Latest opinion and features

Three golden oldie PR tactics that we're overlooking

Three golden oldie PR tactics that we're overlooking

New PR techniques are great but you should make sure you get some of the oldest tactics right first.

Healthcare communications: The buzz of It

Healthcare communications: The buzz of It

Healthcare comms has a role in tackling falling life expectancy in Western societies and creating a more joined-up care system.

Why silence, not fundraising tactics, sunk GoGen

Why silence, not fundraising tactics, sunk GoGen

The demise of GoGen last weekend was an object lesson in the dangers of not refining your crisis comms response.

Flack

Flack: Three's Muppet lands on the Southbank, Unity heads to Glasto and Radiator brings the Rio vibe
Flack: #FootInTheDoor, Aperol's party bus and real-life PR meets fiction

Flack: #FootInTheDoor, Aperol's party bus and real-life PR meets fiction

If you're out and about at an industry event, make sure that you're on your best behaviour, because the mysterious Flack is watching you...

Flack: It's a marathon for Cow; UKTV's chocolate Sherlock; Fishburn on fire watch

If you're out and about at an industry event, make sure you're on your best behaviour, because Flack is watching you...

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Crafting the news, with an eye on the future
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Crafting the news, with an eye on the future

Digital Dilemmas: does content marketing work for business-to-business as well as business-to-consumer?
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Digital Dilemmas: does content marketing work for business-to-business as well as business-to-consumer?

In the latest instalment of this series, our social media expert explains how content marketing can work across sectors.