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By the numbers: The road to $100m in donations for the ALS Association

By the numbers: The road to $100m in donations for the ALS Association

PRWeek looks at the social media activity behind the #IceBucketChallenge, which resulted in more than $100 million in donations to the ALS Association as of Friday morning.

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NFL commissioner Goodell institutes stricter domestic violence policy

NFL commissioner Goodell institutes stricter domestic violence policy

NFL commissioner Roger Goodell announced an overhaul of the league's domestic violence policy Thursday afternoon, which includes a lifetime ban for repeat offenders.

August has always been more than the dog days of summer

August has always been more than the dog days of summer

The awful events of the last month contain echoes in history from many Augusts past.

Being an informal whistleblower should be part of the job description - in theory

Being an informal whistleblower should be part of the job description - in theory

Former Walsall Council senior press officer Dan Slee reflects on how public sector communicators should react to bad news such as the catalogue of sexual abuse uncovered in Rotherham.

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BuzzFeed analysis pegs Clinton press secretaries as most evasive

BuzzFeed analysis pegs Clinton press secretaries as most evasive

Press secretaries during President Bill Clinton's administration used more evasive language than any other White House chief communicator since 1993, according to a BuzzFeed analysis.

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Time Warner Cable faces backlash after national Internet outage

Time Warner Cable faces backlash after national Internet outage

Time Warner Cable is up against a flood of negative social media reaction from customers following the company's two-hour Internet outage on Wednesday.

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Mountain Dew reveals 15-second-per-episode 'mini mini-series'

Mountain Dew reveals 15-second-per-episode 'mini mini-series'

The soft-drink brand has unveiled an eight-episode "mini mini-series," featuring a pint-sized superhero.

PR agencies take the #IceBucketChallenge

PR agencies take the #IceBucketChallenge

PRWeek compiles #IceBucketChallenge videos from PR agencies.

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Who real-timed it best - Pepsi, Mountain Dew, or Domino's?

Who real-timed it best - Pepsi, Mountain Dew, or Domino's?

Here's how three food brands took advantage of MTV's Video Music Awards to try to reach young consumers.

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Love it or hate it, #IceBucketChallenge is force for good

Love it or hate it, #IceBucketChallenge is force for good

The bottom line is that over $53m has been raised to combat ALS: a horrible and, up to now, largely unknown disease.

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