The latest consumer PR news, opinion and features

Latest news and news analysis

Land Rover targets worldwide online audience with space trip contest

Land Rover targets worldwide online audience with space trip contest

Land Rover is offering the world the chance to win a space trip for four people in the hope of creating a three-month talking point around its new compact SUV.

Way To Blue buys London-based marketing and PR agency Abundant

Way To Blue buys London-based marketing and PR agency Abundant

International entertainment-focused communications agency Way To Blue has made its first acquisition, swallowing up ten-strong PR and marketing agency Abundant in a cash deal for an undisclosed sum.

Adrian Wheeler takes up non-exec director role at Liquid

Adrian Wheeler takes up non-exec director role at Liquid

Communications consultancy Liquid has appointed Adrian Wheeler as a non-executive director.

Adidas NEORunway fashion show run by fans on Twitter

Adidas NEORunway fashion show run by fans on Twitter

A 'tweet-powered' fashion show in which teenagers control every aspect from clothes to hair and make-up launches tomorrow in New York.

Golden Goose PR hired for Le Peep Boutique launch

Golden Goose PR hired for Le Peep Boutique launch

Golden Goose PR has been appointed by Le Peep Boutique, a Mayfair members' club set to launch in October.

Volkswagen appoints Frank PR to promote California camper van

Volkswagen appoints Frank PR to promote California camper van

Volkswagen Commercial Vehicles has called in Frank PR to handle its consumer PR projects, including the California camper van.

Apple chief said to be relaxing Katie Cotton's "control-obsessed PR regime"

Apple chief said to be relaxing Katie Cotton's "control-obsessed PR regime"

The man who succeeded Steve Jobs at the helm of Apple is making the company and its PR team "friendlier and more transparent", according to an in-depth investigation.

Chelsea Apps Factory calls in Up for wide-ranging brief

Chelsea Apps Factory calls in Up for wide-ranging brief

Fast-growing tech firm Chelsea Apps Factory has appointed Up Communications to run its internal and external comms.

Topman picks Livity for digital brief following six-way pitch

Topman picks Livity for digital brief following six-way pitch

Topman has appointed Livity to help develop a digital content strategy after a six-way agency pitch for the work.

Quidco calls in Lansons' Victoria Leyton amid PR reshuffle

Quidco calls in Lansons' Victoria Leyton amid PR reshuffle

Cashback site Quidco has hired Victoria Leyton from financial PR agency Lansons as part of a shake-up splitting its top comms role.

Veteran games PR Jonnie Bryant joins Jagex from Blizzard

Veteran games PR Jonnie Bryant joins Jagex from Blizzard

The maker of massively multiplayer online game RuneScape has hired Jonnie Bryant as head of PR as it prepares to launch Transformers Universe.

Chime chief sees growth in content production and distribution

Chime chief sees growth in content production and distribution

Chime Communications' PR and sports marketing agencies are seeing double-digit growth in revenues from content production, according to group CEO Chris Satterthwaite.

Zoe Sobol joins concierge business Ten as head of PR

Zoe Sobol joins concierge business Ten as head of PR

Corporate concierge company Ten Group has hired Fever PR board director Zoe Sobol to help it attract consumers to its services.

Kantar study segments social media brand engagement

Kantar study segments social media brand engagement

More than half of Britain's adult population engaged in social media are 'social spectators' who do little to increase their brand interest or create positive associations with brands online, according to a study by Kantar Media.

3 Monkeys benefits as United Biscuits ends Publicasity relationship

3 Monkeys benefits as United Biscuits ends Publicasity relationship

United Biscuits has consolidated its comms arrangements, ending a long-term relationship with Publicasity by shifting its trade PR work to 3 Monkeys Communications.

Opinion and features

Birth of a new body

Birth of a new body

This week the CIPR introduces a new package of measures helping PR women navigate maternity leave. Board member and chair of the Professional Practices Committe Sarah Hall explains why this is so important.

Hit or Miss? Ryanair announces tickets for business travellers

Hit or Miss? Ryanair announces tickets for business travellers

Ryanair's image revamp continued apace this week with the launch of a 'business class'.

The big debate: do ideas-only briefs devalue PR agencies?

The big debate: do ideas-only briefs devalue PR agencies?

Tech start-up TransferWise was criticised last week for asking PR agencies to present an idea to be executed by another agency.

Four rules to consider before commenting on a celebrity's death

Four rules to consider before commenting on a celebrity's death

The morality of news management is in the spotlight once again after Gawker slammed Edelman as a "soulless PR conglomerate" for its 'Carpe Diem' blog on Robin Williams.

Do Huntsworth and Engine Group intend to merge?

Do Huntsworth and Engine Group intend to merge?

As Huntsworth's half-year results were looming last week, and as the share price continued to flatline, one suspected the group would pull yet another rabbit from its top hat; few predicted that rabbit would be Lord Chadlington himself.

What I learned as a press officer at the Commonwealth Games

What I learned as a press officer at the Commonwealth Games

"It is a privilege to do this job. Make sure you enjoy it." Those were the words going round my head as I entered the Commonwealth Games village two weeks ago to join up with the media operation supporting Team England at Glasgow 2014.

Hit or Miss? Tulisa Contostavlos allows BBC Three documentary to follow her trials

Hit or Miss? Tulisa Contostavlos allows BBC Three documentary to follow her trials

Singer and former X-Factor judge Tulisa Contostavlos chose to be filmed for a BBC Three documentary, 'Tulisa: The Price of Fame', as she went on trial for supplying cocaine to an undercover Sun reporter.

Q&A: Team Sky comms pair on the Tour de France

Q&A: Team Sky comms pair on the Tour de France

Chris Haynes, director of external affairs at Team Sky and Sky Sports, and Joel Keoghan, director of marketing at Team Sky, talk about managing Team Sky's communications around this year's Tour de France.

Taking the fear out of networking

Taking the fear out of networking

Ex-european director of external communications at Coca-Cola Enterprises, Debbie Spitz, shares her tips on how to get the best from, and even enjoy, networking.

Hit or Miss? Airbnb reveals new branding to the world

Hit or Miss? Airbnb reveals new branding to the world

Airbnb, the short-term accommodation businesss, updated its brand identity this week and introduced a new logo that it named the Bélo, "the universal symbol of belonging".

PRWeek awards 2014

14 Oct, Grosvenor House, London

The PR Week Awards are widely accepted by the PR and communications industry as the equivalent of the film industry's 'Oscars'.

Book your table now ...

www.prweekawards.com

Recent consumer PR people moves

Blu eCigs hires James Dodkin to cover PR remit

Blu eCigs hires James Dodkin to cover PR remit

E-cigarette brand Blu eCigs has hired James Dodkin to oversee PR following the company's recent rebrand from Skycig.

Samaritans hires Sophie Borromeo after top comms role split

Samaritans hires Sophie Borromeo after top comms role split

The Samaritans has split its top comms role and hired Sophie Borromeo as the charity prepares to develop a new six-year strategy.

TVC launches sports division with Ben Barker hire

TVC launches sports division with Ben Barker hire

TVC Group has launched a sporting division with the appointment of Hill+Knowlton Strategies' sponsorship specialist Ben Barker.

Heineken appoints Carlsberg's Joanna Dring to UK comms team

Heineken appoints Carlsberg's Joanna Dring to UK comms team

Heineken has brought in former Carlsberg Group global brand PR manager Joanna Dring as a PR and press manager.

Huntsworth puts Tonic Life founders on gardening leave and installs new team

Huntsworth puts Tonic Life founders on gardening leave and installs new team

Huntsworth has put Tonic Life founders Scott Clark and Oliver Parsons on gardening leave until next January following the pair giving notice of their decision to quit the agency after failing to reach terms about their future involvement.

Porter taps Buehler as global director of strategic planning

Porter taps Buehler as global director of strategic planning

Porter Novelli has appointed Phil Buehler to serve as EVP and global director of strategic planning.