Conservative Party dominates social media platform Facebook as election approaches

 
 

 

3 article comments.

Research shows that the Conservative Party has taken a significant lead in the political march on social networking site Facebook during the approach to the election.

Facebook election page: Democracy UK
Facebook election page: Democracy UK

The review, which took place between 14 February and 15 March 2010, found a staggering 4,688 comments and wall posts had been made on the party's fan page. This compared with only 1,229 commented or posted on the Labour Party's page and 727 on the Liberal Democrats, although the report did not identify when the pages were initially established. The review demonstrates the gulf between the Conservatives' online engagement tactics on the platform.

The research has been revealed as Facebook today launched a political campaigning page Democracy UK to support election fever online.

The study, which was carried out by digital agency Diffusion, also found that the Tories hold a massive 69 per cent concentration of prospective parliamentary candidates on the social networking platform. However, 55 per cent of Liberal Democrat MPs are on the site compared to 38 per cent from the Conservative Party and 34 per cent from Labour.

Ivan Ristic, director, Diffusion said: ‘When it comes to reaching beyond the metropolitan elites to mainstream voters, Facebook and not Twitter is where political parties in the UK should be spending their time and resources.

‘The key test for all political parties will be how well they can turn their Facebook friends into Facebook advocates.'

The Conservative Party has 23,800 individuals connected to its fan page in comparison to only 7,000 connections each being made to the fan pages of Labour and the Liberal Democrats.

169 current MPs' profiles and more than 560 PPCs' Facebook profiles were reviewed for the study.

 

 

 

 

 
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Paul Armstrong

Paul Armstrong - 22 March 2010

I must disagree with most of this - including Ivan - with +33m on Facebook in the Uk \(comScore) the vast majority of which are voting age or over I find it strange to suggest not spending more time with/on Facebook. I am hoping for a lot from from both parties. They have the ultimate case study and an engage audience who are looking for transparency and new tactics. Smear and mudslinging hasn't been working so far...

Also - comments, fans and posts can change overnight - ask Jan Moir...

 
 

Ivan Ristic - 23 March 2010

Paul, you seem to have misread my quote, we are in complete agreement about the potential importance of Facebook, that's why we carried out the research. My point is that Facebook deserves more attention than Twitter, precisely because of its size and demographic depth. The interactions being generated by political parties from their connections is critical and looking at this over a 10 week period at the start of an election year is a good measure of the relative engagement levels of the three main political

parties to date.

 
 

Toivo Mvula - 26 March 2010

Nice, but the article does not indicate if the comments on both parties' wall posts are positive or negative.

Otherwise, the comments are irrelevant as evidence of Conservative's social media domination.

 
 

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