A swearing-in ceremony unlike any other has forced advertisers to make a tough decision.
Mischief was the winning agency in yesterday's Creative Shootout, with the firm's humorous toilet-based campaign pitch winning over judges and attendees.
Tottenham Hotspur's head of marketing has told PRWeek the club is creating a brand experience at its new stadium in order to "change behaviours and beliefs" around how fans enjoy a trip to the football.
Ahead of the inaugural Brand Film Festival London, check out some of the finest cinematic storytelling on behalf of brands released this year.
As the first Brand Film Festival London approaches, we look at how Phillips, BMW, Intel, and others made pure entertainment with tangible results.
In brief: M&C Saatchi PR to launch Resident Evil 7, Montfort hires senior journalist, New Leeds co-owner hires Bevington
M&C Saatchi PR appointed to launch Resident Evil 7, Montfort Communications hires finance journalist as senior consultant, new Leeds co-owner hires Bevington and more from PRWeek UK.
The Royal National Lifeboat Institution has appointed PR firm Teneo Blue Rubicon and ad agency krow to work on its strategy and creative account.
Healthy eating business Whitworths is promoting its new range of superfood snacks with a parody video that cheekily highlights the realities of life behind the lens for a health-food blogger.
Brands in the UK turned Blue Monday on its head and instead encouraged positivity on what many consider to be the saddest day of the year.
Danone water brand Volvic has launched what it is calling its biggest ever marketing campaign, a multi-channel initiative based around the tagline 'Find Your Volcano'.
Fitness First is using Instagram fitness stars Zanna Van Dijk, Clean Eating Alice, and Bradley Simmonds as an antidote to Blue Monday.
Nicky Law, previously MD at The Academy, has joined Ogilvy PR in London as managing partner of its brand marketing and technology division.
Trust in most U.S. institutions rose as populist sentiment grew in a year of change.
Edelman agency Smithfield hires director, FleishmanHillard Fishburn adds two, Rocket Fuel appoints Bite, and Curve Group recruits Limelight.
Fast food brand KFC is simultaneously reviewing its UK advertising and consumer PR business, although Freud Communications' corporate comms brief is not affected.
Now the major supermarket and retail groups have reported their festive trading figures, it's time to take a cold, hard January look at which campaigns were Christmas crackers and which resembled turkeys.
Martin Ballantine, managing director of Piracy Corporation, recalls the time a threat from an adman led to him talking himself out of an account.
Diversity is a serious issue for public relations. If you're an agency with a regional office pretending this makes you diverse, please stop.
Family-friendly elements and a virtual archive were combined with a pop-up Mr Men and Little Miss museum at London's OXO Gallery to mark the 45th birthday of the children's characters.
Consider, if you will, two seemingly unconnected stories with potentially seismic implications for the PR industry.
Flint was hired by arts charity Artichoke to stage a series of events around the London's Burning festival, which marked the 350th anniversary of the Great Fire of London.
I was born in Tanzania to a Ugandan father and a Rwandan-Tanzanian mother. I'm always surprised by those that talk about Africa as if it's a country and Africans as if we are all the same.
Despite the detriment to its work and reputation, the PR industry is still struggling to think differently about how it can diversify its workforce.
Flack on Friday: PR beard debate resolved, Gary Lineker put to task on press regulation, a hack/flack blind date
In Flack this week: has the PR industry really reached 'peak beard'? Plus blind dates, the importance of good grammar, and more.
PRWeek UK talks to W Communications founder Warren Johnson about his ambition, global expansion, the challenge for small PR shops and the demise of traditional advertising.
PR Manager - In-House PR Futures Cirencester, Gloucestershire
Senior Account Director - Retail Peter Childs London (Central), London (Greater)
PR Senior Account Manager PR Luxury, Trendy Restaurants and Hotels Media Contacts London
Senior Account Executive (Trade PR for Massive Consumer Brands) Media Contacts Buckingham
Account Executive/Senior AE - Lifestyle/Retail/Destination Gemini People London
Publicis' health units rebrand, Talker Tailor wins big, club entry for John Doe and more from PRWeek UK.
John Farrell among new appointments at elliotts, Archer to lead ilk in London, Cartwright wins Jeunesse and more from PRWeek UK.
London agency 3 Monkeys Zeno has taken on a new head of health after Rachel Vrettos moved to a New York role at parent firm Zeno - and the agency also has a new head of tech in London.
The WPP firm also promoted several senior staffers.
Accusations of sexism that led to Kevin Roberts leaving his role at ad group Saatchi & Saatchi are "irrelevent" to the CEO of the UK comms agency of which he has now been appointed chair.
Kevin Roberts, who left ad group Saatchi & Saatchi last summer after comments made about gender diversity, has joined UK comms group Beattie as chair.