The latest consumer PR news, opinion and features.
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Latest news and news analysis

Jaguar Land Rover consolidates PR account in JV Spark44

Jaguar Land Rover consolidates PR account in JV Spark44

Jaguar Land Rover is moving its Land Rover PR account to Spark44, a joint venture agency owned 50:50 by Spark44 management and Jaguar Land Rover.

Gü appoints Mischief as retained UK consumer agency

Gü appoints Mischief as retained UK consumer agency

Dessert brand Gü has hired Mischief as its retained consumer agency.

Five tips for how PRs should use mobile technology

Five tips for how PRs should use mobile technology

Racepoint Global has released a study analysing how the world's media titles report on mobile technology, offering advice for comms professionals based on the outcomes.

SurveyMonkey appoints Bite as first UK comms agency

SurveyMonkey appoints Bite as first UK comms agency

SurveyMonkey, the free online survey company, has appointed Bite to drive its expansion in the UK.

West One Bathrooms appoints Luchford APM for PR and events campaign

West One Bathrooms appoints Luchford APM for PR and events campaign

West One Bathrooms, a bespoke bathroom supplier, has hired Luchford APM to develop an international PR and events campaign.

Emanate wins pitch for Right Guard PR and social media brief

Emanate wins pitch for Right Guard PR and social media brief

Right Guard, the deodorant and shower gel brand, has appointed Emanate as its retained agency for PR and social media, following a competitive pitch.

Clementine Communications to promote London branch of Parisian restaurant Les Gourmets des Ternes

Clementine Communications to promote London branch of Parisian restaurant Les Gourmets des Ternes

Clementine Communications has been appointed to handle the PR for the second UK branch of Parisian restaurant Les Gourmets des Ternes, following a non-competitive pitch.

Agency captures the Zeitgeist with Una Pass account win

Agency captures the Zeitgeist with Una Pass account win

The Zeitgeist Agency has won a competitive pitch for new ticketing service Una for an initial four-month launch period.

Former Saatchi & Saatchi creative director launches beauty and lifestyle comms agency

Former Saatchi & Saatchi creative director launches beauty and lifestyle comms agency

London-based creative comms agency The Upper Story has been launched by former creative director at Saatchi & Saatchi, Danielle Gaboury.

Geometry PR finds its bearings with awareness-raising brief for shopping centre

Geometry PR finds its bearings with awareness-raising brief for shopping centre

Geometry PR has been appointed to increase awareness of Somerset-based shopping destination Clarks Village, following a competitive pitch.

Aberfield wins six-way pitch for QHotels chain

Aberfield wins six-way pitch for QHotels chain

QHotels, a luxury hotel chain, has appointed Aberfield Communications to handle PR for the brand and its range of 27 four- and five-star hotels across the UK.

Sopexa appointed by Portuguese wine and port firm after becoming private company

Sopexa appointed by Portuguese wine and port firm after becoming private company

Sopexa UK has been appointed to handle the PR for Portuguese port and wine company Sogevinus. The wine, food and lifestyle agency won the account for a three-year period after a competitive pitch.

Five agencies left in the running for Jamaica Tourist Board pitch

Five agencies left in the running for Jamaica Tourist Board pitch

Five agencies, including Burson-Marsteller, Hills Balfour, Luchford, KBC and Representation Plus, are flying out to Kingston to pitch for the Jamaica Tourist Board consumer account, PRWeek has learned.

Dirty Martini hires House PR on project basis

Dirty Martini hires House PR on project basis

CG Restaurants & Bars has hired House PR to work on a project basis for its Dirty Martini cocktail bar brand, PRWeek understands, after parting company with Lucre PR earlier this year.

Stonegate appoints Lucre for Slug and Lettuce pub chain

Stonegate appoints Lucre for Slug and Lettuce pub chain

Stonegate Pub Company, which owns The Living Room and Yates' brands, has appointed Lucre to handle the PR for its Slug and Lettuce chain.

Opinion and features

Germanwings has been forced to operate beyond the standard crisis comms manual

Germanwings has been forced to operate beyond the standard crisis comms manual

A week ago the airline Lufthansa was hobbled by a third consecutive day of strike action by its pilots. Aircraft were grounded, flights cancelled and the travel plans of thousands of air travellers disrupted.

A2 Milk teams up with Danny Cipriani for Welcome Back to Milk campaign

A2 Milk teams up with Danny Cipriani for Welcome Back to Milk campaign

A2 Milk, the specialist milk brand, has launched its Welcome Back to Milk Campaign with rugby star Danny Cipriani as official ambassador.

Beagle Street releases 500 origami dogs made from £10 notes

Beagle Street releases 500 origami dogs made from £10 notes

Beagle Street, the online life insurance provider, launched a PR stunt with 500 paper dogs made from £10 notes, which were let loose on the streets of London.

London & Partners releases short film for Guest of Honour campaign

London & Partners releases short film for Guest of Honour campaign

London & Partners, the official promotional company for London, launched its international search for an Official Guest of Honour in November 2014 and has released a video of the winner's two-week stay.

PR is the original branded content

PR is the original branded content

While sitting on a panel at Advertising Week Europe, ruminating over the nature of 'branded content', it became clear that the lessons for brands and agencies are ones that we in the PR profession have been learning for years.

A mixed bag for booze and fags

A mixed bag for booze and fags

It has been a fortnight of contrasting fortunes for the UK's two biggest 'sin' industries.

Top ten tips to win new business

Top ten tips to win new business

Once the comms channels get clogged, your days are numbered.

Only a cultural shift, not quotas, will turn the tide

Only a cultural shift, not quotas, will turn the tide

Boards with a high proportion of women outperform all-male boards, yet ­attitudes are still lagging behind in business.

Showcase: Lunar Mission One

Showcase: Lunar Mission One

Pagefield with Lunar Mission One, November-December 2014

Osborne's sixth Budget defines both him and David Cameron's premiership

Osborne's sixth Budget defines both him and David Cameron's premiership

Budgets come and Budgets go - but this one is significantly different. It is a moment of definition for Chancellor George Osborne, its architect. And his sixth Budget also defines the future of David Cameron's premiership.

Recent consumer PR people moves

Elephant Communications hires former Blackstone comms chief Sophia Harrison

Elephant Communications hires former Blackstone comms chief Sophia Harrison

Elephant Communications has appointed Sophia Harrison, former vice-president of EU comms at private equity house Blackstone, to join its leadership team.

Senior hires at Westminster Policy Institute

Senior hires at Westminster Policy Institute

Westminster Policy Institute has appointed two new associates, Sonia Sodha and Chris Yiu.

W hires Holly Maguire from ad agency Anomaly alongside MD promotion

W hires Holly Maguire from ad agency Anomaly alongside MD promotion

W has hired Holly Maguire from ad agency Anomaly as a director, while promoting Richard Tompkins to UK managing director.

M&C Saatchi PR makes senior appointment

M&C Saatchi PR makes senior appointment

M&C Saatchi PR has announced the appointment of Gary Wheeldon-Doyle to the newly created role of global managing director.

Exposure hires Jonathan Fraser from Holler to lead digital business

Exposure hires Jonathan Fraser from Holler to lead digital business

Exposure has recruited Jonathan Fraser from Holler to lead its digital and social media business, shortly after the appointment of Holler founder Simon Hankin to the same division.

Mischief hires former Tesco head of consumer Jess Buttress

Mischief hires former Tesco head of consumer Jess Buttress

Mischief has made two senior hires - Tesco's former head of consumer PR Jess Buttress and Freddy Davies from The Red Consultancy.