The PRWeek Blog

Mondelez's Bough: Large companies should hack themselves to grow #AWXI

Mondelez's Bough: Large companies should hack themselves to grow #AWXI

Work in a large company? Think like a hacker.

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Jamie Oliver: How brands can succeed on YouTube #AWXI

Jamie Oliver: How brands can succeed on YouTube #AWXI

Brand partnerships are key to helping YouTube users get the most out of the content platform, celebrity chef Jamie Oliver said at Advertising Week on Monday.

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Content is key to winning, says Sorrell at #AWXI

Content is key to winning, says Sorrell at #AWXI

After news broke that Japanese telecommunications company SoftBank is in talks to buy DreamWorks Animation, content creation took up much of the discussion between WPP CEO Martin Sorrell and his group of panelists at Advertising Week.

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Who real-timed Jeter's farewell best - Charmin, Jordan, Staples, or Tide?

Who real-timed Jeter's farewell best - Charmin, Jordan, Staples, or Tide?

Brands tip their caps to Derek Jeter after his last home game at Yankee Stadium.

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Doing good business and much more

Doing good business and much more

Communications with conscience was top of mind when delegates from 66 countries gathered in Madrid for the World Public Relations Forum.

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Ferguson police chief issues apology to Brown's parents, protesters

Ferguson police chief issues apology to Brown's parents, protesters

More than a month after unarmed black teen Michael Brown was fatally shot by a white cop in Ferguson, Missouri, the town's police chief Tom Jackson released a video apologizing to Brown's family and peaceful protesters.

Former IR exec who dashed from cameras barefoot pleads guilty

Former IR exec who dashed from cameras barefoot pleads guilty

Michael Lucarelli pleaded guilty on Wednesday to insider trading charges.

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Who real-timed the 'bendable' iPhone best - Kit Kat, LG, or Zazzle?

Who real-timed the 'bendable' iPhone best - Kit Kat, LG, or Zazzle?

Brands have some fun at Apple's expense after reports of a "bendable" iPhone 6 Plus.

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PRWeek readers back State Farm's decision to yank Rob Schneider ads

PRWeek readers back State Farm's decision to yank Rob Schneider ads

Nearly eight in 10 respondents to a PRWeek online poll said they agreed with State Farm's decision to discontinue ads staring the comedian over his views against vaccinating children.

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Polarized real-time reaction to State Farm dropping Rob Schneider

Polarized real-time reaction to State Farm dropping Rob Schneider

State Farm's decision to drop comedian Rob Schneider from its latest ad campaign started a polarized discussion on Twitter on the merits of free speech and vaccination science.

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