The latest consumer PR news, opinion and features.
Got a story? Contact Rebecca Smith on 020 8267 5473 or rebecca.smith@haymarket.com.

Latest news and news analysis

In brief: Four promotes Reid, WE's audio pick up, BPS briefs WA, wins for Redwood, Clementine and Rooster

Four promotes Tim Reid to MD, Sennheiser appoints WE, British Psychological Society briefs WA, plus wins for Redwood, Clementine and Rooster.

M&C Saatchi Sport & Entertainment takes over South African agency Levergy

M&C Saatchi Sport & Entertainment takes over South African agency Levergy

M&C Saatchi Sport & Entertainment has acquired a 60 per cent stake in South African agency Levergy for an undisclosed fee.

Heathrow Airport books Havas Formula to tout amenities to US flyers

Heathrow Airport books Havas Formula to tout amenities to US flyers

The firm is working on a contract basis until November to promote the London airport's shopping and dining services to American customers.

Ketchum, Hill+Knowlton win Grand Prix statues in Creative Data, Cyber Lions

Ketchum, Hill+Knowlton win Grand Prix statues in Creative Data, Cyber Lions

Ketchum won for Whirlpool's Care Counts campaign, and H+K was awarded for its work for the Bank of Aland.

Mover to agitator and back: Why brands are shifting position in the global marketplace

Samsung, for example, has traditionally been known as a mover or agitator, but last year, it maneuvered into a defender role during the crisis involving its smartphones.

Huawei marketing chief Glory Zhang: my advice for agency success in China

Huawei marketing chief Glory Zhang: my advice for agency success in China

Have a shared vision, mutual respect and 'co-create' with clients - those are the keys to succeeding as an agency in China, Huawei Consumer Business Group CMO Glory Zhang told a seminar at the Cannes Lions today.

Twitter CMO: Brand identity and simplicity key for advertisers

Twitter CMO: Brand identity and simplicity key for advertisers

Leslie Berland said the platform's new look and feel is designed with both users and brands in mind.

CMOs from Microsoft, Hilton, and Dropbox on 'taking data and turning it into insights'

CMOs from Microsoft, Hilton, and Dropbox on 'taking data and turning it into insights'

The quartet of marketing chiefs appeared Monday at a panel at the PRWeek cabana in Cannes.

Floyd Mayweather vs Conor McGregor: comms has 'turbo-charged' interest in fight

Floyd Mayweather vs Conor McGregor: comms has 'turbo-charged' interest in fight

The fight between boxing legend Floyd Mayweather and Irish UFC champion Conor McGregor is "drowning in hype" and the role of comms has "turbo-charged" interest, according to PR pros.

Iceland appoints Weber Shandwick Manchester after going cold on 3 Monkeys Zeno

Iceland appoints Weber Shandwick Manchester after going cold on 3 Monkeys Zeno

Budget supermarket chain Iceland has appointed Weber Shandwick Manchester to a corporate and consumer PR brief, after ending its relationship with 3 Monkeys Zeno.

Labour PR chief: the Tories 'had no plan B' and four other reasons why we 'won' it

Labour PR chief: the Tories 'had no plan B' and four other reasons why we 'won' it

The Labour party's deputy comms director has put forward four reasons he believe Labour's General Election campaign was a success - and questioned the Conservatives' comms tactics.

British Film Institute awards PR contracts worth £1.25m to DDA and Four Colman Getty

British Film Institute awards PR contracts worth £1.25m to DDA and Four Colman Getty

The British Film Institute (BFI) has awarded two PR contracts worth an estimated combined value of £1.25m over five years to specialist comms agencies DDA and Four Colman Getty.

Cicero launches consumer arm and targets acquisitions

Cicero launches consumer arm and targets acquisitions

Cicero, the public affairs and corporate PR specialist agency, has announced the launch of a new consumer division and revealed plans to make acquisitions.

Ex-Frank director Richard Medley replaces Tessa Willmott as Wild Card MD

Ex-Frank director Richard Medley replaces Tessa Willmott as Wild Card MD

Richard Medley, former board director at Frank PR, has been appointed as the new managing director of London-based agency Wild Card.

In brief: De'Longhi appoints Golin, Pitch picked for sports platform, wins for KC, Zeitgeist

Golin wins De'Longhi brief, Pitch picked for sports platform, documented success for KC and more from PRWeek UK.

Opinion and features

Comms Director Report: optimism high but Brexit concerns persist

Comms Director Report: optimism high but Brexit concerns persist

The 'PRWeek/Brands2Life Comms Director Report 2017' is the most upbeat survey of the industry in five years, with optimism about the coming year high among respondents.

Breaking up is hard to do: how to end client relationships

Breaking up is hard to do: how to end client relationships

In nearly twenty years of PR consultancy, I have seen many relationships end - some of which could have been saved if handled sensitively.

The Empathy Effect: How building relationships can better your brand

The Empathy Effect: How building relationships can better your brand

Research states that our conscious brain can only compute 40 bits of information, but in contrast, our subconscious - the part of our brain that's fast, automatic and emotional - can process 11 million.

Flack on Friday: BK bunfight, beachball backlash, wake up and smell the Covfefe

Flack on Friday: BK bunfight, beachball backlash, wake up and smell the Covfefe

In Flack this week: brands latch onto Trump's Covfefe moment, trading blows on press regulation, beachball of doom for PR trope, and BK's royal ruckus in Belgium.

Facebook, Google and tackling the problem of destructive content

Facebook, Google and tackling the problem of destructive content

Facebook is under fire on multiple fronts: already, it's hired 3,000 moderators to combat extremist content, felt pressured enough to run newspaper ads on spotting fake news, and been ordered by the Austrian courts to tackle hate speech around the world.

Agony Uncle: Trevor Morris on trust in charities, comms careers and 'PR disasters'

Agony Uncle: Trevor Morris on trust in charities, comms careers and 'PR disasters'

PRWeek's Agony Uncle answers questions on how to rebuild trust in charities, whether PR is the right career and what constitutes a 'PR disaster'.

Grilled: Dan Roan, BBC News sports editor

Grilled: Dan Roan, BBC News sports editor

The BBC News sports editor talks about paranoid football comms people, what makes a good PR pitch, and tells PRWeek UK what's meant to be in his lunch box...

How should PR adapt to the advent of 'grey' journalism?

How should PR adapt to the advent of 'grey' journalism?

Cut the crap. Get to the point. The job of journalists has been to wade through complexity and get to the core of an issue, sparing unnecessary clutter so that audiences are presented with what matters - and the best PR people help them do it.

'Keep up or close up' - the traditional PR agency model is dead

'Keep up or close up' - the traditional PR agency model is dead

There's an ever-growing network of PRs and freelance-inspired agencies creeping up who are doing away with tradition and challenging the current status quo.

Fake influencers are outsmarting the industry - and it's our own fault

Fake influencers are outsmarting the industry - and it's our own fault

The influencer marketing industry is currently waging war against fake influencers. You bet your ass we're insulted.

Latest Jobs

Recent consumer PR people moves

Smee takes EMEA director role at Lewis but Purestone co-founder Butler departs

Smee takes EMEA director role at Lewis but Purestone co-founder Butler departs

James Smee has been given the role of director of EMEA digital marketing at Lewis three years on from his agency Purestone being acquired by the global firm - but co-founder Simon Butler is departing.

Pat Ford takes 'partial leave of absence' from Burson for University of Florida role

Pat Ford takes 'partial leave of absence' from Burson for University of Florida role

Ford is joining the University of Florida College of Journalism and Communications as a professional-in-residence for the 2017-2018 academic year.

Tumblr head of comms Katherine Barna exits

Tumblr head of comms Katherine Barna exits

She is departing Tumblr, which was acquired by Yahoo in 2013, as Verizon's deal to acquire Yahoo's main internet properties for $4.5 billion becomes final.

Olga Fleming named first CEO at Y&R PR

Olga Fleming named first CEO at Y&R PR

She had been leading the firm as EVP, a role she held since the shop launched in 2013.

In brief: Four hires COO, training launches at CIPR and PRCA, Olympian joins Fusion, wins for Ketchum and Octopus

Knight to serve as Four COO, Eurosport owner hands Ketchum Olympic brief, Octopus Group answers telco call and more from PRWeek UK.

Weber Shandwick appoints Susan Howe chief collaboration officer

Weber Shandwick appoints Susan Howe chief collaboration officer

The firm also made two regional hires aimed at boosting integration: Charlotte Witte in EMEA and Alan Kercinik in North America.