The latest consumer PR news, opinion and features.
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Latest news and news analysis

Freuds works on Warburtons' Sylvester Stallone campaign

Freuds works on Warburtons' Sylvester Stallone campaign

Freuds is providing PR support for the launch of a high-profile new campaign for Warburtons Bakery featuring Hollywood star Sylvester Stallone.

Lexis restructures team and names Ruth Kieran deputy MD as three directors leave

Lexis restructures team and names Ruth Kieran deputy MD as three directors leave

Lexis is to undergo a management restructure with the imminent departure of three directors and the appointment of Kindred managing partner Ruth Kieran as its first deputy MD, PRWeek has learned.

Brazilian footwear brand Ipanema Flip Flops hires Radiator PR

Consumer PR consultancy Radiator has been appointed by Ipanema Flip Flops, the Brazilian footwear brand, as its first UK comms agency.

How do you solve a problem like Tesco?

How do you solve a problem like Tesco?

Tesco's recent troubles read like a horror story: an accounting scandal that has forced huge changes at the top, a plummeting share price, falling sales and lost consumer confidence as shoppers turn to discount retailers such as Lidl and Aldi.

Marston's hires Shine Communications to drive social strategy

Marston's hires Shine Communications to drive social strategy

Shine Communications has been appointed as the digital agency for the beer division of brewer and pub operator Marston's, following a four-way pitch.

Wild Card names new CEO and MD as it wins Highland Spring account

Wild Card names new CEO and MD as it wins Highland Spring account

Food, drink and lifestyle PR agency Wild Card has undergone a management shake-up that has seen the appointment of a new MD and CEO, alongside a new account win with bottled water brand Highland Spring.

Mischief wins World Duty Free account

Mischief wins World Duty Free account

Mischief has won a pitch for the consumer PR account for World Duty Free, which was previously held by Unity for a year and a half.

TVC wins pitch for 2015 Marriott London Sevens

TVC wins pitch for 2015 Marriott London Sevens

TVC Sport and Sponsorship, the agency's sports division, has won a competitive pitch for the Rugby Football Union (RFU) to deliver a PR campaign for the 2015 Marriott London Sevens.

Gym and fitness brand Equinox hires John Doe for UK PR push

Global gym and fitness brand Equinox has appointed John Doe to handle its UK PR following a five-way pitch.

Australia's One Green Bean opens in London

Australia's One Green Bean opens in London

Australian consumer PR agency One Green Bean, part of Havas Worldwide, has launched a London office as the first step towards building an international network.

Airbnb appoints Hope&Glory as consumer PR agency

Airbnb appoints Hope&Glory as consumer PR agency

Hope&Glory has won a pitch to work on a community-driven brief for hospitality company Airbnb.

Skoda hunts for new UK consumer agency

Skoda hunts for new UK consumer agency

Volkswagen-owned car brand Skoda has shortlisted two consumer PR agencies after speaking with 10 agencies for a UK brief.

Vodafone, Sky and Opodo sign up to Kelvin MacKenzie's 'name and shame' website

Vodafone, Sky and Opodo are among the first major brands to sign up to former Sun editor Kelvin MacKenzie's new website, which allows unhappy customers to publicly air their complaints.

M&C Saatchi PR rejects claims of Paddy Power 'PR stunt' in David Ginola FIFA election

M&C Saatchi PR rejects claims of Paddy Power 'PR stunt' in David Ginola FIFA election

M&C Saatchi PR has rejected claims that David Ginola's bid for FIFA president is a 'PR stunt' by betting company Paddy Power, which is backing the ex-footballer's election campaign.

Thirteen Communications to launch BMW 'DriveNow'

Thirteen Communications to launch BMW 'DriveNow'

Thirteen Communications has won the brief to launch 'DriveNow', a new car-sharing service from BMW and Sixt, as the agency kicks off the new year with a raft of new clients.

Opinion and features

Kellogg's joins forces with spoon bender Uri Geller

Kellogg's joins forces with spoon bender Uri Geller

Kellogg's is launching a personalised spoon campaign, which will be promoted by a spoon bending event where Uri Geller will bend his one-millionth spoon.

Vitality launches integrated campaign as part of brand repositioning

Vitality launches integrated campaign as part of brand repositioning

Vitality, the health and life insurer, has launched a campaign to position itself as a new category of insurance that promotes wellbeing and offers incentives for being healthy.

Fifteen steps to great communications in 2015

The PRCA has launched recommendations for great comms in 2015, following an in-depth consultation with the PRCA's senior members and PR Council.

Is Taylor Swift the best person at PR, like, ever?

Is Taylor Swift the best person at PR, like, ever?

Another day, another PR triumph for pop star Taylor Swift.

Six reasons PR shouldn't ignore radio

Six reasons PR shouldn't ignore radio

Imagine getting your message out to 21 million people in just three hits. Sounds impossible, doesn't it? Here are six reasons to embrace radio.

Les Mills takes on health crisis with satirical anti-fitness campaign

Les Mills takes on health crisis with satirical anti-fitness campaign

Les Mills, the group fitness class provider, has released an ironic anti-fitness video in a bid to highlight the importance of exercise.

M&S launches 'Eat the Rainbow' campaign with 1,000-piece fruit and veg installation

M&S launches 'Eat the Rainbow' campaign with 1,000-piece fruit and veg installation

M&S has created a 'rainbow' of real fruit and vegetables at Westfield White City to promote its 'Eat the Rainbow' campaign.

Five things we learned from the Consumer Electronics Show 2015

Five things we learned from the Consumer Electronics Show 2015

ChapStick: check. Cold and flu tablets: check. A comfy pair of shoes: check.

Royal Mail celebrates 150 years of Alice in Wonderland with Vines

Royal Mail celebrates 150 years of Alice in Wonderland with Vines

Royal Mail has created a series of Vines to coincide with ten special edition stamps to celebrate the 150th anniversary of Lewis Carroll's Alice's Adventures in Wonderland.

Cirkle promotes WorldFoods with international fusion recipe challenge

Cirkle promotes WorldFoods with international fusion recipe challenge

Cirkle has launched an international recipe challenge encouraging bloggers around the world to share recipes for local dishes, as part of a campaign plan to build awareness of WorldFoods.

Latest Jobs

Recent consumer PR people moves

Hanover hires former Daily Express health editor Jo Willey

Hanover hires former Daily Express health editor Jo Willey

Public affairs specialist Hanover Communications has appointed former Daily Express health editor Jo Willey as a senior adviser.

Berkeley PR appoints Red's Lynsey Barry

Berkeley PR has appointed Lynsey Barry of The Red Consultancy as associate director as it looks to develop its consumer offering.

Sauce hires Emma Powell as new director of travel

Sauce hires Emma Powell as new director of travel

Boutique travel and leisure agency Sauce Communications has appointed Emma Powell as its new director of international travel.

Citizen appoints creative director Duncan Cargill from Cheil UK

Citizen appoints creative director Duncan Cargill from Cheil UK

Citizen has hired Duncan Cargill from Cheil UK as its new creative director.

Popcorn PR appoints Paul Sutton as head of social and digital strategy

Popcorn PR appoints Paul Sutton as head of social and digital strategy

Paul Sutton has left his role at Bottle PR to join Popcorn PR as head of social and digital strategy.

Weber Shandwick hires Economist Group's Adam Clyne to head digital growth across EMEA

Weber Shandwick hires Economist Group's Adam Clyne to head digital growth across EMEA

Weber Shandwick has appointed Adam Clyne, former commercial director at the Economist Group and later MD of its TVC digital comms business, to head the firm's digital and social media business in EMEA.