The PRWeek Blog

Reports: Activist hedge fund takes stake in Interpublic Group

Reports: Activist hedge fund takes stake in Interpublic Group

Reports by The New York Times' DealBook blog, Bloomberg News, and The Wall Street Journal all said the hedge fund will encourage the holding company to sell itself to a rival.

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Reebok whets appetites with #ReebokBacon CrossFit promotion

Reebok whets appetites with #ReebokBacon CrossFit promotion

Reebok is delivering branded shoeboxes to all Crossfit Games athletes. But instead of a pair of shoes, they contain uncured, nitrate-free bacon.

Heineken interrupts New Yorkers' routines with mystery payphone caller

Heineken interrupts New Yorkers' routines with mystery payphone caller

The beer brand has launched a teaser video featuring former Saturday Night Live regular and actor Fred Armisen as a mystery payphone caller.

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Taking the fear out of networking

Taking the fear out of networking

Ex-european director of external communications at Coca-Cola Enterprises, Debbie Spitz, shares her tips on how to get the best from, and even enjoy, networking.

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Former congressman Akin misses mark on HuffPost Live interview

Former congressman Akin misses mark on HuffPost Live interview

Former Missouri congressman Todd Akin said the liberal media twisted his words to paint him as a villain when he used the term "legitimate rape" during his 2012 Senate campaign on a HuffPost Live interview on Friday.

Heineken app answers the perennial question on a night out: @wherenext?

Heineken app answers the perennial question on a night out: @wherenext?

The @wherenext platform enables users to discover venues that are trending across social networks, using an algorithm that analyzes data from media including Foursquare, Twitter, and Instagram.

Modern communications waits for no man (or woman)

Modern communications waits for no man (or woman)

Varying diverse incidents over the past week of real-time marketing, internal comms, media relations, and crisis responses underline the reality and value of swift and appropriate activations of modern communications strategies.

Who real-timed it best -- Adidas or Lufthansa?

Who real-timed it best -- Adidas or Lufthansa?

German companies celebrate their team winning the World Cup for the fourth time.

LeBron's career and media relations strategy return to their roots

LeBron's career and media relations strategy return to their roots

The NBA superstar announced his decision via an essay exclusively planted in Sports Illustrated without the fanfare - some would say arrogance - of 2010's The Decision.

LeBron: you made the decision right

LeBron: you made the decision right

LeBron James just taught us a valuable communications lesson on how to acknowledge past mistakes and actually use them to nail the message the next time the chance presents itself.

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