The PRWeek Blog

Marketing feats and fumbles from Super Bowl 50

Marketing feats and fumbles from Super Bowl 50

After manning -- no pun intended! - PRWeek's Twitter account during Super Bowl 50, Frank Washkuch picks the ads that made his night, as well as readers' favorites.

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Amid Super Bowl 50, NFL faces its biggest fight: Making the game safe

Amid Super Bowl 50, NFL faces its biggest fight: Making the game safe

On the eve of a Super Bowl likely to attract record ratings, the NFL is facing a critical long-term issue in player concussions. Improved communications can't solve the problem by itself, but it could give the league a good place to start.

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Roll up for the greatest marketing show on earth

Roll up for the greatest marketing show on earth

Brands invest millions attempting to reach consumers during the annual Super Bowl and this year's clash between Carolina and Denver is no exception. But marketers will hope the Broncos aren't blown apart in a trademark first-half charge by the Panthers charismatic QB Cam Newton.

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Uber has a new logo - and people are outraged

Uber has a new logo - and people are outraged

Twitter users gave the new logo, which Uber touted to several media outlets, a poor rating on Tuesday.

Groundhog Day: 15 brands react to Phil's early spring prediction

Groundhog Day: 15 brands react to Phil's early spring prediction

Brands across different industries were able to find creative ways to connect their products with the world-famous furry forecaster - even cat litter brand Tidy Cats.

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First rule of Brand Fight Club: Be authentic

First rule of Brand Fight Club: Be authentic

Why it's time for brands to take off the gloves and sharpen the bantering skills of their social media teams.

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McDonald's explains the case of the missing cheese

McDonald's explains the case of the missing cheese

Some people are not lovin' McDonald's after being served cheese-less mozzarella sticks.

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Playing Devil's advocate with Barbie and her new body types

Playing Devil's advocate with Barbie and her new body types

It's a noble move by Mattel. But will kids really, truly want the new Barbies?

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Redefining PR as lobbying should be a nonstarter in New York

Redefining PR as lobbying should be a nonstarter in New York

The state's Joint Ethics Commission passed a measure that would redefine PR pros as lobbyists this week. It might be well intentioned, but it's unrealistic and unenforceable.

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Facebook cashes in on the branded content revolution

Facebook cashes in on the branded content revolution

Figures released this week by Mark Zuckerberg's brainchild prove the impact that video and film has on the way people consume information and receive brand messages.

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