The PRWeek Blog

YouTube's algorithms need a human touch

YouTube's algorithms need a human touch

Concerns about ads appearing next to inappropriate content on YouTube and Facebook's woes around fake news highlight the fact that, while tech is a prime driver of modern marketing and communications, machines are not perfect yet.

9 brands get in on the National Puppy Day cuteness

9 brands get in on the National Puppy Day cuteness

Not just pet and animal brands are getting in on the fuzziness. Sports teams, government agencies, and even the country of Canada are all posting their best puppy content and asking people to share their puppy pictures.

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PRWeek Awards reflect an industry that's come of age

PRWeek Awards reflect an industry that's come of age

From an inspiring Communicator of the Year to a deep bench of incredibly inspiring campaign work, the PRWeek Awards prove the profession is not just part of the conversation - it's starting to lead it.

Was it the Hamburglar? McDonald's says account was hacked after anti-Trump tweet

Was it the Hamburglar? McDonald's says account was hacked after anti-Trump tweet

The fast-food chain said it wasn't behind a tweet posted and pinned on Thursday morning mocking the president's "tiny hands."

Love it or hate it? Did Heinz's latest ad satisfy your craving for more Mad Men?

Love it or hate it? Did Heinz's latest ad satisfy your craving for more Mad Men?

Heinz is finally coming around to Don Draper's pitch for Heinz ketchup. Love it or hate it? Vote below or tweet at @prweekus with your response.

Dear Denny's, congrats on the 'zoom in' tweet. Love, Twitter

Dear Denny's, congrats on the 'zoom in' tweet. Love, Twitter

Denny's social media team got a congratulatory note--from Twitter--for its 'zoom in' tweet.

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A tale of two CEOs

A tale of two CEOs

The nature of leadership in enterprise is more important than it has ever been and two recent CEO examples illustrate this perfectly - Travis Kalanick at Uber and Oscar Munoz at United Airlines.

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Fearless Girl: Inspiration or quickly forgotten stunt?

Fearless Girl: Inspiration or quickly forgotten stunt?

Is the Fearless Girl statue on Wall Street just a stunt for International Women's Day or something that will inspire girls for a generation? Take our poll below or tweet at @prweekus with your answer.

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Watch: Thursday's White House press briefing

Watch: Thursday's White House press briefing

White House Press Secretary Sean Spicer briefs the White House press corps on Thursday afternoon.

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Watch: Wednesday's White House press briefing

Watch: Wednesday's White House press briefing

As battle lines over House Republicans' bill to replace the Affordable Care Act become clearer, White House Press Secretary Sean Spicer briefs members of the media on Wednesday.