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How do you keep a tragedy like the Syrian conflict in the news?

How do you keep a tragedy like the Syrian conflict in the news?

Little surprises me about this month's Twitter trends. Top of the list is Britain's Got Talent, shortly followed by the new Mad Max film.

Dramatise your data to win in business

Dramatise your data to win in business

I teach story seminars to creative fiction writers, screenwriters and directors. But over time, I saw many business executives sitting at my seminars.

What do we say now? The dilemma for the three losing parties

What do we say now? The dilemma for the three losing parties

For the clear losers at the election - Labour, the Liberal Democrats and UKIP - new leadership and new policies won't be enough to turn the tide without new ways to communicate with the electorate.

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Social media and the Mandy Rice-Davies election

Social media and the Mandy Rice-Davies election

"He would say that, wouldn't he?" Mandy Rice-Davies' famous riposte to Lord Astor's defence counsel during the trial of Stephen Ward came to mind as I scrolled my Twitter feed during last week's Jeremy Paxman grilling of David Cameron and Ed Miliband.

Flack: BA lands Darcey Bussell for Red Nose Day 'face' ad; Valentine's Day celebrations at PrettyGreen

If you're out and about at an industry event, make sure that you're on your best behaviour, because the mysterious Flack is watching you...

Public Relations: the Masters Now

After a century when public relations needed journalism - because journalists meant access to the media - the internet and especially social media have now freed the PR trade from this subservience, says the blurb for 'Public Relations: the Masters Now', a recent event at the Royal College of Art.

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Crafting the news, with an eye on the future
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Crafting the news, with an eye on the future

Digital Dilemmas: does content marketing work for business-to-business as well as business-to-consumer?
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Digital Dilemmas: does content marketing work for business-to-business as well as business-to-consumer?

In the latest instalment of this series, our social media expert explains how content marketing can work across sectors.

Digital Dilemmas: The key to better brand agility
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Digital Dilemmas: The key to better brand agility

How can I make my brand more agile in a multi-channel world?