The latest consumer PR news, opinion and features.
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Latest news and news analysis

Habitat goes digital with online-only press show for SS15 launch

Habitat goes digital with online-only press show for SS15 launch

Habitat, the furniture retailer, has dispensed with a physical press show in favour of a digital-only launch for its new collection.

Adrian Pettett named Cake CEO as Mathieson prepares to launch music consultancy

Adrian Pettett named Cake CEO as Mathieson prepares to launch music consultancy

Mike Mathieson is to step down as chief executive of Cake PR to launch a new music consultancy called Harmonic, with current chief operating officer Adrian Pettett named as the new Cake CEO.

Luchford APM wins London Marriott Hotel Park Lane and Lanesborough accounts

Luchford APM wins London Marriott Hotel Park Lane and Lanesborough accounts

Luchford APM has been appointed as the international PR agency for London Marriott Hotel Park Lane and the retained agent for The Lanesborough in Hyde Park.

Big Communications wins three-way pitch for Arqadia

Big Communications wins three-way pitch for Arqadia

Big Communications has won a competitive pitch for a one-year retainer with Arqadia, the picture frame supplier.

PRexamples founder Rich Leigh launches own agency

PRexamples founder Rich Leigh launches own agency

The founder of stunt and campaign website PRexamples has set up his own agency, Rich Leigh and Co, with a focus on personal PR.

Google's Nest Labs on hunt for consumer technology agency

Google's Nest Labs on hunt for consumer technology agency

Thermostat maker Nest Labs, which was bought by Google last year, is looking for a consumer technology PR agency.

EDC UK CEO Paul Hammersley to leave following restructure

EDC UK CEO Paul Hammersley to leave following restructure

Paul Hammersley is to leave his role as chief executive of EDC UK following a restructure that has seen the UK business separate from sister agencies in North America.

DfE launches campaign with Argos to promote free childcare

DfE launches campaign with Argos to promote free childcare

The Department for Education (DfE) has joined up with Argos to launch a till receipt campaign that will alert parents to free childcare they may be able to claim.

Pink Parcel appoints DeVries SLAM ahead of UK launch

Pink Parcel appoints DeVries SLAM ahead of UK launch

Consumer agency DeVries SLAM will manage the UK launch of a subscription service for feminine hygiene products.

Red Lorry Yellow Lorry wins LogMeln account

Red Lorry Yellow Lorry wins LogMeln account

Red Lorry Yellow Lorry has been appointed as the new international PR agency for LogMeln, the fast-growing US-based remote internet service provider.

Creston reports "good growth" as revenue lifts 5%

Creston reports "good growth" as revenue lifts 5%

Creston, the UK-listed marketing and PR group, has reported a five per cent rise in half-year revenue to £37.3m, with the company buoyed by "good growth" and the addition of several major clients.

Big Cat Group to work on Birmingham's £150m Grand Central development

Big Cat Group to work on Birmingham's £150m Grand Central development

Big Cat Group has won the account with the Birmingham City Council-owned £150m Grand Central shopping centre for an initial 12-month period after a three-way competitive pitch.

Liberty wins Geemo account to raise company profile in the UK

Mobile marketing platform Geemo has brought in Liberty as its first PR agency after a competitive pitch.

Kaper appointed by Unilever to run global Maille account

Kaper appointed by Unilever to run global Maille account

Kaper has won a three-way pitch to lead the global PR for Unilever's French mustard brand Maille.

National Trust puts UK PR account up for review

National Trust puts UK PR account up for review

The National Trust (NT) is reviewing its UK consumer account, with incumbent firm Mischief repitching for the work.

Opinion and features

Grey Goose launches pop up cocktail bar in bakery van

Grey Goose launches pop up cocktail bar in bakery van

The luxury vodka brand has created Grey Goose Boulangerie Francois, an intimate martini bar disguised as a French bakery delivery van.

Luxury goods brands enter a brave new world

Luxury goods brands enter a brave new world

As luxury brands reach new markets globally, they must not lose sight of the unique comms hurdles ahead.

Showcase: Maison Triumph

Showcase: Maison Triumph

Halpern with Triumph, January-August 2014.

Showcase: Dementia Friends

Showcase: Dementia Friends

Freuds with Public Health England & The Alzheimer's Society, May 2014.

Creative inspiration: Cassetteboy

Creative inspiration: Cassetteboy

The duo behind the viral remix of David Cameron's speech last month tell PRWeek what inspires them.

Postcard from South Africa

Postcard from South Africa

South Africa presents massive opportunities as well as challenges, says Elian Wiener, founder and CEO of Epic Communications.

Agency Doctor: ensure your objectives are made to measure

Agency Doctor: ensure your objectives are made to measure

There are many tools that can help you evaluate your campaigns, but they will only work if your objectives can be measured.

The balancing act of integration and expertise

The balancing act of integration and expertise

Integration is the name of the game these days, but it means nothing without the expertise to deliver results.

Why Golin's Fred Cook is waging war on convention

Why Golin's Fred Cook is waging war on convention

The Golin CEO met up with Alex Benady in London to explain why three years ago he decided to do away with the traditional PR consultancy model and create the 'agency of the future' - and how his gamble is paying off today.

Sentiment analysis: does it work?

Sentiment analysis: does it work?

Social media listening tools claim to measure sentiment online. PRWeek put some to the test, measuring public reaction to a live football match.

Latest Jobs

Recent consumer PR people moves

Brad Staples to succeed Margery Kraus as APCO Worldwide CEO

Brad Staples to succeed Margery Kraus as APCO Worldwide CEO

CEO and founder Margery Kraus will become executive chairman on January 5, and Evan Kraus will take on the role of president and MD of operations. Neal Cohen will be vice chairman of the board and president of global client strategy.

Adele Minchin to leave Penguin Children's to join Riot Communications

Adele Minchin to leave Penguin Children's to join Riot Communications

Adele Minchin is to leave her role as publicity director at book publisher Penguin Children's to take the new position of associate director at Riot Communications, which counts Penguin among its roster of literary clients.

Seven Dials hires former Freuds director Claire Curran

Seven Dials hires former Freuds director Claire Curran

Claire Curran has left Good Relations to take the role of director at Seven Dials, following the departure of its chairman Andrew McGuinness.

Portland launches place branding practice under Jonathan McClory

Portland launches place branding practice under Jonathan McClory

Portland has appointed Jonathan McClory as director of its new place branding practice, which aims to help countries and governments to build a stronger global brand.

Marie Curie appoints Jude Bridge to top comms role

Marie Curie appoints Jude Bridge to top comms role

The cancer charity Marie Curie Cancer Care has appointed Jude Bridge as its new executive director in charge of comms and public affairs.

New appointments at Edelman Australia

New appointments at Edelman Australia

As demand for non-traditional PR services grow Edelman beefs up its creative, strategic and digital talent