An organic food campaign by Swedish creative agency Forsman & Bodenfors for retailer Coop has won the Grand Prix at the Cannes PR Lions - as PR agencies took home just five of the 84 Lions awarded.
Australian PR firm Poem Group and Argentina's Urban Grupo de Comunicación won Gold Lions on the penultimate night of Cannes awards - while there were also wins for Dini von Mueffling, Marina Maher and for Engine's Missing Type, which had been conspicuous by its absence so far.
The Cannes Lions International Festival of Creativity got trolled from more than 4,000 miles away in an affectionate parody.
Steve Barrett catches up with WPP CEO Martin Sorrell at the Cannes Lions International Festival of Creativity.
PRWeek catches up with PR execs at the PRWeek party at the Cannes Lions International Festival of Creativity.
PRWeek catches up with Weber Shandwick CEO Andy Polansky at the the Cannes Lions International Festival of Creativity.
PRWeek chats with Microsoft UK CMO Scott Allen at the Cannes Lions International Festival of Creativity.
Steve Barrett interviews civil rights icon Rev. Jesse Jackson at the Cannes Lions International Festival of Creativity.
PRWeek chats with Huge CEO Aaron Shapiro on the ground at the Cannes Lions International Festival of Creativity.
PR firms did well at Cannes this year, but the multiple-Lions-winning Care Counts case study by Whirlpool shows just how difficult it is to give proper credits to those who work on campaigns.
Cannes Lions is to launch an advisory committee "to help shape the future of the festival" in response to criticism that the festival has got too big and lost its creative heart.
PRWeek's man in the Croisette brings you the gossip and high jinks from Cannes, including Edelman's elevator woes, jurors working hard, and agency boss gets stuck in toilet.
In an exclusive video interview with Campaign, Airbnb CMO Jonathan Mildenhall has opened up on why he took to Twitter to raise the issue of ethnic diversity at Cannes Lions.
"Transactional" relationships between clients and agencies can hinder creativity, according to Burger King CMO Axl Schwan - who said agencies should not be treated as creative "vending machines".
Shares in Ascential, the owner of Cannes Lions, fell more than 3% after Publicis Groupe said it would not enter the awards next year and WPP said "the jury is out" on its future participation.
Dini von Mueffling Communications won a Gold and a Bronze Lion for the Evan campaign for Sandy Hook Promise.
Wendy's chief communications officer chats with PRWeek's Frank Washkuch about taking a hands-off approach to a social media phenomenon and why an irreverent Twitter account is in the burger chain's DNA.
Steve Barrett catches up with Mike Hudnall, CEO of WPP Health & Wellness, at the Cannes Lions International Festival of Creativity.
PRWeek joined Jack Davy and Ottilie Ratcliffe of UK agency The Romans, who bagged Young Lions PR Silver, aboard Snapchat's Ferris Wheel to discuss the awards process, their favourite Lions winners and other highlights.
HP's move to ask its agencies to employ more women in leadership positions appears to be working, according to its comms chief - who said sometimes both stick and a carrot is needed to encourage change.
PR agencies MSLGroup and CNC - alongside various other marcoms firms owned by Publicis Groupe - will not be entering industry awards over the next 12 months, its CEO has announced.
Interesting in attending? Contact Monique Ruff-Bell for more information
June 20 / 4:00PM - 4:45PM Unleashing the Power of Social Commerce
Social commerce is revolutionizing business and revolutionizing the way brands interact with their stakeholders on the road to the point of sale. PRWeek has teamed up with Chinese digital and PR hot shop BlueFocus to convene a discussion about the power of social commerce – and how to be creative in that context. Session Speakers: Joey Bian, Ching Law, Iris Xuan, Holly Zheng, Content Partner: Bluefocus
June 21 /11:00AM - 11:45AM Complete Control Meets Mass Disruption
Welcome to Dis-Integrated Marketing. Here’s the dirty little secret: Most brands’ marketing functions are woefully unprepared to integrate their PR, advertising and social channels - and avoid doing so at their peril. Speaker: Tim Ellis, CMO, Activision Lars Silbauer, global head of social media, Lego, Summer Anne Burton, executive creative producer, BuzzFeed, Aaron Kwittken, global chairman & CEO, Kwittken, Matt Jarvis, chief strategy officer, 72andSunny Partner: Kwittken
June 22 / 10:00AM - 10:45AM Earned Influence and The Power of Integration
Effective integrated communications is not a “bolt-on” to the conversation - it is at the core of the creative process in an age of convergence. Campaign & PRWeek team up with Ogilvy Public Relations to find out. Speaker: Jamshid Alamuti, Managing Director, Berlin School of Creative Leadership UG Content Partner: Ogilvy Public Relations