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Latest news and news analysis

FleishmanHillard wins global PR brief for headphone maker Bose

FleishmanHillard wins global PR brief for headphone maker Bose

FleishmanHillard has been appointed as Bose's first global PR agency, PRWeek has learned.

Watch: RSPCA lays egg campaign with John Hurt ahead of Pancake Day

Watch: RSPCA lays egg campaign with John Hurt ahead of Pancake Day

RSPCA Assured, the RSPCA's new ethical food label, has launched an integrated campaign in the run-up to Pancake Day (Tuesday 9 February).

KFC teams up with Edelman ahead of Super Bowl 50

KFC teams up with Edelman ahead of Super Bowl 50

The fast-food chain is hinting it will once again introduce a new actor to portray Colonel Sanders during Sunday's game.

Watch: Saving the world isn't just for the movies, says Scottish Government climate campaign

Watch: Saving the world isn't just for the movies, says Scottish Government climate campaign

The Scottish Government has launched an integrated campaign with the strapline 'Saving the world isn't just for the movies', to encourage Scottish households to help fight climate change.

PR plays pivotal role in Cadbury's inter-agency rebirth of the Milk Tray Man

PR plays pivotal role in Cadbury's inter-agency rebirth of the Milk Tray Man

A nationwide PR campaign led by Golin to reveal the modern-day Milk Tray Man has secured media coverage for Cadbury as well as an increase in sales.

Are UK PR agencies ageist?

Are UK PR agencies ageist?

New research shows that the chief executives of the UK's top PR agencies are predominantly under the age of 50, and the dearth of older practitioners at all levels across the agency industry serves to underline PR's ongoing problem with retaining senior talent.

Canon rubs it in over rival Nikon's photo competition gaffe

Canon rubs it in over rival Nikon's photo competition gaffe

Nikon Singapore apologised for letting a poorly altered photo win its competition, but that hasn't stopped Canon Canada jumping on an opportunity to make hay

Taylor Herring hired for 150th anniversary of Beatrix Potter

Taylor Herring hired for 150th anniversary of Beatrix Potter

Publisher Penguin Random House has hired Taylor Herring for a campaign to celebrate the 150th anniversary of the birth of iconic British author, scientist and conservationist Beatrix Potter.

Showcase: Stuart Pearce comes out of retirement for Direct Line campaign

Showcase: Stuart Pearce comes out of retirement for Direct Line campaign

Creative agency Unity has brought England football legend Stuart Pearce out of retirement to take part in its #directfix campaign for insurance brand Direct Line.

Tata Motors to rebrand new car following Zika virus outbreak

Tata Motors to rebrand new car following Zika virus outbreak

The motor company's new 'Zica' compact vehicle will be renamed to avoid association with the virus that has been declared a global emergency

Watch: Guinness launches 'Made of more' campaign on Instagram

Watch: Guinness launches 'Made of more' campaign on Instagram

Guinness has unveiled a campaign celebrating John Hammond, the US record producer who defied racial segregation to promote black artists.

Mike Love steps down as chairman of Burson-Marsteller UK

Mike Love steps down as chairman of Burson-Marsteller UK

Mike Love, chairman of Burson-Marsteller UK, will leave his role with immediate effect.

Seven Hills takes on campaigning PR brief for soft drink maker Cawston

Seven Hills takes on campaigning PR brief for soft drink maker Cawston

Seven Hills has been retained as the PR agency for soft drink maker Cawston Press.

Watch: Pegasus unveils integrated campaign for Bayer Animal Health

Watch: Pegasus unveils integrated campaign for Bayer Animal Health

The creative director of Pegasus says a new multi-channel campaign it launches today for Bayer Animal Health in the UK, which includes a TV ad, "demonstrates what a former traditional PR agency is capable of delivering".

In Brief: Director returns to Havas, TVC appoints David Haye, PRCA and Fleishman's training partnership, Pagefield launches academy

In Brief: Director returns to Havas, TVC appoints David Haye, PRCA and Fleishman's training partnership, Pagefield launches academy

Former Mischief creative director rejoins Havas SE Cake, Fleishman's training offer, Pagefield launches academy, David Haye appoints TVC for next fight and more from PRWeek UK.

Opinion and features

Advertorials are not the enemy

Advertorials are not the enemy

In the new world of native advertising, quality content is more important than ever. It needs to be relevant to specific audiences and fit in seamlessly alongside editorial, says Trinity Mirror Solutions' Samantha Cope

Uber has a new logo - and people are outraged

Uber has a new logo - and people are outraged

Twitter users gave the new logo, which Uber touted to several media outlets, a poor rating on Tuesday.

Showcase: Kids' Takeover: Kaper with English Heritage

Showcase: Kids' Takeover: Kaper with English Heritage

English Heritage brought in Kaper to create a campaign that would position its sites as a must-visit for families during the summer.

The future of influencer marketing

The future of influencer marketing

Last year, traditional advertising took a back seat to real-time conversations taking place in the digital universe among 'ordinary' members of the public, says Sabrina Lynch of Zeno Group.

Music Moguls shows the true value of PR in pop culture

Music Moguls shows the true value of PR in pop culture

Let's not beat about the bush - the Music Moguls: Masters of Pop show on BBC Four has been a revelation these past three weeks as it has trawled lovingly through the undergrowth of pop culture.

Three reasons why it's time to ditch the demographics

Three reasons why it's time to ditch the demographics

Demographics are the past and it is time to get rid of them, writes Rich Wilson of Relative Insight

Crisis comms: The power of preparedness

Crisis comms: The power of preparedness

Time is of the essence, they say. I don't know who 'they' are, but 'they' may well have worked in PR; a sector that has had crisis response and issues management at its foundation since it began, says Four Consulting's Alun James.

How one agency is fighting back against the objectification of women in advertising

How one agency is fighting back against the objectification of women in advertising

At first, Madonna Badger might seem like an odd choice to lead the fight against the objectification of women in advertising, having created provocative ads for Calvin Klein in the 1990s. She explains why she's leading the charge on the controversial issue.

Life or Death PR disbands amid harassment allegations against owner

Life or Death PR disbands amid harassment allegations against owner

Agency principal Heathcliff Berru was accused of sexual harassment by a member of the Dirty Projectors earlier this week.

24 hours in Davos

24 hours in Davos

Day one in Davos has come to an end and I can say with certainty that I've walked away with some important learnings - some that make me optimistic for the future, others that are more concerning, writes Barri Rafferty at Ketchum.

Latest Jobs

Recent consumer PR people moves

Robert Senior takes Publicis Communications UK role

Robert Senior takes Publicis Communications UK role

Robert Senior is to lead Publicis Communications' new agency collective in the UK.

New Edelman China CEO: PR less resistant to change than advertising

New Edelman China CEO: PR less resistant to change than advertising

Five days into Jeffrey Yu's new job, PRWeek Asia caught up exclusively with Edelman's China CEO, who downplayed the agency's past troubles while extolling the virtues of PR over advertising.

Chime Communications hires ex-Diageo CEO Paul Walsh as chairman

Chime Communications hires ex-Diageo CEO Paul Walsh as chairman

Chime Communications has appointed former Diageo CEO Paul Walsh as its new chairman - Chime's first major appointment since US private equity firm Providence took a majority stake in the group in October.

In brief: M&C Saatchi agencies win Boat Race work and Jacamo, Gym Group hires Instinctif, sushi chain hires Lewis, new briefs for Octopus

In brief: M&C Saatchi agencies win Boat Race work and Jacamo, Gym Group hires Instinctif, sushi chain hires Lewis, new briefs for Octopus

M&C Saatchi steers boat race PR, Octopus wins client duo, Lewis to help sushi firm expand and more from PRWeek UK.

In Brief: Arcadis appoints Cohen from Edelman, Bottle's name and management changes, CMI hires Good Relations

In Brief: Arcadis appoints Cohen from Edelman, Bottle's name and management changes, CMI hires Good Relations

Arcadis appoints global director of comms from Edelman, Bottle makes management changes amid rebrand, CMI hires Good Relations, account win for Luchford APM, double hire at HealthUnlimited and more from PRWeek UK.