The PRWeek Blog

The week in communications

The week in communications

Check out the highlights from a busy and interesting week in PR and communications.

Your call: Will Apple be able to market a smartphone that costs (gulp) $1,000?

Your call: Will Apple be able to market a smartphone that costs (gulp) $1,000?

Will the iPhone X prove too costly for Apple to market effectively?

Your call: Has Bell Pottinger hurt the PR industry's reputation?

Your call: Has Bell Pottinger hurt the PR industry's reputation?

One of the largest firms in comms is drowning in scandal. Not a good look.

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Burson on the business of persuasion

Burson on the business of persuasion

Harold Burson's latest book contains some fascinating reflections on his seven-decade career in PR and lots of useful takeaways for those wanting to improve their professional practice.

Watch: Land Rover uses new tricks to introduce Range Rover Velar

Watch: Land Rover uses new tricks to introduce Range Rover Velar

The luxury automaker is partnering with several media outlets alongside new 30- and 60-second spots rolling out the SUV.

Secrets to upward mobility for CCOs

Secrets to upward mobility for CCOs

Becoming CCO used to be seen as the pinnacle of achievement for a PR professional - but there's no reason why communicators shouldn't set their sights much higher.

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5 brands insert themselves into the viral 'distracted boyfriend' stock picture

5 brands insert themselves into the viral 'distracted boyfriend' stock picture

Tinder, Jimmy John's, Tumblr, Vegas Golden Knights, and Penguin Random House quickly jumped on the latest meme.

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Katy Perry's new music video features cameos from #NuggsForCarter, Doug the Pug

Katy Perry's new music video features cameos from #NuggsForCarter, Doug the Pug

Big social influencers of the year like Carter Wilkerson of #NuggsForCarter fame -- eating chicken nuggets, of course -- and Instagram famous dog Doug the Pug make appearances in Perry's music video for "Swish Swish."

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Your call: Is Uber making the right call with Khosrowshahi?

Your call: Is Uber making the right call with Khosrowshahi?

Uber has brought in Expedia's Dara Khosrowshahi to helm the ridesharing company as CEO.

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15 brands pitch in to help Houston during Hurricane Harvey

15 brands pitch in to help Houston during Hurricane Harvey

Here is what companies across the nation and headquartered in Houston are doing to help those affected.

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