PV-Holidays: to launch on UK market
French holiday firm gets agency backing for UK move
David Quainton, PR Week UK, Friday, 08 August 2008, 10:49am,
European holiday specialist PV-Holidays has appointed The Saltmarsh Partnership, and online sister company Surf Public Relations, to launch the brand to the UK market.
The company is a household name in France and now aims to build its brand and customer base in the UK. This is the first time that PV-Holidays has appointed a PR consultancy in the UK.
The Saltmarsh Partnership and Surf won the contract after a three-way pitch. The agencies' first task is to launch PV-Holidays in the UK.
Board director Susie Tempest and her team will drive forward the traditional PR account and Surf Public Relations director Rebecca Genin will manage the online PR campaign, which will be predominantly focused on boosting web presence and improving search engine optimisation.
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