Articles to help you advance your career

Advertorials are not the enemy

Advertorials are not the enemy

In the new world of native advertising, quality content is more important than ever. It needs to be relevant to specific audiences and fit in seamlessly alongside editorial, says Trinity Mirror Solutions' Samantha Cope

Are UK PR agencies ageist?

Are UK PR agencies ageist?

New research shows that the chief executives of the UK's top PR agencies are predominantly under the age of 50, and the dearth of older practitioners at all levels across the agency industry serves to underline PR's ongoing problem with retaining senior talent.

Minding the comms gap: TfL's PR team on Uber, terror, delays and working with Boris

Minding the comms gap: TfL's PR team on Uber, terror, delays and working with Boris

Inside in-house: TfL's press team prides itself on handling all comms in-house - no mean feat, when you consider that this encompasses the entire London transport network from Tube to bus, rail, cycling and environmental policy. Deputy director of news Matt Brown gives Anna Reynolds the lowdown.

Late payment: PRCA calls for clarity on Government's Enterprise Bill

Late payment: PRCA calls for clarity on Government's Enterprise Bill

The PRCA has welcomed the scope of the Government's new Enterprise Bill, but has also called for more clarity on how its provisions will be enforced.

The future of influencer marketing

The future of influencer marketing

Last year, traditional advertising took a back seat to real-time conversations taking place in the digital universe among 'ordinary' members of the public, says Sabrina Lynch of Zeno Group.

Music Moguls shows the true value of PR in pop culture

Music Moguls shows the true value of PR in pop culture

Let's not beat about the bush - the Music Moguls: Masters of Pop show on BBC Four has been a revelation these past three weeks as it has trawled lovingly through the undergrowth of pop culture.

Three reasons why it's time to ditch the demographics

Three reasons why it's time to ditch the demographics

Demographics are the past and it is time to get rid of them, writes Rich Wilson of Relative Insight

PRWeek Asia prepares to launch first Best Places to Work contest

PRWeek Asia prepares to launch first Best Places to Work contest

Project will shine a spotlight on the greatest agencies and in-house comms places to work in APAC

Curzon PR founder named 'Businesswoman of the Year' at British Muslim Awards

Curzon PR founder named 'Businesswoman of the Year' at British Muslim Awards

MD and founder of Curzon PR, Farzana Baduel, has won the Businesswoman of the Year award at the British Muslim Awards 2016.

Agony Aunt Jackie Elliot on the knotty subject of the annual staff bonus

Agony Aunt Jackie Elliot on the knotty subject of the annual staff bonus

The chairman of Cathcart Consulting gives her verdict on your professional conundrums.