The latest consumer PR news, opinion and features.
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Latest news and news analysis

Starbucks backs social storytelling startup

Starbucks backs social storytelling startup

The new company will reportedly focus on long-form storytelling and documentaries.

LD Communications wins pitch for Live Earth concert

LD Communications wins pitch for Live Earth concert

LD Communications has been appointed by event organiser Control Room to handle the UK and European PR for climate change concert Live Earth: Road to Paris, following a three-way pitch.

Smarts Illuminate picks up digital marketing briefs following rebrand

Smarts Illuminate picks up digital marketing briefs following rebrand

Smarts Illuminate has won two digital accounts, including working with the NHS for Baywater Healthcare, following its rebrand at the end of last year.

Cirkle appoints Amaya Alvarez to boost consumer division

Cirkle appoints Amaya Alvarez to boost consumer division

Amaya Alvarez has joined Cirkle as senior account director to work on key consumer clients as the company expands.

American pet food brand Canidae brings in Umpf for UK launch

American pet food brand Canidae brings in Umpf for UK launch

Leeds-based agency Umpf has won a competitive pitch for Texas-based pet food company Canidae to launch its products in the UK.

A third of PR people have experienced mental ill health, PRCA survey finds

A third of PR people have experienced mental ill health, PRCA survey finds

A third of people working in PR have experienced mental illness, according to an exclusive survey carried out for PRWeek by the PRCA.

Eulogy launches content marketing division for b2b and consumer clients

Eulogy has launched a content marketing division to help b2b and consumer clients create content across social, editorial and video platforms, improve customer retention and boost site traffic.

Harvard and Essentially win pitch for Lycamobile for PR and sponsorship brief

Harvard and Essentially win pitch for Lycamobile for PR and sponsorship brief

Lycamobile, the mobile phone virtual network for international calling, has appointed Chime group agencies Essentially and Harvard after a competitive pitch for UK sponsorship strategy, corporate and consumer comms.

A third of PR people have experienced mental ill health so what is the industry going to do about it?

A third of PR people have experienced mental ill health so what is the industry going to do about it?

More than a third of people working in PR and comms have experienced or been diagnosed with mental ill health and a majority would not feel comfortable talking to their boss about it, according to a survey carried out for PRWeek by the PRCA. Meanwhile, a CIPR State of the Profession report this week found that more than half of senior managers in PR are either "extremely stressed" or "very stressed" in their roles.

Holland & Barrett and GNC owner seeks PR agency for consumer and corporate brief

Holland & Barrett and GNC owner seeks PR agency for consumer and corporate brief

NBTY Europe, the owner of health food shop Holland & Barrett and sports nutrition retailer GNC, is looking for a UK agency to manage its consumer and corporate work.

Mind Candy appoints Fever as retained UK consumer agency, replacing Fishburn

Mind Candy appoints Fever as retained UK consumer agency, replacing Fishburn

Global entertainment company Mind Candy has appointed Fever and sister agency Nelson Bostock to handle its consumer and corporate PR accounts, replacing incumbent Fishburn.

Full Fat adds to festival roster with Liverpool International Music Festival

Liverpool International Music Festival (LIMF) has appointed lifestyle and entertainment specialist Full Fat to manage its PR, adding to the agency's roster of festivals including Croatia Rocks, Y-Not and Brownstock.

Homestay.com appoints Seven Dials as first UK PR agency

Homestay.com appoints Seven Dials as first UK PR agency

Homestay.com, the online accommodation site where travellers stay with locals, has appointed Seven Dials to manage its UK and international work.

Global home fitness supplier Nautilus Inc hires The Hoffman Agency for EMEA brief

Nautilus Inc, the global home fitness product supplier, has appointed The Hoffman Agency as its first PR agency for EMEA to handle a consumer pitch across the region.

Animal hires Brandnation for PR and social media brief

Animal hires Brandnation for PR and social media brief

UK-based action sports brand Animal has appointed Brandnation after a competitive pitch to handle its PR and support the brand's in-house marketing team with a social media strategy.

Opinion and features

Dos and don'ts of chemistry meetings

Dos and don'ts of chemistry meetings

You suss each other out online. Maybe you have a coy call or two. Then you get together and show off your best side while working out whether the other party would embarrass you in front of your mum. If it wasn't in a business setting, a 'chemistry meeting' would be called what everyone knows it really is: a first date.

Risky business: how to use data to save your reputation

Risky business: how to use data to save your reputation

Companies are facing increased risks to their reputation every day, but Schillings partner Chris Scott suggests that looking carefully at their practices and analysing the right data can provide an early warning system to alert them to danger.

Smoothie brand launches #MySavse Promise campaign

Smoothie brand launches #MySavse Promise campaign

Savse smoothies has launched a digital campaign #MySavse Promise to encourage consumers to donate to the Magic Breakfast charity, which aims to ensure all children have a healthy breakfast.

Broadchurch or Wolf Hall: Which PR approach do you use?

Broadchurch or Wolf Hall: Which PR approach do you use?

The past few Sunday evenings have seen the Feller family squeeze on to the sofa to devour Broadchurch and Wolf Hall.

Spice Girl Mel B stars in rap battle video for Weetabix and Red Nose Day campaign

Spice Girl Mel B stars in rap battle video for Weetabix and Red Nose Day campaign

Former Spice Girl Mel B has reprised her role as Scary Spice in a rap battle video to promote Weetabix's Pick Your Nose packs, in aid of Comic Relief.

Standard Life launches #ReadyWhenUAre campaign ahead of pension reforms

Standard Life launches #ReadyWhenUAre campaign ahead of pension reforms

Standard Life, the savings and investments company, has launched a campaign by 3 Monkeys Communications to get people talking about upcoming pension changes.

Return on storytelling - how the dynamics of PR have changed

Return on storytelling - how the dynamics of PR have changed

My children are avid fans of Peter Pan.

Anchor launches campaign to save the cheese sandwich

Anchor launches campaign to save the cheese sandwich

Anchor Cheddar has launched a nationwide campaign in a bid to save the sandwich, supported by 'The Cheese Sandwich Needs You' tour that will visit more than 100 locations.

Harvey Nichols creates Valentine's Day digital hint generator

Harvey Nichols creates Valentine's Day digital hint generator

Harvey Nichols has launched its Valentine's Day campaign, which allows customers to click on a product link to send a not-so-subtle hint to their partner.

Pepsi Halftime Show dominates social media for Super Bowl 2015

Pepsi Halftime Show dominates social media for Super Bowl 2015

As a one-off event, the Super Bowl beats everything. The stage, the numbers, the marketing. There is truly nothing like it and it was a privilege to be in Phoenix for an epic game of American football and see Katy Perry, possibly inspired by London 2012's opening ceremony, take to the air like a modern day Mary Poppins.

Latest Jobs

Recent consumer PR people moves

Fishburn makes four redundancies in consumer, including Nadia Gabbie, as part of wider restructure

Fishburn makes four redundancies in consumer, including Nadia Gabbie, as part of wider restructure

Fishburn has made four redundancies in its consumer team including the managing director of the division, Nadia Gabbie, as part of a wide-ranging restructure of the agency.

Bulmer departs Shell for CMO role at Tribal Planet

Bulmer departs Shell for CMO role at Tribal Planet

He started as the technology company's first marketing chief on Wednesday.

Ogilvy promotes Michael Frohlich to CEO of UK division and COO for EMEA

Ogilvy promotes Michael Frohlich to CEO of UK division and COO for EMEA

Ogilvy has promoted Michael Frohlich to CEO of its UK PR division and chief operating officer for the EMEA region.

Portland unveils content publishing unit and hires 'digital diplomat'

Portland unveils content publishing unit and hires 'digital diplomat'

Portland has broadened its offer with the launch of a content production unit and the hire of 'digital diplomat' Scott Nolan Smith from the British embassy in Washington.

Helen Ridgway named AxiCom CEO and Henry Brake to head UK arm

Helen Ridgway named AxiCom CEO and Henry Brake to head UK arm

AxiCom MD Helen Ridgway has been named as Julian Tanner's successor as CEO of the Cohn & Wolfe-owned tech agency.

Porter Novelli hires Nicole Yost from Ogilvy to lead UK health practice

Porter Novelli hires Nicole Yost from Ogilvy to lead UK health practice

Porter Novelli has hired Nicole Yost from Ogilvy Healthworld to head up its UK health & wellness practice.