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The evolution of PR is clear but not easy

The evolution of PR is clear but not easy

Depending on how you define PR, it's either under pressure or about to enter a golden age. The reality is probably both.

Showcase: The Office for Estimation

Showcase: The Office for Estimation

Smart Energy GB, an independent organisation promoting the use of smart meters, teamed up with Third City, ad agency AMV, PHD and the Daily Mirror to launch an April Fool's campaign to highlight their benefits when it comes to utility bills.

No, no, trust me: the purpose of PR is dead

No, no, trust me: the purpose of PR is dead

Gosh, what a load of hand-wringing fuss about Robert Phillips' book Trust Me, PR is Dead.

Flack

Social media and the Mandy Rice-Davies election

Social media and the Mandy Rice-Davies election

"He would say that, wouldn't he?" Mandy Rice-Davies' famous riposte to Lord Astor's defence counsel during the trial of Stephen Ward came to mind as I scrolled my Twitter feed during last week's Jeremy Paxman grilling of David Cameron and Ed Miliband.

Flack: BA lands Darcey Bussell for Red Nose Day 'face' ad; Valentine's Day celebrations at PrettyGreen

If you're out and about at an industry event, make sure that you're on your best behaviour, because the mysterious Flack is watching you...

Public Relations: the Masters Now

After a century when public relations needed journalism - because journalists meant access to the media - the internet and especially social media have now freed the PR trade from this subservience, says the blurb for 'Public Relations: the Masters Now', a recent event at the Royal College of Art.

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Digital Dilemmas: does content marketing work for business-to-business as well as business-to-consumer?
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Digital Dilemmas: does content marketing work for business-to-business as well as business-to-consumer?

In the latest instalment of this series, our social media expert explains how content marketing can work across sectors.

Digital Dilemmas: The key to better brand agility
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Digital Dilemmas: The key to better brand agility

How can I make my brand more agile in a multi-channel world?