The latest consumer PR news, opinion and features.
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Latest news and news analysis

Hallmark Cards brings in FleishmanHillard for Forever Friends brand

Hallmark Cards brings in FleishmanHillard for Forever Friends brand

Hallmark Cards has appointed FleishmanHillard's brand marketing team as its UK agency for Forever Friends, after a competitive pitch.

How Walgreens and M&M's are pitching in to bring Red Nose Day stateside

How Walgreens and M&M's are pitching in to bring Red Nose Day stateside

Building a national charitable event from scratch isn't easy. Yet that's what UK-based organization Comic Relief has in mind with Red Nose Day, which is supported by NBC, Walgreens, and M&M's.

Anchor looks for consumer PR agency to support cheese campaign

Anchor looks for consumer PR agency to support cheese campaign

Anchor, the UK dairy brand owned by Arla Foods, is holding a pitch for a consumer agency to deliver PR support for its new cheese campaign, PRWeek has learned.

Thomas Cook chief to meet family of Corfu victims

Thomas Cook chief to meet family of Corfu victims

Thomas Cook's group chief executive Peter Fankhauser will meet with the parents of the two children who were killed while on holiday in Corfu in 2006.

Havas Sports & Entertainment merges with Cake

Havas Sports & Entertainment merges with Cake

Havas is merging its brand entertainment PR agency Cake with Havas Sports & Entertainment, creating a UK outfit with a combined turnover of £12m.

TOWIE's Lydia Bright appoints Label PR to promote clothing range

TOWIE's Lydia Bright appoints Label PR to promote clothing range

Lydia Bright, star of The Only Way Is Essex (TOWIE), has hired Label PR to manage the UK press and publicity for her new clothing range, following a six-way pitch.

Asahi appoints 10x as UK retained social and PR agency

Asahi appoints 10x as UK retained social and PR agency

Japanese beer brand Asahi has appointed 10x as its retained UK social media and PR agency, following a four-way pitch.

Coca-Cola, Visa speak out on 2022 World Cup migrant worker abuse

Coca-Cola, Visa speak out on 2022 World Cup migrant worker abuse

Both multinationals said they are working to improve human rights in Qatar, one day after activists called for the tournament's sponsors to take a stand.

Thomas Cook: Our expert panel assesses the company's handling of the tragedy

Thomas Cook: Our expert panel assesses the company's handling of the tragedy

Thomas Cook bears all the hallmarks of a company about to implode under the weight of public disgust. This is due to its handling of the tragedy in which two children died from carbon monoxide poisoning from a faulty boiler while on holiday in Corfu in October 2006. The deaths, together with the ensuing inquest verdict of unlawful killing last Wednesday, in which Thomas Cook was found to have "breached its duty of care", is a nightmare scenario for a company that has previously been synonymous with family-friendly holidays.

BMW's 'DriveNow' selects We Are Caffeine as retained PR agency

BMW's 'DriveNow' selects We Are Caffeine as retained PR agency

DriveNow, a car-sharing service from BMW and SIXT, has appointed We Are Caffeine as its retained PR agency following a five-way pitch.

FIFA sponsors under pressure to speak out on Qatar labor conditions

FIFA sponsors under pressure to speak out on Qatar labor conditions

Pressure is being applied by activists after a group of BBC journalists was arrested for trying to report on labor conditions in the country.

Andrex appoints Salt for UK comms brief

Andrex appoints Salt for UK comms brief

Andrex has called in Salt to manage its UK comms, taking over from MHP which previously held the account.

Snack firm Graze hires Taste as first consumer PR agency

Snack firm Graze hires Taste as first consumer PR agency

Snack company Graze has handed its consumer and trade media PR brief to Taste following a five-way pitch.

Spar hires Aduro Communications to promote wine range

Spar hires Aduro Communications to promote wine range

Spar, the UK convenience store group, has appointed Aduro Communications to promote its wine range, following a six-way pitch.

Thomas Cook comms strategy is 'too little, too late'

Thomas Cook comms strategy is 'too little, too late'

PR professionals and journalists have heavily criticised Thomas Cook's overall comms strategy in the aftermath of the high-profile deaths of two children on a holiday in Corfu.

Opinion and features

The claimants in the Mirror Group 'hacking trial' got what they deserved

The claimants in the Mirror Group 'hacking trial' got what they deserved

When I was asked to take over the Mirror litigation, I was trying to get out of phone hacking. I had just steered 55 claims against the News of the World to a successful conclusion. It had been a gruelling few years, which I had gone straight into after two heavy libel claims. I was looking forward to moving on.

Dramatise your data to win in business

Dramatise your data to win in business

I teach story seminars to creative fiction writers, screenwriters and directors. But over time, I saw many business executives sitting at my seminars.

The real price of brand value

The real price of brand value

PR professionals have long understood the significance of brand value and reputation.

Flop of the month: Protein World's 'Beach Body' ads hit the wrong note

Flop of the month: Protein World's 'Beach Body' ads hit the wrong note

Sports and nutrition retailer Protein World massively misjudged the message sent out via its 'Beach Body' campaign.

Marketing has become PR

Marketing has become PR

Digital and social media have made marketing communications virtually synonymous with PR, according to speakers at the PRWeek PR360 summit in central London this week.

PRWeek Global Awards 2015: In pictures

PRWeek Global Awards 2015: In pictures

Check out our gallery from the PRWeek Global Awards 2015, hosted at the Park Lane Hotel.

Should companies get involved in general elections?

Should companies get involved in general elections?

A few weeks ago, I was with the head of a medium-sized firm when he was asked to sign a letter to a national newspaper in support of a political party.

Brands need to drop the agenda and be more human

Brands need to drop the agenda and be more human

It's about us, not them, but brands are missing the chance to connect with the public. Maybe they should phone a friend.

Today's communicators need an appetite for disruption

Today's communicators need an appetite for disruption

Changing minds requires a jolt as well as a nudge.

Mental ill-health: It's time for us to grow up and talk about this problem in PR

Mental ill-health: It's time for us to grow up and talk about this problem in PR

When I read the PR Week/PRCA survey on Mental Wellbeing, I did so with a sense of relief.

Latest Jobs

Recent consumer PR people moves

Twitter comms director Rachael Horwitz joins Facebook

Twitter comms director Rachael Horwitz joins Facebook

Twitter comms director Rachael Horwitz is to join social media rival Facebook in the role of director of technology comms.

Edelman hires Leila Fataar from adidas as director of media strategy

Edelman hires Leila Fataar from adidas as director of media strategy

Edelman has appointed former global PR director of adidas, Leila Fataar, to the newly created role of director of media strategy.

NBCUniversal hires former John Lewis comms manager Neil Spring

NBCUniversal hires former John Lewis comms manager Neil Spring

US media and entertainment company NBCUniversal has appointed Neil Spring as director of comms for its television production business.

Vevo calls in DawBell PR and appoints UK comms manager Dot Levine

Music video hosting service Vevo has appointed DawBell PR for a consumer and trade media brief, while hiring Dot Levine from UK Music as its new comms manager.

Lidl brings Green Row's Maya Orr in-house

Lidl brings Green Row's Maya Orr in-house

Lidl has appointed Maya Orr as PR manager to help strengthen the supermarket's press relations function.

BitTorrent promotes Averill to VP of global communications, brand

BitTorrent promotes Averill to VP of global communications, brand

Christian Averill has worked at the company since November 2012.