Channel 4 is switching off its digital channel E4 on 7 May to encourage viewers to get out and vote in the general election.
Electronic toy company Vtech has appointed Speed Communications as its retained UK PR agency, after incumbent Grayling repitched for the account.
Online betting exchange Smarkets has appointed Stature PR to raise its profile among consumer and trade media following a three-way pitch.
A survey by blogging community BritMums, in partnership with comms consultancy Hill+Knowlton Strategies, has revealed that UK brands are not engaging effectively with bloggers.
Notwithstanding a sudden surge in the fortunes of one of the major parties, the general election is likely to result in either a slim Parliamentary majority of the kind not seen since Sir John Major's ill-fated 1992-1997 administration nearly 20 years ago, or a minority government. This in turn presages a radical change in the tactics employed by public affairs agencies to influence the Government's legislative programme. PRWeek speaks to three public affairs professionals to get their insight on the opportunities and challenges presented by the composition of the next government.
WPP has reported a 1.2 per cent rise in like-for-like sales in its PR and public affairs group in the first quarter of 2015, with growth in all regions except the UK and continental Europe. Net sales in the division grew 1.6 per cent.
Grifco PR has been appointed to promote tourism organisation Discover Greece following a competitive pitch.
3 Monkeys, Kaper, Fever and incumbent John Doe are set to pitch for Vauxhall Motors' consumer PR account next week.
Edelman has appointed former global PR director of adidas, Leila Fataar, to the newly created role of director of media strategy.
The Luxembourg National Tourist Office has appointed McCluskey International to boost trade relations and raise its destination profile in the UK following a five-way pitch.
Café Rouge brand director Georgia Hall has served PR and marketing agency Elliotts a consumer PR brief to help the chain attract more patrons and "fall back in love" with the French-themed restaurant.
Man Bites Dog was awarded the contract to handle PR and social for The Storytellers following a non-competitive pitch.
Golley Slater has appointed Cat Jennings, former brand marketing director at Ketchum, as managing director of its London office.
Grayling has won the National Casino Forum (NCF) account after a competitive five-way pitch.
Stagecoach West, the bus operator servicing Gloucester, Cheltenham and North Bristol, has appointed 10 Yetis PR to develop a consumer campaign following a four-way pitch.
It's about us, not them, but brands are missing the chance to connect with the public. Maybe they should phone a friend.
Changing minds requires a jolt as well as a nudge.
When I read the PR Week/PRCA survey on Mental Wellbeing, I did so with a sense of relief.
The fear factor is never far away, leading us to distract and comfort ourselves when we should be comforting each other.
The historian Simon Schama said in The Guardian recently that we have become the "look down" generation.
Gosh, what a load of hand-wringing fuss about Robert Phillips' book Trust Me, PR is Dead.
"When Will Your Data Breach Happen? Not a question of if but when." This is a March 2015 headline from a well-read security news site.
Trust is earned when reputation becomes central to every business decision, but it is a job that requires constant refinement and evolution.
Press events are an excellent way to raise awareness of a brand or service among consumers and key members of the press. If executed well, an event provides an incentive for journalists to leave their desks and interact directly with the brand, which in turn provides a level of exposure and engagement that money can't buy.
I recently did some research for the Public Relations Consultants Association to determine best practice models for international comms teams. There were a number of insights:
Inhouse PR Executive - Consumer/Dating Media Recruitment London (Central), London (Greater)
Account Director/Senior Account Manager - Consumer Media Recruitment London (Central), London (Greater)
PR Manager - Global consumer electronic brand The Works London
Director of Consumer Media Recruitment London
PR Account Manager - Food & lifestyle Reuben Sinclair London
US media and entertainment company NBCUniversal has appointed Neil Spring as director of comms for its television production business.
Music video hosting service Vevo has appointed DawBell PR for a consumer and trade media brief, while hiring Dot Levine from UK Music as its new comms manager.
Lidl has appointed Maya Orr as PR manager to help strengthen the supermarket's press relations function.
Christian Averill has worked at the company since November 2012.
Group head of PR at Barratt Developments, Paul Howlett-Davey, is leaving to join business consultancy Milner Strategic Marketing, as head of strategic public relations.
She will continue in her role at H+K until April 30.