We need to move away from the "gotcha" game of hiding what we are doing and the media having to find it out.
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Tom Kelly - No more cat and mouse
By Matt Cartmell, 09 February 2012Network Rail's director of comms says the Leveson Inquiry is helping to change the way communicators do business. Matt Cartmell reports.
Focus: The FTSE 100 social media index
By Kate Magee, 09 February 2012- 1 Comment
PRWeek joined forces with The Group to see how well FTSE 100 companies are using social media channels to manage their corporate reputation. Kate Magee reports.
Wikipedia: Friend or foe?
By Kate Magee, 02 February 2012The ethics of editing Wikipedia has been thrust into the spotlight. Kate Magee outlines Wikipedia co-founder Jimmy Wales' advice.
The Office: Google UK - Google plays at higher level
02 February 2012Google is well known for its quirky offices, generous canteen and 'Thank Google it's Friday' social events.
Editor's picks
Matthew Freud is the most powerful PR operator in the UK Matthew Freud, chairman of the newly independent Freud Communications, is the most powerful PR operator in the UK by some distance, according to new research from PRWeek.
PR among most profitable marketing disciplines according to the PRWeek Top 150 Margins for PR agencies are favourable, regardless of the overall size of the operating group.
29 under 29: Not the usual suspects PRWeek has finished its annual search for the most talented PR professionals under the age of 29. Kate Magee looks at the 29 high-fliers making an impression on the industry this year.
Walkers Crisps named top brand by UK children in Kids Brand Index 2011 Walkers Crisps has been named the top brand by UK children aged seven to 15, according to new research for PRWeek.
PRWeek Awards 2011: Pictures from the night Were you spotted on the dancefloor at the PRWeek Awards?
Four agencies bag gold status in the PRWeek Best Places to Work 2011 Eulogy, Lansons Communications, Man Bites Dog and the London Communications Agency have been named as the best PR agencies to work for by PRWeek.
John Woodcock: The Tories' health is failing quickly
To prosper at the top, you need to both remain in touch with public opinion and be strong enough to lead it.
Danny Rogers: TripAdvisor needs to trade on trust
In order to grow, brands require trust. The world's greatest brands are those trusted by their consumers, their employees and manifold other stakeholders.
Ian Monk: The mob is now judge and jury
John Terry, Chris Huhne and Fred Goodwin are all innocent - OK?
Polly Rance: Communicating cuts to services is a huge comms challenge
Alex Aiken from Westminster City Council wrote recently in PRWeek that pressures on council tax would prove a reputation test for many local authorities as they consider whether they have enough goodwill in the bank to raise the rates.
PRWeek podcast: UK TripAdvisor
Gareth Thomas, head of digital at Brands2Life, and James Brooke, MD of travel PR agency Rooster, discuss the Advertising Standards Authority’s censure of the UK TripAdvisor site for claiming all its reviews are genuine.
Additional Information
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Senior Communications Officer
Ashford Borough Council
Salary up to £30,732 pa, Ashford, Kent -
Account Manager - PR with solid social media & digital skills
Synergy
£competitive, London -
Account Manager/Senior Account Manager
S&X Media
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Consumer PR Account Manager - Integrated Agency
Bray Leino Ltd
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Associate Director
Major Players
£60000 - £65000 per annum, City of London
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