The latest consumer PR news, opinion and features.
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Latest news and news analysis

CSR is good PR: charity partnerships increase consumer loyalty, finds Forster

CSR is good PR: charity partnerships increase consumer loyalty, finds Forster

Nearly two in three consumers say they feel businesses should work more with charities to tackle social and environmental issues, and just under half say they would be more likely to buy products from a firm that endorses a charity.

Thomas Cook rebuilds PR and comms function in wake of Corfu deaths

Thomas Cook rebuilds PR and comms function in wake of Corfu deaths

Thomas Cook, Britain's best-known holiday firm, has rebuilt its UK and Ireland comms function in the wake of the damaging scandal over its handling of the deaths of two children in Corfu in 2006.

In brief: Cheapflights hires Bloomfield to head PR, WhatsOnStage.com chief joins Corner Shop, MHP gets McDougle, 26 Letters, FleishmanHillard

In brief: Cheapflights hires Bloomfield to head PR, WhatsOnStage.com chief joins Corner Shop, MHP gets McDougle, 26 Letters, FleishmanHillard

Cheapflights hires Bloomfield from Virgin Holidays to head PR, WhatsOnStage.com managing editor to join Corner Shop PR, MHP gets WPP's McDougle for business development, 26 Letters PR appointed for two RAF airbase regenerations, Yin leads Fleishman in Singapore and more from PRWeek UK.

Google logo: 20 best Twitter reactions from agencies, designers and brands

Google logo: 20 best Twitter reactions from agencies, designers and brands

Google's logo change lit up social media, with designers, agencies, individuals and companies including the PR firm Manifest London all joining the discussion.

In brief: Supermarket baker Finsbury hires Beattie, Ranieri works with Smarter, Weleda takes on Pegasus, Ketchum, Matter PR

In brief: Supermarket baker Finsbury hires Beattie, Ranieri works with Smarter, Weleda takes on Pegasus, Ketchum, Matter PR

Supermarket baker Finsbury hires Beattie; Ranieri works with wifi coffee machine maker Smarter; Weleda takes on Pegasus for consumer comms; Ketchum's London office retained by dwell and more from PRWeek UK.

British Gas puts consumer PR brief out to tender

British Gas puts consumer PR brief out to tender

British Gas has put its consumer PR account out to tender, PRWeek has learned.

Lara Crofts take to the tube to offer commuters iPads in Brown Betty PR stunt

Lara Crofts take to the tube to offer commuters iPads in Brown Betty PR stunt

The tech PR firm Brown Betty PR turned London commuters into real-life treasure hunters on Friday as part of a stunt to promote the new mobile gaming product Lara Croft GO.

RBS bank Williams & Glyn on hunt for consumer PR agency for 2016 launch

RBS bank Williams & Glyn on hunt for consumer PR agency for 2016 launch

Williams & Glyn will be separated from RBS next year, prompting the new high street bank to appoint PR representation, PRWeek has learned.

Cute animals and comms: London Zoo annual weigh-in breeds PR opportunity

Cute animals and comms: London Zoo annual weigh-in breeds PR opportunity

London Zoo's annual weigh-in, which took place on Wednesday, plays a crucial role in the organisation's work but is also a good PR opportunity for the zoo, as a member of its press team explains.

Expedia seeks PR agency to replace FleishmanHillard on UK consumer brief

Expedia seeks PR agency to replace FleishmanHillard on UK consumer brief

Expedia is on the hunt for a new agency to represent it in the UK, replacing incumbent FleishmanHillard to deliver a consumer-focused brief.

Met Office comms chief will emphasise non-BBC activities after contract loss

Met Office comms chief will emphasise non-BBC activities after contract loss

The Met Office head of comms says she will emphasise the broader role the weather forecasting agency plays in UK life after the well-publicised loss of its BBC contract - but says there is no need for a major overhaul of its PR strategy.

Paddy Power and Betfair to keep dual brands following merger

Paddy Power and Betfair to keep dual brands following merger

Betting firms Paddy Power and Betfair will keep their individual brands if the £5bn merger deal of the two companies goes ahead.

Heineken launches Rugby World Cup campaign with virtual stadium at London's Somerset House

Heineken launches Rugby World Cup campaign with virtual stadium at London's Somerset House

Heineken has launched its Rugby World Cup campaign by transforming Somerset House in London into a 'virtual' rugby stadium.

Survey: who comes out of the McWhopper PR stunt best - McDonald's, Burger King, or neither?

Survey: who comes out of the McWhopper PR stunt best - McDonald's, Burger King, or neither?

Burger King grabbed media attention across the world yesterday when it held out a supposed olive branch to McDonald's ahead of next month's International Day of Peace - but did McDonald's win the day with its pithy response?

In brief: Manifest London hired by glue maker, We Are Social's new US boss, Tangerine, Lotus UK

In brief: Manifest London hired by glue maker, We Are Social's new US boss, Tangerine, Lotus UK

Manifest London hired to increase Sugru awareness and sales; We Are Social US founder departs; Inspiresport appoints Lotus UK to support global expansion and more from PRWeek UK.

Opinion and features

Chris Eubank, Special K & #Polishblood: PRWeek's top campaigns of the month

Chris Eubank, Special K & #Polishblood: PRWeek's top campaigns of the month

Counting down the top five campaigns that caught our eye in August.

The flack who became a hack

The flack who became a hack

The path from journalism to 'the dark side' has been well-trod by many a scribe seeking better remuneration, but what of the few brave souls who make the opposite transition? Liam Maguire tells his story.

KitKat, Red Bull and Confused.com: How brands are driving the new-age space race

KitKat, Red Bull and Confused.com: How brands are driving the new-age space race

The commercialisation of space is inevitable, argues British astronomer Chris Impey, and it's big brand founders like Richard Branson, Elon Musk and Jeff Bezos who will be taking the biggest leaps for mankind.

The top three diversity challenges facing the PR industry

The top three diversity challenges facing the PR industry

Education, role models and investment are the top three diversity challenges facing the PR industry, argues Andrew Barratt of Ogilvy Public Relations.

Flack on Friday: Ryanair, PRCA, Time Out, PLMR, Bellenden

Flack on Friday: Ryanair, PRCA, Time Out, PLMR, Bellenden

In Flack this week: Ryanair's batty photoshoot; Time Out's embargo woe; and PRCA chief Francis Ingham gets cheeky with his opposite number.

Winning new business requires a mixture of the personal and the technological

Winning new business requires a mixture of the personal and the technological

It might surprise you to hear that the potential for new business has never been greater, but only for those agencies that can devise and deploy the right strategy, writes Shaun Varga of Ingenuity.

The Cap Code fun police risk stifling creativity

The Cap Code fun police risk stifling creativity

It was simply a matter of time before vlogger guidelines were introduced into the Cap Code, which is what happened last week. But what effect will it have, asks Mark Stringer, founder of Pretty Green?

Welcome to the world of competitive PR pitches

Welcome to the world of competitive PR pitches

You wouldn't treat your tailor or your new lover this way so why is it OK in competitive pitches, asks Hamish Thompson of Houston PR.

Diversity is good for company profit and credibility

Diversity is good for company profit and credibility

The PR industry knows something that many populist politicians find hard to accept, which is that diversity matters both for company credibility and competitiveness, writes financial and corporate PR specialist Imran Khan.

Inside the Museum of Sex - and the comms challenges it faces

Inside the Museum of Sex - and the comms challenges it faces

Daniel Gluck, Museum of Sex executive director and founder, talks to Diana Bradley about elevating discussions around sex and having a boob bouncy house.

Latest Jobs

Recent consumer PR people moves

In brief: Hozelock appoints The Ideas Network, The Cult PR gets street food deal, Bottle hires editor

In brief: Hozelock appoints The Ideas Network, The Cult PR gets street food deal, Bottle hires editor

Hozelock brings in The Ideas Network on year-long contract; Street food firm Magicgoal hires The Cult PR; Bottle appoints Liz Beswick as editor and more from PRWeek UK.

Acumen PR co-founder Alistair McLean retires next month leaving Kevin Dorrian in charge

Acumen PR co-founder Alistair McLean retires next month leaving Kevin Dorrian in charge

Alistair McLean, the co-founder of Edinburgh-based agency Acumen PR, will retire at the end of September, leaving the other founding director Kevin Dorrian in sole charge of the business.

Craig Ling and Hayley Longdin appointed to new roles to lead Grayling in the Midlands

Craig Ling and Hayley Longdin appointed to new roles to lead Grayling in the Midlands

Grayling has made the internal appointments of Craig Ling and Hayley Longdin as joint heads of Grayling Midlands, with immediate effect.

SwiftKey's VP of global comms to jump to UK start-up Second Home

SwiftKey's VP of global comms to jump to UK start-up Second Home

Ruth Barnett will join office space start-up Second Home in September as director of comms.

Royal London appoints former pensions minister Steve Webb as comms director

Royal London appoints former pensions minister Steve Webb as comms director

Former Liberal Democrat pensions minister Steve Webb has been appointed as director of policy and external comms at mutual life and pensions company Royal London.

Volkswagen's Rory Lumsdon to manage Mercedes-Benz PR

Volkswagen's Rory Lumsdon to manage Mercedes-Benz PR

Former motoring journalist Rory Lumsdon will join Mercedes-Benz Cars as a PR manager on 24 August.