The PRWeek Blog

Twitter side-eyes Ryan Lochte Dancing with the Stars story

Twitter side-eyes Ryan Lochte Dancing with the Stars story

Days after losing his sponsors, rumors have emerged Lochte will once again find himself on primetime as a competitor on the popular ABC show.

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Lochte loses Speedo sponsorship after botched robbery story

Lochte loses Speedo sponsorship after botched robbery story

The swimmer has drawn the ire of Twitter, the media, and the American and Brazilian public for lying, kind of apologizing, and then actually apologizing for his behavior during the 2016 Summer Olympic Games.

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Half-apology doesn't help #LochMess

Half-apology doesn't help #LochMess

After leaving Brazil in the wake of a fantastical robbery, the Olympian issued an apology many found wanting.

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The personal story behind #22Kill social media phenomenon

The personal story behind #22Kill social media phenomenon

A humbling conversation with one of the U.S. Army veterans behind the #22PushupChallenge highlights the power of media and social media in driving brands, causes, and organizations.

Watch: Samsung brings the story of a marathoner from Lesotho to the world

Watch: Samsung brings the story of a marathoner from Lesotho to the world

The technology giant teamed up with Ketchum Sports & Entertainment and other agencies to produce and distribute a short documentary and VR film.

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Cisco CEO denies company leaked inflated job-cut number

Cisco CEO denies company leaked inflated job-cut number

Chuck Robbins rebuffed accusations the company fabricated layoff numbers on CNBC Thursday morning.

Olympic tales make the best stories

Olympic tales make the best stories

Rio 2016 demonstrates why the Olympics are such a compelling environment within which brands can embed themselves and establish their own narratives.

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Watch: Unilad's founders on what makes a piece of content go viral

Watch: Unilad's founders on what makes a piece of content go viral

In two years, Unilad has gone from zero to 30 million monthly unique visitors.

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What brand real-timed #PhelpsFace best?

What brand real-timed #PhelpsFace best?

Brands got serious - terrifyingly, deadly serious - on Twitter after seeing swimming legend Michael Phelps put his game face on.

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Watch: Honda remakes Now is the Moment spots with singing cats

Watch: Honda remakes Now is the Moment spots with singing cats

Meow is the Moment celebrates the arrival of International Cat Day.

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