The PRWeek Blog

Claiming it's owed $5m, MWW files suit against McDonald's operator group

Claiming it's owed $5m, MWW files suit against McDonald's operator group

After the McDonald's New York Tri-State Owner/Operators Association allegedly cut ties with MWW in early October due to a perceived client conflict, the firm took legal action against the group.

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The 10 best companies at reporting CSR, according to Baruch College

The 10 best companies at reporting CSR, according to Baruch College

Baruch College's CSR-Sustainability Monitor study looked at the corporate social responsibility reports of 614 of the biggest companies in the world and ranked them on a scale of zero to 100. Below is the study's top 10. One surprise: two mining companies are in the top five.

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Video: Students share their dream PR jobs

Video: Students share their dream PR jobs

What does the next generation of PR pros want from their careers?

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How to persuade The New York Times that PR is not about spin

How to persuade The New York Times that PR is not about spin

The Times' recent characterization of PR as being predicated on spin and propaganda missed the point of the Council of PR Firms' rebrand.

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New York officials learn lessons from Dallas after first Ebola diagnosis in city

New York officials learn lessons from Dallas after first Ebola diagnosis in city

Officials went into overdrive to stave off hysteria in the city, holding a press conference Thursday night not long after Dr. Craig Spencer was diagnosed with Ebola and isolated.

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To be a disruptor, steer clear of 'the same old crap'

To be a disruptor, steer clear of 'the same old crap'

Most brands are trying to disrupt the market, but what does disruption actually mean?

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Josh Earnest risks selfie humiliation on World Series bet

Josh Earnest risks selfie humiliation on World Series bet

He made the wager before the Royals lost to the Giants in game one of the World Series on Tuesday night.

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CVS doesn't bend to social media campaign against homeopathic remedies

CVS doesn't bend to social media campaign against homeopathic remedies

CVS isn't backing down after a social media influencer called for the chain to stop selling homeopathic remedies by downing a bottle of them herself.

No days off for CDC in anti-Ebola comms crusade

No days off for CDC in anti-Ebola comms crusade

The CDC is using a range of methods to calm the fears of hospital workers and the public about Ebola.

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Busting 5 modern myths about PR

Busting 5 modern myths about PR

Why there's usually another side to every PR trend or story. And why the list isn't everything.

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