Tesco steps up PR of online weight loss service with Cohn & Wolfe hire

Matt Cartmell, prweek.com, Wednesday, 07 September 2011, 8:42am,

Tesco has appointed Cohn & Wolfe to help promote its online weight loss service, Tesco Diets.

Tesco diets: fresh challenge to its competitors

Tesco Diets is the third biggest weight loss service provider in the UK and Ireland, after Weight Watchers and Slimming World.

C&W’s consumer practice will help Tesco mount a fresh challenge to its competitors.

Tesco Diets head of marketing Catriona O’Brien said the business had ‘ambitious targets’.

C&W Consumer MD Rebecca Grant added that the agency planned to ‘galvanise a new generation of consumers to embrace a healthier lifestyle’.

There was no incumbent agency.

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