The effort spent entering awards will only pay off if success is used to bring in new business, attract top talent and set agencies apart.
When David Cameron commissioned Sir Howard Davies in 2012 he must have thought that 2015 seemed a long way away, and he may have imagined that it would be Ed Miliband making the decision on Heathrow expansion or he would at least have Liberal Democrats in his Government to blame for his hands being tied.
PRWeek's party at the InterContinental Carlton in Cannes celebrated this year's award winners from the PR industry.
"He would say that, wouldn't he?" Mandy Rice-Davies' famous riposte to Lord Astor's defence counsel during the trial of Stephen Ward came to mind as I scrolled my Twitter feed during last week's Jeremy Paxman grilling of David Cameron and Ed Miliband.
Flack: BA lands Darcey Bussell for Red Nose Day 'face' ad; Valentine's Day celebrations at PrettyGreen
If you're out and about at an industry event, make sure that you're on your best behaviour, because the mysterious Flack is watching you...
After a century when public relations needed journalism - because journalists meant access to the media - the internet and especially social media have now freed the PR trade from this subservience, says the blurb for 'Public Relations: the Masters Now', a recent event at the Royal College of Art.
Senior Associate - Financial PR Reuben Sinclair London
Senior Account Executive - great clients and creative campaigns PR Futures London (Greater)
A major broadcasting centre are looking for a Press Officer to join their team Hanson Search London (Central), London (Greater)
Luxury Lifestyle & Travel - Senior Account Executive Reuben Sinclair London
Head of PR and Social Prospect Resourcing Ltd London (Greater)
Pressvine's PR app is the ultimate streamlining tool, combining newsroom, mailing lists and public media gallery
Digital Dilemmas: does content marketing work for business-to-business as well as business-to-consumer?
In the latest instalment of this series, our social media expert explains how content marketing can work across sectors.