Depending on how you define PR, it's either under pressure or about to enter a golden age. The reality is probably both.
Smart Energy GB, an independent organisation promoting the use of smart meters, teamed up with Third City, ad agency AMV, PHD and the Daily Mirror to launch an April Fool's campaign to highlight their benefits when it comes to utility bills.
Gosh, what a load of hand-wringing fuss about Robert Phillips' book Trust Me, PR is Dead.
"He would say that, wouldn't he?" Mandy Rice-Davies' famous riposte to Lord Astor's defence counsel during the trial of Stephen Ward came to mind as I scrolled my Twitter feed during last week's Jeremy Paxman grilling of David Cameron and Ed Miliband.
Flack: BA lands Darcey Bussell for Red Nose Day 'face' ad; Valentine's Day celebrations at PrettyGreen
If you're out and about at an industry event, make sure that you're on your best behaviour, because the mysterious Flack is watching you...
After a century when public relations needed journalism - because journalists meant access to the media - the internet and especially social media have now freed the PR trade from this subservience, says the blurb for 'Public Relations: the Masters Now', a recent event at the Royal College of Art.
Content Manager - In-House PR Futures London (Central), London (Greater)
Global PR Director Reuben Sinclair City of London
Communications Account Manager Black Diamond London (Central), London (Greater)
Media Manager London Borough of Sutton Sutton, London (Greater)
PR Manager yankee candle Avonmouth, Bristol
Digital Dilemmas: does content marketing work for business-to-business as well as business-to-consumer?
In the latest instalment of this series, our social media expert explains how content marketing can work across sectors.
How can I make my brand more agile in a multi-channel world?