The latest consumer PR news, opinion and features.
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Latest news and news analysis

Good Relations hires Anna Terrell from Golin as consumer director

Good Relations hires Anna Terrell from Golin as consumer director

Good Relations has appointed Anna Terrell, who returns to the agency after a three-year stint at Golin, as executive director.

Golley Slater wins four-way pitch for Poundstretcher account

Golley Slater wins four-way pitch for Poundstretcher account

Discount retailer Poundstretcher has appointed Golley Slater's northern office to manage its consumer and corporate comms, as the discount retailer targets expansion under new MD Ian York.

Kia Motors UK drops Publicasity for Kazoo following six-way pitch

Kia Motors UK drops Publicasity for Kazoo following six-way pitch

Kia Motors UK has appointed Kazoo to handle PR activity on a retained contract, after a six-way pitch including incumbent Publicasity, which held the account for the past seven years.

UP Communications wins account with celebrity hair stylist Nicky Clarke

UP Communications has won the retained contract for the product range from high-profile hair stylist Nicky Clarke following a three-way competitive pitch.

H&M's Cos brings John Doe into the fold in US expansion

H&M's Cos brings John Doe into the fold in US expansion

The brand debuted in the US in Los Angeles in November.

HotelPlanner books Burson-Marsteller as first PR agency partner

HotelPlanner books Burson-Marsteller as first PR agency partner

Burson is helping HotelPlanner boost brand awareness and starting to advise it on social media.

Players' personalities pave way for dream Super Bowl for marketers

Players' personalities pave way for dream Super Bowl for marketers

Tom Brady. Richard Sherman. Rob Gronkowski. Russell Wilson. Super Bowl XLIX is big on charisma - and a big opportunity for marketers.

Donky appoints Liberty Communications to raise UK profile

Donky appoints Liberty Communications to raise UK profile

Liberty Communications has won a three-way pitch for Donky, a mobile engagement platform, to support its launch into the UK and US markets and grow brand awareness.

PRWeek's PR360 global industry extravaganza set for April

PRWeek's PR360 global industry extravaganza set for April

Tickets are now available for the inaugural PR360 event in London, a must-attend gathering of PR professionals from across the globe featuring insights from some of the world's leading comms figures.

Mary Portas' comms agency wins global PR account for Clarks shoes

Mary Portas' comms agency wins global PR account for Clarks shoes

Clarks has appointed Portas to manage its global PR account following a three-way pitch.

Spotify drops M&C Saatchi PR and seeks UK consumer agency

Spotify drops M&C Saatchi PR and seeks UK consumer agency

Digital music service Spotify is looking for a new consumer PR agency as it ends its relationship with M&C Saatchi PR, which also covered Spotify's corporate and b2b accounts.

Freuds works on Warburtons' Sylvester Stallone campaign

Freuds works on Warburtons' Sylvester Stallone campaign

Freuds is providing PR support for the launch of a high-profile new campaign for Warburtons Bakery featuring Hollywood star Sylvester Stallone.

Lexis restructures team and names Ruth Kieran deputy MD as three directors leave

Lexis restructures team and names Ruth Kieran deputy MD as three directors leave

Lexis is to undergo a management restructure with the imminent departure of three directors and the appointment of Kindred managing partner Ruth Kieran as its first deputy MD, PRWeek has learned.

Brazilian footwear brand Ipanema Flip Flops hires Radiator PR

Consumer PR consultancy Radiator has been appointed by Ipanema Flip Flops, the Brazilian footwear brand, as its first UK comms agency.

How do you solve a problem like Tesco?

How do you solve a problem like Tesco?

Tesco's recent troubles read like a horror story: an accounting scandal that has forced huge changes at the top, a plummeting share price, falling sales and lost consumer confidence as shoppers turn to discount retailers such as Lidl and Aldi.

Opinion and features

'Witch-Kraft' endangers trust in Creme Egg brand

'Witch-Kraft' endangers trust in Creme Egg brand

A sickly sweet treat enjoyed by millions since its inception in 1963, the Cadbury Creme Egg is a British institution.

How to stop branded communities from becoming ghost towns

How to stop branded communities from becoming ghost towns

Most branded online communities are ghost towns, so can we stop a PR-hyped launch from becoming an abandoned failure a few months later?

Kellogg's joins forces with spoon bender Uri Geller

Kellogg's joins forces with spoon bender Uri Geller

Kellogg's is launching a personalised spoon campaign, which will be promoted by a spoon bending event where Uri Geller will bend his one-millionth spoon.

Vitality launches integrated campaign as part of brand repositioning

Vitality launches integrated campaign as part of brand repositioning

Vitality, the health and life insurer, has launched a campaign to position itself as a new category of insurance that promotes wellbeing and offers incentives for being healthy.

Fifteen steps to great communications in 2015

The PRCA has launched recommendations for great comms in 2015, following an in-depth consultation with the PRCA's senior members and PR Council.

Is Taylor Swift the best person at PR, like, ever?

Is Taylor Swift the best person at PR, like, ever?

Another day, another PR triumph for pop star Taylor Swift.

Six reasons PR shouldn't ignore radio

Six reasons PR shouldn't ignore radio

Imagine getting your message out to 21 million people in just three hits. Sounds impossible, doesn't it? Here are six reasons to embrace radio.

Les Mills takes on health crisis with satirical anti-fitness campaign

Les Mills takes on health crisis with satirical anti-fitness campaign

Les Mills, the group fitness class provider, has released an ironic anti-fitness video in a bid to highlight the importance of exercise.

M&S launches 'Eat the Rainbow' campaign with 1,000-piece fruit and veg installation

M&S launches 'Eat the Rainbow' campaign with 1,000-piece fruit and veg installation

M&S has created a 'rainbow' of real fruit and vegetables at Westfield White City to promote its 'Eat the Rainbow' campaign.

Five things we learned from the Consumer Electronics Show 2015

Five things we learned from the Consumer Electronics Show 2015

ChapStick: check. Cold and flu tablets: check. A comfy pair of shoes: check.

Latest Jobs

Recent consumer PR people moves

Holler founder Simon Hankin joins Exposure as MD of social media

Holler founder Simon Hankin joins Exposure as MD of social media

Exposure has hired the founding partner of digital agency Holler, Simon Hankin, in a new role as managing director of digital and social media.

Hill+Knowlton boosts tech team with Waggener Edstrom's Chris Gibbs

Hill+Knowlton boosts tech team with Waggener Edstrom's Chris Gibbs

Hill+Knowlton Strategies has hired Chris Gibbs from Waggener Edstrom (WE) as an associate director in its technology arm as the group builds the division under the leadership of Charlie Morgan.

Ollie Wilson leaves CLA to launch Brighton-based agency MatchFit Media

Ollie Wilson has left his role as director of comms at the Country Landowners of England and Wales (CLA) to launch MatchFit Media, a PR and contract publishing agency in Brighton.

Hanover hires former Daily Express health editor Jo Willey

Hanover hires former Daily Express health editor Jo Willey

Public affairs specialist Hanover Communications has appointed former Daily Express health editor Jo Willey as a senior adviser.

Berkeley PR appoints Red's Lynsey Barry

Berkeley PR has appointed Lynsey Barry of The Red Consultancy as associate director as it looks to develop its consumer offering.

Sauce hires Emma Powell as new director of travel

Sauce hires Emma Powell as new director of travel

Boutique travel and leisure agency Sauce Communications has appointed Emma Powell as its new director of international travel.