The latest consumer PR news, opinion and features.
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Latest news and news analysis

Brands and the inauguration: Who's in, who's out

Brands and the inauguration: Who's in, who's out

A swearing-in ceremony unlike any other has forced advertisers to make a tough decision.

Mischief retains crown against PR rivals in Creative Shootout

Mischief retains crown against PR rivals in Creative Shootout

Mischief was the winning agency in yesterday's Creative Shootout, with the firm's humorous toilet-based campaign pitch winning over judges and attendees.

Spurs plans to 'challenge fans behaviours and beliefs' with new stadium experience

Spurs plans to 'challenge fans behaviours and beliefs' with new stadium experience

Tottenham Hotspur's head of marketing has told PRWeek the club is creating a brand experience at its new stadium in order to "change behaviours and beliefs" around how fans enjoy a trip to the football.

13 must-see brand films from 2016 to check out ahead of Brand Film Festival London

13 must-see brand films from 2016 to check out ahead of Brand Film Festival London

Ahead of the inaugural Brand Film Festival London, check out some of the finest cinematic storytelling on behalf of brands released this year.

Brand Film Festival London - 5 brand films that moved the needle

Brand Film Festival London - 5 brand films that moved the needle

As the first Brand Film Festival London approaches, we look at how Phillips, BMW, Intel, and others made pure entertainment with tangible results.

In brief: M&C Saatchi PR to launch Resident Evil 7, Montfort hires senior journalist, New Leeds co-owner hires Bevington

M&C Saatchi PR appointed to launch Resident Evil 7, Montfort Communications hires finance journalist as senior consultant, new Leeds co-owner hires Bevington and more from PRWeek UK.

RNLI appoints Teneo Blue Rubicon and krow to handle strategy and creative work

RNLI appoints Teneo Blue Rubicon and krow to handle strategy and creative work

The Royal National Lifeboat Institution has appointed PR firm Teneo Blue Rubicon and ad agency krow to work on its strategy and creative account.

Watch: Whitworths launches superfood snacks with vlog poking fun at Joe Wicks

Watch: Whitworths launches superfood snacks with vlog poking fun at Joe Wicks

Healthy eating business Whitworths is promoting its new range of superfood snacks with a parody video that cheekily highlights the realities of life behind the lens for a health-food blogger.

Blue Monday: How five brands did battle with the 'saddest' day of the year

Blue Monday: How five brands did battle with the 'saddest' day of the year

Brands in the UK turned Blue Monday on its head and instead encouraged positivity on what many consider to be the saddest day of the year.

Watch: Volvic tells consumers to realise inner strength in new campaign

Watch: Volvic tells consumers to realise inner strength in new campaign

Danone water brand Volvic has launched what it is calling its biggest ever marketing campaign, a multi-channel initiative based around the tagline 'Find Your Volcano'.

Fitness First recruits Instagram stars to exorcise Blue Monday with free gym access

Fitness First recruits Instagram stars to exorcise Blue Monday with free gym access

Fitness First is using Instagram fitness stars Zanna Van Dijk, Clean Eating Alice, and Bradley Simmonds as an antidote to Blue Monday.

Grayling and The Academy veteran Nicky Law to lead Ogilvy PR UK's Bacardi work

Grayling and The Academy veteran Nicky Law to lead Ogilvy PR UK's Bacardi work

Nicky Law, previously MD at The Academy, has joined Ogilvy PR in London as managing partner of its brand marketing and technology division.

Edelman Trust Barometer breaks down how Trumpism stormed the U.S.

Edelman Trust Barometer breaks down how Trumpism stormed the U.S.

Trust in most U.S. institutions rose as populist sentiment grew in a year of change.

In brief: FHF adds senior duo, Edelman agency hires, Bite wins, Limelight recruited

Edelman agency Smithfield hires director, FleishmanHillard Fishburn adds two, Rocket Fuel appoints Bite, and Curve Group recruits Limelight.

KFC launches review of UK consumer PR and advertising

KFC launches review of UK consumer PR and advertising

Fast food brand KFC is simultaneously reviewing its UK advertising and consumer PR business, although Freud Communications' corporate comms brief is not affected.

Opinion and features

Retail Christmas campaigns: which were the commercial AND creative hits, according to PRWeek?

Retail Christmas campaigns: which were the commercial AND creative hits, according to PRWeek?

Now the major supermarket and retail groups have reported their festive trading figures, it's time to take a cold, hard January look at which campaigns were Christmas crackers and which resembled turkeys.

My biggest gaffe: why I (shouldn't have) ripped into my client's jeans ad

My biggest gaffe: why I (shouldn't have) ripped into my client's jeans ad

Martin Ballantine, managing director of Piracy Corporation, recalls the time a threat from an adman led to him talking himself out of an account.

Nonsense about regional offices making agencies 'diverse' needs to end

Nonsense about regional offices making agencies 'diverse' needs to end

Diversity is a serious issue for public relations. If you're an agency with a regional office pretending this makes you diverse, please stop.

Showcase: Aduro Communications teams up with Sanrio to celebrate Mr Men's 45th birthday

Showcase: Aduro Communications teams up with Sanrio to celebrate Mr Men's 45th birthday

Family-friendly elements and a virtual archive were combined with a pop-up Mr Men and Little Miss museum at London's OXO Gallery to mark the 45th birthday of the children's characters.

Regulation: a crisis of trust?

Regulation: a crisis of trust?

Consider, if you will, two seemingly unconnected stories with potentially seismic implications for the PR industry.

Showcase: Flint helps Artichoke set the capital on fire for London's Burning

Showcase: Flint helps Artichoke set the capital on fire for London's Burning

Flint was hired by arts charity Artichoke to stage a series of events around the London's Burning festival, which marked the 350th anniversary of the Great Fire of London.

Want to tackle diversity? Dump the diversity circus

Want to tackle diversity? Dump the diversity circus

I was born in Tanzania to a Ugandan father and a Rwandan-Tanzanian mother. I'm always surprised by those that talk about Africa as if it's a country and Africans as if we are all the same.

Diversity in PR: Industry struggling to arrest 'achingly slow' progress

Diversity in PR: Industry struggling to arrest 'achingly slow' progress

Despite the detriment to its work and reputation, the PR industry is still struggling to think differently about how it can diversify its workforce.

Flack on Friday: PR beard debate resolved, Gary Lineker put to task on press regulation, a hack/flack blind date

Flack on Friday: PR beard debate resolved, Gary Lineker put to task on press regulation, a hack/flack blind date

In Flack this week: has the PR industry really reached 'peak beard'? Plus blind dates, the importance of good grammar, and more.

'Ad agencies will cease to exist' - the new PR world according to W Communications

'Ad agencies will cease to exist' - the new PR world according to W Communications

PRWeek UK talks to W Communications founder Warren Johnson about his ambition, global expansion, the challenge for small PR shops and the demise of traditional advertising.

Recent consumer PR people moves

In brief: Publicis' health units rebrand, Talker Tailor wins big, club entry for John Doe

Publicis' health units rebrand, Talker Tailor wins big, club entry for John Doe and more from PRWeek UK.

In brief: John Farrell to chair elliotts, Archer to bring ilk to London, Cartwright wins Jeunesse

John Farrell among new appointments at elliotts, Archer to lead ilk in London, Cartwright wins Jeunesse and more from PRWeek UK.

Senior hire and new role for Earl at 3 Monkeys Zeno as Vrettos heads to US

Senior hire and new role for Earl at 3 Monkeys Zeno as Vrettos heads to US

London agency 3 Monkeys Zeno has taken on a new head of health after Rachel Vrettos moved to a New York role at parent firm Zeno - and the agency also has a new head of tech in London.

Cohn & Wolfe names Jim Joseph worldwide president

Cohn & Wolfe names Jim Joseph worldwide president

The WPP firm also promoted several senior staffers.

Beattie CEO says sexism storm around Kevin Roberts 'irrelevant' to his new role

Beattie CEO says sexism storm around Kevin Roberts 'irrelevant' to his new role

Accusations of sexism that led to Kevin Roberts leaving his role at ad group Saatchi & Saatchi are "irrelevent" to the CEO of the UK comms agency of which he has now been appointed chair.

Beattie takes on Kevin Roberts following Saatchi & Saatchi sexism storm

Beattie takes on Kevin Roberts following Saatchi & Saatchi sexism storm

Kevin Roberts, who left ad group Saatchi & Saatchi last summer after comments made about gender diversity, has joined UK comms group Beattie as chair.