The PRWeek Blog

Who real-timed #Snowmageddon2015 best - DiGiorno, Logitech, or McDonald's?

Who real-timed #Snowmageddon2015 best - DiGiorno, Logitech, or McDonald's?

Call it #Snowmageddon2015 or #Blizzardof2015, Monday night's snowstorm failed to live up to its billing. But a handful of brands still took advantage of the weather event with real-time marketing on Twitter.

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Marcomms job market begins to pick up

Marcomms job market begins to pick up

Executives are more optimistic about hiring creative talent in the first half of this year.

Brands from all sectors go for a slice of #NationalPieDay

Brands from all sectors go for a slice of #NationalPieDay

Twitter is buzzing with #NationalPieDay posts from businesses you would and would not expect.

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Retail's inflection point requires seamless storytelling

Retail's inflection point requires seamless storytelling

Consumers are fueling a retail revolution that allows them to shop when and where they want, but success still boils down to product, service, and systems, as Trader Joe's and Walmart show.

Your call: Were the Brady and Belichick deflategate press conferences believable?

Your call: Were the Brady and Belichick deflategate press conferences believable?

Take our poll on whether you thought the New England Patriots coach and quarterback were telling the truth during their Thursday press conferences.

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Student of the Year 2015 finalists selected

Student of the Year 2015 finalists selected

The Winner and Honorable Mention will be announced at the PRWeek Awards in New York City on March 19.

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White House comms team, cheese puns, take center stage of post-SOTU Twitter Q&A

White House comms team, cheese puns, take center stage of post-SOTU Twitter Q&A

The Obama administration paid homage to one of President Andrew Jackson's quirkier events - and an episode of The West Wing - by hosting "Virtual Big Block of Cheese Day" on Wednesday.

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Who real-timed #DeflateGate best - Krispy Kreme or Charmin?

Who real-timed #DeflateGate best - Krispy Kreme or Charmin?

Brands pumped up their best jabs on "deflategate."

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Speechwriting, comms, and social media firsts at State of the Union

Speechwriting, comms, and social media firsts at State of the Union

The White House released the speech early on medium, included several unprecedented words, and...leaked a picture of the president's brown suit?

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PRWeek readers: Keep PR majors in advanced writing classes

PRWeek readers: Keep PR majors in advanced writing classes

Respondents to PRWeek's latest poll say PR majors should continue to take advanced writing courses, despite a shift in professional job duties.

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