The latest consumer PR news, opinion and features

Latest news and news analysis

Four in ten agencies have no problem with TransferWise's £3k ideas-only pitch

Four in ten agencies have no problem with TransferWise's £3k ideas-only pitch

A sizeable number of PR agency leaders disagree that inviting agencies to pitch for a £3,000 idea-only brief to be implement by another firm reflected badly on tech start-up TransferWise.

Liverpool Fashion Week takes on London rival with Tin Man hire

Liverpool Fashion Week takes on London rival with Tin Man hire

Liverpool Fashion Week has hired Tin Man Communications as it aims to compete with its globally known London counterpart.

E.On invites agencies to compete for six-figure comms account

E.On invites agencies to compete for six-figure comms account

One of the 'big six' energy firms has begun approaching PR agencies to gauge their interest in pitching for consumer-led work currently held by 3 Monkeys and Tangerine PR.

The Royal Institution of Chartered Surveyors appoints Kindred

The Royal Institution of Chartered Surveyors appoints Kindred

The Royal Institution of Chartered Surveyors (RICS) has hired Kindred as its retained agency for consumer and trade PR.

Iceland signs Peter Andre as celebrity ambassador

Iceland signs Peter Andre as celebrity ambassador

Peter Andre has been recruited as the new face of Iceland, the frozen food retailer, which will roll out TV ads featuring the former pop star.

Berkeley PR wins Yodel parcel delivery account

Berkeley PR wins Yodel parcel delivery account

Parcel delivery company Yodel has appointed Berkeley PR to handle a comms brief aimed at consumers, retailers and stakeholders.

Clothing retailer Blue Inc appoints Instinct PR to consumer account

Clothing retailer Blue Inc appoints Instinct PR to consumer account

Instinct PR has been appointed by clothing retailer Blue Inc to handle its consumer media, campaigns and celebrity outreach.

Greggs gives lesson in Twitter crisis management after fake logo debacle

Greggs gives lesson in Twitter crisis management after fake logo debacle

Greggs became victim to a viciously satirical version of its own logo yesterday, when Google searches for the baker displayed a fake tagline that read, "Providing shit to scum for over 70 years".

IKEA solar energy partner hires Pavla Kopecna

IKEA solar energy partner hires Pavla Kopecna

IKEA's solar panel installation partner, Hanergy Solar UK, has appointed Pavla Kopecna to promote its service to the public.

3 Monkeys wins UK social media strategy for Thomas & Friends

3 Monkeys wins UK social media strategy for Thomas & Friends

The company behind Thomas & Friends and Fireman Sam has hired 3 Monkeys Communications for a social media brief.

Max Clifford's PR firm wound up with debts of almost half a million pounds

Max Clifford's PR firm wound up with debts of almost half a million pounds

Max Clifford's PR firm is to be wound up owing £473,000 to 19 creditors including the taxman, Channel 4 and the Newspaper Licensing Agency, records at Companies House show.

Mountain Warehouse brings in House PR for consumer push

Mountain Warehouse brings in House PR for consumer push

Outdoor clothing and equipment retailer Mountain Warehouse has appointed House PR to bolster its marketing strategy following a non-competitive pitch.

Soundcheck Group to promote new Barbra Streisand album

Soundcheck Group to promote new Barbra Streisand album

Soundcheck Group has been hired to handle UK PR for Barbra Streisand as she releases her latest album.

AB InBev reviews Stella Artois and Budweiser UK work

AB InBev reviews Stella Artois and Budweiser UK work

AB InBev UK, part of the world's largest brewer, has launched a major consumer pitch for some of its biggest brands.

OMG: We Are Social tracks the Twitterati's favourite acronyms

OMG: We Are Social tracks the Twitterati's favourite acronyms

While they are most often found laughing out loud, the Twitterati are also regularly confused head-shakers with a penchant for cursing, a new survey of social media acronyms has found.

Opinion and features

The big debate: do ideas-only briefs devalue PR agencies?

The big debate: do ideas-only briefs devalue PR agencies?

Tech start-up TransferWise was criticised last week for asking PR agencies to present an idea to be executed by another agency.

Four rules to consider before commenting on a celebrity's death

Four rules to consider before commenting on a celebrity's death

The morality of news management is in the spotlight once again after Gawker slammed Edelman as a "soulless PR conglomerate" for its 'Carpe Diem' blog on Robin Williams.

Do Huntsworth and Engine Group intend to merge?

Do Huntsworth and Engine Group intend to merge?

As Huntsworth's half-year results were looming last week, and as the share price continued to flatline, one suspected the group would pull yet another rabbit from its top hat; few predicted that rabbit would be Lord Chadlington himself.

What I learned as a press officer at the Commonwealth Games

What I learned as a press officer at the Commonwealth Games

"It is a privilege to do this job. Make sure you enjoy it." Those were the words going round my head as I entered the Commonwealth Games village two weeks ago to join up with the media operation supporting Team England at Glasgow 2014.

Hit or Miss? Tulisa Contostavlos allows BBC Three documentary to follow her trials

Hit or Miss? Tulisa Contostavlos allows BBC Three documentary to follow her trials

Singer and former X-Factor judge Tulisa Contostavlos chose to be filmed for a BBC Three documentary, 'Tulisa: The Price of Fame', as she went on trial for supplying cocaine to an undercover Sun reporter.

Q&A: Team Sky comms pair on the Tour de France

Q&A: Team Sky comms pair on the Tour de France

Chris Haynes, director of external affairs at Team Sky and Sky Sports, and Joel Keoghan, director of marketing at Team Sky, talk about managing Team Sky's communications around this year's Tour de France.

Taking the fear out of networking

Taking the fear out of networking

Ex-european director of external communications at Coca-Cola Enterprises, Debbie Spitz, shares her tips on how to get the best from, and even enjoy, networking.

Hit or Miss? Airbnb reveals new branding to the world

Hit or Miss? Airbnb reveals new branding to the world

Airbnb, the short-term accommodation businesss, updated its brand identity this week and introduced a new logo that it named the Bélo, "the universal symbol of belonging".

Who real-timed it best -- Adidas or Lufthansa?

Who real-timed it best -- Adidas or Lufthansa?

German companies celebrate their team winning the World Cup for the fourth time.

Showcase: Blog4Trek

Showcase: Blog4Trek

TrekAmerica and Fred, February-April 2014

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Recent consumer PR people moves

Blu eCigs hires James Dodkin to cover PR remit

Blu eCigs hires James Dodkin to cover PR remit

E-cigarette brand Blu eCigs has hired James Dodkin to oversee PR following the company's recent rebrand from Skycig.

Samaritans hires Sophie Borromeo after top comms role split

Samaritans hires Sophie Borromeo after top comms role split

The Samaritans has split its top comms role and hired Sophie Borromeo as the charity prepares to develop a new six-year strategy.

TVC launches sports division with Ben Barker hire

TVC launches sports division with Ben Barker hire

TVC Group has launched a sporting division with the appointment of Hill+Knowlton Strategies' sponsorship specialist Ben Barker.

Heineken appoints Carlsberg's Joanna Dring to UK comms team

Heineken appoints Carlsberg's Joanna Dring to UK comms team

Heineken has brought in former Carlsberg Group global brand PR manager Joanna Dring as a PR and press manager.

Huntsworth puts Tonic Life founders on gardening leave and installs new team

Huntsworth puts Tonic Life founders on gardening leave and installs new team

Huntsworth has put Tonic Life founders Scott Clark and Oliver Parsons on gardening leave until next January following the pair giving notice of their decision to quit the agency after failing to reach terms about their future involvement.

Porter taps Buehler as global director of strategic planning

Porter taps Buehler as global director of strategic planning

Porter Novelli has appointed Phil Buehler to serve as EVP and global director of strategic planning.