Sean Spicer's first press briefing as President Trump's official spokesman was truly an extraordinary moment. Watching open-mouthed from London, PRWeek UK deputy editor John Harrington considers the wider ramifications.
PRWeek reached out to several agency executives who got their start writing speeches on the campaign trail to get their reaction to President Donald Trump's inaugural address. A selection of their responses follows.
The New York Times has got its mojo back and sounds more optimistic than ever about its future - but it is determined not to rest on its laurels and that philosophy is one everyone in PR and media should aspire to emulate in a volatile world.
Is a gathering of elites in the Swiss mountains still relevant in an age of fiery populism?
One thing's for sure: Donald Trump will be an unconventional commander-in-chief. It's time to update your crisis plan in response to a potential Twitter beef with the 45th president of the United States.
PR pros are set for a busy few months as CEOs return from holiday asking their communications teams to prepare proactive plans to address what happens if they get "Trumped".
Facebook has been dragged over the coals for not cracking down on the spread of fake news on its platform more quickly.
Tell us if you think the fast food restaurant will survive.
Whether it was celebrity deaths or the presidential election that got them down, many communicators want to put 2016 behind them. What are you planning to improve next year?
This year's batch of shortlisted submissions are a particularly strong group of contenders across the board.
Corporate PR Associate Director & Director The Foundry - Gold London (Central)
Account Manager (B2C Sport) Reuben Sinclair London
Account Manager- Property PR Reuben Sinclair London
Junior Account Executive Pathfinders The West End