An organic food campaign by Swedish creative agency Forsman & Bodenfors for retailer Coop has won the Grand Prix at the Cannes PR Lions - as PR agencies took home just five of the 84 Lions awarded.
Stoptober, the annual 28-day mass quit smoking campaign from Public Health England and Freuds, is back for a fifth year and is using Facebook - including a new Facebook Messenger bot - as its key social channel.
PRWeek and BlueFocus convened a high-level panel in Cannes with Chinese super-brands Tencent and JD.com and CPG behemoth Procter & Gamble to unlock the power of social commerce as the final link in the chain for marketers.
There was talk of 'cause fatigue' at Cannes this year, but that doesn't mean the industry should move on - it's simply that purpose has evolved.
Controversies over the poor showing of mainstream PR firms in their core Lions categories at Cannes masked concerns from the ad sector about the tide of change moving firmly into the realm of earned media and earned influence.
The disconnect between the PR industry and the Cannes Lions judges is very real, and it results in great advertising work, but not great communications work, winning awards.
We earn it: As we rush to compete on creative, let's not forget to celebrate what makes PR unique in the marketing mix.
Omnicom Public Relations Group's Karen van Bergen and Weber Shandwick's Andy Polansky react to the PR Lions being dominated by creative firms...again.
After PR agencies failed to make a splash at the Cannes Lions, John Harrington asks industry insiders why they did not win more, and whether it matters
Agencies must follow in the footsteps of da Vinci and become 'creative engineers' to keep pace with our diversifying industry.
Two college students on their week at the world's biggest marketing festival in the South of France.
As the warm glow of Le Cote D'Azur fades into the distance and delegates return to disparate locations across the globe PRWeek wraps this year's festival and gives you the full skinny and top takeaways from Cannes 2016.
Weber Shandwick's president exhorts the PR industry to look beyond pure score-keeping at Cannes and instead celebrate its ability to stimulate creativity and great ideas.
CEO Martin Sorrell used the company's sixth consecutive win as an occasion to pledge WPP will be "as European as ever" after the Brexit vote.
Mindshare's Norm Johnston dishes on the next wave of digital disruption, programmatic, and Chinese social media.
Ukonwa Ojo, senior global director at Knorr Masterbrand at Unilever, said Cannes is a great place to "invest in yourself."
Check out the video below to hear what Zhao had to say about BlueFocus' objectives and how the firm is using platforms such as Facebook to expand Chinese clients' businesses in the global market.
Edelman Los Angeles scored a Bronze Lion for its work for client Activision.
A long seven days at Cannes is drawing to a close with a bold bid to get the whole marketing industry together for the common good - PR should do the same if it wants to win more Lions.
WPP CEO and founder Sir Martin Sorrell and the United Nations comms leader tell PRWeek how and why the world's six biggest marcoms holding groups got together to launch a scheme in support of the UN's Sustainable Development Goals.
PRWeek global editorial director Steve Barrett talks to Kwittken's Jason Schlossberg and MSLGroup's Guillaume Herbette in Cannes.
Interesting in attending? Contact Monique Ruff-Bell for more information
June 20 / 4:00PM - 4:45PM Unleashing the Power of Social Commerce
Social commerce is revolutionizing business and revolutionizing the way brands interact with their stakeholders on the road to the point of sale. PRWeek has teamed up with Chinese digital and PR hot shop BlueFocus to convene a discussion about the power of social commerce – and how to be creative in that context. Session Speakers: Joey Bian, Ching Law, Iris Xuan, Holly Zheng, Content Partner: Bluefocus
June 21 /11:00AM - 11:45AM Complete Control Meets Mass Disruption
Welcome to Dis-Integrated Marketing. Here’s the dirty little secret: Most brands’ marketing functions are woefully unprepared to integrate their PR, advertising and social channels - and avoid doing so at their peril. Speaker: Tim Ellis, CMO, Activision Lars Silbauer, global head of social media, Lego, Summer Anne Burton, executive creative producer, BuzzFeed, Aaron Kwittken, global chairman & CEO, Kwittken, Matt Jarvis, chief strategy officer, 72andSunny Partner: Kwittken
June 22 / 10:00AM - 10:45AM Earned Influence and The Power of Integration
Effective integrated communications is not a “bolt-on” to the conversation - it is at the core of the creative process in an age of convergence. Campaign & PRWeek team up with Ogilvy Public Relations to find out. Speaker: Jamshid Alamuti, Managing Director, Berlin School of Creative Leadership UG Content Partner: Ogilvy Public Relations