The PRWeek Blog

Who real-timed Valentine's Day the best - Butterfinger, Sony, or UPS?

Who real-timed Valentine's Day the best - Butterfinger, Sony, or UPS?

All three brands put real heart into their tweets.

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In honor of a PR legend

In honor of a PR legend

As PRWeek's PR professional of the 20th century Harold Burson celebrates his 95th birthday, editor-in-chief Steve Barrett looks back on some of the wisdom and achievements of the great man.

Your call: Which brand got the biggest Super Bowl buzz bump?

Your call: Which brand got the biggest Super Bowl buzz bump?

From Peyton Manning's Budweiser name drop to Beyoncé's Red Lobster lyrics, some brands got a lot of attention - without huge ad buys.

Coca-Cola's expectation-beating results credited to 'quality of marketing'

Coca-Cola's expectation-beating results credited to 'quality of marketing'

The soft-drink-maker has cited its "quality of marketing" as a driver of global sales.

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Marketing feats and fumbles from Super Bowl 50

Marketing feats and fumbles from Super Bowl 50

After manning - no pun intended! - PRWeek's Twitter account during Super Bowl 50, Frank Washkuch picks the ads that made his night, as well as readers' favorites.

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Amid Super Bowl 50, NFL faces its biggest fight: Making the game safe

Amid Super Bowl 50, NFL faces its biggest fight: Making the game safe

On the eve of a Super Bowl likely to attract record ratings, the NFL is facing a critical long-term issue in player concussions. Improved communications can't solve the problem by itself, but it could give the league a good place to start.

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Roll up for the greatest marketing show on earth

Roll up for the greatest marketing show on earth

Brands invest millions attempting to reach consumers during the annual Super Bowl and this year's clash between Carolina and Denver is no exception. But marketers will hope the Broncos aren't blown apart in a trademark first-half charge by the Panthers charismatic QB Cam Newton.

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Uber has a new logo - and people are outraged

Uber has a new logo - and people are outraged

Twitter users gave the new logo, which Uber touted to several media outlets, a poor rating on Tuesday.

Groundhog Day: 15 brands react to Phil's early spring prediction

Groundhog Day: 15 brands react to Phil's early spring prediction

Brands across different industries were able to find creative ways to connect their products with the world-famous furry forecaster - even cat litter brand Tidy Cats.

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First rule of Brand Fight Club: Be authentic

First rule of Brand Fight Club: Be authentic

Why it's time for brands to take off the gloves and sharpen the bantering skills of their social media teams.

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