The latest consumer PR news, opinion and features.
Got a story? Contact Rebecca Smith on 020 8267 5473 or rebecca.smith@haymarket.com.

Latest news and news analysis

Royal Caribbean on booking Bonnie Tyler for eclipse: 'We knew if we didn't get her, somebody else would'

Royal Caribbean on booking Bonnie Tyler for eclipse: 'We knew if we didn't get her, somebody else would'

The inside story of how the Total Eclipse Cruise came about.

In brief: Bath Spa Uni hires Grayling, wins for No Brainer and Smoking Gun

In brief: Bath Spa Uni hires Grayling, wins for No Brainer and Smoking Gun

Bath Spa University appoints Grayling, Smoking Gun wins Childs Farm, No Brainer picks up Mersey Ferries, and CNC launches crisis simulation tool.

Who is winning the Premier League on social media?

Who is winning the Premier League on social media?

These are the football clubs scoring the best engagement rates across Twitter and Facebook, according to We Are Social.

Public Health England puts consumer account held by Freuds out to GCS roster

Public Health England puts consumer account held by Freuds out to GCS roster

Freud Communications faces a competitive pitch against other firms on the Government's Campaign Solutions roster to retain its long-held and prized comms brief with Public Health England.

The media wrangler in Floyd Mayweather's corner

The media wrangler in Floyd Mayweather's corner

Kelly Swanson has been the undefeated boxer's PR handler for a dozen, never-short-on-controversy years.

Lego hires Mischief to consolidated PR brief after review of UK media suppliers

Lego hires Mischief to consolidated PR brief after review of UK media suppliers

Lego has appointed Mischief to a consolidated PR brief in the UK, following a "regular review" of its UK media suppliers, PRWeek has learned.

Always #LikeAGirl returns to fight girls' fear of failure

Always #LikeAGirl returns to fight girls' fear of failure

Procter & Gamble's Always has brought back its #LikeAGirl campaign with a new ad tackling girls' failure of confidence during puberty.

Industry veteran Frankie Oliver launches integrated agency with mission to 'do good'

Industry veteran Frankie Oliver launches integrated agency with mission to 'do good'

A new creative agency called Jolly Rebellion, which brings together PR, advertising, influencers and digital, is launched today by industry stalwart Frankie Oliver with a mission statement to do good for brands, people and the world.

Promote PR ups former Grayling director Nasima Hussain to MD

Promote PR ups former Grayling director Nasima Hussain to MD

Berkshire-based PR agency Promote has appointed Nasima Hussain as managing director, with founder Sue Anstiss taking on the role of CEO.

Greene King appoints TVC Group to handle consumer PR for its beers division

Greene King appoints TVC Group to handle consumer PR for its beers division

Greene King has appointed TVC Group to a new consumer PR brief for its brewing and brands division, PRWeek has learned.

McDonald's awards World Cup brief to Leo Burnett

McDonald's awards World Cup brief to Leo Burnett

McDonald's has awarded Leo Burnett's London office the global brief to amplify its sports sponsorship for next year's football World Cup.

Red and Kazoo lose out as Samsung brings in new agency for UK brief

Red and Kazoo lose out as Samsung brings in new agency for UK brief

Ketchum has been appointed to a consolidated UK PR brief for electronics giant Samsung.

Audi rolls out global VR experience to get people back into the showroom

Audi rolls out global VR experience to get people back into the showroom

Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.

On demand service Now TV reappoints Fever after reviewing consumer PR account

On demand service Now TV reappoints Fever after reviewing consumer PR account

On-demand TV streaming service Now TV has reappointed Fever, having put its consumer PR business out to competitive pitch earlier this year.

Red succeeds H+K on Huawei UK consumer brief after Samsung loss

Red succeeds H+K on Huawei UK consumer brief after Samsung loss

Huawei's consumer tech arm has appointed Red Consultancy to deliver its comms strategy across Western Europe, the UK and Ireland, despite Hill+Knowlton Strategies' attempt to hold onto the UK brief.

Opinion and features

Is PR a young person's game? At just the wrong side of 35, I prefer to think not

Is PR a young person's game? At just the wrong side of 35, I prefer to think not

Is PR a youngsters' game? It's a question that plays on my mind - especially since becoming a mum.

Does having ADHD make you a PR-oblem child?

Does having ADHD make you a PR-oblem child?

ADHD is still a topic of hushed discussion amongst many and there are multiple reasons people are simply happier to avoid the chat than discuss it openly.

'Returnships' are a way to stem the haemorrhage of senior talent in PR

'Returnships' are a way to stem the haemorrhage of senior talent in PR

There is a problem with the talent supply chain, but parents returning from the 'PR Bermuda Triangle' can be the solution.

Winning campaigns showed no fear at Cannes

Winning campaigns showed no fear at Cannes

The most decorated initiatives at the annual Cannes International Festival of Creativity highlighted issues such as diversity and the environment, which drew attention and drove conversations around the globe

Isn't it time PRs stop beating themselves up and face up to bullies?

Isn't it time PRs stop beating themselves up and face up to bullies?

There's a much-laboured impression that journalists don't respect PR agents - that PRs are time wasters whose pitches are unprepared, unfocused and unwanted.

Five Campaigns We Liked in July 2017: vote for your favourite

Five Campaigns We Liked in July 2017: vote for your favourite

From a campaign targeting texting while driving to a library in the air and info on soap pub break-ins... the PRWeek team pick their favourite campaigns from July. Vote below for your favourite.

Cut out the clutter for content that counts

Cut out the clutter for content that counts

If you are a regular cinema-goer you are likely to be familiar with the experience of watching a film that is so overloaded with ideas, plot-lines and characters that you leave feeling exhausted.

Agency Doctor: Good leaders are made, not born

Agency Doctor: Good leaders are made, not born

You're so good at your job that you get promoted to a role beyond your experience and skills. Don't panic, though - you can learn to lead well.

Seismic shift for supermarket comms as retailers evolve and cut costs

Seismic shift for supermarket comms as retailers evolve and cut costs

Big changes are afoot in supermarket comms teams and their agency relationships as PR fights, once more, to prove its effectiveness both against sister disciplines and in a straight-out price war. But it's not all about cost-savings.

Inside in-house: easyJet on managing newsflow in a 24/7 industry

Inside in-house: easyJet on managing newsflow in a 24/7 industry

EasyJet's comms and content team speak to PRWeek UK about how to handle enquiries in an industry that is, for better or worse, always in the news.

Recent consumer PR people moves

Balderton PR chief and PRWeek 30 Under 30 alumni Ben Goldsmith launches agency

Balderton PR chief and PRWeek 30 Under 30 alumni Ben Goldsmith launches agency

Ben Goldsmith, formerly head of PR and content for Balderton Capital and a member of PRWeek's 30 Under 30 for 2017, is launching his own agency.

In brief: Acer content with Red Bull, wins for Wingfield and Bubble, Brazil gets (more) sporty

Acer content with Red Bull, Wingfield wins Jaeger, Signiant hires Bubble and more from PRWeek UK.

In brief: Golin creative Coney moves to LA, wins for 10 Yetis, Limelight and Plus 1

Golin's Coney moves to LA, 10 Yetis to launch FalseEyelashes.co.uk and more from PRWeek UK.

Chipotle hires Laurie Schalow as first chief communications officer

Chipotle hires Laurie Schalow as first chief communications officer

Chipotle PR director Chris Arnold is reporting to Schalow.

Flying school campaign for easyJet aims to quadruple number of female pilot hires

Flying school campaign for easyJet aims to quadruple number of female pilot hires

Low-cost airline easyJet has pledged to increase its number of female trainee pilots from five to 20 per cent by 2020.

In brief: Strong margins at Frank and Hotwire, Midas booked up for Cheltenham, FX firm hires Redleaf

Strong margins for Frank and Hotwire, Midas booked for Cheltenham, FX firm hires Redleaf