The latest consumer PR news, opinion and features.
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Latest news and news analysis

PR bosses may be pro-EU, but they are advising clients to stay neutral

PR bosses may be pro-EU, but they are advising clients to stay neutral

Four weeks ahead of the referendum on the UK's membership of the EU, research shows that despite being generally pro-EU, most PR agencies are advising corporate clients to remain publicly neutral.

Superdrug puts consumer and trade PR account out to tender

Superdrug puts consumer and trade PR account out to tender

Superdrug has put its consumer and trade PR brief, believed to be worth six figures annually, out to tender, PRWeek has learned.

Ogilvy PR Malaysia and Huawei backtrack over Samsung statement

Ogilvy PR Malaysia and Huawei backtrack over Samsung statement

PR agency retracts release regarding Huawei's P9 phone launch that called the Samsung Galaxy S7 Edge "disappointing".

National BBQ Week fires up with campaign and video competition

National BBQ Week fires up with campaign and video competition

UK consumers will be urged to clear the patio and dust down the BBQ from next Monday as National BBQ week returns for its 20th year.

Bacardi Group hires Ogilvy PR for seven-figure Europe-wide brief

Bacardi Group hires Ogilvy PR for seven-figure Europe-wide brief

Bacardi Group has hired Ogilvy PR for a new Europe-wide consumer PR brief believed to be worth seven figures, following a four-way competitive pitch, PRWeek has learned.

Watch: Huawei snaps up Hollywood A-listers for first UK TV campaign

Watch: Huawei snaps up Hollywood A-listers for first UK TV campaign

The Chinese technology firm Huawei will kick off a major UK marcoms drive for its new premium P9 Android smartphone with a TV spot debuting during today's Britain's Got Talent live semi-final.

Sotheby's International Realty Affiliates names Relevance New York first global PR firm

Sotheby's International Realty Affiliates names Relevance New York first global PR firm

The firm was brought on last month after an RFP process.

Watch: 50 Cent welcomes you 'In Da Hostel' for global Hostelworld campaign

Watch: 50 Cent welcomes you 'In Da Hostel' for global Hostelworld campaign

50 Cent has been brought in by Hostelworld in a PR parody of MTV show Cribs, with the In Da Club rapper praising a Barcelona hostel as "fresh and clean, yo".

Brits among world's most sceptical consumers - but less so towards UK brands

Brits among world's most sceptical consumers - but less so towards UK brands

Britons are some of the most sceptical people in the world in terms of their relationship with brands - but they are more likely to perceive UK firms as trustworthy and reliable, according to new research.

Ryvita hires W to 'inspire new generation of consumers'

Ryvita hires W to 'inspire new generation of consumers'

Crispbread brand Ryvita has appointed W to what the agency calls a "six-figure multimedia campaign spanning PR, digital and influencer engagement", following a competitive pitch.

In brief: Livermore to Britain Thinks, QVC hires, easyCar Club appoints, Ruder Finn

Spencer Livermore appointed partner at Britain Thinks, QVC UK's new comms chief, easyCar Club appoints PHA Media and more from PRWeek UK.

Giant PG tips monkey floated down the Thames by W ahead of 'green paper'

Giant PG tips monkey floated down the Thames by W ahead of 'green paper'

A green, six-metre-tall version of the monkey mascot of PG tips this morning sailed down the Thames in a stunt devised by the agency W to promote a forthcoming report from the tea brand.

US anti-LGBT laws: Tourist boards respond after UK Government's travel warning

US anti-LGBT laws: Tourist boards respond after UK Government's travel warning

The tourism bodies for the US states of North Carolina and Mississippi are getting to grips with a PR headache after the British Government issued advice warning LGBT travellers of the risks of visiting in the wake of new legislation.

Bentley names M&C Saatchi AOR as it eyes growth in the Americas

Bentley names M&C Saatchi AOR as it eyes growth in the Americas

JMPR was the incumbent on the account.

BBC Charter Review white paper: what you need to know

BBC Charter Review white paper: what you need to know

The sensitive political process of renewing the BBC's Royal Charter is entering its closing stages with the publication yesterday of the Government's white paper, which will be debated by Parliament in the autumn.

Opinion and features

Rediscover your 'brandcestry' or you'll look back in anger

Rediscover your 'brandcestry' or you'll look back in anger

If you forget what made your brand great in the first place - your 'brandcestry' - then you're history, as BHS has discovered to its cost

Showcase: HSE Cake helps Barclays celebrate Leicester's Premier League win

Showcase: HSE Cake helps Barclays celebrate Leicester's Premier League win

When 2015-16 was announced as Barclays' last season as the Premier League title sponsor, HSE Cake was tasked with celebrating its 15-year partnership with the league.

The Rolling Stones won't get no satisfaction from Donald Trump

The Rolling Stones won't get no satisfaction from Donald Trump

Donald Trump recently saw his musical options dwindle yet again, as The Rolling Stones joined Adele and Steven Tyler in requesting that he cease using their songs on his campaign trail.

Honing the big picture at Cannes Lions International Festival of Creativity

Honing the big picture at Cannes Lions International Festival of Creativity

Presentation modes may change, but experience is forever. PR heads to Cannes this year with renewed confidence -- and belief -- in its creative storytelling abilities

Dodging the question: smart or dumb?

Dodging the question: smart or dumb?

Politicians are famous for dodging journalists' questions, and it is happening all too often.

Why there is a different rule book for pitching to broadcast

Why there is a different rule book for pitching to broadcast

As experts we are constantly striving for new and better ways of engaging people; that and delivering greater reach, greater influence and greater returns on investment of course.

In defence of floating something big down the Thames

In defence of floating something big down the Thames

Yes, it might be a PR cliché and it means a couple of fellow comms pros sneer at you a bit, but that in itself is no reason not to build something big and bung it on a boat.

What makes a client-agency relationship go wrong?

What makes a client-agency relationship go wrong?

On a skiing trip earlier this year I found myself sharing a chalet with an eclectic bunch of people, two of whom were web designers and had spent time working both agency-side and in-house.

Instagram's new logo: Like it or not?

Instagram's new logo: Like it or not?

The photo-sharing app introduced a new logo on Wednesday morning. Did it learn a lesson from Uber?

Mind the gap - how to gain the trust of senior clients as a young PR consultant

Mind the gap - how to gain the trust of senior clients as a young PR consultant

PRWeek's 2013 PR Census showed that 46 per cent of all PR agency employees were aged between 25 and 34. So how can today's generation of great young PR people be confident in the boardroom?

Latest Jobs

Recent consumer PR people moves

PROI names Richard Tsang new global chairman

PROI names Richard Tsang new global chairman

Founder of Strategic Public Relations Group moves on from APAC regional role at the network to become first Asian chair.

MSLGroup names Stephanie Smith to global client, development role

MSLGroup names Stephanie Smith to global client, development role

The firm credited her with growing its relationship with Netflix from project-based work to a global account.

In brief: Former London Mayor PR joins Hull 2017, Typhoo hires Spider, win for TopLine

Hull hires from London Mayor's office, Spider appointed by Typhoo, TopLine wins back recruiter and more from PRWeek UK.

In brief: Way to Blue launches beer, Rain recruits, Edelman's health hire, Zeitgeist

Way to Blue brings Super Bock to UK, Rain recruits campaign director, Edelman's health hire, M&C Saatchi gets Movember man and more from PRWeek UK.

Former M&C Saatchi PR chiefs Wheeldon and Strickland launch own agency

Former M&C Saatchi PR chiefs Wheeldon and Strickland launch own agency

Gary Wheeldon and Steve Strickland, formerly global MD and global executive creative director respectively at M&C Saatchi PR, have launched a new London-based creative comms agency.

Frankie Oliver joins Nexus as MD to launch consumer comms brand

Frankie Oliver joins Nexus as MD to launch consumer comms brand

Frankie Oliver has joined the board of Nexus Communications as managing director and will launch a new integrated comms brand for the agency.