Loyal fans give power to 6 Music

By Kate Magee and Mat Gazeley, PR Week UK, 21 July 2010, 6:00am

When the BBC announced cost-cutting plans to axe 6 Music in February, it did not anticipate the resulting high-profile campaign to save the radio station by music journalists, loyal listeners and celebrities such as David Bowie, Lily Allen and Jarvis Cocker.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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