The PRWeek Blog

Year number two: How Reese's switched strategy for 2016 Chocolate Tree criticism

Year number two: How Reese's switched strategy for 2016 Chocolate Tree criticism

The company decided not to do #AllTreesAreBeautiful, Part Two. Instead, it's having a conversation with critics who are comparing chocolate trees to turds again this year.

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Post-truth tests PR's mantra on authenticity

Post-truth tests PR's mantra on authenticity

Why the role of PR and communications is more vital than ever in our "post-truth" environment.

Poll: Is the presidential election a good reason to cancel your office holiday party?

Poll: Is the presidential election a good reason to cancel your office holiday party?

Tell us how your company is dealing.

BrewDog cofounder James Watt: 'Targeting specific demographics is outdated'

BrewDog cofounder James Watt: 'Targeting specific demographics is outdated'

The U.K.-based craft brewer is planning to stick to the same game plan it used in its home market to make a splash in the U.S.

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Comms can help prove Silicon Valley isn't an empathy-free zone

Comms can help prove Silicon Valley isn't an empathy-free zone

Businesses on the West Coast may lack empathy and have been slow to wake up to their wider social responsibilities, but they are still on the positive side of the balance sheet in terms of value creation.

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Poll: Should more brands follow Kellogg's lead and stop advertising on Breitbart?

Poll: Should more brands follow Kellogg's lead and stop advertising on Breitbart?

Tell us what you think of the cereal company's controversial move.

How pharma brands are marking #WorldAIDSDay

How pharma brands are marking #WorldAIDSDay

Many companies are taking the opportunity to share their progress or research towards finding a cure or developing treatments for the HIV and AIDS.

December initiatives provide us principles to strive for in 2017

December initiatives provide us principles to strive for in 2017

Read the profiles of our 2016 Hall of Fame honorees Margi Booth, Lisa Caputo, David Drobis, Steve Harris, John Onoda, and Patrice Tanaka, and you will see themes emerging from which everyone can learn.

Why Dex Torricke-Barton is putting Silicon Valley on hold for the Rust Belt

Why Dex Torricke-Barton is putting Silicon Valley on hold for the Rust Belt

The veteran of Google, Facebook, and SpaceX is launching Onwards, a group that will work to build bridges with economically disaffected communities in the age of President Trump.

Time to end navel-gazing and for business to lead

Time to end navel-gazing and for business to lead

The post-election landscape is going to be very different and challenging - but the Earth didn't stop spinning. Business must grasp the opportunity to lead and be genuinely authentic.