Bigger agencies shunned as mobile brand Vodafone opts for Paratus
By Arun Sudhaman, PR Week UK, 06 May 2010, 1:00am
Vodafone has surprised the industry by shifting the bulk of its lucrative PR business to ten-person agency Paratus Communications.
Share this story
To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. View our subscription and registration options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
