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Latest news and news analysis

Golin: Brand relevance trumps trustworthiness in eyes of consumers

Golin: Brand relevance trumps trustworthiness in eyes of consumers

A trustworthy brand is great, but a relevant brand is much better to most customers, according to new research from Golin.

Mark Truby to replace Ray Day in top Ford comms role

Mark Truby to replace Ray Day in top Ford comms role

The change at the top of Ford Motor Company's communications team coincides with a leadership shift in the CEO's office.

'Rewarding bad behaviour' - nearly half of PR pros don't follow influencer rules

'Rewarding bad behaviour' - nearly half of PR pros don't follow influencer rules

Just under half of PR professionals and marketers in the UK are failing to adhere to official guidelines around influencer marketing, a study has found.

Magners unleashes scantily-clad squad to help commuters 'seize the summer'

Magners unleashes scantily-clad squad to help commuters 'seize the summer'

Cider brand Magners unleashed a squad of scantily-clad men in London yesterday (18 May) to encourage commuters to "seize the summer".

McDonald's Alistair Macrow: Pulling bereavement ad was 'the only decision to make'

McDonald's Alistair Macrow: Pulling bereavement ad was 'the only decision to make'

McDonald's had no choice but to withdraw its now infamous "dead dad ad" after it provoked fierce criticism from the public and bereavement charities, the brand's top UK marketer has said.

Potential 'Amazon Pharma' launch asks trust questions of e-commerce titan

Potential 'Amazon Pharma' launch asks trust questions of e-commerce titan

Reports that online retail giant Amazon is planning to enter the pharmaceutical market raises questions on how it would build trust among consumers in the space, healthcare PR experts argue.

Music bible NME takes on Common Industry to develop new projects and platform

Music bible NME takes on Common Industry to develop new projects and platform

Music and entertainment journalism title NME has appointed Common Industry to help it develop new projects, following a competitive three-way pitch.

Bupa strengthens UK PR support by taking on Seymour and Third City

Bupa strengthens UK PR support by taking on Seymour and Third City

Global healthcare company Bupa has strengthened its UK PR agency support with the addition of Seymour and Third City, PRWeek has learned.

Edelman loses Green & Black's consumer PR account to Golin

Edelman loses Green & Black's consumer PR account to Golin

Ethical chocolate brand Green & Black's has handed its UK consumer PR account to Golin, following five years working with Edelman.

In brief: Racepoint picks up bills service, Honey's US office, cyber win for Firefly and PLMR

Racepoint picks up bills service, Honey opens in San Fran, cyber brief for Firefly and PLMR, wins for Richmond Towers, Purple and Refresh, and more from PRWeek UK.

General election roller coaster: Thorpe Park offers discounted entry to under 25s who register to vote

General election roller coaster: Thorpe Park offers discounted entry to under 25s who register to vote

Thorpe Park will offer a discount of more than 50 per cent to people aged 18-24 who show they are registered to vote, in the theme park's latest stunt by the agency Taylor Herring.

Volvo's Cannes Lions champion 'Life Paint' film banned for being misleading

Volvo's Cannes Lions champion 'Life Paint' film banned for being misleading

Volvo ad 'Life Paint', which scooped a double Grand Prix for creative agency Grey London at Cannes Lions in 2015, has been banned for giving a misleading impression of the titular road safety product.

McDonald's pulls controversial 'dad' film after backlash - and vows to learn lessons

McDonald's pulls controversial 'dad' film after backlash - and vows to learn lessons

McDonald's UK is withdrawing a controversial new film that depicts a young boy grieving for his late father, and said it will "review" its creative process "to ensure this situation never occurs again".

Why the McDonald's UK 'dad' film is worse than the Pepsi campaign

Why the McDonald's UK 'dad' film is worse than the Pepsi campaign

I watched the latest McDonald's UK campaign video this morning with my mouth open wide enough to accomodate a whole Big Mac.

From overprotection to paranoia - are PRs at football clubs right to shield players from the media spotlight?

From overprotection to paranoia - are PRs at football clubs right to shield players from the media spotlight?

In football you encounter some "overprotective" and "paranoid" comms people who can make life difficult, says BBC News sports editor Dan Roan - but PRs argue it is understandable that clubs shield players from the media spotlight.

Opinion and features

Facebook, Google and tackling the problem of destructive content

Facebook, Google and tackling the problem of destructive content

Facebook is under fire on multiple fronts: already, it's hired 3,000 moderators to combat extremist content, felt pressured enough to run newspaper ads on spotting fake news, and been ordered by the Austrian courts to tackle hate speech around the world.

Agony Uncle: Trevor Morris on trust in charities, comms careers and 'PR disasters'

Agony Uncle: Trevor Morris on trust in charities, comms careers and 'PR disasters'

PRWeek's Agony Uncle answers questions on how to rebuild trust in charities, whether PR is the right career and what constitutes a 'PR disaster'.

Grilled: Dan Roan, BBC News sports editor

Grilled: Dan Roan, BBC News sports editor

The BBC News sports editor talks about paranoid football comms people, what makes a good PR pitch, and tells PRWeek UK what's meant to be in his lunch box...

How should PR adapt to the advent of 'grey' journalism?

How should PR adapt to the advent of 'grey' journalism?

Cut the crap. Get to the point. The job of journalists has been to wade through complexity and get to the core of an issue, sparing unnecessary clutter so that audiences are presented with what matters - and the best PR people help them do it.

'Keep up or close up' - the traditional PR agency model is dead

'Keep up or close up' - the traditional PR agency model is dead

There's an ever-growing network of PRs and freelance-inspired agencies creeping up who are doing away with tradition and challenging the current status quo.

Fake influencers are outsmarting the industry - and it's our own fault

Fake influencers are outsmarting the industry - and it's our own fault

The influencer marketing industry is currently waging war against fake influencers. You bet your ass we're insulted.

PRWeek UK Top 150: consumer PR rankings 2017

PRWeek UK Top 150: consumer PR rankings 2017

Which agencies made most money on consumer PR accounts in 2016? Our sector breakout table from the 2017 Top 150 reveals all...

Wikitribune is a shot in the arm for the media and good for the PR industry, too

Wikitribune is a shot in the arm for the media and good for the PR industry, too

We've witnessed the rise of citizen journalism. We've heard about the wisdom of crowds. And lately, of course, we've been introduced to the scourge of "fake news".

Today's PR people need to understand algorithms to achieve cut-through

Today's PR people need to understand algorithms to achieve cut-through

The days when PR effort was simply measured by weight of media coverage and spurious and meaningless metrics are almost gone.

You can write, right? Five tips for future PR practitioners

You can write, right? Five tips for future PR practitioners

There's a 'national day' for almost everything, and 10 April didn't disappoint, offering a celebration for siblings, cinnamon crescents and farmyard animals.

Latest Jobs

Recent consumer PR people moves

MHP managing director Gurling takes leave to run Lib Dem election campaign

MHP managing director Gurling takes leave to run Lib Dem election campaign

James Gurling, an MD in the London office of MHP, has taken leave from the agency to chair the Liberal Democrats' General Election campaign.

In brief: Portland gets partner from Weber, wins for The PR Network, Instinct and Four Rain

Weber's Hogwood hot-foots to Portland, The PR Network signs up Vistage, Instinct clicks with online retailer and more from PRWeek UK.

In brief: Smarts hired by Hertz, Dogs Trust gets new comms chief, Clementine wins Greek spirit brand

Smarts hired for Hertz content, Dogs Trust gets new comms chief, Clementine wins Greek spirit brand, and more from PRWeek UK.

Hotwire ups Barbara Bates to CEO

Hotwire ups Barbara Bates to CEO

She has succeeded Brendon Craigie in the top job at the agency.

In brief: Rooster boards airline, Metia board changes continue, wins for Manifest, Social and Calacus

In brief: Rooster boards airline, Metia board changes continue, wins for Manifest, Social and Calacus

Rooster boards China Southern Airlines, Metia changes continue with new CFO, Manifest bunks up with hotel booking app and more from PRWeek UK.

Grayling UK boss Scholefield takes CEO role as 'transformative period' continues

Grayling UK boss Scholefield takes CEO role as 'transformative period' continues

Sarah Scholefield has been promoted to the role of UK CEO at Grayling, as parent company Huntsworth says it "continues to emerge from a transformative period".