Student perceptions: The CIPR is looking to raise awareness
PRWeek TV: CIPR move to educate youngsters given thumbs up
John Owens, prweek.com, Friday, 01 March 2013, 9:15am,
In this week's podcast we discuss the CIPR's initiative to boost schoolchildren's awareness of what public relations is with a CIPR 'missionary' and a PR student.
Andrew Marcus, PR manager at the Museum of London, is one of the CIPR members who has volunteered to go and explain his job to 14- to 16-year-olds as part of the schools initiative.
He was joined in the studio by Jasjinder Thiara, a PR student at the University of Westminster, who praised the move but said that there was still work to be done to address ‘a serious lack of cultural diversity’ in the industry.
The podcast is produced in association with Markettiers4DC.
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