National Family Week hires Parys Communications to promote family life

Kate Magee, prweek.com, 11 March 2010, 5:16pm

National Family Week has asked Parys Communications to help promote the benefits of a positive and active family life in the run up to its annual awareness events.

National Family Week: promoting a positive family life

The annual event is backed by more than 180 organisations including the NSPCC, the National Federation of Women’s Institutes and the National Confederation of Parent Teacher Associations. It is also endorsed by Prime Minister Gordon Brown, Conservative Party leader David Cameron and celebrities including Antony Worrall Thompson, Coleen Nolan and the Duchess of York.

Parys will run a four-month PR campaign to raise the profile of the event, which takes place from 31 May to 6 June. It will target national consumer media, regional press and broadcast.

The agency will also support the National Family Week’s commercial partners as well as the thousands of regional event organisers.

More than 5,000 events are set to take place throughout the first week of the summer half term, including a sports day, picnic, film day and story time. The picnic will take place in more than 1,000 locations across the UK.

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All Comments

John Kirby - 12 March 2010

National Family Week is important, however words have to be matched by actions. I have issues with campaigns like this that run for a week.

I remember being involved in a get active week, we had no success long term, we survey 100 people at the end of week two, and no one had kept up an activity.

The next time we did it as a "Movement Monday" , activities every Monday for seven weeks, and a survey at week 8 showed 98 out of a 100 continued, by week 15 this had dropped to 72 out of the 98 and at week 35 26 where still taking part.

So change is good, but for the budget, sometimes you have to really take care on delivery to get great results.