WH Smith signs up to new Telewest venture

- WH Smith has agreed to join Telewest's planned interactive television shopping service, Active Digital.

The retailer will sell its full range of books, CDs, videos and stationery through the new facility.It will also continue to use its internet service, WH Smith Online, to provide prdering services.

Telewest claims that its high-bandwidth service will provide customers with a better service than is currently on offer through its rivals, which include Open.

This article was first published on Campaign