The latest consumer PR news, opinion and features.
Got a story? Contact Anna Reynolds on 020 8267 5525 or anna.reynolds@haymarket.com.

Latest news and news analysis

GHD holds six-way agency shootout for consumer PR

GHD holds six-way agency shootout for consumer PR

Hair straightener manufacturer GHD is choosing between six agencies for its consumer PR account, which has been held by Shine Communications for six years.

Tin Man helps Borough Market celebrate 1,000 years

Tin Man helps Borough Market celebrate 1,000 years

The 1,000-year anniversary of the founding of Borough Market on the South Bank of the Thames in London has prompted the market to bring in consumer PR agency Tin Man.

Waggener Edstrom doubles stake in Australian comms agency

Waggener Edstrom doubles stake in Australian comms agency

Waggener Edstrom (WE) has increased its equity share in Australian comms agency Buchan, as the agency embarks on a global growth plan.

WPP sees PR slowdown recur with 0.1% organic revenue growth

WPP sees PR slowdown recur with 0.1% organic revenue growth

The holding company behind Burson-Marsteller and Hill+Knowlton Strategies has reported disappointing third quarter revenue growth at its PR and public affairs division.

Uber sees departures in EMEA comms team

Uber sees departures in EMEA comms team

Recent departures from the regional comms team at new-generation taxi service Uber include EMEA head of comms Rachel Channing and EU head of policy Dominick Moxon-Tritsch, PRWeek understands.

Premier Inn to launch spin-off brand for tech generation with Clarity PR

Premier Inn to launch spin-off brand for tech generation with Clarity PR

Clarity PR has won a three-way pitch from Premier Inn to launch a technology-focused hotel, targeting people aged between 25 and 40.

Unity promotes M&S' Little Shwop of Horrors with Joanna Lumley

Unity promotes M&S' Little Shwop of Horrors with Joanna Lumley

On behalf of Oxfam and M&S, the London-based PR firm oversaw the launch of a pop-up Halloween shwop shop, where consumers can swap their old clothes for items donated by celebrities.

Jewellery clients turn to Portas and Dragon Associates

Jewellery clients turn to Portas and Dragon Associates

Goldsmiths, the 236-year-old jewellery business that made the Rugby League Trophy, and David Morris, which has produced jewellery used in James Bond films, have each appointed new PR agencies.

Brands2Life boosts consumer practice with Ketchum hire

Brands2Life boosts consumer practice with Ketchum hire

Brands2Life has hired Lydia Howard to join its consumer team as a practice director.

Curzon PR wins Museum of the Jewish Soldier international brief

Curzon PR wins Museum of the Jewish Soldier international brief

Curzon PR has won the account for the Museum of the Jewish Soldier in WWII, in Latrun, Israel.

Marks & Spencer voted the UK's most authentic brand

Marks & Spencer voted the UK's most authentic brand

Consumers believe the UK's most authentic brands are largely supermarkets and high street shops, according to a study conducted by Cohn & Wolfe.

Samaritans launches Twitter app to help vulnerable people

Samaritans launches Twitter app to help vulnerable people

Samaritans has teamed up with digital agency Jam to launch a free app that people can use to receive alerts when their friends write tweets that suggest they are at risk of suicide.

Taco Bell disappears from social to promote new app

Taco Bell disappears from social to promote new app

Taco Bell's website and social media platforms went dark on Tuesday morning as part of a campaign to promote the chain's new mobile app in a way that would make it stand out from rivals.

Tourism group Brand USA sticks with Ogilvy PR as global media relations partner

Tourism group Brand USA sticks with Ogilvy PR as global media relations partner

Ogilvy Public Relations has been retained by Brand USA as its global partner for media relations.

Citizen brings in former Cohn & Wolfe exec Mark Cater to lead EMEA

Citizen brings in former Cohn & Wolfe exec Mark Cater to lead EMEA

Mark Cater, the former senior Cohn & Wolfe director, is joining consumer PR agency Citizen as EMEA MD with temporary responsibility for its in-flux UK operations.

Opinion and features

NBC foreign correspondent Keir Simmons talks poor pitches and avoiding biscuits

NBC foreign correspondent Keir Simmons talks poor pitches and avoiding biscuits

Keir Simmons, NBC's London-based foreign correspondent, talks to PRWeek about his job and how he relates to PRs.

Rising star: Nikki Peters, senior account executive, Stand Agency

Rising star: Nikki Peters, senior account executive, Stand Agency

Nikki Peters has proved herself a natural and enthusiastic networker since joining Stand Agency as its first employee in June 2012.

Creative inspiration: Elizabeth Emanuel, fashion designer

Creative inspiration: Elizabeth Emanuel, fashion designer

Fashion designer Elizabeth Emanuel discusses her biggest influences.

Integration report: one vision

Integration report: one vision

A new report identifies the emergence of the chief comms and marketing officer (CCMO) and predicts greater convergence between disciplines.

Postcard from Nigeria

Postcard from Nigeria

The PR industry has massive potential in Africa's biggest economy but there is still work to be done, says Nn'emeka Maduegbuna, chairman and CEO, C&F Porter Novelli, Nigeria.

Showcase: World's Largest Underground Trampoline

Showcase: World's Largest Underground Trampoline

Weber Shandwick with Bounce Below, June 2014

A PR professional's guide to social media monitoring

A PR professional's guide to social media monitoring

There are numerous tools available for monitoring your social media campaigns and the opportunities for engagement seem limitless, but this can brings pitfalls.

Showcase: The Microsoft Apartment

Showcase: The Microsoft Apartment

3 Monkeys Communications with Microsoft, May-July 2014

Social media: get sophisticated or die

Social media: get sophisticated or die

Social media have evolved rapidly in the past decade, forcing brands to consider their strategies carefully. David Benady identifies the risks of failing to keep up to speed.

Hit or Miss? Kelly Brook gathers publicity around 'Close Up' autobiography

Several column inches have been devoted to model and TV presenter Kelly Brook in the past few weeks, with the latest story concerning her excluding her ex-boyfriend from her book.

Latest Jobs

Recent consumer PR people moves

Liberty Communications appoints Scott Beaver to head up US expansion

Liberty Communications appoints Scott Beaver to head up US expansion

Scott Beaver has been brought in to oversee UK-headquartered tech PR firm Liberty Communications' US operations as it opens an office in San Francisco, in a bid to develop its Silicon Valley presence.

Stuart Lerman leaves HTC to join Facebook

Stuart Lerman leaves HTC to join Facebook

Lerman has left his role at HTC to join the Facebook comms team as European consumer communications manager.

Exposure hires Keir Mather as UK managing director

Exposure hires Keir Mather as UK managing director

Exposure has appointed Keir Mather, a former director at ad agency BBH, to oversee its UK business.

Tonic Life hires Mary Smiddy as global CEO

Tonic Life hires Mary Smiddy as global CEO

Mary Smiddy is joining Tonic Life as global CEO in November, while Tamsin Tierney will assume the role of MD of the agency's Europe operations, four months after the agency's founders were put on gardening leave.

Golin's Matt Neale and Bibi Hilton awarded promotions

Golin's Matt Neale and Bibi Hilton awarded promotions

Golin has handed additional responsibilities to Matt Neale, who takes up joint leadership of the agency's New York office, and Bibi Hilton, who becomes MD of Golin London.

FleishmanHillard brings in Exposure director Dave Bennett

FleishmanHillard brings in Exposure director Dave Bennett

FleishmanHillard has appointed Dave Bennett in the new role of head of its brand marketing practice.