The PRWeek Blog

The times they are a-changin'

The times they are a-changin'

Former Mike and the Mad Dog front man Mike Francesa proved this week he was resistant to change others see as inevitable - modern communicators and marketers don't have that luxury, as this week's social media Wookiee viral show illustrated.

Brands challenge each other to up the ante on #RedNoseDay

Brands challenge each other to up the ante on #RedNoseDay

How 16 brands got into the (seriously silly) spirit of Red Nose Day.

1 comment

More …

Kohl's moves at lightspeed to leverage 'Chewbacca mask mom video'

Kohl's moves at lightspeed to leverage 'Chewbacca mask mom video'

What became the most viewed Facebook Live video of all time was posted by a Kohl's customer last week. Here's how the retail chain took advantage.

More …

Diversity matters

Diversity matters

Let's build on the achievements of The Lagrant Foundation as we celebrate an organization that has been at the forefront of PR's diversity efforts for nearly two decades.

3 comments
Diversity Distinction in PR Awards 2016: Embrace the upside of conflict

Diversity Distinction in PR Awards 2016: Embrace the upside of conflict

G&S Business Communications CEO Luke Lambert explains the myriad reasons his agency prioritizes diversity and inclusion, along with the rewards gleaned from having entered for a 2015 Diversity Distinction in PR Award

More …

Charter Communications gets rid of 'the brand you love to hate'

Charter Communications gets rid of 'the brand you love to hate'

New owner Charter Communications is betting customers won't miss the Time Warner Cable brand.

1 comment
76ers roll out trailblazing jersey ad, creep out fans

76ers roll out trailblazing jersey ad, creep out fans

The team showed off the first jersey ad in major U.S. professional sports on Monday with videos starring its mascots. But many fans weren't impressed.

InkHouse CEO Beth Monaghan on the death of infographics and what brands should use instead

InkHouse CEO Beth Monaghan on the death of infographics and what brands should use instead

Beth Monaghan, CEO and cofounder of InkHouse, on why infographics are no longer working for journalists and consumers.

More …

Post-it war breaks out between Havas Worldwide and Omnicom Health Group

Post-it war breaks out between Havas Worldwide and Omnicom Health Group

Trash talk on Twitter as Spiderman, Marge Simpson, and 'Becky with the Good Hair' fill windows across Canal Street

More …

Friday the 13th: How 13 brands tied their products to the unluckiest day of the year

Friday the 13th: How 13 brands tied their products to the unluckiest day of the year

Dozens of brands weren't scared of making the most of Friday the 13th on social media. Here are a baker's dozen of the best.

iPad edition

 

The latest issue of PRWeek is available to download from the App Store now.