A trustworthy brand is great, but a relevant brand is much better to most customers, according to new research from Golin.
The change at the top of Ford Motor Company's communications team coincides with a leadership shift in the CEO's office.
Just under half of PR professionals and marketers in the UK are failing to adhere to official guidelines around influencer marketing, a study has found.
Cider brand Magners unleashed a squad of scantily-clad men in London yesterday (18 May) to encourage commuters to "seize the summer".
McDonald's had no choice but to withdraw its now infamous "dead dad ad" after it provoked fierce criticism from the public and bereavement charities, the brand's top UK marketer has said.
Reports that online retail giant Amazon is planning to enter the pharmaceutical market raises questions on how it would build trust among consumers in the space, healthcare PR experts argue.
Music and entertainment journalism title NME has appointed Common Industry to help it develop new projects, following a competitive three-way pitch.
Global healthcare company Bupa has strengthened its UK PR agency support with the addition of Seymour and Third City, PRWeek has learned.
Ethical chocolate brand Green & Black's has handed its UK consumer PR account to Golin, following five years working with Edelman.
Racepoint picks up bills service, Honey opens in San Fran, cyber brief for Firefly and PLMR, wins for Richmond Towers, Purple and Refresh, and more from PRWeek UK.
General election roller coaster: Thorpe Park offers discounted entry to under 25s who register to vote
Thorpe Park will offer a discount of more than 50 per cent to people aged 18-24 who show they are registered to vote, in the theme park's latest stunt by the agency Taylor Herring.
Volvo ad 'Life Paint', which scooped a double Grand Prix for creative agency Grey London at Cannes Lions in 2015, has been banned for giving a misleading impression of the titular road safety product.
McDonald's UK is withdrawing a controversial new film that depicts a young boy grieving for his late father, and said it will "review" its creative process "to ensure this situation never occurs again".
I watched the latest McDonald's UK campaign video this morning with my mouth open wide enough to accomodate a whole Big Mac.
From overprotection to paranoia - are PRs at football clubs right to shield players from the media spotlight?
In football you encounter some "overprotective" and "paranoid" comms people who can make life difficult, says BBC News sports editor Dan Roan - but PRs argue it is understandable that clubs shield players from the media spotlight.
Facebook is under fire on multiple fronts: already, it's hired 3,000 moderators to combat extremist content, felt pressured enough to run newspaper ads on spotting fake news, and been ordered by the Austrian courts to tackle hate speech around the world.
PRWeek's Agony Uncle answers questions on how to rebuild trust in charities, whether PR is the right career and what constitutes a 'PR disaster'.
The BBC News sports editor talks about paranoid football comms people, what makes a good PR pitch, and tells PRWeek UK what's meant to be in his lunch box...
Cut the crap. Get to the point. The job of journalists has been to wade through complexity and get to the core of an issue, sparing unnecessary clutter so that audiences are presented with what matters - and the best PR people help them do it.
There's an ever-growing network of PRs and freelance-inspired agencies creeping up who are doing away with tradition and challenging the current status quo.
The influencer marketing industry is currently waging war against fake influencers. You bet your ass we're insulted.
Which agencies made most money on consumer PR accounts in 2016? Our sector breakout table from the 2017 Top 150 reveals all...
We've witnessed the rise of citizen journalism. We've heard about the wisdom of crowds. And lately, of course, we've been introduced to the scourge of "fake news".
The days when PR effort was simply measured by weight of media coverage and spurious and meaningless metrics are almost gone.
There's a 'national day' for almost everything, and 10 April didn't disappoint, offering a celebration for siblings, cinnamon crescents and farmyard animals.
PR Manager - Consumer - In-House PR Futures London (North), London (Greater)
Director - BIG JOB - global, integrated fmcg client - £low - mid six figures Utterclub London (Greater)
Partnership Communications Manager- Fashion/ Luxury/ Technology JFL Search & Selection London
Communications Manager- Broadcast/ Consumer Technology JFL Search & Selection London
Strategic Planner, Consumer Brands, Central London The Foundry - Original London (Central), London (Greater)
James Gurling, an MD in the London office of MHP, has taken leave from the agency to chair the Liberal Democrats' General Election campaign.
Weber's Hogwood hot-foots to Portland, The PR Network signs up Vistage, Instinct clicks with online retailer and more from PRWeek UK.
In brief: Smarts hired by Hertz, Dogs Trust gets new comms chief, Clementine wins Greek spirit brand
Smarts hired for Hertz content, Dogs Trust gets new comms chief, Clementine wins Greek spirit brand, and more from PRWeek UK.
She has succeeded Brendon Craigie in the top job at the agency.
In brief: Rooster boards airline, Metia board changes continue, wins for Manifest, Social and Calacus
Rooster boards China Southern Airlines, Metia changes continue with new CFO, Manifest bunks up with hotel booking app and more from PRWeek UK.
Sarah Scholefield has been promoted to the role of UK CEO at Grayling, as parent company Huntsworth says it "continues to emerge from a transformative period".