The latest consumer PR news, opinion and features.
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Latest news and news analysis

Red Cell PR appointed for Rangemaster Sinks & Taps

Red Cell PR appointed for Rangemaster Sinks & Taps

Red Cell PR, the Essex-based marketing and communications agency, has been retained by Rangemaster Sinks & Taps to manage its PR from January 2015.

Luxury holiday firm Kuoni launches "Find your Amazing" campaign

Luxury holiday provider Kuoni has launched a new integrated campaign called "Find your Amazing", which aims to emphasise its premium credentials.

Government defends increase in spend on PRs and special advisers

Government defends increase in spend on PRs and special advisers

The Cabinet Office has dismissed opposition party criticism over the rising cost of ministers' special advisers, claiming that their "average salary is 8% lower than under the previous Government".

MHP and Edelman take over London pub for campaign against alcohol tax increases

MHP and Edelman take over London pub for campaign against alcohol tax increases

MHP and Edelman have re-branded a London pub as 'The George', featuring the Chancellor as its landlord, to launch a campaign calling for a 2% cut in alcohol duty.

The Sun partners with Primula Cheese for Spread the Joy campaign

The Sun partners with Primula Cheese for Spread the Joy campaign

The Sun has teamed up with Primula Cheese to give away £50,000 to 12 people nominated by readers, as part of a campaign created by Newcastle-based agency O PR.

Topdeck Travel hires Thinkhouse to tap into youth travel market

Topdeck Travel hires Thinkhouse to tap into youth travel market

Topdeck Travel, a tour operator for 18- to 30+, has appointed youth comms agency Thinkhouse to lead its PR strategy and build a stronger connection with the UK's youth travel audience.

W wins PR account for Johnston Press

W wins PR account for Johnston Press

W has won a pitch to handle the PR for UK local news and multimedia company Johnston Press.

London City Airport launches 'Across the Miles' campaign

London City Airport launches 'Across the Miles' campaign

London City Airport has been inviting passengers to send Christmas messages for friends and family overseas, as part of its 'Across the Miles' campaign.

Weber Shandwick Manchester makes senior promotions

Weber Shandwick Manchester makes senior promotions

Weber Shandwick Manchester has promoted Jessica Wilkinson and Anna Varley Jones to its senior management team.

Publicasity and Thirteen Communications likely to merge, says Porta CEO David Wright

Publicasity and Thirteen Communications likely to merge, says Porta CEO David Wright

Porta CEO David Wright has told PRWeek he expects the group's new acquisition Publicasity and its other consumer PR agency Thirteen Communications to merge at some point.

Red Consultancy appointed for Eden Project scheme The Big Lunch

Red Consultancy appointed for Eden Project scheme The Big Lunch

The Red Consultancy has won a pitch to manage PR for an Eden Project community initiative called The Big Lunch.

Green Flag to provide free breakdown cover for Santa

Green Flag to provide free breakdown cover for Santa

Green Flag, the national breakdown cover provider, is publicising a campaign to provide free cover to all Santas appearing in grottos this Christmas.

Citypress wins Swinton Insurance PR account

Citypress wins Swinton Insurance PR account

Citypress PR has been appointed by high street insurance broker Swinton Insurance, following a competitive pitch.

Volkswagen Financial Services UK seeks external PR representation

Volkswagen Financial Services UK is seeking retained PR agency representation for the first time, PRWeek has learnt.

Alan Rusbridger to step down as editor-in-chief of The Guardian

Alan Rusbridger to step down as editor-in-chief of The Guardian

Alan Rusbridger is to quit as editor-in-chief of Guardian News & Media next summer after 20 years in his post to become chair of The Scott Trust.

Opinion and features

PR Winners and Losers of 2014

PR Winners and Losers of 2014

From the slick 'Yes' campaign that almost delivered a sensational victory in the Scottish independence referendum to the embarrassing spectacle of Ed Miliband's attempt to eat a bacon sandwich, 2014 has demonstrated the increasing importance of presenting the right image. But who were the biggest PR winners and losers of the year? Here are my top five in each category:

Flack: the best of 2014

Flack: the best of 2014

Flack has seen some weird and wonderful things this year and we've rounded up the best of the bunch. And remember, if you're out and about at an industry event, make sure that you're on your best behaviour, because the mysterious Flack is watching you...

Showcase: Royal Mail makes Vine debut with Christmas stamp animations

Showcase: Royal Mail makes Vine debut with Christmas stamp animations

Royal Mail has used Vine for the first time to bring its 2014 Christmas stamp collection to a younger audience.

The best ways to utilise Christmas as part of a consumer PR campaign

The best ways to utilise Christmas as part of a consumer PR campaign

With the help of John Lewis, Coca Cola and Marks and Spencer, it's beginning to look a lot like Christmas!

We Are Social re-enacts cult movie scenes with Kleenex tissues

We Are Social re-enacts cult movie scenes with Kleenex tissues

We Are Social has re-created Notting Hill and other Hollywood classics as part of a campaign for the launch of a new tissue range, Kleenex Sensitive.

We Are Social launches #Holiday360 selfie video campaign for Christmas

We Are Social launches #Holiday360 selfie video campaign for Christmas

We Are Social is launching a video-focused social media campaign for the computer technology company Lenovo, which taps into the 'selfie' phenomenon.

Why Airbnb is becoming a publisher

Why Airbnb is becoming a publisher

Few companies better epitomise the potential for digital disruption than Airbnb.

Agency Doctor: actions speak louder than words

Agency Doctor: actions speak louder than words

The launch of the PRWeek Power Book 2015 is the perfect time to review your leadership style.

Showcase: Life is better with cake

Showcase: Life is better with cake

Cirkle with Mr Kipling, August-September 2014

What happens when travel journalists don't toe the PR line?

What happens when travel journalists don't toe the PR line?

On a recent press trip to the Maldives our group - three journos and one PR - was treated to an evening in the 'Wine Tower' of a five-star resort.

Recent consumer PR people moves

Weber Shandwick promotes Rachel Friend to London managing director

Weber Shandwick promotes Rachel Friend to London managing director

Rachel Friend has been promoted to managing director of Weber Shandwick's London operations.

Forum for the Future hires its first director of communications

Forum for the Future hires its first director of communications

Forum for the Future, a non-profit organisation focused on sustainability issues, has hired Esther Maughan McLachlan as its director of communications and networks.

Fenton CEO sells firm; former Billboard editorial director Werde appointed as new chief exec

Fenton CEO sells firm; former Billboard editorial director Werde appointed as new chief exec

After nearly 33 years as CEO of his eponymous firm, David Fenton has sold the agency and appointed a new chief exec, as he shifts to the role of chairman, effective immediately.

Alison Couper quits Hotels.com after 10 years

Alison Couper quits Hotels.com after 10 years

Alison Couper has left her role as global comms senior director at Hotels.com, part of the Expedia brand.

Acceleris appoints Haygarth's Sandra Hobson

Acceleris appoints Haygarth's Sandra Hobson

Integrated PR and comms agency Acceleris has appointed Sandra Hobson from Haygarth, where she led the PR team as senior account director.

MHP hires Inna Semenyuk of Grayling Russia

MHP hires Inna Semenyuk of Grayling Russia

MHP Communications has appointed Inna Semenyuk, former chief operating officer of Grayling Russia, as a director to "further bolster its digital team".