The PRWeek Blog

#NationalBiscuitDay delights US and UK brands on Twitter

#NationalBiscuitDay delights US and UK brands on Twitter

Is it a biscuit or a cookie? Brands on opposite sides of the pond are tweeting about #NationalBiscuitDay and the confusion between the two different types.

Sponsors beware: FIFA's reputation has stunk for decades

Sponsors beware: FIFA's reputation has stunk for decades

This week's arrests in Zurich of officials of soccer's global governing body by the US Justice Department have prompted an avalanche of negative attention on FIFA and, increasingly, its commercial partners. But none of this is fresh news.

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Yawn: Time to shake up presidential campaign announcements

Yawn: Time to shake up presidential campaign announcements

The live campaign announcement before an adoring, sign-waving crowd just isn't what it used to be.

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Why FIFA sponsors should kick comms toward social

Why FIFA sponsors should kick comms toward social

With all eyes on FIFA, sponsors should take more advantage of social media to voice their views.

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What new candidate won the week in the media?

What new candidate won the week in the media?

Whose launch got the best coverage? Bernie Sanders? Rick Santorum? George Pataki?

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Your call: What should FIFA's sponsors do?

Your call: What should FIFA's sponsors do?

Stick around? Or move on to other, less controversial soccer sponsorships?

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FIFA sponsors, minus Gazprom, voice concerns about scandal

FIFA sponsors, minus Gazprom, voice concerns about scandal

Nearly all of FIFA's sponsors demanded the organization get its act together on corruption.

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Crisis PR pros don't buy FIFA spokesman's positive take on arrests

Crisis PR pros don't buy FIFA spokesman's positive take on arrests

Comms chief Walter De Gregorio said Wednesday is "a good day for FIFA." Crisis communicators didn't believe him.

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Timeline: FIFA in crisis

Timeline: FIFA in crisis

Up to the minute on FIFA's corruption crisis: Blatter expected to win another term.

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Media keep open mind on new business models

Media keep open mind on new business models

Legacy media companies are accepting transition.

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