The latest consumer PR news, opinion and features.
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Latest news and news analysis

Channel 4 to shut down E4 on election day to get young people voting

Channel 4 to shut down E4 on election day to get young people voting

Channel 4 is switching off its digital channel E4 on 7 May to encourage viewers to get out and vote in the general election.

Vtech drops Grayling and hires Speed following four-way pitch

Vtech drops Grayling and hires Speed following four-way pitch

Electronic toy company Vtech has appointed Speed Communications as its retained UK PR agency, after incumbent Grayling repitched for the account.

Smarkets bets on Stature PR for comms and strategy

Smarkets bets on Stature PR for comms and strategy

Online betting exchange Smarkets has appointed Stature PR to raise its profile among consumer and trade media following a three-way pitch.

Brands failing to cash in on blogger influence, research suggests

Brands failing to cash in on blogger influence, research suggests

A survey by blogging community BritMums, in partnership with comms consultancy Hill+Knowlton Strategies, has revealed that UK brands are not engaging effectively with bloggers.

Public affairs tactics will need to change radically after the general election

Public affairs tactics will need to change radically after the general election

Notwithstanding a sudden surge in the fortunes of one of the major parties, the general election is likely to result in either a slim Parliamentary majority of the kind not seen since Sir John Major's ill-fated 1992-1997 administration nearly 20 years ago, or a minority government. This in turn presages a radical change in the tactics employed by public affairs agencies to influence the Government's legislative programme. PRWeek speaks to three public affairs professionals to get their insight on the opportunities and challenges presented by the composition of the next government.

WPP PR and public affairs Q1 growth held back by UK and continental Europe

WPP PR and public affairs Q1 growth held back by UK and continental Europe

WPP has reported a 1.2 per cent rise in like-for-like sales in its PR and public affairs group in the first quarter of 2015, with growth in all regions except the UK and continental Europe. Net sales in the division grew 1.6 per cent.

Grifco PR called in to handle comms for Discover Greece

Grifco PR called in to handle comms for Discover Greece

Grifco PR has been appointed to promote tourism organisation Discover Greece following a competitive pitch.

Four agencies line up for Vauxhall pitch

Four agencies line up for Vauxhall pitch

3 Monkeys, Kaper, Fever and incumbent John Doe are set to pitch for Vauxhall Motors' consumer PR account next week.

Edelman hires Leila Fataar from adidas as director of media strategy

Edelman hires Leila Fataar from adidas as director of media strategy

Edelman has appointed former global PR director of adidas, Leila Fataar, to the newly created role of director of media strategy.

McCluskey lands Luxembourg National Tourist Office account

McCluskey lands Luxembourg National Tourist Office account

The Luxembourg National Tourist Office has appointed McCluskey International to boost trade relations and raise its destination profile in the UK following a five-way pitch.

Café Rouge hires Elliotts to rustle up consumer PR campaigns

Café Rouge hires Elliotts to rustle up consumer PR campaigns

Café Rouge brand director Georgia Hall has served PR and marketing agency Elliotts a consumer PR brief to help the chain attract more patrons and "fall back in love" with the French-themed restaurant.

Change consultancy The Storytellers drafts in Man Bites Dog to boost its profile

Change consultancy The Storytellers drafts in Man Bites Dog to boost its profile

Man Bites Dog was awarded the contract to handle PR and social for The Storytellers following a non-competitive pitch.

Golley Slater hires Cat Jennings from Ketchum as London MD

Golley Slater hires Cat Jennings from Ketchum as London MD

Golley Slater has appointed Cat Jennings, former brand marketing director at Ketchum, as managing director of its London office.

Grayling hits the jackpot with National Casino Forum account win

Grayling hits the jackpot with National Casino Forum account win

Grayling has won the National Casino Forum (NCF) account after a competitive five-way pitch.

Stagecoach appoints 10 Yetis PR for consumer-facing campaign

Stagecoach appoints 10 Yetis PR for consumer-facing campaign

Stagecoach West, the bus operator servicing Gloucester, Cheltenham and North Bristol, has appointed 10 Yetis PR to develop a consumer campaign following a four-way pitch.

Opinion and features

Brands need to drop the agenda and be more human

Brands need to drop the agenda and be more human

It's about us, not them, but brands are missing the chance to connect with the public. Maybe they should phone a friend.

Today's communicators need an appetite for disruption

Today's communicators need an appetite for disruption

Changing minds requires a jolt as well as a nudge.

Mental ill-health: It's time for us to grow up and talk about this problem in PR

Mental ill-health: It's time for us to grow up and talk about this problem in PR

When I read the PR Week/PRCA survey on Mental Wellbeing, I did so with a sense of relief.

Mental wealth: Physical contact is critical to curing life's stresses

Mental wealth: Physical contact is critical to curing life's stresses

The fear factor is never far away, leading us to distract and comfort ourselves when we should be comforting each other.

Why looking down is killing creativity in PR

Why looking down is killing creativity in PR

The historian Simon Schama said in The Guardian recently that we have become the "look down" generation.

No, no, trust me: the purpose of PR is dead

No, no, trust me: the purpose of PR is dead

Gosh, what a load of hand-wringing fuss about Robert Phillips' book Trust Me, PR is Dead.

Do brands think data breaches have lost their 'PR disaster' factor?

Do brands think data breaches have lost their 'PR disaster' factor?

"When Will Your Data Breach Happen? Not a question of if but when." This is a March 2015 headline from a well-read security news site.

How and why to campaign on your organisation's reputation

How and why to campaign on your organisation's reputation

Trust is earned when reputation becomes central to every business decision, but it is a job that requires constant refinement and evolution.

How to run a successful consumer PR event

How to run a successful consumer PR event

Press events are an excellent way to raise awareness of a brand or service among consumers and key members of the press. If executed well, an event provides an incentive for journalists to leave their desks and interact directly with the brand, which in turn provides a level of exposure and engagement that money can't buy.

Six tips for better global communications

Six tips for better global communications

I recently did some research for the Public Relations Consultants Association to determine best practice models for international comms teams. There were a number of insights:

Latest Jobs

Recent consumer PR people moves

NBCUniversal hires former John Lewis comms manager Neil Spring

NBCUniversal hires former John Lewis comms manager Neil Spring

US media and entertainment company NBCUniversal has appointed Neil Spring as director of comms for its television production business.

Vevo calls in DawBell PR and appoints UK comms manager Dot Levine

Music video hosting service Vevo has appointed DawBell PR for a consumer and trade media brief, while hiring Dot Levine from UK Music as its new comms manager.

Lidl brings Green Row's Maya Orr in-house

Lidl brings Green Row's Maya Orr in-house

Lidl has appointed Maya Orr as PR manager to help strengthen the supermarket's press relations function.

BitTorrent promotes Averill to VP of global communications, brand

BitTorrent promotes Averill to VP of global communications, brand

Christian Averill has worked at the company since November 2012.

Paul Howlett-Davey leaves Barratt Developments

Paul Howlett-Davey leaves Barratt Developments

Group head of PR at Barratt Developments, Paul Howlett-Davey, is leaving to join business consultancy Milner Strategic Marketing, as head of strategic public relations.

Longtime H+K exec Groty exits to lead PayPal's EMEA comms

Longtime H+K exec Groty exits to lead PayPal's EMEA comms

She will continue in her role at H+K until April 30.