Emotional connections and subtle communications will be vital if brands and their PR agencies are to connect with the next generation of consumers.
Sainsbury's has restructured its entire in-house comms function and severed ties with Golin, following its acquisition of Argos and Habitat and the departure of comms chief Louise Evans.
Michel Gondry, the Oscar-winning French director known for feature films such as Eternal Sunshine of the Spotless Mind and The Science of Sleep, has directed this year's John Lewis Christmas ad through Partizan.
Mark Perkins, former creative director at MHP, has been appointed to the newly created role of executive creative director at W Communications.
London brewer Meantime has created a series of "Latt-ales" - coffee mixed with beer - for a new campaign.
PlayStation has partnered with Lincolnshire Police to improve the skill and road safety of four specialist officers through the video game Gran Turismo Sport.
Brands keep coming back for more, albeit with additional fine print.
San Miguel's Rich List returns with tales of epic treehouses, urban beekeeping and origami architecture
San Miguel is once again championing alternative definitions of wealth with its second annual "Rich list" supplement and campaign.
The actor turned activist Michael Sheen is again helping Social Enterprise UK (SEUK) shine a light on the tens of thousands of purpose-driven businesses of all types across the UK, with the trade body's annual Social Saturday taking place tomorrow (14 October).
Virgin Media and disability charity Scope have launched the Work With Me campaign designed to get one million disabled people into work by 2020.
The way things are going, 2017 could be remembered in the marcoms world as the year of the catastrophic, facepalm-inducing campaign. What role can PR play in stopping such disasters slipping through the net?
'Strong, but slightly nervous' - PRCA barometer shows boom in budgets but concerns over economy remain
The PRCA's latest economic barometer has shown that client spend again improved dramatically in Q3, but concerns for the UK economy remain high among PR agencies.
Abbey Road Studios and alcohol brand Hennessy Very Special have launched a campaign to create live-to-vinyl collaborations with musicians from across different genres.
HSBC has appointed Barclaycard director of external comms Helen Lacey to the newly created role of head of media relations for its global retail banking and wealth management division.
PRWeek UK picked its top PR and comms campaigns from September and nearly 500 people voted for their favourite. Find out the winner below...
Podcasts reach audiences which traditional comms strategies cannot, so is it time for brands to listen in?
Latest research in the US and UK provides strong evidence that podcast listening is forming a key part of our weekly media diet.
I love the Today programme. I adore the Today programme. I listen to the Today programme every morning. It's my anchor in the stormy sea of current affairs; the light that leads the way in the gloom of the early morning.
Since being diagnosed with Type 1 diabetes at the age of eight, I have always been hyper-aware of how it differentiated me from my peers.
International Day of the Girl: Two years on, 'Like a Girl' still has something to teach communicators
Two years after it launched, P&G's Like A Girl is still being cited as a great campaign; I was wondering what makes that work so evocative, that it hangs around in our consciousness when other campaigns, award-winning or not, just fade away.
Around 9,000 employers will have to report their gender pay gap by April next year, but while the Government guidelines thoroughly explain the reporting procedure, there is very little information about how to communicate your data.
In years gone by, outsiders could be forgiven for thinking that the PR industry was all about long lunches and glamorous parties.
A few months back I was asked to contribute to a global innovation and advisory report entitled 'Surviving Marketing Fails'.
As an industry, PR is highly inclusive of women. Or so it seems. Women comprise 64 per cent of the total workforce, yet only 13 per cent inhabit board-level and partner positions.
It was 200 years ago, during the Industrial Revolution, that factory owner Robert Owen first began campaigning for improved working conditions, the lynchpin of which was the concept of the eight-hour working day.
Inside in-house: The global corporate affairs team at InterContinental Hotels Group (IHG) talks to PRWeek UK about the importance of traditional PR, the attributes agency partners must have, and the most common customer queries.
Consumer Director (Perm & Mat Cover) Prospect Resourcing Ltd London (Central), London (Greater)
Account Director - Consumer Lifestyle Reuben Sinclair London
Senior Account Executive or Junior Account Manager - big name travel and lifestyle clients Fabric London (Central), London (Greater)
PR Manager - 6 Month FTC PA Consulting London (Central), London (Greater)
Senior Account Executive - Consumer PR Reuben Sinclair London
In brief: Burson veteran Galbraith launches boldT, Lotus goes Dutch, Fipra brings in Lexington and Angry Birds PR boss
Burson veteran Galbraith launches boldT, Lotus rides high with Efteling, Fipra brings in Lexington and Angry Birds PR boss, and more from PRWeek UK.
Philip Peck, one of the Bell Pottinger staffers who worked on its infamous Oakbay account, has been hired by Sans Frontières Associates, PRWeek has learned.
Arnott leaves The O2 for theatrical role, Frank bags Tyrrells, Kaizo hired by tech firm, Cartwright opens in Lincoln and more from PRWeek UK.
Clark to join Saab, Synergy ups McGregor, MBO for CMJ PR firm, W North adds two clients and more from PRWeek UK.
In brief: Messem brings transport to Madano, Shaffer hired by Hornbeam, Portland gets SNP man, Boswell-Smith joins Prime Global
Messem brings transport to Madano, Shaffer hired by Hornbeam, Portland gets SNP man, Boswell-Smith joins Prime Global and more from PRWeek UK.
Lansons has appointed Claire Southeard, former head of content at Bell Pottinger's Engage brand, as a board director.