The latest consumer PR news, opinion and features.
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Latest news and news analysis

Donky appoints Liberty Communications to raise UK profile

Donky appoints Liberty Communications to raise UK profile

Liberty Communications has won a three-way pitch for Donky, a mobile engagement platform, to support its launch into the UK and US markets and grow brand awareness.

Spotify drops M&C Saatchi PR and seeks UK consumer agency

Spotify drops M&C Saatchi PR and seeks UK consumer agency

Digital music service Spotify is looking for a new consumer PR agency as it ends its relationship with M&C Saatchi PR, which also covered Spotify's corporate and b2b accounts.

Mary Portas' comms agency wins global PR account for Clarks shoes

Mary Portas' comms agency wins global PR account for Clarks shoes

Clarks has appointed Portas to manage its global PR account following a three-way pitch.

PRWeek's PR360 global industry extravaganza set for April

PRWeek's PR360 global industry extravaganza set for April

Tickets are now available for the inaugural PR360 event in London, a must-attend gathering of PR professionals from across the globe featuring insights from some of the world's leading comms figures.

Freuds works on Warburtons' Sylvester Stallone campaign

Freuds works on Warburtons' Sylvester Stallone campaign

Freuds is providing PR support for the launch of a high-profile new campaign for Warburtons Bakery featuring Hollywood star Sylvester Stallone.

Lexis restructures team and names Ruth Kieran deputy MD as three directors leave

Lexis restructures team and names Ruth Kieran deputy MD as three directors leave

Lexis is to undergo a management restructure with the imminent departure of three directors and the appointment of Kindred managing partner Ruth Kieran as its first deputy MD, PRWeek has learned.

Brazilian footwear brand Ipanema Flip Flops hires Radiator PR

Consumer PR consultancy Radiator has been appointed by Ipanema Flip Flops, the Brazilian footwear brand, as its first UK comms agency.

How do you solve a problem like Tesco?

How do you solve a problem like Tesco?

Tesco's recent troubles read like a horror story: an accounting scandal that has forced huge changes at the top, a plummeting share price, falling sales and lost consumer confidence as shoppers turn to discount retailers such as Lidl and Aldi.

Marston's hires Shine Communications to drive social strategy

Marston's hires Shine Communications to drive social strategy

Shine Communications has been appointed as the digital agency for the beer division of brewer and pub operator Marston's, following a four-way pitch.

Wild Card names new CEO and MD as it wins Highland Spring account

Wild Card names new CEO and MD as it wins Highland Spring account

Food, drink and lifestyle PR agency Wild Card has undergone a management shake-up that has seen the appointment of a new MD and CEO, alongside a new account win with bottled water brand Highland Spring.

Mischief wins World Duty Free account

Mischief wins World Duty Free account

Mischief has won a pitch for the consumer PR account for World Duty Free, which was previously held by Unity for a year and a half.

TVC wins pitch for 2015 Marriott London Sevens

TVC wins pitch for 2015 Marriott London Sevens

TVC Sport and Sponsorship, the agency's sports division, has won a competitive pitch for the Rugby Football Union (RFU) to deliver a PR campaign for the 2015 Marriott London Sevens.

Gym and fitness brand Equinox hires John Doe for UK PR push

Global gym and fitness brand Equinox has appointed John Doe to handle its UK PR following a five-way pitch.

Australia's One Green Bean opens in London

Australia's One Green Bean opens in London

Australian consumer PR agency One Green Bean, part of Havas Worldwide, has launched a London office as the first step towards building an international network.

Airbnb appoints Hope&Glory as consumer PR agency

Airbnb appoints Hope&Glory as consumer PR agency

Hope&Glory has won a pitch to work on a community-driven brief for hospitality company Airbnb.

Opinion and features

How to stop branded communities from becoming ghost towns

How to stop branded communities from becoming ghost towns

Most branded online communities are ghost towns, so can we stop a PR-hyped launch from becoming an abandoned failure a few months later?

Kellogg's joins forces with spoon bender Uri Geller

Kellogg's joins forces with spoon bender Uri Geller

Kellogg's is launching a personalised spoon campaign, which will be promoted by a spoon bending event where Uri Geller will bend his one-millionth spoon.

Vitality launches integrated campaign as part of brand repositioning

Vitality launches integrated campaign as part of brand repositioning

Vitality, the health and life insurer, has launched a campaign to position itself as a new category of insurance that promotes wellbeing and offers incentives for being healthy.

Fifteen steps to great communications in 2015

The PRCA has launched recommendations for great comms in 2015, following an in-depth consultation with the PRCA's senior members and PR Council.

Is Taylor Swift the best person at PR, like, ever?

Is Taylor Swift the best person at PR, like, ever?

Another day, another PR triumph for pop star Taylor Swift.

Six reasons PR shouldn't ignore radio

Six reasons PR shouldn't ignore radio

Imagine getting your message out to 21 million people in just three hits. Sounds impossible, doesn't it? Here are six reasons to embrace radio.

Les Mills takes on health crisis with satirical anti-fitness campaign

Les Mills takes on health crisis with satirical anti-fitness campaign

Les Mills, the group fitness class provider, has released an ironic anti-fitness video in a bid to highlight the importance of exercise.

M&S launches 'Eat the Rainbow' campaign with 1,000-piece fruit and veg installation

M&S launches 'Eat the Rainbow' campaign with 1,000-piece fruit and veg installation

M&S has created a 'rainbow' of real fruit and vegetables at Westfield White City to promote its 'Eat the Rainbow' campaign.

Five things we learned from the Consumer Electronics Show 2015

Five things we learned from the Consumer Electronics Show 2015

ChapStick: check. Cold and flu tablets: check. A comfy pair of shoes: check.

Royal Mail celebrates 150 years of Alice in Wonderland with Vines

Royal Mail celebrates 150 years of Alice in Wonderland with Vines

Royal Mail has created a series of Vines to coincide with ten special edition stamps to celebrate the 150th anniversary of Lewis Carroll's Alice's Adventures in Wonderland.

Latest Jobs

Recent consumer PR people moves

Ollie Wilson leaves CLA to launch Brighton-based agency MatchFit Media

Ollie Wilson has left his role as director of comms at the Country Landowners of England and Wales (CLA) to launch MatchFit Media, a PR and contract publishing agency in Brighton.

Hanover hires former Daily Express health editor Jo Willey

Hanover hires former Daily Express health editor Jo Willey

Public affairs specialist Hanover Communications has appointed former Daily Express health editor Jo Willey as a senior adviser.

Berkeley PR appoints Red's Lynsey Barry

Berkeley PR has appointed Lynsey Barry of The Red Consultancy as associate director as it looks to develop its consumer offering.

Sauce hires Emma Powell as new director of travel

Sauce hires Emma Powell as new director of travel

Boutique travel and leisure agency Sauce Communications has appointed Emma Powell as its new director of international travel.

Citizen appoints creative director Duncan Cargill from Cheil UK

Citizen appoints creative director Duncan Cargill from Cheil UK

Citizen has hired Duncan Cargill from Cheil UK as its new creative director.

Popcorn PR appoints Paul Sutton as head of social and digital strategy

Popcorn PR appoints Paul Sutton as head of social and digital strategy

Paul Sutton has left his role at Bottle PR to join Popcorn PR as head of social and digital strategy.