Paul Polman, Unilever chief executive officer, has won the top spot in PRWeek's Power Book, featuring the most powerful people in the industry.
Many sectors describe themselves as 'a people business'. But this particular industry can stake a unique claim.
Kellogg's is launching a personalised spoon campaign, which will be promoted by a spoon bending event where Uri Geller will bend his one-millionth spoon.
Why do some stories generate pages of widespread coverage and other, equally newsworthy, stories receive little more than a brief mention?
Vitality, the health and life insurer, has launched a campaign to position itself as a new category of insurance that promotes wellbeing and offers incentives for being healthy.
After a century when public relations needed journalism - because journalists meant access to the media - the internet and especially social media have now freed the PR trade from this subservience, says the blurb for 'Public Relations: the Masters Now', a recent event at the Royal College of Art.
Speaking at the launch of the PRWeek Power Book 2015 at the Ellwood Atfield gallery in central London last night, Gavin Ellwood outlined the fascinating findings of his meta analysis of all the Power Books since its launch in 2007.
The PRCA celebrated its 45th year this week with cake, drinks and karaoke at its new offices in Great Suffolk Street in Southwark.
Job of the Week - Sponsored By Hanson Search
An education charity are looking for an interim Editor and Project Manager to join their team: Competitive Package, based in Central London
Partnership Manager Movember Clerkenwell, London (Greater)
PR Manager - In-House PR Futures London (Central), London (Greater)
Senior Account Manager - Account Director - Great Benefits PR Futures London (Central), London (Greater)
Media Relations Manager Marine Stewardship Council London (Central), London (Greater)
Communications Officer Human Tissue Authority London (Central), London (Greater)
Digital Dilemmas: does content marketing work for business-to-business as well as business-to-consumer?
In the latest instalment of this series, our social media expert explains how content marketing can work across sectors.
How can I make my brand more agile in a multi-channel world?