Latest opinion and features

Winning the election will be the easy part for the next Secretary of State for Health

Winning the election will be the easy part for the next Secretary of State for Health

The 'lucky' winner of the post of next Health Secretary will take over a service facing unprecedented but not unpredictable demand for NHS care from a population living longer (often with increasingly complex health and care needs), and with little spare cash to pay for it.

Brands need to drop the agenda and be more human

Brands need to drop the agenda and be more human

It's about us, not them, but brands are missing the chance to connect with the public. Maybe they should phone a friend.

Today's communicators need an appetite for disruption

Today's communicators need an appetite for disruption

Changing minds requires a jolt as well as a nudge.

Flack

Social media and the Mandy Rice-Davies election

Social media and the Mandy Rice-Davies election

"He would say that, wouldn't he?" Mandy Rice-Davies' famous riposte to Lord Astor's defence counsel during the trial of Stephen Ward came to mind as I scrolled my Twitter feed during last week's Jeremy Paxman grilling of David Cameron and Ed Miliband.

Flack: BA lands Darcey Bussell for Red Nose Day 'face' ad; Valentine's Day celebrations at PrettyGreen

If you're out and about at an industry event, make sure that you're on your best behaviour, because the mysterious Flack is watching you...

Public Relations: the Masters Now

After a century when public relations needed journalism - because journalists meant access to the media - the internet and especially social media have now freed the PR trade from this subservience, says the blurb for 'Public Relations: the Masters Now', a recent event at the Royal College of Art.

Latest Jobs

From our partners

Crafting the news, with an eye on the future
Sponsored feature

Crafting the news, with an eye on the future

Digital Dilemmas: does content marketing work for business-to-business as well as business-to-consumer?
Sponsored feature

Digital Dilemmas: does content marketing work for business-to-business as well as business-to-consumer?

In the latest instalment of this series, our social media expert explains how content marketing can work across sectors.

Digital Dilemmas: The key to better brand agility
Sponsored feature

Digital Dilemmas: The key to better brand agility

How can I make my brand more agile in a multi-channel world?