The PRWeek Blog

How has Lufthansa responded to the Germanwings crash?

How has Lufthansa responded to the Germanwings crash?

Take our poll on how Lufthansa's chief executive has responded to the Tuesday crash of a Germanwings flight in southern France.

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PR agencies and marketing embrace Hollywood

PR agencies and marketing embrace Hollywood

The line where brand marketing ends and Hollywood begins is blurring.

How Heinz and Kraft added some color to their merger announcement

How Heinz and Kraft added some color to their merger announcement

The two food giants released an infographic with their Wednesday morning merger announcement.

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Lufthansa, Germanwings darken logos on social media in mourning after crash

Lufthansa, Germanwings darken logos on social media in mourning after crash

The discount airliner's CEO also spoke at a press conference on Tuesday. Airbus and the International Federation of Air Line Pilots' Associations both released statements on the incident.

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The changing face of healthcare information

The changing face of healthcare information

A growing number of Americans are willing to use health-focused apps and websites.

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Pete and Nancy Frates remind us what really matters

Pete and Nancy Frates remind us what really matters

PRWeek's 2015 Communicator of the Year reminds us of the power of human spirit and the enduring nature of storytelling.

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Starbucks #RaceTogether: strong idea, flawed execution

Starbucks #RaceTogether: strong idea, flawed execution

The backlash against Starbucks should not deter other major for-profit brands from getting involved in well-intentioned initiatives.

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Prospective presidential candidates shuffle comms staffers

Prospective presidential candidates shuffle comms staffers

Team Clinton ramped up, and team Walker downsized.

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Three tips for brands and agencies that aren't sick of SXSW

Three tips for brands and agencies that aren't sick of SXSW

Almost as soon as SXSW is over, it's time to plan for the next one.

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Your call: What went wrong with Starbucks' Race Together initiative?

Your call: What went wrong with Starbucks' Race Together initiative?

The campaign was widely mocked across digital and social media on Tuesday.

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