PRWeek Power Book: Unilever boss Paul Polman named most powerful PR player

PRWeek Power Book: Unilever boss Paul Polman named most powerful PR player

Paul Polman, Unilever chief executive officer, has won the top spot in PRWeek's Power Book, featuring the most powerful people in the industry.

From the editor-in-chief: It's a case of power to (and from) the people

From the editor-in-chief: It's a case of power to (and from) the people

Many sectors describe themselves as 'a people business'. But this particular industry can stake a unique claim.

Latest opinion and features

Kellogg's joins forces with spoon bender Uri Geller

Kellogg's joins forces with spoon bender Uri Geller

Kellogg's is launching a personalised spoon campaign, which will be promoted by a spoon bending event where Uri Geller will bend his one-millionth spoon.

What makes a story newsworthy?

What makes a story newsworthy?

Why do some stories generate pages of widespread coverage and other, equally newsworthy, stories receive little more than a brief mention?

Vitality launches integrated campaign as part of brand repositioning

Vitality launches integrated campaign as part of brand repositioning

Vitality, the health and life insurer, has launched a campaign to position itself as a new category of insurance that promotes wellbeing and offers incentives for being healthy.

Flack

Public Relations: the Masters Now

After a century when public relations needed journalism - because journalists meant access to the media - the internet and especially social media have now freed the PR trade from this subservience, says the blurb for 'Public Relations: the Masters Now', a recent event at the Royal College of Art.

Flack: PRWeek Power Book 2015 launch party

Flack: PRWeek Power Book 2015 launch party

Speaking at the launch of the PRWeek Power Book 2015 at the Ellwood Atfield gallery in central London last night, Gavin Ellwood outlined the fascinating findings of his meta analysis of all the Power Books since its launch in 2007.

Flack: PRCA celebrates 45 years and new office

Flack: PRCA celebrates 45 years and new office

The PRCA celebrated its 45th year this week with cake, drinks and karaoke at its new offices in Great Suffolk Street in Southwark.

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Digital Dilemmas: does content marketing work for business-to-business as well as business-to-consumer?
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Digital Dilemmas: does content marketing work for business-to-business as well as business-to-consumer?

In the latest instalment of this series, our social media expert explains how content marketing can work across sectors.

Digital Dilemmas: The key to better brand agility
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Digital Dilemmas: The key to better brand agility

How can I make my brand more agile in a multi-channel world?