Latest opinion and features

Birth of a new body

Birth of a new body

This week the CIPR introduces a new package of measures helping PR women navigate maternity leave. Board member and chair of the Professional Practices Committe Sarah Hall explains why this is so important.

By the numbers: The road to $100m in donations for the ALS Association

By the numbers: The road to $100m in donations for the ALS Association

PRWeek looks at the social media activity behind the #IceBucketChallenge, which resulted in more than $100 million in donations to the ALS Association as of Friday morning.

Being an informal whistleblower should be part of the job description - in theory

Being an informal whistleblower should be part of the job description - in theory

Former Walsall Council senior press officer Dan Slee reflects on how public sector communicators should react to bad news such as the catalogue of sexual abuse uncovered in Rotherham.

Flack

Flack: PRCA chief Francis Ingham takes on the CIPR in the #IceBucketChallenge

Flack: PRCA chief Francis Ingham takes on the CIPR in the #IceBucketChallenge

Flack recalls a time, long, long ago, when having a bucket of cold water poured over your head was the preserve of Super Bowl-winning coaches and drunken sailors.

Flack #IceBucketChallenge special: Shameless shoutouts and human centipedes

Flack #IceBucketChallenge special: Shameless shoutouts and human centipedes

Now Flack knows there is probably some in-depth analysis to be done on why the ALS #IceBucketChallenge is a clever, strategic bit of social media.

Flack: Sports means war at Unity

Flack: Sports means war at Unity

Unity was ironically thrown out of the window at, erm, Unity for its annual sports day.

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Ideas Lab: Shout Communications' top tips for branded video
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Ideas Lab: Shout Communications' top tips for branded video

As part of our Ideas Lab broadcast series, Shout Communications has put together tips on how PRs can make the most of sponsored online video.

Ideas Lab: Why branded video does the job for you
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Ideas Lab: Why branded video does the job for you

As part of our Ideas Lab broadcast series, we look at the benefits of sponsored and branded content, and how to use it.