The latest consumer PR news, opinion and features

Latest news and news analysis

Renewable supplier Good Energy raids Whitehall to challenge Big Six

Renewable supplier Good Energy raids Whitehall to challenge Big Six

Renewable energy supplier Good Energy has brought in former Department for Energy and Climate Change (DECC) chief press officer Emily Towers to lead its communication team as it seeks to challenge the Big Six.

Post-pitch staff churn still an agency issue, survey finds

Post-pitch staff churn still an agency issue, survey finds

Four in ten agencies may change teams between pitching for a brief and working on it, a new study has found.

Kaper hires Cancer Research UK's head of PR Nicola Dodd

Kaper hires Cancer Research UK's head of PR Nicola Dodd

Cancer Research UK's head of PR and social media Nicola Dodd has been hired to a newly created role as director at Kaper.

Mars creates chief health, wellbeing officer role

Mars creates chief health, wellbeing officer role

Sandler will manage health initiatives for all Mars brands, which span confectionary and savory foods and include Skittles, Orbit Gum, and Uncle Ben's.

Brands make the most of Germany's dramatic victory over Brazil

Brands make the most of Germany's dramatic victory over Brazil

Tesco, Paddy Power, Adidas and PornHub are among the brands to have made the most of Germany's 7-1 thrashing of the hosts, Brazil, in the first World Cup semi-final last night, Campaign's Maisie McCabe reports.

Reed.co.uk on the lookout for UK PR support

Reed.co.uk on the lookout for UK PR support

Recruitment company Reed.co.uk is seeking to appoint an agency to handle its PR in the UK.

Former Tory adviser Tom Muir takes on new comms role at The Priory

Former Tory adviser Tom Muir takes on new comms role at The Priory

The Priory, the addiction clinic known for treating a string of high-profile figures, has handed former Conservative adviser Tom Muir a newly created comms role.

Brazen helps Liberty Flights in "massively controversial" vaping market

Brazen helps Liberty Flights in "massively controversial" vaping market

Brazen has been appointed by the British e-cigarette company Liberty Flights as the company seeks to differentiate itself over the "massively controversial" issue of vaping.

Shine appoints Unity's Andrew Soar for senior creative role

Shine appoints Unity's Andrew Soar for senior creative role

Shine Communications has hired Andrew Soar from Unity to take up the new role of creative associate director.

Huge scarecrows and behind the scenes briefings: Where PR fits in to the Tour de France

Huge scarecrows and behind the scenes briefings: Where PR fits in to the Tour de France

The Tour de France begins tomorrow with the first stage 'Grand Depart' to take place in Yorkshire and two further stages taking place in the UK before heading over the channel to France.

Frank tasked with putting recycling back on the agenda

Frank tasked with putting recycling back on the agenda

Frank PR has won the pitch to promote a Government and Coca-Cola Enterprises-backed initiative encouraging the collection of plastic packaging for recycling.

Free access to PRWeek's iPad edition comes to an end for non-subscribers

Free access to PRWeek's iPad edition comes to an end for non-subscribers

PRWeek's iPad edition is becoming a paid-for product, although our subscribers will continue to receive free access as part of their package.

Britain's 'first' melon juice brand appoints Palm PR

Britain's 'first' melon juice brand appoints Palm PR

Mello, which claims to be Britain's first range of raw melon juice, has appointed food and drink PR agency Palm PR to manage its UK launch.

YO! Sushi calls in Headland amid sale rumours

YO! Sushi calls in Headland amid sale rumours

YO! Sushi has handed Headland a corporate and financial brief amid reports the company is getting set for a £120m sale.

Virgin Racing team appoints Pitch for electric car championship

Virgin Racing team appoints Pitch for electric car championship

Virgin Racing Formula E Team has appointed Pitch as it prepares to compete in the inaugural 2014 FIA Formula E Championship.

Opinion and features

Notonthehighstreet.com's Holly Tucker on cutting through the noise

Notonthehighstreet.com's Holly Tucker on cutting through the noise

The site's co-founder explains how her online business has been shaped by strategic comms.

The comms world: where will growth come from?

The comms world: where will growth come from?

The future is bright for the global PR industry. But it will only maximise growth by ceasing to be the PR industry as we know it.

Richard Edelman, the new king of Cannes

Richard Edelman, the new king of Cannes

The Edelman CEO's Grand Prix win last month symbolises his vision for the modern PR agency. He outlines to Danny Rogers his ambitious plan to remould Edelman as a corporate 'game-changer'.

From the editor-in-chief: The death of PR agencies - as we know them

From the editor-in-chief: The death of PR agencies - as we know them

All the evidence gathered from PRWeek's investigations over the past month points to a couple of crucial conclusions...

Facebook breaks communications' golden rule with study scandal

Facebook breaks communications' golden rule with study scandal

Facebook's recently revealed study in 'emotional contagion' provoked angry responses from many internet users - and a pending inquiry from the Information Commissioner's Office. The response from the company not only showed a lack of understanding and empathy, but is a textbook example of how not to respond to a crisis, says Aspectus PR's Alastair Turner.

I didn't get where I am today... by having a life plan

I didn't get where I am today... by having a life plan

Planning has transformed our industry, but those skills don't apply to my personal trajectory, says Steve Marinker, managing director of Havas PR.

Lack of video will kill the press release

Lack of video will kill the press release

Failing to incorporate video into comms services is likely to leave the industry dangerously behind the times.

Primark's 'cry for help' messages: genuine or PR stunts?

Primark's 'cry for help' messages: genuine or PR stunts?

Primark is certainly no stranger to allegations of using sweatshops, and a mass of other unethical claims. You'd have thought that given we all claim to be ethical shoppers these days, we'd all shop elsewhere, says Chris Arnold, creative partner, Creative Orchestra and author of Ethical Marketing & The New Consumer.

The Telegraph's women's editor Emma Barnett on exclusivity and switching off
E-cigarette boss Jacob Fuller on comms and the industry's 'biggest mistake'

E-cigarette boss Jacob Fuller on comms and the industry's 'biggest mistake'

E-cigarette boss Jacob Fuller says the industry's biggest mistake was naming the product 'e-cigarettes'.

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Recent consumer PR people moves

Twitter gives Stricker CCO title after he absorbs media oversight

Twitter gives Stricker CCO title after he absorbs media oversight

Stricker is continuing to report to CEO Dick Costolo with responsibility for leading Twitter's consumer marketing, global media, and worldwide PR efforts.

Steven Day joins Up Communications as chairman

Steven Day joins Up Communications as chairman

Former EE chief of brand and communications Steven Day has joined his former colleagues Stuart Jackson and Lynne Arrowsmith at Up Communications, which officially launches today.

Bauer Media Radio hands Cat Martin top comms role

Bauer Media Radio hands Cat Martin top comms role

Bauer Media Radio has restructured its comms team following the acquisition of Absolute Radio.

Weber Shandwick's Roxanne Kalha joins W in top lifestyle role

Weber Shandwick's Roxanne Kalha joins W in top lifestyle role

W has poached Roxanne Kalha from Weber Shandwick to become head of lifestyle at the agency.

Iris Culture recruits Ben Gotto Smith as managing partner

Iris Culture recruits Ben Gotto Smith as managing partner

Iris Culture has recruited former Exposure Europe director of communications Ben Gotto Smith to the new role of managing partner.

Manchester's Citypress targets growth with new London office

Manchester's Citypress targets growth with new London office

Manchester-headquartered PR, digital and creative agency Citypress has set its sights on winning new business and attracting new talent after opening its first permanent London office.