The latest consumer PR news, opinion and features.
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Latest news and news analysis

Jaguar Land Rover hires global PR head from The Brooklyn Brothers

Jaguar Land Rover hires global PR head from The Brooklyn Brothers

Jaguar Land Rover has recruited Laura Wood, partner at The Brooklyn Brothers, to be its first head of global PR, brand and partnerships.

In brief: TechUK hires MWW, Powerscourt wins financial brief, '30 Under 30' leaves Hotwire, The Ritz-Carlton Hotel

In brief: TechUK hires MWW, Powerscourt wins financial brief, '30 Under 30' leaves Hotwire, The Ritz-Carlton Hotel

Tech trade body appoints MWW, Powerscourt wins financial brief, Hotwire's David Clare joins Fox Agency and The Ritz-Carlton Hotel appoints new PR director.

Facebook loses Free Basics fight in India

Facebook loses Free Basics fight in India

Telecoms regulator rules against internet app, sending Facebook back to the PR drawing board

Premier League launches new visual identity as it seeks agency to reposition brand

Premier League launches new visual identity as it seeks agency to reposition brand

The Premier League has launched a new logo and visual identity that will go live before the start of next season. It will also say goodbye to title sponsor Barclays, and hello to a new agency to help reposition the league.

In Brief: NEFF hires Golin, AA calls in Rhizome, TVC wins Landbay, Pharo joins 72Point, GingerComms, Beattie, PR Agency One

In Brief: NEFF hires Golin, AA calls in Rhizome, TVC wins Landbay, Pharo joins 72Point, GingerComms, Beattie, PR Agency One

NEFF appoints Golin for global brief, AA calls in Rhizome, Pharo joins 72Point as COO, Landbay hires TVC Group and more from PRWeek UK.

Watch: I'm the King of Scotland and other TV licence excuses brought to life in animation

Watch: I'm the King of Scotland and other TV licence excuses brought to life in animation

Animation students have created a series of videos for the BBC to bring to life the excuses people give for not paying their TV licence, as part of a national competition.

Which brand 'won' the Super Bowl? No clear call from analytics firms

Which brand 'won' the Super Bowl? No clear call from analytics firms

Brand tracking companies have differed over who 'won' the PR battle during last night's Super Bowl, but all pointed to Doritos, Hyundai and Budweiser being among the best at engaging the public and social media users.

In Brief: Cowshed wins Smart Energy GB, Suzy Ferguson awards shortlist, Citypress given government work, PHA, Bullet, Good Agency

Cowshed wins Smart Energy GB and NT briefs, Suzy Ferguson awards shortlist named, Start Up Loans appoints Citypress, Hochanda, Good Agency and Bullet PR.

FleishmanHillard wins global PR brief for headphone maker Bose

FleishmanHillard wins global PR brief for headphone maker Bose

FleishmanHillard has been appointed as Bose's first global PR agency, PRWeek has learned.

Watch: RSPCA lays egg campaign with John Hurt ahead of Pancake Day

Watch: RSPCA lays egg campaign with John Hurt ahead of Pancake Day

RSPCA Assured, the RSPCA's new ethical food label, has launched an integrated campaign in the run-up to Pancake Day (Tuesday 9 February).

KFC teams up with Edelman ahead of Super Bowl 50

KFC teams up with Edelman ahead of Super Bowl 50

The fast-food chain is hinting it will once again introduce a new actor to portray Colonel Sanders during Sunday's game.

Watch: Saving the world isn't just for the movies, says Scottish Government climate campaign

Watch: Saving the world isn't just for the movies, says Scottish Government climate campaign

The Scottish Government has launched an integrated campaign with the strapline 'Saving the world isn't just for the movies', to encourage Scottish households to help fight climate change.

PR plays pivotal role in Cadbury's inter-agency rebirth of the Milk Tray Man

PR plays pivotal role in Cadbury's inter-agency rebirth of the Milk Tray Man

A nationwide PR campaign led by Golin to reveal the modern-day Milk Tray Man has secured media coverage for Cadbury as well as an increase in sales.

Are UK PR agencies ageist?

Are UK PR agencies ageist?

New research shows that the chief executives of the UK's top PR agencies are predominantly under the age of 50, and the dearth of older practitioners at all levels across the agency industry serves to underline PR's ongoing problem with retaining senior talent.

Canon rubs it in over rival Nikon's photo competition gaffe

Canon rubs it in over rival Nikon's photo competition gaffe

Nikon Singapore apologised for letting a poorly altered photo win its competition, but that hasn't stopped Canon Canada jumping on an opportunity to make hay

Opinion and features

International Expansion: Why clients want familiar PR agencies in unfamiliar markets

International Expansion: Why clients want familiar PR agencies in unfamiliar markets

There is a trend for clients wanting their existing agencies to expand abroad rather than having to hire a new agency in an unfamiliar market.

Super Bowl 2016 was a bonanza for brands

Super Bowl 2016 was a bonanza for brands

People always say it. But being in San Francisco for Super Bowl 50 weekend confirmed it for me: there ain't no party like a Super Bowl party.

Advertorials are not the enemy

Advertorials are not the enemy

In the new world of native advertising, quality content is more important than ever. It needs to be relevant to specific audiences and fit in seamlessly alongside editorial, says Trinity Mirror Solutions' Samantha Cope

Uber has a new logo - and people are outraged

Uber has a new logo - and people are outraged

Twitter users gave the new logo, which Uber touted to several media outlets, a poor rating on Tuesday.

Showcase: Kids' Takeover: Kaper with English Heritage

Showcase: Kids' Takeover: Kaper with English Heritage

English Heritage brought in Kaper to create a campaign that would position its sites as a must-visit for families during the summer.

The future of influencer marketing

The future of influencer marketing

Last year, traditional advertising took a back seat to real-time conversations taking place in the digital universe among 'ordinary' members of the public, says Sabrina Lynch of Zeno Group.

Music Moguls shows the true value of PR in pop culture

Music Moguls shows the true value of PR in pop culture

Let's not beat about the bush - the Music Moguls: Masters of Pop show on BBC Four has been a revelation these past three weeks as it has trawled lovingly through the undergrowth of pop culture.

Three reasons why it's time to ditch the demographics

Three reasons why it's time to ditch the demographics

Demographics are the past and it is time to get rid of them, writes Rich Wilson of Relative Insight

Crisis comms: The power of preparedness

Crisis comms: The power of preparedness

Time is of the essence, they say. I don't know who 'they' are, but 'they' may well have worked in PR; a sector that has had crisis response and issues management at its foundation since it began, says Four Consulting's Alun James.

How one agency is fighting back against the objectification of women in advertising

How one agency is fighting back against the objectification of women in advertising

At first, Madonna Badger might seem like an odd choice to lead the fight against the objectification of women in advertising, having created provocative ads for Calvin Klein in the 1990s. She explains why she's leading the charge on the controversial issue.

Latest Jobs

Recent consumer PR people moves

Robert Senior takes Publicis Communications UK role

Robert Senior takes Publicis Communications UK role

Robert Senior is to lead Publicis Communications' new agency collective in the UK.

New Edelman China CEO: PR less resistant to change than advertising

New Edelman China CEO: PR less resistant to change than advertising

Five days into Jeffrey Yu's new job, PRWeek Asia caught up exclusively with Edelman's China CEO, who downplayed the agency's past troubles while extolling the virtues of PR over advertising.

In Brief: Director returns to Havas, TVC appoints David Haye, PRCA and Fleishman's training partnership, Pagefield launches academy

In Brief: Director returns to Havas, TVC appoints David Haye, PRCA and Fleishman's training partnership, Pagefield launches academy

Former Mischief creative director rejoins Havas SE Cake, Fleishman's training offer, Pagefield launches academy, David Haye appoints TVC for next fight and more from PRWeek UK.

Chime Communications hires ex-Diageo CEO Paul Walsh as chairman

Chime Communications hires ex-Diageo CEO Paul Walsh as chairman

Chime Communications has appointed former Diageo CEO Paul Walsh as its new chairman - Chime's first major appointment since US private equity firm Providence took a majority stake in the group in October.

In brief: M&C Saatchi agencies win Boat Race work and Jacamo, Gym Group hires Instinctif, sushi chain hires Lewis, new briefs for Octopus

In brief: M&C Saatchi agencies win Boat Race work and Jacamo, Gym Group hires Instinctif, sushi chain hires Lewis, new briefs for Octopus

M&C Saatchi steers boat race PR, Octopus wins client duo, Lewis to help sushi firm expand and more from PRWeek UK.