Jameson: global content brief
Jameson Irish Whiskey hands Exposure global brief
Sara Luker, prweek.com, Thursday, 15 March 2012, 8:00am,
Jameson Irish Whiskey has handed a global content brief to Exposure as it gears up for St Patrick's Day.
The whiskey brand has tasked Exposure with creating all of its content, including video and digital material, which will be fed to its global network of agencies in markets including the UK.
Exposure will develop content for St Patrick's Day on Saturday 17 March, including live footage streamed to media. Key markets for content creation include the UK, US and South Africa, alongside Ireland, France and Germany.
The Pernod Ricard-owned brand uses M&C Saatchi Sport & Entertainment to promote its 'cult film club'.
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