The latest consumer PR news, opinion and features

Latest news and news analysis

Parkrun appoints Threepipe for brand positioning brief

Parkrun appoints Threepipe for brand positioning brief

Threepipe has been appointed by Parkrun, a not-for-profit body that organises free, weekly, 5km timed runs, to develop and articulate the brand and engage with potential new partners.

Reputation is key: study reveals top 10 brands rated by UK consumers

Reputation is key: study reveals top 10 brands rated by UK consumers

The Good Relations Group has developed a tool that identifies the top brands, as rated by consumers, including Cadbury, John Lewis and Aldi.

Tooting residents line their pockets after Betfair's free cash stunt

Tooting residents line their pockets after Betfair's free cash stunt

Cashpoint users in Tooting got more than they bargained for when a cash machine set up by Betfair starting giving away free money.

Clarion Communications hired for Valspar paint UK product launch

Clarion Communications hired for Valspar paint UK product launch

US-based Valspar paint has appointed Clarion Communications ahead of the national rollout of its products in all B&Q stores in 2015.

AD Publicity expands with skincare product appointment

AD Publicity expands with skincare product appointment

Proto-col, a British collagen skincare brand, has appointed AD Publicity as its retained consumer PR agency.

Propeller Group expands senior team with Branwell Johnson and Matt Phillips hires

Propeller Group expands senior team with Branwell Johnson and Matt Phillips hires

Propeller Group has hired Branwell Johnson and Matt Phillips in two newly created roles as part of the agency's expansion drive.

Food and drink agencies Sauce and Taste join forces

Food and drink agencies Sauce and Taste join forces

Sauce and Taste, two food and drink-focused agencies based north and south of the Scottish border, have announced a strategic working partnership.

Palm PR called in to drive sales to British chocolate firm Choc on Choc

Palm PR called in to drive sales to British chocolate firm Choc on Choc

British chocolate company Choc on Choc has appointed Palm PR to help drive sales to the brand and increase its profile in consumer and trade media.

Launch PR hires Octopus Group's Juliet Cameron to head up brand PR

Launch PR hires Octopus Group's Juliet Cameron to head up brand PR

Juliet Cameron, who led Octopus Group's consumer brand agency Union Street, has joined Launch PR as director of brand PR.

Yorkshire Building Society hires Hatch Communications to celebrate 150 years

Yorkshire Building Society hires Hatch Communications to celebrate 150 years

Hatch Communications has won a pitch to help support the 150th anniversary celebrations of Yorkshire Building Society.

Four Communications prepares to snap up Consolidated PR

Four Communications prepares to snap up Consolidated PR

Four Communications is making preparations to buy Consolidated PR next month as it seeks to strengthen its consumer credentials.

Bell Pottinger shifts Mulberry work to newly launched luxury division

Bell Pottinger shifts Mulberry work to newly launched luxury division

Bell Pottinger has launched a five-strong luxury division with clients including Mulberry as it seeks to exploit the rapidly growing multi-billion-pound market.

Hit or Miss? Apple unveils new iPhones at latest product launch

Hit or Miss? Apple unveils new iPhones at latest product launch

This week saw Apple’s latest product launch event, with the unveiling of its new iPhone models and Apple Watch.

Celebrity Cruises hires DeVries SLAM to raise UK profile

Celebrity Cruises hires DeVries SLAM to raise UK profile

Luxury cruise liner Celebrity Cruises has appointed DeVries SLAM to raise its reputation and consumer profile within the UK.

M&C Saatchi posts profit increase amid PR expansion

M&C Saatchi posts profit increase amid PR expansion

M&C Saatchi has reported a 17 per cent rise in pre-tax profits to £8.5m for the half-year to 30 June compared with the same period last year.

Opinion and features

Lose the wingman

Lose the wingman

All PR people love working a room, right? Not always. Talk Talk's PR manager Clara Biu shares what she has learnt about how to become a more active networker (and even enjoy it).

Brooklyn Brothers on why the Jaguar XE launch event had sex appeal

Brooklyn Brothers on why the Jaguar XE launch event had sex appeal

Miranda Mitchell is head of outreach at The Brooklyn Brothers and was a key figure behind the spectacular £4m launch event of the new Jaguar XE on Monday evening.

From the editor-in-chief: Private sector can reignite the climate change debate

From the editor-in-chief: Private sector can reignite the climate change debate

What has always fascinated me about the comms business is that this is an industry built on intelligent debate.

Adbusters' Kalle Lasn says comms professionals can save the world

Adbusters' Kalle Lasn says comms professionals can save the world

The environmentalist and anti-consumerist leader of Adbusters talks to Alex Benady about 'culture jamming', empty CSR initiatives and how comms professionals can use the power in their hands for global good.

From the boardroom: Hiut's Clare Hieatt acts smart to take on denim's big boys

From the boardroom: Hiut's Clare Hieatt acts smart to take on denim's big boys

Clare Hieatt, the managing director of UK jeans-maker Hiut, says her company competes with bigger brands via smart social media and 'brand purpose'.

Birth of a new body

Birth of a new body

This week the CIPR introduces a new package of measures helping PR women navigate maternity leave. Board member and chair of the Professional Practices Committe Sarah Hall explains why this is so important.

Hit or Miss? Ryanair announces tickets for business travellers

Hit or Miss? Ryanair announces tickets for business travellers

Ryanair's image revamp continued apace this week with the launch of a 'business class'.

The big debate: do ideas-only briefs devalue PR agencies?

The big debate: do ideas-only briefs devalue PR agencies?

Tech start-up TransferWise was criticised last week for asking PR agencies to present an idea to be executed by another agency.

Four rules to consider before commenting on a celebrity's death

Four rules to consider before commenting on a celebrity's death

The morality of news management is in the spotlight once again after Gawker slammed Edelman as a "soulless PR conglomerate" for its 'Carpe Diem' blog on Robin Williams.

Do Huntsworth and Engine Group intend to merge?

Do Huntsworth and Engine Group intend to merge?

As Huntsworth's half-year results were looming last week, and as the share price continued to flatline, one suspected the group would pull yet another rabbit from its top hat; few predicted that rabbit would be Lord Chadlington himself.

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Recent consumer PR people moves

Former Cabinet and PM's comms adviser Lucy Maggs joins Smart Energy GB

Former Cabinet and PM's comms adviser Lucy Maggs joins Smart Energy GB

Smart Energy GB has appointed former Prime Minister's Office and Cabinet Office comms adviser, Lucy Maggs, as its new head of media.

Threepipe boosts social media offering with two hires

Threepipe boosts social media offering with two hires

Threepipe has made two appointments to boost its social media offering, with Sam Van Tilburgh joining as social media director and Justin Schwartz as account manager.

eHarmony finds its perfect match in Dr Linda Papadopoulos

eHarmony finds its perfect match in Dr Linda Papadopoulos

Dr Linda Papadopoulos is joining dating website eHarmony as its UK media spokesperson.

Edelman picks APCO's Lvovich as global public affairs chair

Edelman picks APCO's Lvovich as global public affairs chair

Stephanie Lvovich, most recently global chair of the food and consumer products practice at APCO Worldwide, was named global chair of Edelman's public affairs practice. She starts next month.

Cheshire council hires former print and broadcast journalist to lead comms

Cheshire council hires former print and broadcast journalist to lead comms

Cheshire East Council has appointed former print and broadcast journalist Beverley Walkden as its new head of comms and media.

Cabinet Office names Alison White preferred candidate for lobbying registrar

The Cabinet Office has revealed former Royal Mail commercial director Alison White as its preferred candidate to oversee the introduction of a statutory register of lobbyists.