The latest consumer PR news, opinion and features.
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Latest news and news analysis

Publicasity appointed to promote Turkey to tourists

Publicasity appointed to promote Turkey to tourists

Publicasity has been called in to handle the consumer and trade PR to promote Turkish tourism, following a competitive pitch.

Turn Key appointed for cosmetics briefs

Turn Key appointed for cosmetics briefs

Turn Key has been appointed as the PR and content provider for cosmetic companies Cloud Nine and DestinationSkin.

Diffusion appointed for UK launch of  WeRoom

Diffusion appointed for UK launch of WeRoom

Diffusion has been appointed to handle the UK launch of WeRoom, the first social platform for flatsharing, following a competitive pitch.

Eve Sleep hires Semaphore London for PR and content brief

Eve Sleep hires Semaphore London for PR and content brief

Semaphore London has been appointed by online mattress company Eve Sleep to become its strategic PR and content provider.

Focus expands Courvoisier remit to global consumer role

Focus expands Courvoisier remit to global consumer role

Focus PR has expanded its remit with Courvoisier to a worldwide consumer brief ahead of a major global push for the cognac brand.

Cayman Islands parts with Diffusion a year after appointment

Cayman Islands parts with Diffusion a year after appointment

The Cayman Islands Department of Tourism has decided not to renew its contract with Diffusion and has moved its PR function in-house.

Synergy to handle Emirates Rugby World Cup campaign

Synergy to handle Emirates Rugby World Cup campaign

Emirates has appointed Synergy to promote its Rugby World Cup Flag Bearer programme, following a four-way pitch.

Monotype appoints Red Lorry Yellow Lorry for UK PR

Technology PR specialist Red Lorry Yellow Lorry has been hired by typeface design company Monotype, used by Google and Microsoft, as its new UK agency.

Jaguar Land Rover consolidates PR account in JV Spark44

Jaguar Land Rover consolidates PR account in JV Spark44

Jaguar Land Rover is moving its Land Rover PR account to Spark44, a joint venture agency owned 50:50 by Spark44 management and Jaguar Land Rover.

Gü appoints Mischief as retained UK consumer agency

Gü appoints Mischief as retained UK consumer agency

Dessert brand Gü has hired Mischief as its retained consumer agency.

Five tips for how PRs should use mobile technology

Five tips for how PRs should use mobile technology

Racepoint Global has released a study analysing how the world's media titles report on mobile technology, offering advice for comms professionals based on the outcomes.

SurveyMonkey appoints Bite as first UK comms agency

SurveyMonkey appoints Bite as first UK comms agency

SurveyMonkey, the free online survey company, has appointed Bite to drive its expansion in the UK.

West One Bathrooms appoints Luchford APM for PR and events campaign

West One Bathrooms appoints Luchford APM for PR and events campaign

West One Bathrooms, a bespoke bathroom supplier, has hired Luchford APM to develop an international PR and events campaign.

Emanate wins pitch for Right Guard PR and social media brief

Emanate wins pitch for Right Guard PR and social media brief

Right Guard, the deodorant and shower gel brand, has appointed Emanate as its retained agency for PR and social media, following a competitive pitch.

Clementine Communications to promote London branch of Parisian restaurant Les Gourmets des Ternes

Clementine Communications to promote London branch of Parisian restaurant Les Gourmets des Ternes

Clementine Communications has been appointed to handle the PR for the second UK branch of Parisian restaurant Les Gourmets des Ternes, following a non-competitive pitch.

Opinion and features

MoneySuperMarket launches campaign for World Autism Awareness Week

MoneySuperMarket launches campaign for World Autism Awareness Week

Epic Dave, the character from the MoneySuperMarket adverts, has recreated his signature 'Epic Strut' at the National Autistic Society (NAS) as part of a campaign for World Autism Awareness Week.

Do you have the Fylde factor?

Do you have the Fylde factor?

According to the BBC's Lab UK Project with Cambridge University, I would be happiest if I lived in Fylde, Lancashire.

Rugby stars lend a hand to world's smallest rugby club in World Cup campaign

Rugby stars lend a hand to world's smallest rugby club in World Cup campaign

International rugby players Jonny Wilkinson, Sir Clive Woodward and Bryan Habana supported a local rugby match in Hampshire as part of Land Rover's Rugby World Cup 2015 campaign We Deal In Real.

Germanwings has been forced to operate beyond the standard crisis comms manual

Germanwings has been forced to operate beyond the standard crisis comms manual

A week ago the airline Lufthansa was hobbled by a third consecutive day of strike action by its pilots. Aircraft were grounded, flights cancelled and the travel plans of thousands of air travellers disrupted.

A2 Milk teams up with Danny Cipriani for Welcome Back to Milk campaign

A2 Milk teams up with Danny Cipriani for Welcome Back to Milk campaign

A2 Milk, the specialist milk brand, has launched its Welcome Back to Milk Campaign with rugby star Danny Cipriani as official ambassador.

Beagle Street releases 500 origami dogs made from £10 notes

Beagle Street releases 500 origami dogs made from £10 notes

Beagle Street, the online life insurance provider, launched a PR stunt with 500 paper dogs made from £10 notes, which were let loose on the streets of London.

London & Partners releases short film for Guest of Honour campaign

London & Partners releases short film for Guest of Honour campaign

London & Partners, the official promotional company for London, launched its international search for an Official Guest of Honour in November 2014 and has released a video of the winner's two-week stay.

PR is the original branded content

PR is the original branded content

While sitting on a panel at Advertising Week Europe, ruminating over the nature of 'branded content', it became clear that the lessons for brands and agencies are ones that we in the PR profession have been learning for years.

A mixed bag for booze and fags

A mixed bag for booze and fags

It has been a fortnight of contrasting fortunes for the UK's two biggest 'sin' industries.

Only a cultural shift, not quotas, will turn the tide

Only a cultural shift, not quotas, will turn the tide

Boards with a high proportion of women outperform all-male boards, yet ­attitudes are still lagging behind in business.

Recent consumer PR people moves

Elephant Communications hires former Blackstone comms chief Sophia Harrison

Elephant Communications hires former Blackstone comms chief Sophia Harrison

Elephant Communications has appointed Sophia Harrison, former vice-president of EU comms at private equity house Blackstone, to join its leadership team.

Senior hires at Westminster Policy Institute

Senior hires at Westminster Policy Institute

Westminster Policy Institute has appointed two new associates, Sonia Sodha and Chris Yiu.

W hires Holly Maguire from ad agency Anomaly alongside MD promotion

W hires Holly Maguire from ad agency Anomaly alongside MD promotion

W has hired Holly Maguire from ad agency Anomaly as a director, while promoting Richard Tompkins to UK managing director.

M&C Saatchi PR makes senior appointment

M&C Saatchi PR makes senior appointment

M&C Saatchi PR has announced the appointment of Gary Wheeldon-Doyle to the newly created role of global managing director.

Exposure hires Jonathan Fraser from Holler to lead digital business

Exposure hires Jonathan Fraser from Holler to lead digital business

Exposure has recruited Jonathan Fraser from Holler to lead its digital and social media business, shortly after the appointment of Holler founder Simon Hankin to the same division.

Mischief hires former Tesco head of consumer Jess Buttress

Mischief hires former Tesco head of consumer Jess Buttress

Mischief has made two senior hires - Tesco's former head of consumer PR Jess Buttress and Freddy Davies from The Red Consultancy.