The PRWeek Blog

Watch: Why embrace a crazy election year? Frito-Lay's CMO explains

Watch: Why embrace a crazy election year? Frito-Lay's CMO explains

Doritos is tying a branded promotion to a presidential election for the first time this year. Jennifer Saenz, the company's North American SVP and CMO explains why.

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State of the debate: Communicators on Clinton v. Trump I

State of the debate: Communicators on Clinton v. Trump I

PRWeek asked a handful of PR pros for their thoughts on the first presidential debate between Hillary Clinton and Donald Trump.

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Arnold Palmer's off-the-course legacy

Arnold Palmer's off-the-course legacy

Arnold Palmer was a legendary golfer, but he also left behind a legacy as a product endorser that few have matched.

Hillary Clinton looks for millennial voters 'Between Two Ferns'

Hillary Clinton looks for millennial voters 'Between Two Ferns'

Following President Barack Obama's lead, the Democratic nominee chatted with Zach Galifianakis in an interview that went live on Thursday morning.

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POLL: Wrigley's response to Donald Trump Jr.'s Skittles tweet: Best reply ever? Or wasted opportunity?

POLL: Wrigley's response to Donald Trump Jr.'s Skittles tweet: Best reply ever? Or wasted opportunity?

Tell us what you think about the latest controversial Trump tweet gracing the internet.

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#Skittlegate day 2: Brand's PR team impersonated on Twitter

#Skittlegate day 2: Brand's PR team impersonated on Twitter

Donald Trump Jr.'s comments mentioning the brand not only launched dozens of memes, but a Twitter account impersonating the Skittles communications team.

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Meet the C-suite courtesy of PRWeek

Meet the C-suite courtesy of PRWeek

PRWeek's annual conference in NYC is set to be the best yet - don't miss the chance to learn from the man who discovered Taylor Swift, the leader of an $8 billion healthcare system, and the CEO of the original girl power organization.

Trio of CEOs, CMOs headline lineup for PRWeek Conference

Trio of CEOs, CMOs headline lineup for PRWeek Conference

Sessions with prominent journalists are also on the agenda.

Want to progress your PR career? Join our live Q&A for expert advice on 29 September, 1-2pm

Want to progress your PR career? Join our live Q&A for expert advice on 29 September, 1-2pm

Join us on Thursday 29 September to quiz our experts on how to stand out in your online job application and progress your PR career.

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Everything's up for grabs for the agency of the future

Everything's up for grabs for the agency of the future

McDonald's has foregone a 35-year relationship to throw in its lot with the "agency of the future" - it's a sign that clients are considering all options to save money and supercharge their marketing.

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