The PRWeek Blog

#Deflategate ruling: PR pros celebrate Brady, blast Goodell

#Deflategate ruling: PR pros celebrate Brady, blast Goodell

New England quarterback Tom Brady beat the "Deflategate" court case, but the NFL and commissioner Roger Goodell are facing criticism on social media.

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If you thought Millennials were different, wait for Gen Z

If you thought Millennials were different, wait for Gen Z

Generation Z is diverse, independent, knowledge-craving, and socially savvy, yet channel selective.

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It's the authenticity, stupid

It's the authenticity, stupid

In demand in the early stages of this election cycle as much as it's ever been in the marketing world, authenticity is driving early surges by Donald Trump and Bernie Sanders.

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What is the point of advertising?

What is the point of advertising?

Communicators are taking more notice than ever of paid media as marketing disciplines converge, but many question the future of traditional TV advertising. Is it quickly becoming a busted flush and what does that mean for PR pros?

Your Call: Who pulled off its logo redesign better, Google or Verizon?

Your Call: Who pulled off its logo redesign better, Google or Verizon?

Google took the wraps off its new logo this week. So did Verizon. Who unveiled its new corporate image best?

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Ludlum: 5 implications last week's National Labor Relations Board decision will have on communicators

Ludlum: 5 implications last week's National Labor Relations Board decision will have on communicators

The decision made last week by the NLRB is the latest event fundamentally changing the relationship between employers and employees. It has plenty of implications for professional communicators.

Bye, McDonald's: Burger King continues Peace Day mission with other brands

Bye, McDonald's: Burger King continues Peace Day mission with other brands

Burger King is reaching out to more food chains to merge burgers in the name of Peace Day.

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How nine brands described their jobs to five-year-olds on Twitter

How nine brands described their jobs to five-year-olds on Twitter

The hashtag garnered more than 15,000 tweets by Tuesday afternoon.

Kim Kardashian West's Diclegis #CorrectiveAd clears air on FDA requirements

Kim Kardashian West's Diclegis #CorrectiveAd clears air on FDA requirements

The reality-show star took to Instagram again on Sunday night to promote morning sickness medication Diclegis, this time with extensive risk information.

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How sharing can open up your creativity

How sharing can open up your creativity

Great ideas come from many different and unexpected places - share your creative stimuli with us and let's celebrate trying to win the battle of the big idea.

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