The latest corporate and financial PR news, opinion and features.
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News and news analysis

FleishmanHillard wins global PR brief for headphone maker Bose

FleishmanHillard wins global PR brief for headphone maker Bose

FleishmanHillard has been appointed as Bose's first global PR agency, PRWeek has learned.

Social media divide emerges in FTSE100 as corporations get creative

Social media divide emerges in FTSE100 as corporations get creative

FTSE100 companies are getting more engagement on social media as they embrace more creative methods, says new research that highlights a divide between those firms that exploit social channels and those that don't.

KFC teams up with Edelman ahead of Super Bowl 50

KFC teams up with Edelman ahead of Super Bowl 50

The fast-food chain is hinting it will once again introduce a new actor to portray Colonel Sanders during Sunday's game.

European pharma body picks MHP Communications for health outcomes project

European pharma body picks MHP Communications for health outcomes project

The European Federation of Pharmaceutical Industries and Associations has appointed MHP Communications and its Brussels partner agency cabinet DN to support a pan-European comms programme focused on health outcomes.

Are UK PR agencies ageist?

Are UK PR agencies ageist?

New research shows that the chief executives of the UK's top PR agencies are predominantly under the age of 50, and the dearth of older practitioners at all levels across the agency industry serves to underline PR's ongoing problem with retaining senior talent.

Tata Motors to rebrand new car following Zika virus outbreak

Tata Motors to rebrand new car following Zika virus outbreak

The motor company's new 'Zica' compact vehicle will be renamed to avoid association with the virus that has been declared a global emergency

Mike Love steps down as chairman of Burson-Marsteller UK

Mike Love steps down as chairman of Burson-Marsteller UK

Mike Love, chairman of Burson-Marsteller UK, will leave his role with immediate effect.

There's no sweetheart tax deal, Google comms chief Peter Barron tells BBC

There's no sweetheart tax deal, Google comms chief Peter Barron tells BBC

Google EMEA's vice-president for comms and public affairs has appeared on BBC's The Andrew Marr Show to defend the firm's tax arrangements in the UK.

Most corporate comms are not believable, says ex-BP chief executive Lord Brown

Most corporate comms are not believable, says ex-BP chief executive Lord Brown

Most corporate communications are not believable, according to Lord Browne, the former chief executive of BP.

Freuds returns to US with Brew Media Relations acquisition

Freuds returns to US with Brew Media Relations acquisition

Brew Media Relations, which was founded by Brooke Hammerling, will continue with its existing operations and report to Freuds CEO Andrew McGuinness.

The AA appoints Headland to relaunch financial services brand

The AA appoints Headland to relaunch financial services brand

The AA's financial services arm has hired Headland to handle its corporate and product comms, following a competitive pitch.

Yahoo Japan under fire over ivory trading

Yahoo Japan under fire over ivory trading

Activists launch petition against tech giant urging the company to stop online ivory sales across its websites

Nelson Bostock wins UK corporate PR brief for Cheapflights owner Momondo Group

Nelson Bostock wins UK corporate PR brief for Cheapflights owner Momondo Group

Momondo Group, the online travel search network, has appointed Nelson Bostock as its UK corporate PR agency, following a competitive pitch.

Google's £130m tax payment unlikely to improve reputation among UK public, say PRs

Google's £130m tax payment unlikely to improve reputation among UK public, say PRs

The news that Google will pay £130m ($185m) in UK back taxes may not buy the firm any reputational respite, and the fact that the payment was labelled "derisory" by critics may open up further questions, PRs say.

In Brief: Arcadis appoints Cohen from Edelman, Bottle's name and management changes, CMI hires Good Relations

In Brief: Arcadis appoints Cohen from Edelman, Bottle's name and management changes, CMI hires Good Relations

Arcadis appoints global director of comms from Edelman, Bottle makes management changes amid rebrand, CMI hires Good Relations, account win for Luchford APM, double hire at HealthUnlimited and more from PRWeek UK.

UK agency Superdream comes to Australia

UK agency Superdream comes to Australia

Midlands-based PR firm opens second office in Brisbane

Opinion and features

Uber has a new logo - and people are outraged

Uber has a new logo - and people are outraged

Twitter users gave the new logo, which Uber touted to several media outlets, a poor rating on Tuesday.

Three reasons why it's time to ditch the demographics

Three reasons why it's time to ditch the demographics

Demographics are the past and it is time to get rid of them, writes Rich Wilson of Relative Insight

My biggest gaffe: Being lax about locations

My biggest gaffe: Being lax about locations

Shaneil Patel, account manager at Taylor Herring, learned the hard way that some locations require permission to film in them.

Crisis comms: The power of preparedness

Crisis comms: The power of preparedness

Time is of the essence, they say. I don't know who 'they' are, but 'they' may well have worked in PR; a sector that has had crisis response and issues management at its foundation since it began, says Four Consulting's Alun James.

Twitter looks to GCI, Ketchum vet Leslie Berland to fill CMO role

Twitter looks to GCI, Ketchum vet Leslie Berland to fill CMO role

The social media platform hired Leslie Berland, a veteran of GCI Group and Ketchum, from American Express for its CMO position.

24 hours in Davos

24 hours in Davos

Day one in Davos has come to an end and I can say with certainty that I've walked away with some important learnings - some that make me optimistic for the future, others that are more concerning, writes Barri Rafferty at Ketchum.

Country Case File: Gentle optimism for Japan's PR industry as economy begins slow recovery

Country Case File: Gentle optimism for Japan's PR industry as economy begins slow recovery

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Japan

Brand apologies in the human era

Brand apologies in the human era

Candor is critical to good business in the age of the empowered consumer, stresses Lippincott's senior partner for design.

Be more Bowie: Lessons for the PR industry from the master of reinvention

Be more Bowie: Lessons for the PR industry from the master of reinvention

"I don't know where I'm going from here, but I promise it won't be boring." Boring is not a word you would ever associate with David Bowie, writes Tony Garner of Viva PR.

PR measurement: The inconvenient truths

PR measurement: The inconvenient truths

In an age where web traffic reports, sales figures and social media followers can all be analysed in a heartbeat and business leaders are under pressure from finance directors, the onus falls on marketing to quantify how its mix of activities affects the bottom line, writes Heidi Myers of Meltwater.

Strategic Internal Communications

27 November, London

The definitive IC event on driving staff motivation and engagement, aligning employee with your core values and purposes, and ensuring IC remains at the top of the business agenda.

www.internalcommsconference.com

Latest Jobs

Recent City & corporate people moves

In brief: CIPR's Ross to depart, The Crown Estate names new corporate affairs chief, MLB comms chief moves to Finsbury, Costcutter hires MCG

In brief: CIPR's Ross to depart, The Crown Estate names new corporate affairs chief, MLB comms chief moves to Finsbury, Costcutter hires MCG

CIPR's Andrew Ross to depart, The Crown Estate promotes Andy Payne to head of corporate affairs, MLB comms chief moves to Finsbury, MCG appointed to Costcutter brief and more from PRWeek UK.

Robert Senior takes Publicis Communications UK role

Robert Senior takes Publicis Communications UK role

Robert Senior is to lead Publicis Communications' new agency collective in the UK.

Edelman restructures UAE operation with new leadership team under Tod Donhauser

Edelman restructures UAE operation with new leadership team under Tod Donhauser

Edelman has announced a new leadership team in the United Arab Emirates, naming Edelman South Africa managing director Tod Donhauser as the new Edelman UAE chief executive, as part of a restructure following last year's acquisition of local agency Dabo & Co.

Samsung UK head of PR Rachel Lloyd departs following restructure

Samsung UK head of PR Rachel Lloyd departs following restructure

Samsung UK head of PR Rachel Lloyd has left the company following a restructure.

In brief: M&C Saatchi agencies win Boat Race work and Jacamo, Gym Group hires Instinctif, sushi chain hires Lewis, new briefs for Octopus

In brief: M&C Saatchi agencies win Boat Race work and Jacamo, Gym Group hires Instinctif, sushi chain hires Lewis, new briefs for Octopus

M&C Saatchi steers boat race PR, Octopus wins client duo, Lewis to help sushi firm expand and more from PRWeek UK.

In brief: McCann and Alstom hire comms chiefs, wins for MHP, THRSXTY and Bottle, Alter created out of merger

In brief: McCann and Alstom hire comms chiefs, wins for MHP, THRSXTY and Bottle, Alter created out of merger

New APAC comms chief for McCann, Dialight hires MHP, Will Roberts becomes Alstom's comms director, trio of wins including Lacoste Footwear at THRSXTY and more from PRWeek UK.

Surname & Surname co-founder Kev O'Sullivan takes senior Bell Pottinger role

Surname & Surname co-founder Kev O'Sullivan takes senior Bell Pottinger role

Kev O'Sullivan, who alongside Lotte Jones launched Surname & Surname four years ago, has joined Bell Pottinger as a partner and head of creative engagement.