The latest consumer PR news, opinion and features.
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Latest news and news analysis

Cake pulls off #FlightDecks campaign for new Virgin Atlantic 787

Cake pulls off #FlightDecks campaign for new Virgin Atlantic 787

Cake PR called on London-based bands Rudimental and Gorgon City to perform a live gig on board an in-flight Boeing 787 yesterday, to promote Virgin Atlantic's new fleet.

Christian Cull exits MSLGroup after four months

Christian Cull exits MSLGroup after four months

Christian Cull has left MSLGroup after just four months, with the agency not planning to replace him.

Airbnb launches #WaterstonesSleepover after man gets trapped in bookshop

Airbnb launches #WaterstonesSleepover after man gets trapped in bookshop

Hospitality company Airbnb has launched a social media campaign on the back of last week's news of a man getting locked inside a Waterstones bookshop.

Casio goes for digital PR as part of £500,000 integrated push

Casio goes for digital PR as part of £500,000 integrated push

Casio has made a £500,000 marketing and PR investment in a multi-channel initiative for G-Shock, its premium watch brand.

Publicis Groupe reports third quarter organic growth of 1%

Publicis Groupe reports third quarter organic growth of 1%

A string of new business wins for MSLGroup played its part in restrained growth at Publicis Groupe, the French marketing services holding company, last quarter.

Mason Williams wins national brief from WorkoutIn

Mason Williams wins national brief from WorkoutIn

Mason Williams Communications has won a three-way pitch to handle PR for a business that allows people to work out from home by connecting live to a fitness instructor through their computer.

Gorkana name stays and expect more acquisitions, says Jeremy Thompson

Gorkana name stays and expect more acquisitions, says Jeremy Thompson

The chief executive of Gorkana Group, who is becoming EMEA MD of its new parent company Cision, speaks to PRWeek following the completion of the deal this morning.

Bell Pottinger launches dedicated arts team

Bell Pottinger launches dedicated arts team

Bell Pottinger has launched a global dedicated arts offering with the Saatchi Gallery and INALA, a new Zulu ballet featuring Ladysmith Black Mambazo, among its first clients.

Former Freuds trio boost agency venture with minicab start-up win

Former Freuds trio boost agency venture with minicab start-up win

We Are Caffeine, a Shoreditch-based agency launched by three former Freuds account directors, has beaten four other agencies in a pitch to provide PR for minicab app Bounce.

Wagamama hunts for consumer PR agency

Wagamama hunts for consumer PR agency

Asian restaurant chain Wagamama has approached a number of agencies about a new consumer PR brief.

Churchill Insurance introduces National 'Oh Yes' Day for 25th birthday

Churchill Insurance introduces National 'Oh Yes' Day for 25th birthday

Facebook friends of Churchill's nodding dog mascot are being given the chance to win £1,000 to spend on the things they would love to say 'Oh Yes' to.

Stir PR wins OXO Tower restaurant account

Stir PR wins OXO Tower restaurant account

The Harvey Nichols-owned restaurant and bar has brought in Stir PR for a relaunch as it faces up to competition from a glitzy new neighbour.

Claremont lands bottled water PR retainer amid schools drive

Claremont lands bottled water PR retainer amid schools drive

The Natural Hydration Council, a non-profit organisation backed by bottled water producers, has awarded a retainer to Claremont Communications as it invests in advocating water to schoolchildren.

Label PR wins consumer brief for Footasylum

Label PR wins consumer brief for Footasylum

Label PR has won a competitive pitch to represent designer footwear and clothing retailer Footasylum.

Starbucks admits to "rogue typos" in Welsh language store signage

Starbucks admits to "rogue typos" in Welsh language store signage

Starbucks has issued a mea culpa after customers of its first branch to adopt Welsh as its first language complained it featured mistranslated phrases.

Opinion and features

Integration report: one vision

Integration report: one vision

A new report identifies the emergence of the chief comms and marketing officer (CCMO) and predicts greater convergence between disciplines.

Postcard from Nigeria

Postcard from Nigeria

The PR industry has massive potential in Africa's biggest economy but there is still work to be done, says Nn'emeka Maduegbuna, chairman and CEO, C&F Porter Novelli, Nigeria.

Showcase: World's Largest Underground Trampoline

Showcase: World's Largest Underground Trampoline

Weber Shandwick with Bounce Below, June 2014

A PR professional's guide to social media monitoring

A PR professional's guide to social media monitoring

There are numerous tools available for monitoring your social media campaigns and the opportunities for engagement seem limitless, but this can brings pitfalls.

Showcase: The Microsoft Apartment

Showcase: The Microsoft Apartment

3 Monkeys Communications with Microsoft, May-July 2014

Social media: get sophisticated or die

Social media: get sophisticated or die

Social media have evolved rapidly in the past decade, forcing brands to consider their strategies carefully. David Benady identifies the risks of failing to keep up to speed.

Hit or Miss? Kelly Brook gathers publicity around 'Close Up' autobiography

Several column inches have been devoted to model and TV presenter Kelly Brook in the past few weeks, with the latest story concerning her excluding her ex-boyfriend from her book.

Sir Martin Sorrell on PR's place in the new wave of integration

Sir Martin Sorrell on PR's place in the new wave of integration

The world's most successful marketing services entrepreneur and self-styled 'bean counter' talks to Danny Rogers about the new wave of integration and why comms finally deserves to be at the centre of things.

Seeing Red: Early involvement means better results

Seeing Red: Early involvement means better results

PR teams do their best work when they have buy-in from senior management, says Muckle Media director Nathalie Agnew.

Content is key to winning, says Sorrell at #AWXI

Content is key to winning, says Sorrell at #AWXI

After news broke that Japanese telecommunications company SoftBank is in talks to buy DreamWorks Animation, content creation took up much of the discussion between WPP CEO Martin Sorrell and his group of panelists at Advertising Week.

Latest Jobs

Recent consumer PR people moves

Exposure hires Keir Mather as UK managing director

Exposure hires Keir Mather as UK managing director

Exposure has appointed Keir Mather, a former director at ad agency BBH, to oversee its UK business.

Tonic Life hires Mary Smiddy as global CEO

Tonic Life hires Mary Smiddy as global CEO

Mary Smiddy is joining Tonic Life as global CEO in November, while Tamsin Tierney will assume the role of MD of the agency's Europe operations, four months after the agency's founders were put on gardening leave.

Golin's Matt Neale and Bibi Hilton awarded promotions

Golin's Matt Neale and Bibi Hilton awarded promotions

Golin has handed additional responsibilities to Matt Neale, who takes up joint leadership of the agency's New York office, and Bibi Hilton, who becomes MD of Golin London.

FleishmanHillard brings in Exposure director Dave Bennett

FleishmanHillard brings in Exposure director Dave Bennett

FleishmanHillard has appointed Dave Bennett in the new role of head of its brand marketing practice.

Weber Shandwick hires Prince Charles' press secretary in reputation role

Weber Shandwick hires Prince Charles' press secretary in reputation role

Patrick Harrison, the veteran Clarence House press secretary, is to join Weber Shandwick in January as director of reputation management and strategic media relations.

Harrisson quits M&C Saatchi to lead Anomaly

Harrisson quits M&C Saatchi to lead Anomaly

M&C Saatchi's chief executive, Camilla Harrisson, is leaving to lead Anomaly London, with a brief to make it a serious force in the capital.