The latest consumer PR news, opinion and features.
Got a story? Contact Anna Reynolds on 020 8267 5525 or anna.reynolds@haymarket.com.

Latest news and news analysis

Heathrow appoints Red, Hope & Glory and Cow to consumer roster

Heathrow appoints Red, Hope & Glory and Cow to consumer roster

Heathrow Airport has appointed Red Consultancy, Hope & Glory and Cow PR to its new consumer agency roster, replacing Mischief and Surname & Surname.

Brands have days to make their press sites mobile-friendly, or rank lower on Google

Brands have days to make their press sites mobile-friendly, or rank lower on Google

From 21 April, mobile-friendliness will carry more weight in mobile Google search rankings.

Aisle 8 to handle PR for online retailer Atterley Road

Aisle 8 to handle PR for online retailer Atterley Road

Retailer Atterley Road has chosen Aisle 8 to handle its public relations.

Alexander PR lands comms and marketing role for Stephen Fry film adaptation

Alexander PR lands comms and marketing role for Stephen Fry film adaptation

Alexander PR has been appointed by film producer The Electric Shadow Company to handle product placement and promotional activities for upcoming film The Hippopotamus.

Vevo calls in DawBell PR and appoints UK comms manager Dot Levine

Music video hosting service Vevo has appointed DawBell PR for a consumer and trade media brief, while hiring Dot Levine from UK Music as its new comms manager.

Vauxhall Motors puts consumer brief up for grabs

Vauxhall Motors puts consumer brief up for grabs

Vauxhall Motors has issued a brief for its consumer PR account, with incumbent agency John Doe set to repitch for the work.

Warner Leisure Hotels appoints Bottle PR as first social agency

Warner Leisure Hotels appoints Bottle PR as first social agency

Bourne Leisure, the UK short-break hotel company, which owns Warner Leisure, Haven Holidays and Butlins, has hired Bottle PR for a social media brief following a five-way pitch.

XYZprinting appoints PHA Media to look after UK comms

3D printer manufacturer XYZprinting has put PHA Media in charge of its comms in the UK, following a competitive pitch.

Pernod Ricard appoints We Are Caffeine for The Venture campaign

Pernod Ricard appoints We Are Caffeine for The Venture campaign

Drinks giant Pernod Ricard has brought in We Are Caffeine to provide global PR support for The Venture, a campaign to find the most promising entrepreneurs and business start-ups.

uSwitch on hunt for energy business support

uSwitch on hunt for energy business support

Price comparison and switching service uSwitch.com has sent out a brief for its energy business, which is currently handled by Lansons.

Nintendo UK appoints PrettyGreen as consumer PR agency

Nintendo UK appoints PrettyGreen as consumer PR agency

Nintendo UK has hired PrettyGreen, replacing 77PR, the consumer arm of Fishburn.

Heston Blumenthal's Fat Duck Group appoints Freuds for external comms

Heston Blumenthal's Fat Duck Group appoints Freuds for external comms

Heston Blumenthal's Fat Duck Group has called in Freuds to manage external comms and crisis management, following the recent return of director Jo Livingston.

Grayling toasts cider association account win

Grayling toasts cider association account win

The National Association of Cider Makers (NACM) has appointed Grayling on a 12-month contract.

Hills Balfour called in to raise GoEuro profile

Hills Balfour, the travel and tourism specialist, has been appointed as the UK PR agency for GoEuro after a six-way competitive pitch.

First Utility appoints Hatch Communications to beef up Rugby Super League title sponsorship

First Utility appoints Hatch Communications to beef up Rugby Super League title sponsorship

Independent energy provider First Utility has enlisted Hatch Communications to create sports sponsorship campaigns following a non-competitive pitch.

Opinion and features

No, no, trust me: the purpose of PR is dead

No, no, trust me: the purpose of PR is dead

Gosh, what a load of hand-wringing fuss about Robert Phillips' book Trust Me, PR is Dead.

Do brands think data breaches have lost their 'PR disaster' factor?

Do brands think data breaches have lost their 'PR disaster' factor?

"When Will Your Data Breach Happen? Not a question of if but when." This is a March 2015 headline from a well-read security news site.

How and why to campaign on your organisation's reputation

How and why to campaign on your organisation's reputation

Trust is earned when reputation becomes central to every business decision, but it is a job that requires constant refinement and evolution.

How to run a successful consumer PR event

How to run a successful consumer PR event

Press events are an excellent way to raise awareness of a brand or service among consumers and key members of the press. If executed well, an event provides an incentive for journalists to leave their desks and interact directly with the brand, which in turn provides a level of exposure and engagement that money can't buy.

Six tips for better global communications

Six tips for better global communications

I recently did some research for the Public Relations Consultants Association to determine best practice models for international comms teams. There were a number of insights:

Under the influence

A sure fire way to a strong public profile is being recognised as influential. I've been thinking a lot about the nature of influence lately, mostly through my involvement in putting together a list of the 50 most influential people when it comes to higher education policy.

Woodland Trust partners with Yorkshire Tea for tree-planting campaign

Woodland Trust partners with Yorkshire Tea for tree-planting campaign

The Woodland Trust and Yorkshire Tea have formed a partnership to plant 500,000 trees over the next five years, plus a further 500,000 in Africa.

MoneySuperMarket launches campaign for World Autism Awareness Week

MoneySuperMarket launches campaign for World Autism Awareness Week

Epic Dave, the character from the MoneySuperMarket adverts, has recreated his signature 'Epic Strut' at the National Autistic Society (NAS) as part of a campaign for World Autism Awareness Week.

Do you have the Fylde factor?

Do you have the Fylde factor?

According to the BBC's Lab UK Project with Cambridge University, I would be happiest if I lived in Fylde, Lancashire.

Rugby stars lend a hand to world's smallest rugby club in World Cup campaign

Rugby stars lend a hand to world's smallest rugby club in World Cup campaign

International rugby players Jonny Wilkinson, Sir Clive Woodward and Bryan Habana supported a local rugby match in Hampshire as part of Land Rover's Rugby World Cup 2015 campaign We Deal In Real.

Recent consumer PR people moves

Lidl brings Green Row's Maya Orr in-house

Lidl brings Green Row's Maya Orr in-house

Lidl has appointed Maya Orr as PR manager to help strengthen the supermarket's press relations function.

BitTorrent promotes Averill to VP of global communications, brand

BitTorrent promotes Averill to VP of global communications, brand

Christian Averill has worked at the company since November 2012.

Paul Howlett-Davey leaves Barratt Developments

Paul Howlett-Davey leaves Barratt Developments

Group head of PR at Barratt Developments, Paul Howlett-Davey, is leaving to join business consultancy Milner Strategic Marketing, as head of strategic public relations.

Longtime H+K exec Groty exits to lead PayPal's EMEA comms

Longtime H+K exec Groty exits to lead PayPal's EMEA comms

She will continue in her role at H+K until April 30.

Elephant Communications hires former Blackstone comms chief Sophia Harrison

Elephant Communications hires former Blackstone comms chief Sophia Harrison

Elephant Communications has appointed Sophia Harrison, former vice-president of EU comms at private equity house Blackstone, to join its leadership team.

Senior hires at Westminster Policy Institute

Senior hires at Westminster Policy Institute

Westminster Policy Institute has appointed two new associates, Sonia Sodha and Chris Yiu.