Campaigns

M&S employs a James Bond-esque Mrs Claus to deliver Christmas campaign

M&S employs a James Bond-esque Mrs Claus to deliver Christmas campaign

Marks and Spencer has launched a cinematic spectacular for its Christmas campaign, starring Janet McTeer as Mrs Claus.

John Lewis launches upbeat 2016 Christmas campaign with a bounce

John Lewis launches upbeat 2016 Christmas campaign with a bounce

John Lewis has launched its hotly anticipated 2016 Christmas campaign; an upbeat antidote to a year of political turmoil and social upheaval - complete with festive magic, a trampoline and a dog who likes to bounce.

Watch: Heathrow teddy bears highlight the joy of coming home for Christmas

Watch: Heathrow teddy bears highlight the joy of coming home for Christmas

Heathrow Airport is for the first time running a Christmas campaign, with a video highlighting what it calls the "iconic experience" of travelling through the airport and the joy of coming home at Christmas.

Sainsbury's musical epic brings the bustle of Christmas to life in stop-frame animation

Sainsbury's musical epic brings the bustle of Christmas to life in stop-frame animation

Sainsbury's has released its Christmas campaign film, a stop-frame animation epic with complete with an original song, sung by James Corden.

Amazon campaign calls on budding authors to rewrite classic Christmas poem

Amazon campaign calls on budding authors to rewrite classic Christmas poem

Online retailer Amazon has launched a competition calling on budding authors to write a modern-day interpretation of the poem 'Twas the night before Christmas, which was first published almost 200 years ago.

Aldi digs deep with 'Kevin the carrot' Christmas campaign

Aldi digs deep with 'Kevin the carrot' Christmas campaign

Aldi has lifted the lid on its Christmas campaign - revealing 'Kevin the Carrot', a vegetable with its own Twitter account, as the star of the show.

Tesco and Morrisons ring the bell for opening round of supermarket Christmas campaigns

Tesco and Morrisons ring the bell for opening round of supermarket Christmas campaigns

Tesco and Morissons were the first major supermarkets to launch their 2016 Christmas campaigns, both debuting their adverts on Sunday.

Watch: DFS staff brought to life in Christmas campaign by Wallace & Gromit animator

Watch: DFS staff brought to life in Christmas campaign by Wallace & Gromit animator

Aardman, the studio behind Oscar-winning animation Wallace and Gromit, has collaborated with DFS to put 14 employees at the heart of the furniture retailer's Christmas campaign.

Young secret Santa chosen as UK face of 2016 #givingtuesday

Young secret Santa chosen as UK face of 2016 #givingtuesday

An Oxfordshire 18-year-old who has helped bring festive cheer to thousands in hospitals and care homes has been chosen as the public face of #givingtuesday in the UK - an international day of pre-Christmas giving to various causes.

News

John Lewis smashes its Twitter record with launch of joyful Christmas campaign

John Lewis smashes its Twitter record with launch of joyful Christmas campaign

John Lewis' 2016 Christmas campaign has far exceeded last year's figures for engagement on Twitter, garnering more than 30,000 tweets in a little over two hours since its launch shortly before 8am.

From the editor-in-chief: 'Tis the season to be jolly - why the John Lewis ad will strike a more joyful note this year

From the editor-in-chief: 'Tis the season to be jolly - why the John Lewis ad will strike a more joyful note this year

The run-up to Christmas is when we both review the year's best communications campaigns and watch as a swathe of festive ones are launched, including the much-anticipated John Lewis advert.

Mystery carrot and fake John Lewis film build Christmas anticipation

Mystery carrot and fake John Lewis film build Christmas anticipation

This weekend in the Christmas ad guessing game saw a cryptic carrot join Twitter and a student get hundreds of thousands of views for a production he billed as this year's John Lewis festive ad.

The excellence of festive campaigns should teach us that brand engagement is not just for Christmas

The excellence of festive campaigns should teach us that brand engagement is not just for Christmas

November has just started, but ad junkies are already talking about the blockbuster face-off between John Lewis and Marks & Spencer this Christmas.

Game on: UK's top influencers in the Christmas runup
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Game on: UK's top influencers in the Christmas runup

YouTube gamers have an unprecedented impact in the run-up to Christmas, so who are the Top 10 'ones to watch'? Instrumental brings you the lowdown...

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