PRWeek Power Book: Unilever boss Paul Polman named most powerful PR player

PRWeek Power Book: Unilever boss Paul Polman named most powerful PR player

Paul Polman, Unilever chief executive officer, has won the top spot in PRWeek's Power Book, featuring the most powerful people in the industry.

From the editor-in-chief: It's a case of power to (and from) the people

From the editor-in-chief: It's a case of power to (and from) the people

Many sectors describe themselves as 'a people business'. But this particular industry can stake a unique claim.

Latest opinion and features

Germanwings has been forced to operate beyond the standard crisis comms manual

Germanwings has been forced to operate beyond the standard crisis comms manual

A week ago the airline Lufthansa was hobbled by a third consecutive day of strike action by its pilots. Aircraft were grounded, flights cancelled and the travel plans of thousands of air travellers disrupted.

A2 Milk teams up with Danny Cipriani for Welcome Back to Milk campaign

A2 Milk teams up with Danny Cipriani for Welcome Back to Milk campaign

A2 Milk, the specialist milk brand, has launched its Welcome Back to Milk Campaign with rugby star Danny Cipriani as official ambassador.

Beagle Street releases 500 origami dogs made from £10 notes

Beagle Street releases 500 origami dogs made from £10 notes

Beagle Street, the online life insurance provider, launched a PR stunt with 500 paper dogs made from £10 notes, which were let loose on the streets of London.

Flack

Flack: BA lands Darcey Bussell for Red Nose Day 'face' ad; Valentine's Day celebrations at PrettyGreen

If you're out and about at an industry event, make sure that you're on your best behaviour, because the mysterious Flack is watching you...

Public Relations: the Masters Now

After a century when public relations needed journalism - because journalists meant access to the media - the internet and especially social media have now freed the PR trade from this subservience, says the blurb for 'Public Relations: the Masters Now', a recent event at the Royal College of Art.

Flack: PRWeek Power Book 2015 launch party

Flack: PRWeek Power Book 2015 launch party

Speaking at the launch of the PRWeek Power Book 2015 at the Ellwood Atfield gallery in central London last night, Gavin Ellwood outlined the fascinating findings of his meta analysis of all the Power Books since its launch in 2007.

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Digital Dilemmas: does content marketing work for business-to-business as well as business-to-consumer?
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Digital Dilemmas: does content marketing work for business-to-business as well as business-to-consumer?

In the latest instalment of this series, our social media expert explains how content marketing can work across sectors.

Digital Dilemmas: The key to better brand agility
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Digital Dilemmas: The key to better brand agility

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