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Paddy Power says 'urine luck' with money-back campaign on a Russian win

Paddy Power says 'urine luck' with money-back campaign on a Russian win

Paddy Power has continued its campaign of mockery against Russian athletes competing in the 2016 Olympic Games, this time offering money back if a Russian beats a British or Irish competitor.

How Liverpool FC is using John Oliver and tourist videos to bring US fans into 'family'

How Liverpool FC is using John Oliver and tourist videos to bring US fans into 'family'

The chief media officer at Liverpool FC says the club wants to win new US fans by making them feel part of its "family" - a strategy that has seen it bring in help from two high profile fans - as its American tour continues.

In brief: Carling's HSE Cake deal renewed, TVC hired by NOW: Pensions, win for MRM

Carling's HSE Cake deal renewed, TVC hired by NOW: Pensions, MRM appointed by Target Group, win for Rooster and more from PRWeek UK.

DfID comms chief joins Portland as agency hires for new 'Brexit Unit'

DfID comms chief joins Portland as agency hires for new 'Brexit Unit'

Portland has appointed the director of comms for the UK's Department for International Development as a partner, as well as another new hire to boost the agency's new Brexit Unit.

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.

FTI overtakes Brunswick as PR agency handling most M&A deals globally

FTI overtakes Brunswick as PR agency handling most M&A deals globally

FTI Consulting overtook Brunswick as the PR agency that handled the most M&A deals globally in the first half of 2016, although Brunswick retained the top spot by value of deals - despite that value more than halving.

Lib Dem PR and campaign figures working for 'centrist' political group MoreUnited.uk

Lib Dem PR and campaign figures working for 'centrist' political group MoreUnited.uk

Former Liberal Democrat senior press officer Debbie Gore and ex-campaign and membership chief Austin Rathe are two key figures supporting MoreUnited.uk, the new group promoting progressive and centrist voices in UK politics, PRWeek has learned.

FTI hires ex-FT journalist and comms veteran David Waller as senior MD

FTI hires ex-FT journalist and comms veteran David Waller as senior MD

FTI Consulting has hired David Waller, former FT journalist and most recently director of external relations for the Association of Financial Markets in Europe, as a senior MD in its financial services practice.

Rio 2016: Samsung resurrects 'School of Rugby' campaign with Jack Whitehall

Rio 2016: Samsung resurrects 'School of Rugby' campaign with Jack Whitehall

Samsung has kicked off its integrated campaign for the 2016 Olympic and Paralymic Games, reprising its 'School of...' concept starring Jack Whitehall.

Porter Novelli London hires Richard Zackheim of ITV News as agency nears Bankside move

Porter Novelli London hires Richard Zackheim of ITV News as agency nears Bankside move

Porter Novelli has hired former ITV News deputy editor Richard Zackheim as media director at its London office.

Pay up or see your reputation plunge, PR boss tells Sir Philip Green

Pay up or see your reputation plunge, PR boss tells Sir Philip Green

Sir Philip Green's reputation as the king of retail is in ruins thanks to a damning report by MPs - and one corporate PR expert says that plugging the pension gap in his former company is the only way his image can recover.

Is Sir Philip Green's reputation Arcadia's biggest asset or its greatest downfall?

Is Sir Philip Green's reputation Arcadia's biggest asset or its greatest downfall?

I was going to start this article by harking back to Sir Philip Green's glory years but after an hour of research into King Topshop's career history, I'm struggling to find anything that paints him in an overly good light.

Merlin Entertainments seeks agencies to support attractions including London Eye

Merlin Entertainments seeks agencies to support attractions including London Eye

Merlin Entertainments, the group whose portfolio includes Alton Towers, the London Eye and more than 100 attractions across 23 countries, is looking for several PR firms to handle properties in London, PRWeek has learned.

My biggest gaffe: Inflatable dolls and not reading my copy backwards

My biggest gaffe: Inflatable dolls and not reading my copy backwards

When I was a fledgling account manager, I was so proud of an advertorial creative concept that I came up with to drive reappraisal for Wella's Vosene shampoo - a brand with a rich family heritage.

Showcase: Pitch PR and Betfair help Victoria Pendleton switch saddles

Showcase: Pitch PR and Betfair help Victoria Pendleton switch saddles

Betfair wanted to create a PR campaign to make it stand out from its competitors, increase brand awareness in the UK in the lead-up to and during the 2015 and 2016 Cheltenham Festivals, and drive new customers to its app and website during the race meeting.

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June's business news struggles to gain traction in the face of Brexit
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June's business news struggles to gain traction in the face of Brexit

In a month dominated by EU referendum news, few business stories break into the consciousness of the UK population

Cannes Lions 2016: That's a wrap.
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Cannes Lions 2016: That's a wrap.

The 2016 awards shows that business-to-human campaigns are getting more and more popular.

Two golden rules to follow if you want to be taken seriously in the boardroom
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Two golden rules to follow if you want to be taken seriously in the boardroom

It's not just knowledge that is crucial if you want senior figures to trust your judgement - you need to be able to articulate that knowledge with clarity and purpose

It's complicated...the changing relationship between PR and marketing
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It's complicated...the changing relationship between PR and marketing

In partnership with global communications agency LEWIS, PRWeek hosted an executive debate at PR360 that explored the changing nature of the relationship between PR and marketing

Why every business should combine its PR and SEO strategies
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Why every business should combine its PR and SEO strategies

A properly search optimised site is lead gen gold dust - so why haven't PR agencies cottoned on? And how do you combine PR and SEO properly?