Marks and Spencer has launched a cinematic spectacular for its Christmas campaign, starring Janet McTeer as Mrs Claus.
John Lewis has launched its hotly anticipated 2016 Christmas campaign; an upbeat antidote to a year of political turmoil and social upheaval - complete with festive magic, a trampoline and a dog who likes to bounce.
Heathrow Airport is for the first time running a Christmas campaign, with a video highlighting what it calls the "iconic experience" of travelling through the airport and the joy of coming home at Christmas.
Sainsbury's has released its Christmas campaign film, a stop-frame animation epic with complete with an original song, sung by James Corden.
Online retailer Amazon has launched a competition calling on budding authors to write a modern-day interpretation of the poem 'Twas the night before Christmas, which was first published almost 200 years ago.
Aldi has lifted the lid on its Christmas campaign - revealing 'Kevin the Carrot', a vegetable with its own Twitter account, as the star of the show.
Tesco and Morissons were the first major supermarkets to launch their 2016 Christmas campaigns, both debuting their adverts on Sunday.
Aardman, the studio behind Oscar-winning animation Wallace and Gromit, has collaborated with DFS to put 14 employees at the heart of the furniture retailer's Christmas campaign.
An Oxfordshire 18-year-old who has helped bring festive cheer to thousands in hospitals and care homes has been chosen as the public face of #givingtuesday in the UK - an international day of pre-Christmas giving to various causes.
John Lewis' 2016 Christmas campaign has far exceeded last year's figures for engagement on Twitter, garnering more than 30,000 tweets in a little over two hours since its launch shortly before 8am.
From the editor-in-chief: 'Tis the season to be jolly - why the John Lewis ad will strike a more joyful note this year
The run-up to Christmas is when we both review the year's best communications campaigns and watch as a swathe of festive ones are launched, including the much-anticipated John Lewis advert.
This weekend in the Christmas ad guessing game saw a cryptic carrot join Twitter and a student get hundreds of thousands of views for a production he billed as this year's John Lewis festive ad.
November has just started, but ad junkies are already talking about the blockbuster face-off between John Lewis and Marks & Spencer this Christmas.
YouTube gamers have an unprecedented impact in the run-up to Christmas, so who are the Top 10 'ones to watch'? Instrumental brings you the lowdown...
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