BlackBerry image damaged by riots, as Cameron pinpoints brand in Commons

By Matt Cartmell, prweek.com, 12 August 2011, 9:49am

The image of BlackBerry has been damaged by its connection to the UK riots, and the company will need to launch a strong campaign to mitigate further brand damage, PR advisers have suggested.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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