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Latest news and news analysis

A nude strategy day with cucumber water? Or a disruptive micro-influencer breakfast? Idea Mic Drop delivers automated campaign ideas at a click

A nude strategy day with cucumber water? Or a disruptive micro-influencer breakfast? Idea Mic Drop delivers automated campaign ideas at a click

The agency Taylor Herring has created a new website that generates deadly serious, award-winning campaign ideas at the touch of a button.

Manifest opens Stockholm branch amid plans to take the business global

Manifest opens Stockholm branch amid plans to take the business global

Manifest Group has opened a new office in the Swedish capital Stockholm amid plans to set up further operations in South Africa and Australia by 2020.

General Mills to axe hundreds of jobs and create global CMO role

General Mills to axe hundreds of jobs and create global CMO role

General Mills is set to create a global chief marketing officer position amid a restructuring that will axe up to 600 jobs worldwide.

Watch: Citizen Relations puts a festive stink in a bottle for Febreze

Watch: Citizen Relations puts a festive stink in a bottle for Febreze

Air fresheners and anti-odour brand Febreze has brought in comedian Paul O'Grady and the London Community Gospel Choir to launch a festive-themed pongy prototype perfume.

In brief: CCgroup wins Mitek, Dole hires Threepipe, Aquila appoints Red Lorry Yellow Lorry

CCgroup handed UK PR brief by Mitek, Threepipe to launch new Dole product range, Red Lorry Yellow Lorry wins Aquila, PRCA members elect new vice chair, and more from PRWeek UK.

Travel veteran joins The PC Agency as chair as founder targets 'quality growth'

Travel veteran joins The PC Agency as chair as founder targets 'quality growth'

Andrew Dunn, founder and lifetime president of luxury tour operator Scott Dunn, will join The PC Agency as non-executive chairman on 1 January.

BrewDog's marketing plan for invading America: Don't change a thing

BrewDog's marketing plan for invading America: Don't change a thing

The upstart British brewer is sticking to its nonconformist roots as it enters the U.S. market. But there's one topic it won't touch.

FCA appoints agencies for £42m PPI compensation campaign

FCA appoints agencies for £42m PPI compensation campaign

The Financial Conduct Authority (FCA) is to launch a £42m campaign to remind customers of a two-year deadline for claiming compensation for mis-sold payment protection insurance (PPI), although it remains unclear whether external PR support will be sought.

In brief: Golin's new digital head, Edelman expands UK team, Bite wins Pixoneye

Golin London appoints new head of digital, Edelman expands its corporate reputation division, Aurora adopts a new management structure, and more from PRWeek UK.

Brexit, Blair and Balls to the fore and the cyber-mafia: Predictions for 2017 from Edelman's Crystal Ball

Brexit, Blair and Balls to the fore and the cyber-mafia: Predictions for 2017 from Edelman's Crystal Ball

Rising prices and Brexit uncertainty, the political significance of 'Strictly' and the cyber-mafia were among predictions for 2017 made by an all-female panel chaired by Newsnight presenter Kirsty Wark, at Edelman's Crystal Ball yesterday (1 December).

Movember's PR strategy takes it beyond a month of moustache growing

Movember's PR strategy takes it beyond a month of moustache growing

The Movember Foundation, which encourages men to grow moustaches for charity during November, is branching out to highlight a wider variety of men's health issues throughout the year.

Watch: W Communications brings AR greetings card to life for the White House

Watch: W Communications brings AR greetings card to life for the White House

London-based PR firm W Communications has been appointed by animations studio Nexus to bring the White House's new augmented reality (AR) greetings card to life in the UK.

Five campaigns we liked in November 2016: Vote for your favourite

Five campaigns we liked in November 2016: Vote for your favourite

Check out PRWeek UK's top PR and comms campaigns from November 2016 below, and vote in the poll below for your favourite.

Right-wing news site Breitbart 'declares war' on Kellogg's following advertising cull

Right-wing news site Breitbart 'declares war' on Kellogg's following advertising cull

Right-wing American news outlet Breitbart is urging its readers to boycott Kellogg's following the cereal company's decision to cease all advertising on the site.

Brands accused of causing crisis of confidence in body image

Brands accused of causing crisis of confidence in body image

Advertisers, media owners and brands have been accused of colluding in creating a "crisis of confidence" among consumers as they continue to promote unrealistic body ideals.

Opinion and features

African comms firms embrace the new world economy as the continent eyes growth

African comms firms embrace the new world economy as the continent eyes growth

Underpinning Africa's well-documented growth have been numerous important factors: oil, commodities, China and the fallout from the global crash in 2008. Of these, the most important are oil and China.

PR and comms face the perfect verbal storm

PR and comms face the perfect verbal storm

Leave and Trump campaigns can herald a new verbal dawn for communications, at the expense of 'arrogant network agencies' and their visual bias.

One PR man, two guv'nors: why PR pros should treat journalists like clients

One PR man, two guv'nors: why PR pros should treat journalists like clients

The client isn't a PR professional's only master, but how do you know what journalists and editors want if you don't get to know them?

Black Friday, e-commerce and why PR must embrace the sales cycle

Black Friday, e-commerce and why PR must embrace the sales cycle

Credit cards at the ready, mobile devices to hand, finely tuned bargain-hunting instincts heightened: that's right, it's Black Friday.

Protecting your pitch: to NDA or not to NDA?

Protecting your pitch: to NDA or not to NDA?

So, you've got an opportunity to pitch to a new client and, after a fruitful brainstorming session with your team, you've got it: The concept that's got 'winning pitch' written all over it.

Pitch Witch: PR agencies must re-engineer their offer now or face extinction

Pitch Witch: PR agencies must re-engineer their offer now or face extinction

The survival of PR consultancies will be decided by their ability to re-engineer themselves to provide flexible services that clients want.

P&O and Samsung - a sea change for internal PR professionals?

P&O and Samsung - a sea change for internal PR professionals?

P&O called on customers to name its newest ship, while Samsung's CEO told his 489,000 employees the company must use the Galaxy Note 7 crisis as a chance to improve how the brand thinks about innovation. What is the connection?

Lego's move to end Daily Mail tie-up is a brave decision - and the right one

Lego's move to end Daily Mail tie-up is a brave decision - and the right one

Over the weekend, Lego ended its promotional partnership with the Daily Mail after customer letter and #StopFundingHate pressure.

Social anxiety: How to manage digital channels in a crisis

Social anxiety: How to manage digital channels in a crisis

In 2017 it is estimated that 2.2 billion people will own a smartphone and, as the world becomes more social, user-generated content will continue to drive the pace of crisis communications.

Broadcast television is 80 years old and PR must harness the medium for the digital age

Broadcast television is 80 years old and PR must harness the medium for the digital age

It was 80 years ago this month when Elizabeth Cowell spoke the famous words: "This is direct television from the studios at Alexandra Palace" - the first high-definition television service of its kind, from the BBC.

Latest Jobs

Recent consumer PR people moves

Edelman names Carol Potter as new Europe and CIS chief

Edelman names Carol Potter as new Europe and CIS chief

Carol Potter, executive vice chairman of Edelman's Asia Pacific, Middle East and Africa region, has been named as Michael Stewart's successor as president and CEO of the agency's Europe and CIS arm.

Hyatt Hotels global comms VP Candace Mueller departs

Hyatt Hotels global comms VP Candace Mueller departs

Mueller, a PepsiCo veteran, exited the role after one year.

Burson-Marsteller UK health team hires Teasdale from AstraZeneca

Burson-Marsteller UK health team hires Teasdale from AstraZeneca

Burson-Marsteller's UK health team today (28 November) welcomes Kelly Teasdale, formerly of AstraZeneca and previously TogoRun and Chandler Chicco, as a senior director.

In brief: Houston briefed by Johnson Matthey, British Academy hires comms chief

Houston briefed by Johnson Matthey, British Academy hires comms chief, Positive Marketing partners with US firm and more from PRWeek UK.

Ex-Downing Street broadcast chief Caroline Preston joins comms agency Stonehaven

Ex-Downing Street broadcast chief Caroline Preston joins comms agency Stonehaven

Caroline Preston, former head of broadcasting for David Cameron at Number 10, has joined Stonehaven, the comms agency founded by Peter Lyburn, a former associate of Sir Lynton Crosby.

In brief: Social Chain hires ops director, RKM wins skin brand, Tweed Media is game

Social Chain hires ops director, RKM wins skin-care brand, Tweed Media is game and more from PRWeek UK.