Yesterday I saw Ed Balls deliver a well crafted speech that was on the whole well received (a few brief boos on retirement age rising), being high in content albeit delivered in a fairly low-key manner by his standards.
PRWeek's Ian Griggs was invited to the Greenpeace special operations centre, located in a leafy north London suburb, where a creative team was plotting a potentially illegal strike against two of the world's best known brands. Below is his account of the day.
This morning the Midland Hotel is full of leading figures from the UK's PR and Public Affairs community busily preparing for the day ahead.
Flack recalls a time, long, long ago, when having a bucket of cold water poured over your head was the preserve of Super Bowl-winning coaches and drunken sailors.
Now Flack knows there is probably some in-depth analysis to be done on why the ALS #IceBucketChallenge is a clever, strategic bit of social media.
Unity was ironically thrown out of the window at, erm, Unity for its annual sports day.
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Senior Account Executives / Account Managers / Account Directors – B2B / B2B Tech / Corporate 3 Monkeys Communications Ltd London (Central), London (Greater)
Corporate Communications Manager Prospect Resourcing Ltd London (Greater)
Director of Communications Institute for Government London (Central), London (Greater)
Content Editor AAT Barbican
Data Journalist PRISM London
As part of our Ideas Lab broadcast series, Shout Communications has put together tips on how PRs can make the most of sponsored online video.
How can I make my brand more agile in a multi-channel world?